BrandKeyPerformance

November 8, 2010 vpgroup 29 other publications

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JOEL RUBINSON Vivaldi Partners jrubinson@ vivaldipartners.com MARKUS PFEIFFER Vivaldi Partners mpfeiffer@ vivaldipartners.com June 2005 JOURNAL OF ADVERTISING RESEARCH 187 DOI: 10.1017/S0021849905050208

JOEL RUBINSON Vivaldi Partners jrubinson@ vivaldipartners.com MARKUS PFEIFFER Vivaldi Partners mpfeiffer@ vivaldipartners.com June 2005 JOURNAL OF ADVERTISING RESEARCH 187 DOI...

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