BrandFamiliarity
November 8, 2010 vpgroup 29 other publications
REPETITION EFFECTS 292 2003 by JOURNAL OF CONSUMER RESEARCH, Inc. ● Vol. 30 ● September 2003 All rights reserved. 0093-5301/2004/3002-0010$10.00 Processing and Brand Familiarity. One possibility BRAND FAMILIARITY AND ADVERTISING REPETITION Effects of Habituation and Tedium. Habituation is the 293 Prior Research. Although the impact of brand famil- Effects of Ad Attitudes on Brand Attitudes. Finally, Effects on Cognitive Responses. As noted above, ear- 294
REPETITION EFFECTS 292 2003 by JOURNAL OF CONSUMER RESEARCH, Inc. ● Vol. 30 ● September 2003 All rights reserved. 0093-5301/2004/3002-0010$10.00 Processing and Brand Familiar...
