Viva!Life Issue 55
It's Viva!’s 20th anniversary year! www.viva.org.uk You may be one of our Founder Supporters or new to Viva! but it’s thanks to you that we are able to campaign. Viva! has had a huge impact and countless numbers of people have contacted us over the years saying it was our actions that persuaded them to change their diet. It has saved innumerable animals lives. We have reached millions of people through our high profile campaigns – ending kangaroo and ostrich meat sales in supermarkets, persuading Amazon and other outlets to dump foie-gras, causing a massive slump in horse meat exports in Eastern Europe. Only two per cent of the nation claims to have increased its meat consumption in the last year while a quarter cut back. One in six 18 to 24 year olds say they are vegetarian. The top reason driving this is animal welfare. A massive three billion fewer meaty meals were eaten in Britain in 2011 than in 2005 – and five million Brits avoid dairy. The wave is rising.