VIP NEWS >
MARCH 2019
Green Artist Rider Allan McGowan am@vip-booking.com In response to what has apparently been
Alex Hardee - Coda Agency
initiated by growing interest and requests from its artists, Coda Agency has partnered with A Greener Festival to provide a Green Artist Rider. This has been developed to assist artists, and also to encourage a stronger collaboration with promoters and venues. Coda’s Alex Hardee launched the initiative at the Green Events & innovations Conference during ILMC, the aim being to align live music events and tours with the urgent need to reduce single-use plastics, source food with
A Greener Festival co-founder, Claire O’Neill,
helping to change old practices into new,
low environmental impact, reduce & balance
said: “AGF has regularly seen promoters’
better ways.”
emissions, and to eliminate waste.
‘green’ actions stop at the dressing room door. We believe this isn’t always the will of
The Green Rider is a voluntary opt-in service
The Green Artist Rider is designed to match
the artist, or the failure of the promoter, but
for Coda artists. Existing riders are being
the needs of artists, whilst pushing for venues
simply a lack of communication. The work
adjusted by participating artists where
and promoters to also reduce waste and
with Coda on the Green Artist Rider serves
necessary to ensure they align. Support
instil ethical purchasing choices into their
as a bridge between artists, promoters and
is available from AGF for promoters and
productions, operations and communication.
venues, and is one part of the puzzle in
venues who are seeking to implement requirements from the rider if they don’t
Claire O’Neill
already do so, or who wish to contribute or develop their own actions to make a greener live music industry. AGF says this is the beginning of the process, as Coda’s Green Artist Rider spurs the conversation between all involved sectors of the live music industry. The rider is not a one-way communication but a catalyst for a collaborative creative process. The next step is to monitor the progress and impacts of the rider, and to work together with the broader industry to develop these tools, combining knowledge
and
experience,
collectively
overcoming obstacles that arise. The Green Artist Rider is intended to be open source and AGF and Coda welcome all feedback and use of this rider for other agents, artists, and anyone who can find it useful to achieve the purpose of creating a greener live industry.
15