138 The Dove Self-Esteem Fund, backed by the campaign, has exceeded its original goal of reaching 1 million young girls by this year and expanded its target to 5 million by 2010. Campaignforrealbeauty.com, he said, already has reached 4.5 million people. Despite those efforts, he said, "There is no question that women and young girls are being bombarded with unrealistic messages and images of beauty that impact their self-esteem." But, he said, "We are excited to see now (and have seen in the past couple of years) a growing trend towards more realistic and healthy looking women in advertising and in the media."
Villanova School of Business 2008 Media Report