Pixel London is a creative, digital ixel London is a creative, digital orm where function meets inspiration. platform where function meets inspiration. ’s breaking down the boundaries of It’s breaking down the boundaries of unapproachability within the industry, pproachability within the industry, showcasing the best work of Ravensbourne casing the best work of Ravensbourne students to ensure exposure and encourage ents to ensure exposure and encourage collaboration. It allows students to llaboration. It allows students to e their talents by creating an online pursue their talents by creating an online destination where the future is shaped by ination where the future is shaped by radical innovators and disruptors; using cal innovators and disruptors; using today to create tomorrow. today to create tomorrow.
Pixel London is a creative, digital platform where function meets inspiration. It’s breaking down the boundaries of unapproachability within the industry, showcasing the best work of Ravensbourne students to ensure exposure and encourage collaboration. It allows students to pursue their talents by creating an online destination where the future is shaped by radical innovators and disruptors; using today to create tomorrow.
Pixel London is a creative, digi platform where function meets inspi It’s breaking down the boundarie unapproachability within the indu showcasing the best work of Ravens students to ensure exposure and enc collaboration. It allows student pursue their talents by creating an destination where the future is sha radical innovators and disruptors; today to create tomorrow.
ixel London is a creative, digital Pixel London is a creative, digital orm where function meets inspiration. platform where function meets inspiration. It’s breaking down the boundaries of ’s breaking down the boundaries of pproachability within the industry, unapproachability within the industry, showcasing the best work of Ravensbourne casing the best work of Ravensbourne ents to ensure exposure and encourage students to ensure exposure and encourage llaboration. It allows students to collaboration. It allows students to e their talents by creating an online pursue their talents by creating an online ination where the future is shaped by destination where the future is shaped by cal innovators and disruptors; using radical innovators and disruptors; using today to create tomorrow. today to create tomorrow.
Pixel London is a creative, digital platform where function meets inspiration. It’s breaking down the boundaries of unapproachability within the industry, showcasing the best work of Ravensbourne students to ensure exposure and encourage collaboration. It allows students to pursue their talents by creating an online destination where the future is shaped by radical innovators and disruptors; using today to create tomorrow.
Pixel London is a creative, digi platform where function meets inspi It’s breaking down the boundarie unapproachability within the indu showcasing the best work of Ravens students to ensure exposure and enc collaboration. It allows student pursue their talents by creating an destination where the future is sha radical innovators and disruptors; today to create tomorrow.
ixel London is a creative, digital Pixel London is a creative, digital orm where function meets inspiration. platform where function meets inspiration. It’s breaking down the boundaries of ’s breaking down the boundaries of unapproachability within the industry, pproachability within the industry, showcasing the best work of Ravensbourne casing the best work of Ravensbourne ents to ensure exposure and encourage students to ensure exposure and encourage llaboration. It allows students to collaboration. It allows students to e their talents by creating an online pursue their talents by creating an online ination where the future is shaped by destination where the future is shaped by cal innovators and disruptors; using radical innovators and disruptors; using today to create tomorrow. today to create tomorrow.
Pixel London is a creative, digital platform where function meets inspiration. It’s breaking down the boundaries of unapproachability within the industry, showcasing the best work of Ravensbourne students to ensure exposure and encourage collaboration. It allows students to pursue their talents by creating an online destination where the future is shaped by radical innovators and disruptors; using today to create tomorrow.
Pixel London is a creative, digi platform where function meets inspi It’s breaking down the boundarie unapproachability within the indu showcasing the best work of Ravens students to ensure exposure and enc collaboration. It allows student pursue their talents by creating an destination where the future is sha radical innovators and disruptors; today to create tomorrow.
18 - 24
INSPIRE
- we aim to create an inspiring online destination for our primary target audience.
Industry Professionals
ENGAGE
- we aim to create an opportunity to engage and build connections with industry professionals,
Prospective Students - we aim to inform prospective students about what fashion promotion at ravensbourne entails .
INFORM
blah blah blah TONE & LANGUAGE:
BRAND COLOURS:
ah blah blah
blah blah blah
blah blah blah
* Punchy, conversational, to the point.
blah blah blah
* Avoid ‘trending’ words i.e. (‘babe’, ‘goals’, ‘fave’, ‘mood’, ‘vibes’)
blah blah blah
menlo - Body text DIN Alternate -Header
* Professional, but not taking ourselves too seriously, sarcastic, dry humour, honest.
ah blah blah
FONT:
blah blah blah
blah blah blah
DIN Alternate : Spacing (240) menlo: Spacing (90)
* captions; detailed, informative, and insightful. (Eg. ‘inspired by’ - when writing an accompanying caption for an editorial image)
RULE 1 : - IF YOU WOULDN’T LIKE IT, DON’T POST IT.
* high quality imagery; reduce the usage of iphone photos unless very high quality. * bts; need to be clean and coherent with the overall brand aesthetic * attention to detail; pay attention to any clutter in an image, and don’t just post for the sake of posting * spelling; spell check everything
RULE 2 : - THE TARGET AUDIENCE INFORMS EVERY POST.
* content; if there is ever a fresh content drought, post previous work * nothing too personal and emotionally involved; i.e. with regards to the hatred of monday mornings and a want for the weekend * quotes; keep it specific to the brand, nothing too obvious, generalised, or easily found via pinterest - stay authentic
RULE 3 : -
QUALITY, QUALITY, QUALITY.
* insta films; choose accompanying music that the target audience would listen to i.e. the internet, frank ocean, bonobo * boomerang; these need to be just as considered and as artistically motivated as the editorial they accompany (maintaining that throughline of quality) * attitude; think cool, confident, and affirmed in our abilities - no matter the size of the following, we must communicate as if we are as established as any of our competitors
Pixel London is a creative, digital platform where function meets inspiration. It’s breaking down the boundaries of unapproachability within the industry, showcasing the best work of Ravensbourne students to ensure exposure and encourage collaboration. It allows students to pursue their talents by creating an online destination where the future is shaped by radical innovators and disruptors; using today to create tomorrow.
V I S I O N :
to create a digital platform which encourages collaboration and inspiration.
V A L U E S :
credit content, high quality work, industry standard web publishing. we are professional but don’t take ourselves too seriously.
B E L I E F S :
we believe in breaking down the boundaries of unapproachability within the industries, creating the work we want to see being published. quality content is key and the work we create now, has an impact on the world we live in tomorrow.
L O O K :
clean, graphic heavy, fun, witty, colourful, quick, visual, evolving.