Professional Advice by Lillybeth Melmoth
TWO WAYS TO ENHANCE YOUR BUSINESS IMAGE WITH MAKEUP
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Have your makeup applied by a professional makeup artist for your next business headshots
Request a makeup consultation with an independent makeup artist to discover your best makeup colours and techniques for a lifetime of professional looking makeup.
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Freelance writer and self-confessed “devout makeup-phobe”, Maria Low, had her makeup applied by Lillybeth for her new business website photos. “I had written myself off as a lost cause and effectively given up on makeup. But as a woman in business I need a professional look, and this includes makeup.
Using the power of makeup for business Try listing the various brands in Lillybeth Melmoth’s makeup kit and you’ll soon need to stop for a breath. While your brain might boggle at the eclectic list, you won’t get tongue-tied. Cover Girl, Maybelline, Mary Kay; most of the brands Lillybeth uses are common to the makeup-wearing woman.
So how has she found success as a professional makeup artist (405 ‘faces’ last year alone) while relying on such unpretentious brands? How has she created a beautiful portfolio of work from weddings to magazine shoots to commercial projects with a kit containing purchases from KMart and even Sunny’s? Lillybeth says her makeup success and yours - relies on disregarding brand reputations, finding specific products that work, and knowing how to use them for impressive results. When it comes to using makeup for a professional polished image, what’s in your makeup bag is less important that the skill with which you apply it.
Lillybeth has a trained eye most of us don’t have - she really knew how to make the most of my features, while ensuring I still looked natural. Because I did a lesson with her, I now know how to achieve this look as well. I realised that with quality makeup in the right shades (which don’t have to cost the earth) I can achieve a really great look if it’s applied correctly. [The lesson] has boosted my confidence, both in business and socially. Lillybeth doesn’t just keep her knowledge to herself – she genuinely wants to empower her clients with the skills of makeup application. Would I recommend her services? Absolutely. She is the best at what she does. She really does care about helping women feel good about themselves and that comes through in her attitude and service.” Maria Low, Owner of Scriptique –Cambridge
Here are three keys to achieving gorgeous makeup Lillybeth wants every professional woman to know.
Don’t rely on consumer reviews. Have you ever read a negative product review in a magazine? No? Apart from the obvious bias in many ‘Beauty editor picks’ lists, these recommendations will often fail you because the advice is based on one person’s experience. Consumer reviews are not trustworthy, simply because we, as humans, often love things that are bad for us!
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Instead, demand unbiased, professional beauty advice. Before you buy that product you’ve seen advertised or recommended by a friend, look it up on Beautypedia. www.beautypedia.com is a free, online database with over 45,000 unbiased reviews of big name brand products. From L’Oreal to Lancôme, The Body Shop to MAC - all the big brands on the US market are reviewed here. This is what I use to find the most effective, reliable products to put in my kit.
Just this one resource can save you potentially thousands of dollars, give you an advantage over most other women and see you out-savvy the advertisers at every purchase. Don’t mindlessly follow trends. If you constantly adapt your makeup or business look to be on-trend, there’s a high chance you’re looking less than your best most of the time. So what if tangerine is in season? If you don’t suit orange, wear this season’s hottest colour at your peril. Instead, book a makeup consultation to discover the makeup colours and techniques that suit you. Wear your best makeup options yearround and just rejoice when they do come back in season - which they inevitably will. You’ll have more fun looking gorgeous all the time than you would following fashion’s whims.
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Express yourself! So now you have some of the best products available and know the colours and techniques that look amazing on you. Now, wear them in a way that conveys your unique personality and business brand.
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Are you romantic? Classic? Bold? Earthy? Relaxed? Powerful? Look to your personality or business story to discover what you’re all about. Then take those discoveries and translate them into the world of beauty. Your face expresses so much! Is your current makeup look congruent with the real ‘you’? Don’t let your beauty be restricted by clichéd one-liners from magazines, or notions that certain makeup looks are for some but not others. There are general principles and helpful tips that apply to most but you might just be the exception.
Catch up with Lillybeth online at www.abeautifuleducation.co.nz www.facebook.com/abeautifuleducation