VISION
MEET FOUR
JULY/AUG 2015
VANCOUVER
Business & Leadership Award Nomination Forms Due by Friday, August 14th ---> Available online @ www.vancouverusa.com
Magazine
OUT-OF-THE-BOX
LEADERS Join the conversation: Stephanie Lynn of Sweet Spots Skirts
Randy
Holland of Sprout Digital of the Columbian
Plus Eric Preisz & Jessica Guillard
NEW:
Women’s Golf Tournament August 18th @ Camas Meadows
NEW: 125th Birthday Party
First Friday, August 7th Cake and Mural Unveiling
NEW:
Workshop Series Brand new Eight-part series
Four Page Special Section:
Leadership LOCAL EXPERTS WEIGH IN ON LEADERSHIP QUALITIES
$5,400 DIAMOND BRACELET IS HOLE-IN-ONE PRIZE AT THE WOMEN’S GOLF TOURNAMENT Sponsored by Legacy Salmon Creek Medical Center and Erik Runyan Jewelers PAGES 10-11
NEW:
SBAP Scholarship August 15th deadline for first ever SBAP Scholarship
News
CHAMBER
VANCOUVER
VISION
Magazine
2015 JULY/AUGUST EDITION
Table of Contents ON THE COVER
Randy Holland and Stephanie Lynn are two of four people featured as “out of the box” leaders in this edition. Photos by Kate Singh of Aevum Images.
PAGES
18-22
UPCOMING EVENT
The brand new “Ladies Golf Tournament” is set for Tuesday, August 18th at Camas Meadows.
PG 10
SPECIAL SECTION
Leadership is the hot topic in the July/August Issue! Jim West, along with other local experts will weigh in on lessons learned.
PAGES
RIBBON CUTTINGS
13-16
View the GVCC’s Ambassador Team out-and-about at a variety of ribbon cutting events.
PG 26
Visit
www.VancouverUSA.com
for more info
VANCOUVER
VISION
Magazine
3
GREATER VANCOUVER CHAMBER OF COMMERCE
VANCOUVER
CEO/PRESIDENT: Kelly Love CHAIRMAN: Eric Sawyer
VISION
EDITOR-IN-CHIEF: Chandra Chase
GENERAL ASSIGNMENT REPORTER: Melinda Cannell
BOARD OF DIRECTORS CHAIR: Eric Sawyer, BBSI Preferred Payroll CHAIR ELECT: Eric Olmsted, On Line Support, Inc. VICE CHAIR: Jody Campbell, The Columbian TREASURER: Dan Monaghan, Perkins & Co. PAST CHAIR: Don Russo, Schwabe, Williamson & Wyatt
Winston Asai, Columbia Machine Ben Bagherpour, SEH America Carol Bua, City of Vancouver Todd Coleman, Port of Vancouver John Deeder, Evergreen Public Schools Tamara Fuller, NAI Norris, Beggs & Simpson Bryce Helgerson, Legacy Salmon Creek Medical Center Ben Hoskins, 1-800-GOT-JUNK Wayne Nelson, Clark Public Utilities Tim Schauer, MacKay Sposito Rhona Sen Hoss Keith Wallace, Frumenti, Lander & Wallace, P.S. Kristy Weaver, Pacific Continental Bank Jeff Woodside, Nutter Corporation
STAFF Kelly Love, President/CEO 360-567-1050 klove@vancouverusa.com Susie Bauder, Events Director 360-567-1093 sbauder@vancouverusa.com Matt Hoffstetter, Membership Services Director 360-567-1058 mhoffstetter@vancouverusa.com Sharon Batten, Finance 360-567-1080 sbatten@vancouverusa.com
CHAIRMAN’S CIRCLE Pacific Continental Bank SEH America, Inc. Legacy Salmon Creek Medical Center Riverview Community Bank Port of Vancouver
Chandra Chase, Programs and Communications Director 360-567-1056 cchase@vancouverusa.com Teresa Lawwill, Fund Development and Community Relations Director 360-567-1090 tlawwill@vancouverusa.com Melinda Cannell, Programs and Communications Manager 360-567-1089 mcannell@vancouverusa.com Jeannet Santiago, SBAP & PTAC Business Counselor 360-567-1051 jsantiago@vancouverusa.com
PRESIDENT’S CIRCLE Columbia Machine, Inc. iQ Credit Union Holland/Burgerville Kaiser Permanente PeaceHealth Southwest Medical Center Chevron USA Comcast Business Class BNSF Railway Columbia Credit Union Online Support
PARTNERS & ADVERTISERS ADCO Commercial Printing & Graphics Aevum Images Annuncio, LLC Beaches Restaurant & Bar Clark PUD Energy Trust of Oregon High End Market Place Northwest Association for Blind Athletes
Northwest Personal Training Pacific Continental Bank The Columbian The Vancouver Business Journal Victor Fitness Washington State University - Vancouver YWCA of Clark County
1101 Broadway, Suite 100 Vancouver, WA 98660 360-694-2588 yourchamber@vancouverusa.com www.vancouverusa.com facebook.com/yourchamber twitter.com/vanchamber pinterest.com/gvccvancouver ChamberNews (USPS 008786) is published bi-monthly by the Vancouver Chamber of Commerce, 1101 Broadway, Suite 100, Vancouver, WA 98660. Tel. 360-694-2588, Fax 360-693-8279. ChamberNews annual subscription is $25. Periodicals postage paid in Vancouver, WA. Postmaster: Send all address changes to ChamberNews, 1101 Broadway, Suite 100, Vancouver, WA 98660. This publication is dedicated to providing Chamber business news, educating and providing critical commentary.
MAGAZINE PRINTED BY: ADCO PRINTING & GRAPHICS 355 GRAND BLVD VANCOUVER, WA 98661
CONTRIBUTORS Kate Singh is an award winning photographer and voted “Best in Clark County 2014”, with a full-service photography studio in downtown Vancouver called: Aevum Images. Kate excels at business headshots, political and corporate photography. Her creativity also extends to milestone events, maternity and family portraits. Don Russo is a Shareholder with the law firm Schwabe, Williamson & Wyatt and is currently serving as Practice Group Leader for Schwabe’s Real Estate and Land Use Attorneys. He has an in-depth knowledge of commercial property transactions, including purchases, sales and financing of office buildings, hotels, strip malls, big box stores, low-income housing complexes and bare land throughout Washington and Oregon. He has extensive experience in title insurance and easement litigation, boundary disputes, foreclosures and all types of real estate litigation. Scott Carroll is co-founder of Centrixity, a leadership development and employee training firm headquartered in Vancouver, WA. He and his wife, Patty Carroll, founded Centrixity to share the wisdom and knowledge they have gained over the years as business leaders. Throughout their careers, Patty and Scott have helped start-ups, mid-size and Fortune 500 companies improve their businesses in ways that far exceeded expectations.
SUMMERTIME CRUISIN'
Celebrating 20 Years.... Havin’ Fun & Raising Money for Local Kids!
Every Wednesday Nite!
Guaranteed Fun All Summer Long, 4-10pm Portland International Raceway, Delta Park It’s more than a Car Show... It’s a Cool Community Event! Cool Rides * Drag Races * BBQ & Bar * Band Games, Prizes & More.... Fun for Everyone! Info- Call Ali at 699-1592
Nancy Pionk is the Executive Director of Community Mediation Services, She has trained and mentored hundreds of people in conflict management and mediation. Community Mediation Services offers conflict resolution services, conflict management training that enhance everyone’s abilities to manage conflict and effect positive change. Jim West focuses on working with Entrepreneurs and small business owners in solving their space needs and providing educational resources for them on the emerging trend of business CRE condominium ownership. Coldwell Banker Jenkins - Bernhardt CRE’s office serves a broad range of customers across the office, retail multi-family and industrial commercial real estate spectrum. Founder of It’s Your FutureNancy Stieger Nancy Stieger is Peacehealth Medical Center’s Senior Vice President and CEO/Chief Mission Officer, Washington and Alaska. Nancy joined PeaceHealth in 2007 and led the Northwest Network operations in SE Alaska and NW Washington through October 2014. In her current role, she oversees all PeaceHealth activities in the states of Washington and Alaska. Wade McLaren is President of Blue Bird Transfer Inc. He has been in the moving industry since 1976. He started as a general laborer, thinking it would pay his way through college. The next thing he knew it was 25 years later and he was in management for a moving company. Mr. McLaren’s experience in this industry includes packing, loading, driving, operations, sales, sales management and now ownership.
Visit
www.VancouverUSA.com
for more info
$PAC-089_Vancouver_Chamber_VISION_Mag_5x4.5_MayJune_2015.indd 1 Rachel O’Rourke is a new and enthusiastic marketing
4/27/15 10:06 AM professional for Kennedy Restoration. She relocated to the Pacific Northwest from Chico, California earlier this year with her husband and four children. With an extensive background in sales and marketing, she is excited to join the Vancouver community with the opening of Kennedy’s new Washington satellite office.
VANCOUVER
VISION
Magazine
5
Top
5
New Programs or Events Produced by the GVCC
T
he Chamber produces over 70 events per year. Please attend one of our “Southwest Washington Leads & Needs” events on the 1st and 3rd Wednesday of the month, or our monthly “Business After Hours” Networking events. Our upcoming signature events include the September Annual Officer Installation and Business & Leadership Awards event, and the December Holiday Luncheon. More information at www.vancouverusa.com
1
The Chamber 125th Birthday!
In 2015 the GVCC is celebrating a milestone! 125 years in business. The Chamber, which was originally called the Commercial Club, first opened in 1890. We’ve moved, changed names and have been part of some tremendous advances in the way we do business. On First Friday, August 7th join the Chamber’s staff, Board of Directors and Red Coat Ambassador Team as we unveil a beautiful new mural on the wall of the Broadway Business Center! It will be a beautiful representation of where we’ve been and where we’re going. Cake, ice cream and networking from 5-7pm in our backlot (C street and 11th - across from the Academy). This event is free, bring your neighbors, co-workers and friends!
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RSVP for the New Workshop series online at www.vancouverusa.com -> Events Calendar Page
Jennifer Hauan
6
Gordon Oliver
July/August 2015 Edition
Noland Hoshino
Michael Curry
Brand New Workshop Series
2
On Tuesday, September 1st the Greater Vancouver Chamber of Commerce will launch our month-long brand new workshop series, presented in partnership with Columbia Credit Union. The series will focus on small business and include a wide variety of topics and instructors. The series includes the following workshops: Market Intelligence by Jennifer Hauan of the Vancouver Community Library. Earned Media by Gordon Oliver, Business Editor of the Columbian. Funding by Noland Hoshino of High Five Media and Dan Wyatt of the Kiggins Theater. Cloud Technology for Small Businesses by Professor Michael Curry of WSU-Vancouver’s Carson School of Business. Mobile Interfacing by Kevin Getch of Webfor. Legal Pitfalls for Small Business by Don Russo and Matt Bisturis of Schwabe Williamson and Wyatt. Apps for Business 101 by Dr. Dene Grigar, Director of WSU-Vancouver’s Digital Technology and Culture program. Motivating Low Performers by Dave McNamee of the Foundation for Leaders.
Kevin Getch
www.facebook.com/yourchamber
Don Russo
Dene Grigar
Dave McNamee
New Business Scholarship
SBAP program participants are eligible for a brand new “SBAP” Scholarship. The applications are due Friday, August 14th to the Chamber office by 5pm. The scholarship recipient will receive: GVCC Membership for 2016, 104 Hours of Virtual Office in the GVCC space in 2016. Free “Fall 2015 [SMALL BUSINESS] Workshop Series” enrollment. Head Shot Package. Half Page Advertisement in the January/February “Vancouver VISION Magazine.”
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In 2015 the GVCC received part of a Block Grant from the City of Vancouver to fund the “Small Business Assistance Program” (SBAP). The Chamber’s goal is to serve 30 start-ups or existing businesses with tailored business assistance in a variety of areas of focus. Jeannet Santiago (pictured) is the programs business counselor. Applicants that meet the financial requirements and are located in the City of Vancouver can utilize the SBAP program services and resources.
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empower luncheon
BLA Nominations Due on August 14th The GVCC is currently taking applications for five “Business & Leadership” Awards (BLA). Is your company the “2015 Business of the Year” (large and small category), or the Start up to Watch? Do you have outstanding individuals on your team? Perhaps they are the 2015 “Community Champion” or 2015 “Statesman of the Year!” Forms are available at www.vancouverusa.com on the homepage. Forms are due by Friday, August 14th by 5pm to the Chamber office via hard copy or email. Finalists will attend the September 10th “GVCC Annual Officer Installation and Business & Leadership Awards” event, where the award recipients will be revealed! Give back to Clark County, while learning how one woman’s program is empowering young girls nationwide. Register today at www.ywcaclarkcounty.org/empower Thank you sponsors!
5
July Business After Hours Event On Tuesday, July 28th the GVCC will host our monthly “Business After Hours” event at Camas Meadows from 5-7pm. This is Clark County’s biggest evening networking event. The team at Camas Meadows is going all out with wonderful food and beverages! Guests will enjoy a stunning view of the course!
Welcome New Chamber Members!
Public Affairs Committee • Legislative Session Wrap Up
BEYOND THE VEIL www.btvbridal.com CINETOPIA, LLC www.cinetopia.com DARRELL STEFANI ADAMAS REALTY listings.adamasrealty.com/idx/ agent/48205/darrell-d-stefani EXCAVATOR RENTAL SERVICES www.erswest.com GET CENTERED COUNSELING www.getcenteredcounseling.com JOW GRAPHICS jowgraphics.com KENNEDY RESTORATION www.kennedyres.com NISSIN INTERNATIONAL TRANSPORT USA, INC. www.nitusa.com PRINT NW www.printnw.net REMAX EQUITY GROUP - JEFF WUNDER jeffwunder.equitygroup.com SALSBURY & CO.,LLC www.salsburyandco.com
PAC Chairman
Eric Olmsted
Online Support
When it’s quiet in Olympia and the legislature is in session, it’s never clear whether the absence of noise is a good thing or a bad thing for business. As I write this, lawmakers are halfway through their second special session trying to decide how much funding is sufficient for education and transportation and how much taxation
is appropriate. The public affairs committee has been tracking the negotiations between Republicans and Democrats over the size of the budget and how to pay for it. We encourage you to join us July 7th to hear from our lawmakers as to what exactly happened during this past special session and how it will impact you. You can sign up by going to www.vancouverusa. com and click on events. The Committee is also inter-
ested in your ideas and feedback on several emerging local issues in the City of Vancouver. Email us at Yourchamber. com if you’d like to be included in the conversation on City street improvements and funding, City parking, Waterfront development and the proposed oil terminal at the Port of Vancouver. We value your opinions and we e n c o u ra g e your feedback. This is
We’re Always Here! As a Key Accounts Manager,
SAY CIAO! CREATIVE CATERING www.Say-Ciao.com
I work with local businesses to find ways to increase energy efficiency and save on energy costs. Every business in Clark County has an assigned account manager to help identify conservation opportunities and access utility incentives for efficiency upgrades.
TOWNEPLACE SUITES BY MARRIOTT PORTLAND VANCOUVER www.marriott.com/pdxvc WARNER PACIFIC COLLEGE adp.warnerpacific.edu/chris-turner
NOT SURE WHERE TO START? Call customer service at 360-992-3000 to connect with your account manager and schedule an energy review.
WAYPOINT AMERICA www.waypointamerica.com
membership info:
Bart Hansen Key Accounts Manager
MATT HOFFSTETTER (360) 567-1058 mhoffstetter@vancouverusa.com
Learn more at ClarkPublicUtilities.com/AlwaysHere
8
July/August 2015 Edition
a critically important time in the City of Vancouver. It’s working on a new strategic plan to define what kind of city we want to be and what we want for our future. Your chamber plans to be involved and we want you to be involved.
www.facebook.com/yourchamber
Previous event in 2013
THANK YOU RENEWING MEMBERS! IGI Resources 13 years Lewis River Golf Course www.lewisrivergolf.com 12 years Maletis Beverage www.maletis.com 12 years Waddell & Reed Financial Advisors www.waddell.com 12 years
Hear from lawmakers on July 7th Legislative Review Luncheon is a joint effort between the BIA, GVCC and BIG! Sponsored by IBEW 48 On Tuesday, July 7th the GVCC, with BIA and BIG will host the 2015 “Legislative Review” Luncheon at the Heathman Lodge. Our representatives will fill us in on all the issues that affect business in Southwest Washington. Transportation is a key issue. This is an important opportunity for businesses to be heard by lawmakers. The doors will open at 11:30am, program beginning at noon. The cost is $55/person with a reserved VIP table fee of $700. A special thank you to our presenting sponsor: IBEW 48. Also to the Vancouver
51+ YEARS OF MEMBERSHIP Erik Runyan Jewelers www.runyansjewelers.com 69 years Kaiser Permanente www.kaiserpermanente.org 64 years
26-50 YEARS OF MEMBERSHIP Coldwell Banker Commercial www.CBCWorldwideNW.com 46 years
Busin e s s Journal as our media sponsor and Vancouver Energy! To RSVP visit the Building Industry Association’s website at www.biaofclarkcounty.org. The GVCC’s Public Affair Committee (PAC) will be in attendance. We hope you can join us for this important event.
YWCA Clark County ymcacw.org 29 years Deane’s Graphics & Advertising www.deanes-graphics.com 27 years
16-25 YEARS OF MEMBERSHIP Micropump, Inc. www.micropump.com 25 years The Raring Corporation www.raringcorp.com 25 years
Brian H.Wolfe PC, Attorney at Law brianwolfelaw.com 43 years
Carlisle Interconnect Technologies www.tensolite.com 24 years
Tidewater Barge Lines www.tidewater.com 36 years
PIP Printing vancouverwa502.pip.com 24 years
R S Holdings LLC www.schlesingercompanies.com 33 years
Wacom Technology Corp. www.wacom.com 23 years
Paul Schurman Machine Inc www.schurmanmfg.com 31 years
Junior Achievement jaorswwa.org 21 years
Pro-Tech Industries Inc www.protech.net 30 years
Gramor Development www.gramor.com 21 years
Evergreen School District #114 www.evergreenps.org 29 years
Fort Vancouver National Historic Site www.nps.gov/fova 20 years
Cascade Inn www.koelschseniorcommunities.com 16 years Papa Murphy’s Take ‘N’ Bake Pizza www.papamurphys.com 16 years
6-15 YEARS OF MEMBERSHIP American Equities Inc www.aequities.com 15 years Workplace Resource of Oregon www.workplaceresourceoforegon.com 15 years Camas Meadows Golf Club www.camasmeadows.com 15 years Janus Youth Programs Inc www.janusyouth.org 14 years Killian Pacific killianpacific.com 14 years Port of Portland www.portofportland.com 13 years GISI Marketing Group www.gisimarketing.com 13 years Billygan’s Roadhouse www.billygansroadhouse.com 13 years
Floyd Watkins & Associates, Inc. www.floydwatkinsassoc.com 11 years Clark County Title Company www.clarkcountytitle.com 11 years Fidelity National Title Co. of WA www.fntic.com/vancouver 11 years Cowlitz Indian Tribe www.cowlitz.org 11 years
Van Mall Retirement Community www.leisurecare.com 7 years Salmon Creek Vision Centre PLLC www.salmoncreekvision. com 6 years Cosco Fire Protection, Inc. www.coscofire.com 6 years Partners in Careers www.partnersincareers.org 6 years Aadland Dental www.aadlanddental.com 6 years Tailored Logistics Inc www.tailored-logistics.com 6 years
1-5 YEARS OF MEMBERSHIP
Charter College Clear Channel Outdoor Salmon Creek Oral Surgery & Sportclips Haircuts Periodontics Korab USA, LLC www.salmoncreekoralsurNW Association for Blind geryandperiodontics.com Athletes 10 years Brookdale Vancouver SEH America Inc Orchards www.sehamerica.com Chevron USA 10 years Arthur Murray Dance Studio Silicon Forest Electronics Inc Marriott - Residence Inn www.si-forest.com Vancouver 10 years Cellular Plus Bankcard Brokers IMAT www.imatinc.com Heritage Bank 10 years Guild Mortgage Company Main Event Sports Grill Plexsys Interface Products, Latte Da Coffee House & Inc. www.plexsys.com Wine Bar 10 years Autism Empowerment A Caring Heart Senior Housing Ater Wynne LLP Pita Pit / Yo licious Referral Service LLC www.acaringheart.net Accurate Electric Unlimited, 9 years Inc. King Lasik Big Al’s, Inc. Thompson Metal Fab, Inc. www.ilovebigals.com 9 years Chase Bank, N.A. Humane Society for SouthPacific Continental Bank west Washington therightbank.com ADK Electric, Inc. 9 years Car Forensics Creative Computer Solutions Interdent-Gentle Dental Inc Wallis Engineering www.ccsipro.com Principal Properties, LLC 8 years Addus Home Care Springhill Suites by Marriott NW Flooring Solutions www.springhillvancouver.com East Vancouver Chiropractic 8 years and Massage Therapy Frontier Landscaping, Inc. Humana MarketPOINT, Inc. www.humana.com Front Door Realty 8 years NW Construction General Contracting Inc. Silver Star Telecom Walmart Neighborhood www.silverstartelecom.com 8 years Market White Oak Alpacas Sunquake Software Solutions Austin Family Dentistry Inc Centex Fluid Products www.sunquake.com 8 years LoanStar Home Lending Creekside Mortgage, Inc. The Hampton - Ashley Inn Western United States Agriwww.thehampton.com cultural Trade Association 8 years English Auto, Inc. Montague Resources Tina Vlachos Agency-Ameri8 years can Family Insurance Orchards Curves Westby Associates Inc www.westbyassociates.com Johnson Family Chiropractic 7 years
New Event
For 13 years the GVCC has hosted the best Golf Tournament in Southwest Washington. Now, we’re hosting our first ever, women’s only Golf Tournament on Tuesday, August 18th at Camas Meadows. Presenting Sponsor:
Pictured at the 13th Annual Golf Tournament: Kari Jonassen, Juniper Fitzwilson, Tamara Fuller, and Emm Moore.
ueger
Phoebe Kr
On Tuesday, August 18th women from across Clark County will have a great opportunity to network and enjoy a golf tournament catered just for them! The GVCC will host our first ever exclusively “Women’s Golf Tournament” at Camas Meadows, themed “Hit the Mall on the Green!”
WHERE:
This will be an event unlike any other. Our lady golfers will get a chance at amazing prizes like the hole-in-one $5,400 “Golf Bracelet” from Erik Runyan’s Jewelers. Each sponsor at every tee will have a themed and engaging display, goodies, prizes and more! Learn about all the fun at vancouverusa.com.
FOOD: We’ll have a lunchbox de-
Camas Meadows at 4105 NW Camas Meadows Drive.
COST:
$100/member, $125/Nonmember or $400/team
BONUS: VIP access to the Patrick Lamb Concerts for a Cause event at 6pm!
livery, plus “Whine and Cheese” at our awards event at the end of the tournament.
SIGN UP: online at vancouverusa.com -> Events Calendar or by calling Susie Bauder at (360) 567-1093.
WHEN:
Tuesday, August 18th. Registration at 10am, Shotgun start at 11am.
10 July/August 2015 Edition
www.facebook.com/yourchamber
Become Involved in our New Program! The new Women’s Golf Tournament has a variety of sponsorship opportunities available! Do not miss out on this unique opportunity to market to the female mover and shakers! A complete list of Women’s Golf Tournament sponsorships: • Presenting Sponsor and Golf Carts SOLD • Awards Lunch Sponsor SOLD • Supporting Sponsors (2) SOLD
• • • • • • • • • • • • • • •
Flag Sponsor Tee Display Hole-in-One Sponsor SOLD Photography Sponsor SOLD Beverage Cart Putting Contest Golf Ball Sponsor Tee Bag Sponsor Towel and Hat Sponsor Golf Cart Signs Mulligan Sponsor Buy Jordan’s Drive Sponsor KP Contest Prizes Long Drive Prizes Team Prizes
Contact Teresa Lawwill, GVCC Fund Development and Community Relations Director at (360) 567-1090 or by email at tlawwill@vancouverusa.com.
Sponsorship Ideas: FASHION / BEAUTY COFFEE & TEA ACCESSORIES / JEWELRY DAY SPA HANDBAGS DESSERTS / CANDY MUSIC SHOES MOVIE THEATER FOOD COURT SPORTING GOODS ART Photos by Grant Mott Photography. Photos taken at the 2015 GVCC 13th Annual Golf Tournament at Camas Meadows.
the GVCC Teresa Lawwill of n-One Prize! wearing the Hole-I
Kristy Weaver of Pacific Continental Bank
Kelly Love and Teresa Lawwill on stage at the 13th Annual Golf Tournament ! presenting prizes
GVCC Website Banner Advertisements Available:
Homepage $95 or $85/month - or - Membership Directory/category $70/month Additional options start at just $40/month email: cchase@vancouverusa.com
2015
Get over 50% more listings in the 2015 electronic Book of Lists. 650 more businesses and all mail merge ready. Only $299.00 This fully mail-mergeable Excel document contains all of the lists from the printed Book of Lists plus a DOZEN more, with complete information for 1,800 Clark County businesses in more than 50 industry sectors. Listings include address, phone, website and key staff. Buy the eBOL today and connect with thousands of prospects and hundreds more business listings! Easily our most sought after annual publication, it is used all year long as a benchmark by researchers, prospective customers and marketers.
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PRINTING
REMOVABLE SPECIAL SECTION
QUALITIES OF EFFECTIVE LEADERSHIP
Page 13 lead by example, respect
>>>
2015 JULY/AUGUST SPECIAL SECTION
page 14-15
LEADERSHIP STARTS WITH LEADING ONESELF LEADING LIKE A CHILD FIVE QUALITIES OF OUTSTANDING LEADERSHIP LEADERSHIP IS LIKE COACHING A TEAM page 16 six steps great leaders use to motivate employees conflict management starts with a deep breath
Qualities of effective leadership Being an effective leader in today’s complex environment requires a wealth of abilities. While there are a number of different leadership styles, our columnists will highlight a number of qualities of effective leadership. There are many different opinions on what makes a leader; leading by example, ability to manage conflict, providing positive reinforcement, and staying true to values are some of the characteristics suggested by our special section contributors.
lead by example, Respect There are numerous schools of thought on effective leadership. Just count the number Donald Russo of books on this topic Shareholder, online or at your local Schwabe, bookstore and observe Williamson & the number of available Wyatt Attorneys at Law seminars. We routinely witness different styles of leadership in our daily lives. In the political world, we find some politicians who grandstand at any opportunity to espouse their personal opinions while shutting out the voices of those who might have a different point of view. Still others work tirelessly on important issues (without cameras and microphones present) to build consensus among divergent groups. On this latter form of leadership, U.S. Senator Patty Murray, one of the most influential senators in the country, male or female, comes to mind. In the worlds of amateur and professional sports, there are coaches who apparently believe that their team’s success is determined by the number of tantrums they throw during a game. Then there is Pete Carroll, who
turned his coaching career around after reading legendary coach John Wooden’s book, A Lifetime of Observations and Reflections On and Off the Court. Coach Carroll preaches to this team to always protect the team – to have the mindset that they are a Seahawk when speaking in public, conversing with media and out in public. He expects that the players be in the moment at hand in everything they do. And of course, there is the quiet, humble and almost shy leadership of former Oregon quarterback Marcus Mariota. He celebrated his selection as the no. 2 pick to the NFL not in New York or Chicago, but rather with family and friends at home in Hawaii. I favor the quiet, effective leadership displayed by Marcus. Being named a team captain, winning an election or being appointed a civic leader is the accolade. When a leader has earned the respect of followers, there is no need to remind others of leadership status or title. Leading by example has proved effective for me. At a meeting, it is important to have an agenda that is circulated to all attendees.
“In my view, quiet, effective leadership is the way to go. “ Demonstrate respect for participants’ time investment by starting and ending meetings on schedule and by keeping discussions on point. Most notably, however, in this setting, it is critical to give value to the opinions of others. Allow and encourage members of the group to present reports and communicate their views. There is no need for the leader to speak, other than to keep the discussion on point. It is much more important to give future leaders the opportunity to speak and spread their wings. In my view, quiet, effective leadership is the way to go. Having enough confidence in one’s self to allow others to share the spotlight on the team or in meetings makes one an effective leader, and more importantly allows others to learn to be effective leaders. Effective leaders are respected for what they accomplish and the way they go about getting things done. Being a leader is about living up to one’s title and setting an example for the next generation of leaders.
Effective leadership
LEADERSHIP STARTS WITH LEADING ONESELF At heart, I’m a nurse. My career in senior leadership began almost by accident. Years ago, the chief executive officer of my hospital at the time invited me to a meeting in his office. I was nervous, because I couldn’t help wondering what I had done wrong. “I’m sure you know why you’re here today,” the CEO said. I told him I had no idea. He said, “I want you to be the new chief nursing officer for the hospital.” Nancy Stieger Senior VP and CEO, Chief Mission Officer, WA & AK, Peacehealth
I was surprised, to say the least. I didn’t feel that I was experienced enough for such a role. I told the CEO as much, and that’s when I learned a powerful leadership lesson:
“I can teach you what you don’t know,” he said. “I selected you for this role because of who you are.” As the years have passed, I often have reflected on that lesson. Fundamentally, effective leadership really isn’t so much about what we know. Instead, it’s about our attributes and, more importantly, our
willingness to lead. Early this year at The Columbian’s 2015 Economic Forecast Breakfast, keynote speaker Ken Fisher offered a similar perspective. Fisher, the founder and CEO of Fisher Investments, said he has learned to hire people not for what they can do, but for what they will do. I agree. In leadership, what you can do is important, but what you will do is vital. Happily, this perspective is reflected in our PeaceHealth Leadership Model, which includes “I Am” and “I Will” statements. And here, resides another secret to leadership: It starts with leading oneself. For example: How can I gain the PeaceHealth attributes of ethical behavior or authenticity if I don’t lead myself through the process of developing those attributes? Similarly, the best way to gain skills such as caring for the whole person and communicating with purpose is by leading myself through the acquisition of those skills. And so, leadership begins with leading oneself. Master this, and opportunities to lead teams and organizations will naturally follow.
LEADING LIKE A CHILD With hundreds of how-to books on the market covering the topic of leadership, could it really be possible that the skills we so hungrily search after Rachel can best be learned from O’Rourke a child? Over the years Marketing of my professional career, Representative I have invested countless Kennedy dollars (and much of my Restoration time) into various methods of training...continuously searching for ways to become a more effective leader. It wasn’t until I started observing one of my children, a natural born “chief” of his age, that I noticed something fascinating. Children so often are caught up in trying to do what is “cool”, mimicking what their friends are doing and following popular culture blindly. However, my oldest son has always marched to his own beat confidently, seemingly immune to peer pressure. I have never seen him change who he
is for anyone, and he has a bigger following at school than some politicians I’ve seen. It was then that it hit me. One of the biggest qualities of a leader is one that my mother taught me long ago. It is a trait that most of us are raised to practice, but lose throughout our adolescence in efforts to “fit in” or become more acceptable to society. This trait is integrity. As parents, we tell our children “Always do what is right!” and “Stand up for what you know is best!”. I’m sure you remember the “If your friends jumped off of a bridge...” speech. Yet as adults, often we succumb to popular opinion and sacrifice our integrity to get ahead. It is easy to lose sight of our values, particularly in the business world, where pressure for success is escalated. In most industries, competition is high, and the temptation to find the quickest route to earning the highest almighty dollar is strong. However, those who cut corners to get ahead are not truly leaders in their field. When I was searching for an employer, one of
the deciding factors in selecting Kennedy Restoration was their reputation for having incredibly high integrity. A common practice in their industry is “fire chasing” (listening to police scanners in order to be first on scene with the firefighters). While this actually does get a significant amount of business for the competition, Kennedy has always held firm that they will never do it. No home or business owner is in the right state of mind to make big decisions, let alone sign a contract. Does this lose Kennedy money? Sure. Does it gain them respect from their community, peers, and competitors? You bet. They have been leaders in their field since 1950. Of course, there are several characteristics of an effective leader. This particular one I learned from my 11 year old, and I’m picking up more from him everyday. If he can lead a class of 5th graders through honesty, integrity, and human kindness... there may be hope for our future yet. Leaders are born, but they are also created. It’s never too late to lead like a child, we just have to be humble enough to do so.
FIVE QUALITIES OF OUTSTANDING LEADERSHIP With all that is written and as much as we’ve all studied it, leadership remains more art than science.
Jim West Coldwell Banker
Here are five leadership qualities I see as standing the test of time and defining outstanding leaders:
First - Lead from high ideals. More than ever before with the advent of our modern, instant communication society, individuals and groups want to know that their efforts are serving something beyond themselves. They want to have a bond of trust with those whom they follow and they want to feel they are doing the right thing. When we move away from high ideals, morale within any organization will soon follow suit, along with performance. Second - Enthusiasm is a vital ingredient. Some use the term passion, some use the word inspire. Larry Dennis of Turbo Leadership Systems tells us “enthusiasm” comes from the Greek word entheos to be filled with spirit, a feeling of excitement or active interest. With repeated surveys showing a majority of American workers as disengaged, those who are able to inspire others with enthusiasm are miles ahead in the leadership realm. This isn’t always manifested through extroverted people. Recent studies show that introverts often make excellent leaders. The key is being able to convey enthusiasm for a shared vision to their organization at all levels.
Responsibility
Third – Develop talent and organizations from within, to expand capacity and fulfill
ENTHUSIASM
“Leadership isn’t the private reserve of a few charismatic men and women. It’s a process ordinary people use when they’re bringing forth the best from themselves and others. Liberate the leader in everyone, and extraordinary things happen.” —James M. Kouzes and Barry Z. Posner future needs. Kouzes and Posner would say enable others to act. The reality of the rapid pace of change in all aspects of our lives, drives the need for developing a culture that encourages people to listen, be open to change, and willing to be pro-active. Leadership development provides organizations a huge opportunity to create a competitive advantage in fact John Maxwell goes so far as to say “everything rises and falls based on leadership”. Fourth - Recognize, and celebrate successes and achievements. Nothing increases energy and momentum in a situation more than sharing that you’re making progress. Leaders who build acknowledgement and recognition into their organizations will always be able to sustain momentum. Fifth – Be accountable. When they blow it – they show-it. Every organization will have times when they miss the mark, when results aren’t there, or even significant mistakes occur. Excellent leaders are willing to hear the brutal facts, acknowledge the present reality, and whatever part they may have played in it, and move forward with the next set of action steps to get back on track. Leadership above all else is a skillset, one that you can improve upon at any stage of your life. So stop; review the five qualities and implement behaviors in your daily actions that you feel will bring the qualities to life. The benefit you’ll gain will be increased momentum and achievement.
CHARACTER
Passion
COMMUNICATION
VISION INTEGRITY courage
LEADERSHIP
LEADERSHIP IS JUST LIKE COACHING A TEAM A good leader is someone that can delegate well and has a positive, enthusiastic, supportive and trusting character. Good leaders are able to show others how to set goals, become focused on their tasks, willingly share knowledge and be assertive in their role. Good leaders are also observant, respectful and patient with their team members. Having traits like these allow leaders to be able to drive positive messages “home” with their team and also support an environment that helps the team members become leaders themselves. Good leaders always listen to their team and find reasons that all ideas are handled as productive and information sharing, improving a work environment or social interaction within their organization. Note: bad leaders focus on reasons why something won’t work and shut down team members suggestions or ideas before they are even heard in some cases. Good leaders ask their team to list or write ideas or thoughts of how something might be made better (most times you will see suggestion boxes in the offices of good leaders). Good leaders will also find out what is good about any topic, strategy or change being discussed or considered. Leaders let others know when they have done a good job and will share that praise in front of peers within the organization. Reflecting enthusiasm around all of the team members make work more productive. This approach helps the leader show positive reinforcement and strengthens the working relationships with their team members. Good examples of great leaders in our community, to name two, are seen with Mark Matthias of Beaches & Jon Creedon of Vancouver Ford.
Wade McLaren President, Bluebird Transfer, Inc.
6 STEPS GREAT LEADERS USE TO MOTIVATE EMPLOYEES “Make me want to.” It’s a phrase I’ve heard countless times from a friend of mine, most often said in frustration as she shared stories of the latest unreasonable expectation of a co-worker or boss. Even though Scott Carroll I empathized with her, Centrixity I remember thinking it was an unhealthy way to view the situation. Through the years, though, I’ve found it becoming a guiding thought in my approach to motivating others … what will make them want to?
4. Identify and remove obstacles. Company problems fall into three broad areas: People, Product and Process. The most successful leaders partner with their employees to identify and remove barriers within these three areas. In turn, their people can be even more effective. 5. Capitalize on strengths. The best leaders focus on leveraging strengths of their people and their organizations rather than the things that need to be “fixed”. Motivation is “the general desire or willingness of someone to do something.” People can be made to do things in many ways. While some leaders still try to motivate through fear and intimidation, the most meaningful
and sustainable way to motivate people is to inspire them … to create an environment in which people can and want to be successful. In short, to follow the 5 steps listed above. Oh, and the 6th step? Get out of the way and let MAGIC happen. Too often, organization leaders are their own worst enemies. They get in their own way trying to micro-manage people and situations and, in turn, stifle creativity and slow progress of their people. This final step is what really sets off great leaders.
How effectively are you motivating your employees?
It turns out the answer is simple … MAGIC: 1. Make people the center of your world. Effective leaders recognize that their own success is directly tied to the success of their people and take steps to fully engage employees. Employee engagement is, as its core, the emotional commitment an employee has to their organization and its goals. When employees feel like they are part of the decision making process, when they see how they are contributing to the overall good of the company, they are more likely to feel like a valued part of the organization. In turn, they are willing to deliver incremental effort that spurs company productivity. 2. Act with integrity. Integrity inspires trust. When people trust their leaders, they believe they can count on them to do what they say they will do. They believe they care about their interests as well as their own. When trust is low, people feel animosity and resentment. When trust is high, they will help work toward a common vision and purpose. Trust is not something that can be turned on and off at will, but can best be thought of as an organizational asset that must be built and sustained over time by deliberate actions. 3. Give them a reason to care. People want to be part of a “winning” team. Great leaders have clear goals and know how to accomplish them. By clearly and effectively communicating their goals and expectations, they gain the buy-in and support of their employees and motivate them to work diligently to achieve those goals.
CONFLICT MANAGEMENT FOR LEADERS STARTS WITH A DEEP BREATH “Conflict” management is ultimately “self” management, and a deep breath is the body’s way to remind itself that it can handle the threat without running away or attacking. Nancy Pionk If you are in a leaderExecutive Director, ship role, you probably Community Mediation agree that up to 30% Services of a manager’s time is spent dealing with conflict. How well you manage your reactions influences how well you can help others in conflict. Our trainings start with helping participants understand and become aware of our own physical reactions to conflict, so we can choose how to respond more effectively. When we experience stress in conflict, our body automatically tries to protect us by releasing adrenaline and cortisol to help us fight or run from the perceived danger. Though helpful if we are facing a dangerous animal, fight or flight is often counter-productive in workplace conflict. Our “fight” response might show up as a louder, more defensive tone, interrupting the other person, or expressing impatience. Our “flight” response
might show up as avoidance: walking away, not talking about the tension, or not allowing different perspectives to surface. You can manage your physical reaction to conflict very simply through deep belly breathing. Breathe all the way down to your belly until it expands and then release your breath very slowly. Deep belly breathing helps to activate our “thinking brain,” which allows us to choose more appropriate responses. This is critical, because if you are feeling defensive or tense in a conflict, chances are the other person is having a similar physiological reaction. No wonder people often escalate the conflict! . As a leader, you can model how conflict is managed – and how people manage themselves - in your organization. Deep belly breathing allows you to pause, increase your patience and capacity to hear different perspectives and manage your own emotions. You then send a message to your staff that conflict does not have to be difficult or avoided and that you can create space for everyone to be heard.
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RANDY HOLLAND
He’s a recent graduate of WSU-Vancouver’s Digital Technology and Culture Program. He is now the SEO Specialist at Sprout Digital, which is one of the Top Ten (number #8) growing web hosting & design companies in Vancouver, WA (Vancouver Business Journal, May 22, 2015). He’s a father, a team player and loves community engagement.
MEET OU
OUT-OF-
LEAD
His thoughts on leadership:
Approachability My former colleagues appreciated my approachability and the way I communicate with a friendly and conversational tone. This allows ‘team work’ to flourish and grow because I’m eager to listen and learn. One colleague stated that I create an “at-‐ease atmosphere that helps the team grow and achieve its goals.”
Diligence
A good leader must possess a solid work ethic and be diligent. No one wants a leader who doesn’t ‘walk the talk’. If you’re going to lead projects, a team, or employees, then you’ve got to earn their respect. Being dubbed “the leader” doesn’t mean your team members will respect you. They will respect you when they see you’re willing to put in your fair share of the work and more.
Flexibility
A good leader is flexible. This sounds like an expected trait, but not everyone is (or can be) flexible. Sometimes, being flexible can affect the leader’s personal space and time. But, you’ve got to be willing to accommodate minor and major changes when necessary.
“What stood out about Randy [when he was in the CMDC program] was his entrepreneurial spirit and his willingness to take very smart risks. He was interested, for example, early on in experimenting with mobile apps and mapped out some very innovative ideas for them. His collaborative spirit, unique vision, and pioneering attitude represents the CMDC program well.”
Dene Grigar
Director and Professor DTC@Creative Media and Digital Culture Washington State University Vancouver
Follow-up is a Leadership Quality! In my opinion, following up is paramount for good business and team dynamics. As a former business owner, I procured and managed over
RANDY
Continued on page 22 ->
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JESSICA GUILLARD
She’s a WSU-Vancouver Business Administration graduate with a major in Accounting and a minor in Spanish. She is the eldest of eight children. She was so dominate in her WSU-Vancouver Community MAP program with Empower-up, that she was asked to become a board member. And, both the Map Program manager and Professor Michael Curry jumped at the opportunity to recommend her as an emerging leader. She’s a Millennial and now on full-time at the BPA.
Her thoughts on leadership:
Openness
A good leader has to be receptive, open-minded, and flexible. I feel like these three things really roll up into the concept of openness. A leader isn’t a leader because they have the best ideas or because they are better able to make decisions. Leaders exist to utilize a team’s best capabilities in order to accomplish a goal. In order to do that they need to be receptive to all ideas, open-minded to trying them, and flexible to change direction when needed.
Firmness
Firm leadership helps bring the team together to agree on what that outcome is and how they will go about achieving it. Firm leadership keeps things on track; it helps keep the team focused on what needs to be done. It organizes the ideas, talents, and actions of the team in a constructive manner.
JESSICA Continued on page 22 -> “Jessica embodies the spirit of the Carson College of Business, and the BGMAP program which seeks to contribute to the economic growth of the community while allowing students the opportunity to apply their knowledge to a real business. She and her team consulted to the nonprofit Empower-Up, a Vancouver electronics recycling organization. She took her responsibilities to heart and personally contributed over 350 hours during the semester, to include volunteering at the business to gain first hand knowledge of its operations. With the help of her team, a mentor and the professor, they generated a series of low cost recommendations capable of generating significant financial and community based results. Her contribution was clearly recognized by Empower Up who have invited Jessica to be part of their board of directors.”
Michael Curry
Assistant Clinical Professor of MIS at WSU-Vancouver
ERIC PREISZ
MEET OU
He’s a technology company CEO. Mike Bomar of the CREDC and Kelly Love the GVCC’s CEO had him on a short list of emerging leaders in digital technology. He recently moved his company from Las Vegas to Vancouver, Washington. He’s a father of two and works long days, sometimes 17 hours. He’s involved with the City’s Digital Technology IPZ and is often spearheading or attending events throughout the community.
OUT-OF-
LEAD
His thoughts on leadership:
Motivation
I believe in the power of self-organizing teams and the understanding that management’s main role is to make people get more done more easily. Motivation is everything and if people are not motivated you need to find out why. I also think it’s great to pick products or ideas that resonate with the team in terms of passion. If your work or office doesn’t do passion work, then they will do that at home in their off hours and you will be working with the wind in your face.
Humble
This leader understands that there are often 100 right ways to do something. An employee who picks a different way than you does not mean they are wrong if they get to the result. It takes a willingness to understand that your way isn’t the only way.
Balance
I think the key to motivated employees is to have the perfect balance of definition and freedom in their tasking. Provide too much freedom and people feel lost and not connected to their team
ERIC Continued on page 22 -> “From our first interactions with Eric, it was immediately clear that he was the type of executive committed to forming lasting partnerships to make a positive impact on the place GarageGames chose to call home. From facilitating networking opportunities for local techies to collaborating with education partners, Eric has proven to be a tremendous asset since making the move to Vancouver. Having GarageGames located in the Innovation Partnership Zone has proven to be a great fit and Eric’s engagement in such a wide range of projects is playing a big role in energizing the local tech community.”
Denise McCarty
Vice President, Director of Business Recruitment and Expansion Columbia River Economic Development Council
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She’s the owner of a rapidly growing business in downtown Vancouver. She has a second company in the works. She was a college basketball coach, real estate agent and teacher. She believes in Timothy’s Feriss’s four hour work week. She’s a team builder and a ‘day time’ dancer.
STEPHANIE LYNN
Her thoughts on leadership:
Team Work
Our business culture is different than most. Due to my basketball coaching background, I love to build teams that bond, play fair and conquer. We are Sweet Spot Strong! The entire staff is part of the “Fitbit club.” We are tracking our steps daily, weekly and will award prizes for the top walkers for the year.
Competition
For all new hires, we have a fun thing called skirt wars. Each person gets to pick two fabrics and create a skirt that they think will sell. We then launch them all and have a huge contest about first to sell, first to sell out, best margin of profit, etc.
Connection
I try to connect with each person at some level. We spend more time with our co-workers than we do with our families. I try to coach the women into taking this journey slowly and allowing the friendship to grow at a slow pace. Sometimes the work environment accelerates the “befriending” process and can create turmoil. If you really care about the person you work with you don’t seem to sweat the small stuff quite as much.
“Why be the Undercover Boss and reach out to employees during $50,000 DIAMOND IS ONE-IN-ONE the filming ofBRACELET the show? I want toPRIZE be AT 8/18 MENT Sponsoredthe by Runyan’s Jewelry boss PAGES 16-17 undercover daily.”
“Stephanie has had her eye on two goals all along. First, how to manufacture and sell an outstanding product line. And, second…….how to build a great team by honoring each employee’s differences and potential. She is an outstanding leader and nurturer.” GOLF TOURNAWOMEN’S
Lee Rafferty
Executive Director of Vancouver’s Downtown Association
RANDY Continued 50 digital based projects ranging from small business website development and SEO to dynamic eCommerce and membership based websites. The projects always involved two or more team members, multiple digital technologies, and a client who expected an on time and on budget deliverable. From the initial point of contact with the client to the signed off deliverable, following up was key to my success. It begins by clearly defining tangible goals and expectations for a given project. But how the rubber really hits the road, so to speak, is following up and good communication. Each and every clients’ SEO campaign is unique and long term. Follow up is key to producing measurable results. With over 200 plus factors to assess, measure, and implement, regular engagement with the client via our team (sales rep, my analytics tools) is paramount for success.
ERIC Continued
JESSICA Continued
Respect (leadership trait explained in her own words) There are a lot of things that go into building an atmosphere of respect. This includes clear communication, honesty, recognition, commitment and dedication, and a healthy attitude towards the team and the work being done. Without these things a group cannot function as a team. Without these things misunderstanding or even resentment can foster, causing not only a less than productive team effort, but dysfunction for ongoing or future projects. About her time with Empower-up via the MAP program: Throughout the project Jessica played multiple roles within the capacity of leadership. She worked to make sure that all members of the team were able to contribute to their full capability. A big part of her job was balancing the competing ideas, guiding further discussion, and helping bring the team to agreement on how to proceed, which sometimes meant not pursuing her certain paths of action. She also made sure the work was evenly distributed and put her time in at 110%—Her passion for Empower Up is because they’re not a local business, but rather a local nonprofit that helps our community. She worked to make sure that her team covered all components of the project—following the guidelines that the professor provided, keeping track of due dates and deliverables, and communicated clearly with members and Empower Up to make sure they hit their targets. She also made several trips out to Empower Up. It is one thing to see their operations on paper, but it is another to take part and talk with the volunteers and employees. Visitations helped Jessica gain perspective on which recommendations would be workable and which ones wouldn’t. “A big part of being a leader is being able to really understand how everything fits together and to really be able to have a good picture of it—whether simply as part of a work group, or on a project like this,” Jessica explained. After the project was over Empower Up extended the offer for Jessica to apply to their Board. “I was pleasantly surprised. I had really enjoyed working with the organization over the past few months and was already planning on continuing to work with them via volunteering. It was a lot of fun volunteering for Empower Up and it taught me a lot, so naturally I wanted to go back for more. Plus, one of my goals following graduation is to get more involved with the local community,” said Jessica.
members through a common mental model. If you don’t provide enough autonomy, people don’t have a sense of ownership and self-accountability. VanTechy, what is it? My interest in starting VanTechy is both personal and business. There’s nothing better for a tech company in terms of mentors than other tech companies. I’ve learned as much at these types of events from people who have been in the industry for one year as I have with people who have been in the industry twenty years. After a few weeks of being here, I realized that Vancouver did not have its own tech scene. Knowing that the talent is here (even if many of them drive across the bridge every day), I thought that all we needed was someone to kick off the first event. We have had people give presentations on facial recognition, a virtual ant farm, 3D printing, and even dental equipment. I have learned so much and met great people.
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Tips from the Ambassadors! They’re on the ground every week, helping to host the best ribbon cutting events! With a little planning, you can turn your Ribbon cutting or grand opening into a “can’t miss” affair! Utilize the resources at the GVCC to help generate buzz within the community, assist you with online promos, invite local VIP’s & government officials, and incorporate a local non-profit. Good food, drinks, & music is a trifecta for creating a memorable event—so set the vibe and invite all your neighbors! Sunny Golden of The Hilton Vancouver
Have helpers for last minute details so that you can greet each of your attendees. You are the face of your business and people do business with people they know and like. Teresa Bonawitz of Self Balance Massage
Offer a deal - Decide what deal you want to offer. Then promote it ahead of time to everyone you invite to the ribbon cutting. Let them know when they attend the event they will receive a discount on either your products or services. Patty Carroll of Centrixity
It’s your party, look sharp! Wear either a great suit or company logoed shirts and/or gear. This is also a great opportunity to give away logo branded materials: clothing, hats, cups and pens! Use the Ribbon Cutting as a time to tell your guests about your business, making them a spokesperson for you after the ribbon is cut. Leroy Santiago of Global Security
Take the responsibility to create a flyer and spread the word about your ribbon cutting event. This will only enhance chamber announcements. Spread your flyer around town, invite your neighboring businesses and talk about your event at networking events at least a month prior. Bonnie Smelser of Mary Kay
24 July/August 2015 Edition
www.facebook.com/yourchamber
Be a member of the Chamber! The prestige that comes with displaying the logo or stating you’re a member in good standing of the GVCC shows your customers that you are a responsible corporate citizen of the area. To me, it is akin to being on the BEST OF THE BEST list of the Better Business Bureau! Use your social media to promote your event and let customers you haven’t seen for a while know they’re welcome to visit again, AND let people who have never been to your place know that they are welcome too! Consult with the GVCC Communications team; they know how to help you write your press releases and have a list of people you might want to send them to! Paul Dicker of Dick Hannah Dealerships
Need to book a Ribbon Cutting? Contact: Kelly Love, GVCC CEO klove@vancouverusa.com or (360) 567-1050
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Do not forget the power of a thank you card. Collect business cards for a prize, but use the contact info to send follow-up thank you notes to all who attended the ribbon cutting event. Think about including a coupon, a notice of an upcoming event or a specialized note. If you can return the favor by dropping by their business within the next month, that would make a long-lasting impact by showing you’re a supporter of local business! Cj Monroe, Retired
Supporting our community through local lending and charitable contributions since 1923.
Be enthusiastic!
Remember, your ribbon cutting is a PARTY! Make sure you’ve prepared enough drinks and food for the crowd. If you’re not sure of the number of attendees, have back up. Use the extras in the staff fridge! Have your business ‘commercial’ ready, as you’ll say a few words to the crowd before we cut the ribbon. Doug Martin of Southwest Office Supply & Interior
RiverviewBank.com #RiverviewBank
GVCC Member Ribbon Cutting Events CONTACT Kelly Love, GVCC CEO to schedule a ribbon cutting event! Call (360) 567-1050 or email klove@vancouverusa.com
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1. NLIGHT’S NEW FIBER LASER FACTORY EXPANSION 5408 NE 88th Street Bldg. D-2, Vancouver WA 98665 2. TINA VLACHOS AGENCY ANNIVERSARY 8720 NE Centerpointe Drive, Suite 105, Vancouver WA 98665 3. WADDELL & REED, INC. NEW LOCATION 400 East Mill Plain Blvd. Suite 100, Vancouver 98660 4. NORTHWEST ASSOCIATION FOR BLIND ATHLETES NEW LOCATION 311 W. Evergreen Suite 200, Vancouver WA 98660 5. CHARTER COLLEGE SKILLS CENTER NEW BUILDING 17720 SE Mill Plain Blvd. Suite 170, Vancouver WA 98683 6. DEERHAVEN AT LACAMAS LAKE GROUND BREAKING 139 N 45th Circle, Camas WA 98607 7. GLAM BEAUTY BAR GRAND OPENING 202 E Evergreen Blvd. Suite 200, Vancouver 98660
26 July/August 2015 Edition
www.facebook.com/yourchamber
What Chamber members said about their recent ribbon cutting events... “It was great to celebrate the opening of our new factory with the local community. Our new facility will support our growth and we look forward to continuing to support a broad range of initiatives in the community.” Scott Keeney, nLight CEO “I’m a huge advocate of supporting local businesses and joined the GVCC as a member as soon as I moved back to the area a year ago. I have been welcomed with open arms since. The ribbon cutting to celebrate my agency’s anniversary was a huge success! Thank you to the GVCC and the community at large for all the overwhelming support and the staff at the chamber, who all made the event incredibly seamless. This was a great way to promote my business to other professional folks involved with the chamber and spread the word that the Tina Vlachos Agency is here and making our mark in the local community.” Tina Vlachos, Owner, American Family Mutual Insurance Company “The Chamber’s Ribbon cutting ceremony was a great way to ‘officially’ open our new Waddell & Reed office in Downtown Vancouver. The event was an amazing success because of the great ambassadors the Chamber has. The turnout from other Chamber members was fantastic. I did not know what to expect from the event. I was so impressed that I will be attending and supporting other ceremonies throughout the year. “ Marc Sundberg, Waddell & Reed, Inc. Vancouver District Branch Manager “Northwest Association for Blind Athletes was honored to host a Ribbon Cutting and Business After Hours with the Greater Vancouver Chamber of Commerce at our new offices in downtown Vancouver. Our partnership over the years with the Chamber has truly helped to elevate our mission and programs in the community and raise more awareness about individuals who are blind or visually impaired.” Billy Henry, NW Assoc of Blind Athletes
“We were incredibly thrilled to have our ribbon cutting with the Chamber! The staff and volunteers were amazing to work with, extremely professional, friendly and very welcoming. We are so appreciative to the community for coming out to support our business venture and we were delighted to show everyone our new space. We feel lucky to be tenants inside the newly remodeled Sparks building. Thank you, once again!” Meghan Hamilton, Founder & Head GLAMbarbie and Leslie Stose, PR & Creative Director
VANCOUVER
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UPCOMING EVENTS CALENDAR: 7/1/15 GVCC EVENT SW Washington Leads and Needs BEACHES RESTAURANT
7:30AM-9AM
The best morning networking in Clark County!
7/7/15 GVCC EVENT Legislative Review Luncheon HEATHMAN LODGE
Noon-1:30PM
Join us for this year’s Legislative Review Luncheon at the Heathman Lodge! RSVP: https://biaclarkcounty.webconnex. com/lunch
7/10/15 MEMBER EVENT Networking 4
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7/28/15 GVCC EVENT Business After Hours
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Shotgun 11:00am
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9:30-11:30AM
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7/15/15 GVCC EVENT SW Washington Leads and Needs
The area’s best evening networking! Do not miss our July event on the back patio of Camas Meadows!
8/11/15 WORKSHOP Maximize Your Business Online
8/19/15 GVCC EVENT SW Washington Leads and Needs
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8/5/15 GVCC EVENT SW Washington Leads and Needs
GVCC OFFICE
9:30-11:30AM
Tips on making the most out of networking events. Hosted by DIY Marketing Center.
7:30AM-9AM
The best morning networking in Clark County! Move Physical Therapy sponsoring.
7/16/15 Ribbon Cutting Event 5PM
Join Hall Mediation and Cascade Collaborative for Beverages and networking.
5-7PM
BEACHES RESTAURANT
7:30AM-9AM
The best morning networking in Clark County!
8/7/15 GVCC EVENT GVCC’s 125th Birthday Celebration
5-7:00PM
EMBASSY SUITES - PDX
1-5PM
Google Partner & SEMpdx Event. Chamber members: $149
8/12/15 GVCC EVENT Resource Network GVCC OFFICE
TIME TBD 8/14/15 MEMBER EVENT Networking 4 Newbies
GVCC OFFICE
5pm
There are five awards up for grabs in the 2015 “Business & Leadership” Award program. Recipients will be announced at the Sept 10th Annual Event.
8/18/15 GVCC EVENT Women’s Golf Tournament CAMAS MEADOWS
BEACHES RESTAURANT
7:30AM-9AM
The best morning networking in Clark County!
8/25/15 GVCC EVENT BUSINESS AFTER HOURS DEERHAVEN AT LACAMAS LAKE
5-7PM
Hosted by Jeff Wunder, Re/Max Agency. $10/Members, $20/ Non Members
Grow Your Business Online Half-Day Workshop for Small Businesses
Help your potential customers find you more easily by adding and improving the information that shows up on Google search about your company. This hands-on workshop will walk you through improving your online presence. Embassy Suites Downtown - Portland Tuesday, August 11, 1:00 – 5:00 pm
Free Pass to Rooftop Networking Party following workshop included
Use promo code VANCHAMBER to save $50. Visit bit.ly/sempdx to learn more & register.