Eye Tracking System - Evolution and purpose Eye Tracking is a process by which the gaze of the person can be measured. It can also allow you to analyze how the eye moves from one point to the other. The procedure involves monitoring the positions of the eyes and studying its movement when things are moving before it. The system which is used for monitoring the eye and its movements is widely known as the eye tracking system. This system is extremely useful in several scientific fields. Many experiments have been carried out with the help of eye an tracking system. In case visual help is required at the time studying psychology, or while designing a product, the eye tracking system is used to arriving at accurate results. There are many types of eye tracking systems available. In one type of system, attachments are made to the eyes. Monitoring of the rotation of the eye ball is carried out as it moves from one position to another. The readings are noted either the help of contact lenses. This is a very accurate system. The movements and rotations of the eye ball are very accurately noted. In another type of eye tracking system, an infra red light is utilized. This light is passed to the eye and its movement is noted for studying. The third method involves using electrodes that are place around the eyes for calculating the movement of the eye ball. A comprehensive eye tracking system is used for studying the eye ball movement and its correlation with the attention and consciousness of the brain, and how it reacts to several stimuli. The study is important for several reasons. Eye ball movements have perplexed scientists since the beginning to the previous century.
Researchers observe these movements for assessing brain recognition due to several stimuli. There are many fields in which this study is used including medical and research. However, its practical application is also important in the field of marketing. Marketing experts can study the points where the eye ball will look very first. It also helps them in understanding which part of an advertisement is more appealing and grabs the attention of the viewer immediately. Corporation can reap the benefits of these studies when they are competing with other companies for selling the same products or services. The benefits of this research are astounding when it comes to costly advertising campaigns. A study was carried out for analyzing the movements and rotation of the eye ball while a person is driving a vehicle. The purpose of the study was to ascertain where a person was looking in the event of a collision. The research was very helpful in understanding the causes of the collision, and what distracts the attention of a driver. The eye tracking system is very effective in studying medical conditions of subject. It also shows the rotations and movements with the ageing of the body. It also helps determine the many different causes associated with development problems. The phenomenon has been effectively used for communicating with people who are incapacitated and can only control the movement of their eyes.
Supported by iMotions eye tracking software suite, formerly known as Attention Tool.