by Nicole Kiefert
P
hotoshop might cause controversy
for models and some ad campaigns, but it is an important tool for journalists to be able to use and understand. Writers, editors and photographers, need to be familiar with this program because knowing how to use Photoshop and edit photos properly is important to how a photo in a publication will turn out and how people will perceive it. Students attending the April 9 NEWSPA conference at UW Oshkosh will learn the most important things about Photoshop, the best ways to use it and receive a few tips and tricks picked up over the years by speaker Kevin Rau of Rauhaus design+letterpress. “Photoshop Tips and Tricks,” which runs from 9:20-10:50 a.m. in Sage 3422, is limited to 15 participants. Schools should pre-register for the session by emailing NEWSPA Executive Secretary Barbara Benish at benish@uwosh.edu Only one student per school publication can sign up. Rau said his presentation will cover important techniques used in Photoshop, including practices for proper resolution, cropping and resizing photos, adjusting color, shadows and highlights, and converting color photos to black and white. Rau will also discuss the legalities of using photos downloaded from the web. The session will be held in a Department of Journalism computer lab to give students a chance to practice and get a
NEWSPA 2014
New session presents Photoshop tips feel for all of the content as he explains it. This will also allows Rau to answer questions. “We’re running an extended session in a computer lab, which gives us the ability to cover a lot of topics in a very hands-on fashion,” Rau said. Rau said he plans to tell students how he got to where he is today and how they can do the same. He said he is excited to teach students how important photography is for not just journalism, print and designing, but as a form of communication. “Photography plays such an integral role in visual communication.” Rau said. “I’m excited to be able to pass along some of my experiences regarding getting the best results from every kind of photograph.” Rau said Photoshop plays an important role in media and is important for prospective journalism students to understand. “Every image you see today has been ‘shopped’ to some degree from minor adjustments all the way to assembling people and elements together in a single picture that have never in reality been together. So Photoshop is huge,” Rau said. He plans to share with the students his experiences in the printing industry as well as the lessons he learned along the way. “During the presentation I’ll often share stories of mistakes I made in building digital files so that students don’t make the same mistakes,” Rau said.
Conference
April 9, 2014 Reeve Memorial Union Registration begins 7:30 a.m.
uwosh.edu/journalism/newspa 05