UWM Research Report 2012
UWM faculty, staff and students are following many paths to creating new knowledge in diverse fields.
Supply chain management moves goods, gROwS JOBS T here are lots of misperceptions about “supply chain” and “supply chain management.” “Essentially, supply chain is about satisfying the consumer—moving goods and services to precisely where the consumer wants them, and when they want them, and then supporting the consumer even after the sale has been made,” says Anthony Ross, the Rockwell Automation Endowed Chair in Supply Chain Management and a professor in UWM’s Lubar School of Business. But supply chain management is much bigger than simply production and distribu- tion processes. Employment prospects are bright. One manufacturing job indirectly leads to three supply chain jobs. “Supply chain spans many aspects of the economy beyond manufacturing to include where and how we purchase supplies and how we arrange for storage and eventual delivery of the finished products,” Ross explains. And even small companies can compete, thanks to the emergence of the information age. “Technology has reduced the distance between customer and supplier, and the time it takes to receive and fulfill an order. There are risks out there, but also amazing opportunities for new company business models to serve customers and collaborate with suppliers.” Supply chain management comprises the strategies companies use to design and develop products faster, cheaper and better. “At the Lubar School, we’re educating students to ‘think deeply’ about both customer data and operational data, then consider a firm’s next strategic move toward anticipating customers’ future needs today,” Ross says. Students, faculty and members of the business community are connecting through the Lubar School’s new Supply Chain Management Institute, which seeks to become the destination for industry and policy leaders looking to discuss and decide on key issues impacting supply chain management. Industry executives engage with students from start to finish on projects. Faculty learn firsthand about the pressing issues on industry managers’ minds. “Companies have a say in how tomorrow’s new talent is developed, and students meet prospective employers and experience ‘real world’ problem solving while pursuing their degree.” P o w e r f u l i d e a s . P r o v e n R e s u l t s . • 21 Professor anthony Ross