UWM Research Report 2012
UWM faculty, staff and students are following many paths to creating new knowledge in diverse fields.
Supply chain management moves goods, grows jobs T “Essentially, supply chain is about satisfying the consumer—moving goods and services to precisely where the consumer wants them, and when they want them, and then supporting the consumer even after the sale has been made,” says Anthony Ross, the Rockwell Automation Endowed Chair in Supply Chain Management and a professor in UWM’s Lubar School of Business. Professor Anthony Ross here are lots of misperceptions about “supply chain” and “supply chain management.” But supply chain management is much bigger than simply production and distribution processes. Employment prospects are bright. One manufacturing job indirectly leads to three supply chain jobs. “Supply chain spans many aspects of the economy beyond manufacturing to include where and how we purchase supplies and how we arrange for storage and eventual delivery of the finished products,” Ross explains. “At the Lubar School, we’re educating students to ‘think deeply’ about both customer data and operational data, then consider a firm’s next strategic move toward anticipating customers’ future needs today,” Ross says. Supply chain management comprises the strategies companies use to design and develop products faster, cheaper and better. talent is developed, and students meet prospective employers and experience ‘real world’ problem solving while pursuing their degree.” Powerful Ideas. Proven R esults. Students, faculty and members of the business community are connecting through the Lubar School’s new Supply Chain Management And even small companies can compete, thanks to Institute, which seeks to become the destination the emergence of the information age. for industry and policy leaders looking to discuss and decide on key issues impacting supply chain “Technology has reduced the distance between management. Industry executives engage with customer and supplier, and the time it takes to students from start to finish on projects. Faculty receive and fulfill an order. There are risks out learn firsthand about the pressing issues on there, but also amazing opportunities for new industry managers’ minds. company business models to serve customers and collaborate with suppliers.” “Companies have a say in how tomorrow’s new • 21