f L o E ° AR N 0 6 3 g n i I c N u d o G nI tr Greetings from the University of Wisconsin-Green Bay! With this issue of Inside we recycle what is getting to be a wonderfully frequent headline at our University — "UW-Green Bay Faculty Member Wins Professor of the Year!" — as we congratulate Prof. Greg Aldrete of Humanistic Studies. We also are delighted to continue the rollout of our new institutional brand, 360° of Learning. There has been positive feedback for our 60-second video and our fresh, focused messaging. While the tagline is new, however, the underlying principles are not. Since our founding in 1965 a UW-Green Bay education has been grounded in problem-focused, interdisciplinary learning. The 360° brand reaffirms these core values. One of the more valuable discoveries we made working with our market-research firm was learning that we at UW-Green Bay have been far too humble. Our consultants, having captured data for countless colleges and universities nationwide, told us our fundamental indicators and constituent satisfaction ratings are comparatively quite good. Once we are more concise and consistent in articulating what makes the UW-Green Bay experience exceptional, we will be more effective helping friends, stakeholders and current and former students, in turn, share why this is special place to receive a university degree. As always, thank you for your continuing interest in UW-Green Bay. Go Phoenix!
Thomas K. Harden Chancellor