Table of Contents
5.
Introduction
6-7.
I. Background: Organization at a New Crossroads
8-9.
II. Phase 1: Identifying Themes and Issues A. Community Impact and Organizational Image
B. United Way’s Role in Central Maryland C. Long-Standing Relationships and New Partners D. Revenue and Resources In and Beyond the Workplace
10.
III. Phase 2: Choosing a Path
11-18.
IV. Phase 3: The Plan
19.
V. 2010 UWCM Strategic Planning Committee
A. B. C. D.
Mission and Value Proposition Goals Strategic Imperatives What Will Be Different