attention is given to weaving the various strands of the programs into a coherent whole, as well as refining writing and presentation skills in forms appropriate to the discipline. Prerequisite: At least 9 s.h. of 300-level coursework in mathematics or computer science. (1 s.h.) MAT 491 Independent Study Individual research. Prerequisite: Instructor approval. (1-3 s.h.)
Media Studies (MED) MED 120 Introduction to Design See description under ART 120. (3 s.h.) MED 121, 221, 321 and 421 Print Production Lab Practice in the various aspects of preparing and producing newspapers. Experiences will include writing, editing, proofing, layout, selling, advertising and planning circulation for the campus newspaper, The Vessel. (1 s.h. each) MED 131, 231, 331 and 431 Radio Lab Experience in the various facets of radio broadcasting through participation in the production activities of the campus radio station, KCFS-FM. (1 s.h. each) MED 122 E-Design See description under ART 122. (3 s.h.) MED 132, 232, 332 and 432 Television Production Lab Practice with the operation of television production equipment for television including cameras, mixers, videotape recorders, and lighting. (1 s.h. each) MED 180 Photography I See description under ART 180. (3 s.h.) MED 204 Electronic Media An introduction to the basic practices of electronic audio/video production and theory. Students will receive basic handson experience with the audio and video production equipment used in modern electronic communication, but will also be exposed to the various and wide-ranging principles of production theory. (3 s.h.) MED 206 Media Writing Analysis and use of a variety of writing styles used in the mass media. The student will be required to research and write in the following areas: print newswriting, editorials, opinion columns, broadcast news-writing, writing to video,
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writing to audio, commercials, public relations releases, and public service announcements. (3 s.h.) MED 207 Media Survey An introduction to the nature and function of mass media agencies with particular attention to current issues and opportunities of newspaper, radio, television, advertising, and entertainment. (3 s.h.) MED 260 Media Issues Study of major contemporary issues in mass media, as well as ethical considerations in advertising, journalism, and public relations. Emphasis will be placed on research findings regarding mass media effects and the resulting alternatives for policymakers, practitioners, and consumers. (3 s.h.) MED 281 Photojournalism Study of spot news and feature photography as it pertains to both print and TV news photography. Prerequisites: MED 180 and 206. (3 s.h.) MED 300 Communication Arts Colloquium The course consists of weekly colloquia. Presentations are made principally by students showing their research or creative projects. Faculty and guests may also make presentations. This course is required once for junior or senior Media Studies majors, each of whom must give a presentation. Specific requirements for each major program are supervised by the individual sector advisors. Juniors and seniors outside the area may register and make presentations with prior approval by a Media Studies faculty sponsor. All faculty and students are invited to attend. Offered on a "Pass/No Credit" basis only. Prerequisite: Junior or senior classification. (1 s.h.) MED 307 Reporting The reporting process will be studied from the print and broadcast aspects. This will include a hands-on approach to news gathering. Further study will be done on journalistic writing and the production aspects of news reporting. Included will be discussions and exercises in organizing and writing print and broadcast news stories. Prerequisite: MED 206. (3 s.h.) MED 308 Persuasion: Process and Procedures The study of theories and principles related
undergraduate course descriptions
to the use of communication as a means to achieve change. Emphasis will be placed on understanding the factors, processes, and message strategies associated with persuasion and motivational analysis in interpersonal and public communication situations. (3 s.h.) MED 309 Business and Professional Communication See description under CST 309. (3 s.h.) MED 311 Media Programming An investigation of radio and television programming techniques for public and commercial broadcasting. Prerequisite: MED 207. (3 s.h.) MED 324 Media Performance Theory and practice in the professional areas of radio and television. Emphasis on diction, pronunciation, reading from copy, and techniques for creating character. Prerequisite: MED 204. (3 s.h.) MED 326 Digital Audio The study of advanced audio production from traditional analog methods to modern digital technology. Projects will concentrate on the production of news, commercials, and promotional items. Students will gain insight in management style, advanced production elements, and promotion of a radio station. Prerequisite: MED 204. (3 s.h.) MED 330 Media Theory An introduction to the basic elements of communication and media theory. Primarily western communication systems will be studied and discussed by comparing and contrasting critical and administrative research methods and perspectives. (3 s.h.) MED 336 Desktop Video and NonLinear Editing The study of advanced digital video systems for production and editing. The course also focuses on types, applications, and theories of operation. In addition to the theoretical understanding of multimedia technologies, students will learn how to digitize and manipulate images, voice, and video material. Prerequisite: MED 204. (3 s.h.) MED 385 Promotional Management See description under BUS 385. Prerequisite: BUS 307. (3 s.h.)