Usf ucm portfolio 2012 2013
The USF Communications and Marketing Portfolio includes samples of communications materials designed and produced for the University of South Florida by University Communications and Marketing staff.
UNIVERSITY COMMUNICATIONS & MARKETING PORTF OLIO Advertising AWARD WINNING GLOBAL LEADERSHIP IN HIGHER EDUCATION INSTITUTE OF INTERNATIONAL EDUCATION 2013 NAFSA SENATOR PAUL SIMON AWARD FOR CAMPUS INTERNATIONALIZATION for building exemplary globally-integrated collaborations across teaching, research, creative and professional endeavors. Title: Global Leadership Ad Design: Thomas Todd Text: Amanda Gilmer Purpose: To encourage high-ability students to choose USF. Publication: Chronicle of Higher Education Size: 8” x 10” Publication date: February 2013 Client: USF World 2012 INSTITUTE FOR INTERNATIONAL EDUCATION ANDREW HEISKELL HONORABLE MENTION AWARD for the Ghana Scholars Program, a partnership committed to capacity development between faculty from the University of South Florida, University of Ghana and Cape Coast University. 2 UNIVERSITY OF SOUTH FLORIDA usf.edu Title: Executive MBA Ad Design: Thomas Todd Text: Lori Briggs Purpose: To recruit students for USF’s MBA program. Publication: Tampa Bay Business Journal Online Size: 300 x 250 ppi Publication date: February 2013 Client: College of Business Superb. Spectacular. Sunny. The University of South Florida is a top U.S. research university, ranked number 10 among universities worldwide earning U.S. patents. Faculty rank 110 worldwide in scholarly impact. USF offers more than 200 degree programs at undergraduate, graduate, specialist and doctoral levels. Academics are rigorous, meaningful and life-changing. Superb academicS meet uS at the hindu education fair Spectacular value As tuitions in other destinations soar, the University of South Florida continues to be affordable. Competitive, merit-based scholarships are available for undergraduates. In some programs applicants may even be eligible for additional financial support. GU Come meet us at Chennai and Bangalore. Visit the USF stall. And before, during and after the fair contact our representatives in India for information and guidance — adasgupta@ mail.usf.edu and skumar@ mail.usf.edu. Sunny SkieS LF O Title: India Student Recruitment Ad Design: Anne Scott Purpose: Student recruitment ads run in Indian publications to draw potential students to the Hindu Education Fair. Publication: The Hindu Size: 10 cm x 10 cm Publication date: April 2013 Client: USF-India office in New Delhi, Aruna Dasgupta F M Florida’s year-round sun and tropical climate attract millions of visitors worldwide. Wouldn’t you like to stay? Accept our warm invitation to earn a prestigious degree at USF. USF’s Executive MBA Program Builds Confidence, Careers Evie Chitty’s management career at Walmart was on an upward trajectory in 2010, but the mother of four and West Point graduate wanted to do everything possible to succeed. As a logistics manager for Walmart in Tampa, she knew it would be hard to keep rising in the company based on her work credentials alone. Like many workers in an increasingly competitive job market, she looked into MBA programs to raise her profile. “The field for promotions in my company has become so competitive that the preferred qualifications for some positions have been written with an MBA in them,” Chitty said. With her busy work and family life, Chitty said the structure of the University of South Florida’s Executive MBA was the only way she could complete the degree: as a 21-month program with classes only on weekends. Shortly after starting the program, Chitty was promoted to a general transportation manager position and moved to Richmond, Va., commuting to classes for three out of her four semesters. Chitty graduated from USF’s Executive MBA in May 2011, and said the Executive MBA gave her a wider perspective outside the four walls of her company. USF’s requirement that Executive MBA students have at least five years of managerial experience also meant Chitty was among good company with students who helped expand her business viewpoint. In December, she was promoted again to market manager for store operations in Coral Springs, managing multiple stores in South Florida. She said the MBA has helped her in more ways than a line on her résumé. “I don’t feel I would have had a foot in the door for an interview had I not had an MBA,” she said. “I also think I was a better leader in my company and able to get better results because I was able to do that outside-of-the-box thinking I learned in the program.” Current USF Executive MBA student Andre Kirwan also said his graduate education has given him a broader perspective. The commercial banking Andre Kirwan officer for The Bank of Tampa is in his last semester of the program, and said the knowledge he’s gained helps him apply his life experiences to business, including his time as a pro football player and as a biology major at Stanford University. “The Executive MBA has become the backbone to tie all my life experiences – football, biology, and banking – together,” Kirwan said. Kirwan said USF set him up to succeed in the program, from the practically applicable classes to smaller details. The service the Executive MBA provides – from meals between classes, to books being ordered and delivered for students, to automatic registration for classes – made the program fit into his professional lifestyle. “As business professionals, we don’t necessarily have the time to do the legwork ourselves, and I think that deters a lot of people,” he said. Although Kirwan “Down to the parking said he expects pass coming straight to many advantages of our door, it’s a one-stop the MBA to come shop, and it allows us to fruition after he to focus on education graduates in May, while we’re here.” he’s already seeing the benefits, from gaining a new professional network among his classmates to experiencing mental stimulation from his classes taught by world-class faculty and guest lecturers from within the business community. “It’s been a complete win-win for me all the way around, as well as for the bank, I think,” he said. “USF has enabled me to recruit a whole new demographic of clientele for the bank, as well as become a better professional and a more ‘armed and dangerous’ employee.” Title: Executive MBA/University College Ads and Advertorial Design: Thomas Todd Text: Lorie Briggs/Elissa Henderson Purpose: To build awareness of USF’s MBA and University College programs for designed for working adults. Publication: FL Trend Publication Date: March 2013 E XI CO www.uSf.edu SPoNSorEd rEPorT SPoNSorEd rEPorT USF University College: Meeting Florida’s Training Needs As the state economy rebounds, the need for a trained workforce becomes critical to bolstering business growth and innovation. Throughout the state, businesses and economic development leaders reiterate the need for a competitively trained workforce. Recognizing this demand, the University of South Florida’s University College provides a unique focus on offering educational and training options based on the university’s academic strengths and research knowledge. “One of the needs identified through our ongoing dialogue with business leaders and professional groups such as the Tampa Bay Economic Development Council is to increase high-tech training and continuing education options for the region’s work force,” notes Michael Pearce, USF chief executive officer for innovative education and system vice president for information technology. “In today’s environment, online learning is a key component in helping businesses remain competitive in a global economy,” says Pearce, adding that USF is the only Florida public university named among the nation’s best for online learning. Based on data compiled by the National Center for Education Statistics (NCES), the Guide to Online Schools ranks USF 25th on its 2013 “best overall” list of the Top 30 nonprofit and for-profit schools offering high-quality, affordable programs. “University College is actively building more online learning options at the undergraduate and graduate level for working professionals,” Pearce emphasizes. “Recent collaborations with the colleges of business and engineering feature two new online professional master’s degrees. We also partner with online providers ed2go/Gatlin and ProTrain to provide flexible options for professional and certification training.” USF University College offers degree and nondegree choices including: • Graduate Certificates that provide graduate level credentials to enhance academic and professional experience in areas such as the arts, public health, nursing, medicine, and education. More than 46 Graduate Certificates are available in science, technology, engineering and mathematics (STEM) related fields that can also lead to professional certification. • The Bachelor of General Studies, a degree completion program for non-traditional adults, addresses a statewide goal to improve undergraduate degree attainment in the workforce. The BGS degree offers specialized concentrations such as information architecture and public health that are available online. • Professional and Workforce Development training encompasses short-term, skill-based courses ranging from computer skills to professional certificates to advanced certification preparation. Offerings include web design, project management, financial planning, human resource management, and meeting planning. “Understanding that the traditional campus-based university experience is difficult for some students because of various life factors, USF always is looking for innovative ways to expand and extend its online offerings,” says Provost and Executive Vice President Ralph Wilcox, pointing to the new master of science programs in management information systems and electrical engineering for professionals. “Our competency-based training programs can be customized for corporate clients and delivered on site or online,” says Manuel Lopez, USF senior director for continuing education. “We want to build partnerships with businesses and professional groups across the state to identify innovative training solutions.” “For small business to remain competitive today, a strong education partner, such as USF, will ensure that University College students are learning the skills they need to advance in their careers,” notes Jodi Perez, certified financial planner with Independent Financial Services, office of Raymond James Financial Services, who serves on University College’s advisory board. “Our success depends upon building a pipeline of good employees.” 3 Advertising InnovatIon In MotIon Cutting Edge Research Start-ups, Growing Businesses and Jobs Inventions, Patents and Licenses the University of South Florida’s ground breaking research is a driving force for new inventions, new businesses, and new jobs for Florida 4 • A research leader in the treatment of brain, heart and infectious diseases, cancer, medical simulation, veterans’ reintegration, sustainability, and new energy technologies • The epicenter for global juvenile diabetes research as the data and technology coordinating hub for nearly every major Type 1 diabetes clinical trial worldwide • Founder and home of the National Academy of Inventors • One of the top ten universities worldwide for U.S. patents two years in a row; over 250 patents issued for USF technology in the past three years • Home of the Tampa Bay Technology Incubator, with over 40 current resident and affiliate companies that have created more than 200 high wage ($65k+) jobs • Building public/private partnerships, like the FirstWaVE Accelerator that’s developing new high tech companies and jobs in downtown Tampa • 27 new start-up companies based on USF technology during last three years alone • One of the top 50 universities in the nation for research expenditures Title: Innovation Ad Design: Thomas Todd Text: Judy Lowry Photography: Aimee Blodgett; Eric Younghans (USF Health) Purpose: To build USF’s reputation as a top research institution wth members of the science and technology community and business leaders. Publication: Florida High Tech Corridor Size: Full Page Publication Date: September 2013 Client: Office of Research www.research.usf.edu USF HIGH IMPACT UNIVERSITY F L O R I DA’ S Transforming Tampa Bay Building partnerships. Educating the workforce. Inventing new technologies. The University of South Florida is a catalyst for the Tampa Bay economy. With its growing global reach and spirit of innovation, USF’s new discoveries and cutting-edge creativity are leading our region into the future. HEALTH: USF Health’s Center for Advanced Medical Learning and Simulation (CAMLS) in downtown Tampa will provide training for health care professionals on state-of-the-art medical equipment, resulting in better patient safety and improved delivery of quality health care. PARTNERSHIPS: Area business leaders applaud their partnerships with USF, citing USF’s standing in research, health and our remarkably talented faculty whose innovations resulted in USF being ranked 9th among universities in the world for U.S. patents in 2010. COMMUNITY: More than 130,000 USF alumni call the Tampa Bay region home, providing a trained and knowledgeable workforce for our communities. GLOBAL: At USF World, we are training students to understand, engage and compete in a global economy and marketplace. FINE ARTS: World renowned contemporary artists are drawn to Tampa to work at USF’s Graphicstudio, which provides artists a place to experiment, grow and tap into the university’s vast resources. MARINE SCIENCE: USF’s College of Marine Science studies and protects the Gulf of Mexico, a crucial natural resource for Tampa, Florida and the world. ATHLETICS: Student-athletes hone their skills on the ﬁeld, and whether its football, basketball, soccer or other sports, they entertain at venues on and off campus. MUSIC: USF’s School of Music, an all-Steinway school, features a 500-seat auditorium that is an acoustical gem. Concerts and events open to the public are held there throughout the year. 5 Title: First in Florida Ad Design: Thomas Todd Text: Judy Lowry Photography: Aimee Blodgett Purpose: To build USF’s reputation as a top research institution with the Tampa Bay business community. Publication: Tampa Bay Business Journal Size: Half Page Publication Date: October 2012 Client: Office of Research Title: High Impact University Ad Design: Thomas Todd Photography: Aimee Blodgett; UCM stock Purpose: To build USF’s reputation as a top research institution with the Tampa Bay area business community. Publication: Florida Trend Size: Two-page spread Publication date: March 2012 Publications | Print | Digital FALL 2013 VOL 55 NO 3 a z i n e SUMMER 2013 VOL 55 NO 2 W W W . U S F. E D U C U R E S W W W . U S F. E D U SEARCHING FOR 6 CHANGING STUDENT LIVES USF Magazine, Fall 2013 issue Sept. 1, 2013 Title: USF Magazine Design: Anne Scott Contributors: USF News photography and writing staff; USF communications staff from Health; Athletics; colleges and divisions. Purpose: USF Magazine is distributed to business, community, and university leaders; donors; alumni; faculty and staff to build the university’s reputation through stories about high-impact activities of USF and the USF System. Publication dates: March 1 - June 1 - Sept. 1 - Dec. 1 Quantity: 40,000 per issue Frequency: 4 x per year Size: 44 pages, 8.5” x 11” Client: President’s Office, University of South Florida website and archive: magazine.usf.edu USF Magazine, Summer 2013 issue June 1, 2013 Title: USF Magazine Special Editions Design: Anne Scott Text: Communications staff from varied offices and colleges featured in USF Magazine. Purpose: Targeted direct mail and digital publications to highlight USF achievements and build USF’s reputation. M a g a z i n e Title: USF Strategic Plan 2013-2018 Design: Thomas Todd Text: Contributors include leading USF faculty and administrators. Purpose: The USF Strategic Plan outlines goals and strategies for the operation of the USF System. Contributors include faculty and administration leaders. Publication date: February 2013 Quantity: 2500 Frequency: Revised every six years. Size: 24 pages, 8.5” x 11” Client: Office of the Provost; USF President USF Strategic Plan CENTER FOR ENTREPRENEURSHIP at the USF COLLEGE OF BUSINESS 7 PREPARING GRADS TO TURN IDEAS INTO ENTERPRISES Research & Innovation ANNUAL REPORT 2012 Special Edition M a g a z i n e “ Perfect Pitch” Fintech Business Plan Competition 2013 USF Magazine Special Edition USF Office of Research Annual Report USF Magazine Special Edition Publications | Print | Digital USF SYSTEM FACTS 2013-2014 8 USF System Facts Title: USF Facts Booklet Design: Thomas Todd Text: Valeria Garcia, Decision Support Photography: USF UCM stock Purpose: Handout to supply statistical information to the Board of Trustees and the general univeristy community. Publication date: August 2013 Size: 36 pages, 6.25” x 3.75” Frequency: Updated annually at the end of Fall Drop/Add Distribution: To USF Trustees, posted online, print handouts on request from the Office of the Provost and University Communications and Marketing. 2013 USF Visitor’s Guide VISITOR GUIDE A National Leader in Research • USF is classified by the Carnegie Foundation for the Advancement of Teaching in the top tier of research universities (RU/VH), a distinction attained by only 2.3 percent of all universities. • USF ranks 10th in the world among all universities granted U.S. patents in 2011. • Diabetes research at USF has attracted more than $400 million in National Institutes of Health research funding, more than any other diabetes research group in the U.S. • The National Science Foundation ranks USF 31st in total research expenditures and 27th in federal research expenditures for public universities. • USF was awarded a record $411.1 million in research contracts and grants in fiscal year 2012. • USF is one of only two Florida public institutions among the top 250 universities in the world, according to the global university performance tables of the Times Higher Education and the Shanghai Jai-Tong. National Research UNIVERSITY A TOP TIER Title: National Research University Design: Thomas Todd Text: Kevin Burke and Amy Harroun Audience: Florida Legislature, business and education leaders Publication date: February 2013 Frequency: Revised annually Size: four pages, 8.5” x 11” Distribution: Handouts Client: Office of the Provost The mission of the USF Veterans Reintegration and Resilience Initiative is to provide the best care possible for veterans and their families. View looking South down Bruce B. Downs Blvd. towards East Fowler Avenue. 10-31-11 VETERANS REHABILITATION SCIENCE, ENGINEERING AND MEDICINE The Veterans Rehabilitation Science, Engineering and families into civilian life. Our nation’s dedicated heroes deserve to have the benefit of the best research and services available in order to return to their lives with jobs and homes following the sacrifices they and their families have made for our country. Medicine building’s planned location is in the USF Research Park of Tampa Bay, near USF Health’s colleges and schools (Medicine, Nursing, Physical Therapy, Public Health, Pharmacy) and the James A. Haley VA Hospital, one of the busiest polytrauma facilities in the U.S., with services available to more than 116,000 veterans. The research center will be affiliated with the Bay Pines VA Hospital in St. Petersburg, which now serves as a national VA center for the treatment of female veterans who have experienced sexual trauma during their military service. Also nearby is the Fisher House, Moffitt Cancer Center, the USF Joint Military Leadership Center, MacDill Air Force Base, U.S. Central Command and U.S. Special Operations Command. The USF Veterans Reintegration and Resilience Initiative is committed to providing the nexus to foster research collaborations in pursuit of excellence in the rehabilitation, resilience, and reintegration of wounded warriors and their Title: USF Veteran’s Programs Design: Thomas Todd Text: Vickie Chachere Publication Date: July 2013 Distribution: Handouts at the 33rd National Veterans Wheelchair Games Quantity: 250 each of 3 Client: UCM 9 LEARN MORE To learn more about USF’s Veterans Reintegration and Resilience Initiative, visit http://www.research.usf.edu/vri/ To learn more about becoming a partner in the USF Veterans Reintegration and Resilience Initiative, contact General Martin Steele at email@example.com or (813) 974-2343 AT T H E U S F R E S E A R C H PA R K O F TA M PA B AY Title: USF Visitor’s Guide Design: Thomas Todd Purpose: To provide and overview of USF Tampa facilites and locations to university visitors, including prospective students and their families. Distribution: Handouts in various locations around campus, including the welcome center and information kiosk at the front entrance of USF Tampa. Publication date: March 2013 Quantity: 20,000 Frequency: Revised annually in February-March Partner: The Visitor’s Guide is produced in partnership with Campus Publishers, Boulder Colorado. Publications | Print | Digital —— Social Issues/Gay Marriage, continued —— Sara Crawley, Associate Professor, Department of Sociology. (College of Arts & Sciences) Crawley is interested in gender and sexualities theories, queer and feminist theory, qualitative methods, social psychology and sociology of sport. The central thread running through her research is a concern for how biological sex creates social barriers for people. Email: firstname.lastname@example.org • Phone: 813-974-0982 S. Crawley J. McLauchlan —— Politics, continued —— Judithanne Scourfield McLauchlan, Assistant Professor of Government and International Affairs. (USF St. Petersburg) McLauchlan’s expertise is in American government, constitutional law, presidential campaigns and political conventions. She previously worked at the U.S. Supreme Court, the U.S. Senate Judiciary Committee, the U.S. Department of Justice, and the White House. A veteran of several presidential campaigns, she managed statewide campaigns across the U.S., from Portland, Maine, to Portland, Oregon. Email: email@example.com • Phone: 727-873-4956 K. Golombisky Kim Golombisky, Associate Professor, Department of Women’s and Gender Studies. (College of Arts & Sciences) Golombisky is as a former advertising and public relations professional. Her feminist-focused scholarship looks at constructions of gender in public discourse, including education, mass media and popular culture. She has taught in the USF School of Mass Communications, and has served as visiting faculty for diversity at The Poynter Institute for Media Studies. Golombisky has chaired both the President’s Title IX Advisory Committee at USF and the Women’s Caucus of the National Communication Association. Email: firstname.lastname@example.org • Phone: 813-974-0986 R. Arsenault Ray Arsenault, the John Hope Franklin Professor of Southern History in the Florida Studies Program. (USF St. Petersburg) Arsenault’s expertise is in civil rights and racial issues and he can address the political, social, and environmental history of the American South, sports and American culture and the South since 1865. He is the author of “Freedom Riders: 1961 and the Struggle for Racial Justice.” Email: email@example.com • Phone: 727-873-4555 —— Politics —— Susan A. MacManus, Distinguished Professor, Department of Government and International Affairs. (College of Arts & Sciences) The leading expert on politics in Florida, MacManus is nationally known for her expert and incisive commentary on public opinion and intergenerational politics. She routinely designs and analyzes surveys of public opinion on a wide range of issues for various local governments, think tanks, and the media. MacManus has authored and co-authored numerous political books, including co-authoring “Politics in States and Communities,” the nation’s leading textbook on state and local politics, with mentor Thomas R. Dye. Email: firstname.lastname@example.org • Phone: 813-974-5351 Michael Gibbons, Associate Professor, Department of History. (College of Arts & Sciences) Gibbons is an expert on political theory and American political thought, including the evolution of the Tea Party. He teaches courses on political theory, international relations, political economy, American politics, contemporary political and social theory, classical political theory, philosophy of social science, politics and literature, and religion and politics. Gibbons is the editor-in-chief of the forthcoming eight-volume “Blackwell’s Encyclopedia of Political Thought.” Email: email@example.com • Phone: 813-974-5470 Harry Vanden, Professor of Political Science and International Studies, Department of Government and International Affairs. (College of Arts & Sciences) Vanden’s expertise is in voting rights and he is fluent in Spanish and Portuguese. His current research interests focus on new social movements, especially the Landless Movement in Brazil and on Central American gangs. At USF, he was the founding director of the Latin American And Caribbean Studies Center. He was also an official observer for the 1990 Nicaraguan election and served as an international election observer with President Jimmy Carter for the 1998 Venezuelan presidential elections, the 2001 elections in Nicaragua, and the national elections in Mozambique in 2004. Email: firstname.lastname@example.org • Phone: 813-974-2683 Seth McKee, Associate Professor of Political Science and chair of the Department of History and Politics. (USF St. Petersburg) McKee’s expertise and research is in Southern politics, political parties, redistricting, political behavior in campaigns and elections, political participation and American institutions like the presidency and Congress. He teaches courses in American politics and empirical methods. He is the author of “Republican Ascendancy in Southern U.S. House Elections.” Email: email@example.com • Phone: 727-873-4957 G. Mormino Gary Mormino, the Frank E. Duckwall Professor of History in the Florida Studies Program. (USF St. Petersburg) Mormino’s expertise is in historic Southern voting patterns, history of Tampa, the Florida and the American urban experience, immigration, and World War II. He is the author of “Land of Sunshine, State of Dreams: A Social History of Modern Florida” and “The Immigrant World of Ybor City: Italians and Their Latin Neighbors in Tampa.” Email: firstname.lastname@example.org • Phone: 727-873-4855 EXPERTS ON HOT TOPICS USF S. MacManus J. Benton J. Edwin Benton, Professor of Political Science and Public Administration. (College of Arts & Sciences) Benton’s current research focuses on changing revenue patterns of local governments, Florida local government budgeting during austere times and increasing state restrictions, the future of federal grants-in-aid, and campaign financing during the 2010 midterm congressional elections. He has written extensively about county governments, state and local government structure and finances, city/county consolidation, intergovernmental fiscal relations, education policy and state, local and congressional elections. Email: email@example.com • Phone: 813-974-2358 M. Gibbons Media Contacts This publication includes a listing of University of South Florida experts available for comment on the issues. Feel free to contact faculty members directly or contact USF media relations staff listed below. Economy/Jobs Lorie Briggs: Email: firstname.lastname@example.org • Office Phone: 813-974-974-7280 • Cell Phone: 813-974-7280 Hilary Lehman: Email: email@example.com • Office Phone: 813-974-4281 • Cell Phone: 210-412-6216 Health Care Anne DeLotto Baier: Email: firstname.lastname@example.org • Office Phone: 813-974-3303 • Cell Phone: 813-598-0643 Lisa Greene: Email: email@example.com • Office Phone: 813-974-4312 • Cell Phone: 813-833-5333 Education Kim Tucker: Email: firstname.lastname@example.org • Office Phone: 813-974-7440 • Cell Phone: 813-465-4905 Foreign Policy/International Relations/Middle East; Environment; Immigration; Social Issues/Gay Marriage Barbara Melendez: Email: email@example.com • Office Phone: 813-974-4563 • Cell Phone: 813-220-5872 Politics, USF faculty/Veteran’s Issues Vickie Chachere: Email: firstname.lastname@example.org • Office Phone: 813-974-6251 • Cell Phone: 813-787-2990 Lara Wade-Martinez: Email: email@example.com • Office Phone: 813-974-9060 • Cell Phone: 813-833-1498 Politics, USF St. Petersburg faculty Tom Scherberger: Email: firstname.lastname@example.org • Office Phone: 727-873-4456 • Cell Phone: 813-394-2394 More Questions? For general questions about the University of South Florida or additional assistance, please contact: Lara Wade-Martinez: Email: email@example.com • Office Phone: 813-974-9060 • Cell Phone: 813-833-1498 University Communications & Marketing | University of South Florida 4202 E. Fowler Ave., CGS301 | Tampa, FL 33620-4301 | 813-974-4014 | www.usf.edu/ucm 10 H. Vanden A TOP 50 RESEARCH UNIVERSITY* S. McKee Cover Side Title: USF Media Guide Design: Anne Scott Text: Vickie Chachere, Lara Wade, Anne Scott Purpose: To connect USF experts with journalists in town for the Republican National Convention. Size: 11” x 17” – 6” x 11” folded plus single panel insert. Quantity: 5,000 Publication date: August 2012 Distribution: Handouts at the RNC Client: USF Media Relations USF EDITORIAL GUIDE TO STYLE & USAGE UNIVERSITY OF SOUTH FLORIDA CMS User Guide FOR WEB • Getting Started • Developing Great Content • Template Specs • Search Engine Optimization 11 USF Editorial Style Guide CMS User Guide Title: USF Editorial Style Guide Design: Anne Scott Editor: Anne Scott Text: Campus communications staff Purpose: USF editorial style, for USF communications professional staff. Publication date: May 2013 Size: 56 pages, 8.5” x 11” Distribution: Digital publication posted at usf.edu/ucm Client: University Communications and Marketing Title: CMS User Guide Design: Thomas Todd Illustration (sun and globe): Klaus Herdocia (USF Health) Editors: Gina D’ Alessio, Stephanie Harff Contributors: Charlotte Koh Purpose: Comprehensive guide to USF’s CMS, for all USF communicators who develop content for USF’s web sites. Publication date: June 2013 Size: 111 pages, 8.5” x 11” Distribution: Digital publication posted at usf.edu/ucm Client: University Communications and Marketing E-Invitations | E-Reports Title: President’s Newsletter Design: Anne Scott HTML: Charlotte Koh Text: Vickie Chachere Video: Katy Hennig Client: USF President’s Office Publication date: Sent quarterly and for special events. Distribution: Email to all faculty and staff. 12 Title: E-invitations Design: Anne Scott HTML: Charlotte Koh Client: USF President’s Office Distribution: Email Summer 2013 Presidentâ€™s Report: 13 Print and E-Invitations | Event materials Title: E-invitations Design: Anne Scott Clients: Presidentâ€™s Office; USF News Purpose: Internal communications events 14 MEDIA INSIGHT A Skills Seminar for USF Faculty USF News invites you to: USF News is sponsoring a seminar to explore ways USFâ€™s faculty can share its The Patel Center Auditorium n Friday, March 30, 2012 n 9:00 a.m. - noon n coffee and pastry, 8:30 - 9 a.m. expertise with local and national media through effective interviews in print, online and on-air. The program is free and open to all USF faculty members. RSVP at firstname.lastname@example.org. Seminar sponsored by USF News in University Communications & Marketing F arewell Congratulations! & Title: Print Invitations, etc. Design: Anne Scott Client: Presidentâ€™s Office Purpose: Development events for USF Dr. Stephen K. Klasko President, Thomas Jefferson University, CEO Thomas Jefferson University Hospital Best Wishes from your friends and colleagues at the University of South Florida and the Tampa Bay community. 15 Dr. Judy Ge nshaft and Mr. Ste ve Greenbaum Request the pleasure of your compan y at a private rec eption Honoring USF Athletics wit Doug Woola h special gue rd, Coach Sta sts n Heath, and Coach Jose Fer nandez We look forw ey House on the USF Tam pa campus ard to an eve ning of inte resting con fellowship am versation and ong friends warm of the Univer sity of South Florida Business Casu al Attire Kindly RSVP by October 26 (813) 974-7489 email@example.com du The USF Lifs Thursday, Nov ember 1st 6:00 p.m. rec eption â€˘ 7:30 p.m. progra m Illustration 16 Title: News Graphics Design: Anne Scott Client: USF News Purpose: Artwork to accompany news stories in the news rotator on the USF home page. 17 Title: iPad Wallpaper Design: Thomas Todd Photography: UCM stock Client: UCM Social Media Outdoor/Vehicular/Signage and Display Graphics 18 Title: Bus Wrap Design: Thomas Todd Client: USF Lakeland Student Govt. Purpose: Build brand awareness and support for USF in Lakeland. The bus belongs to Polk Transit, and runs in Lakeland. Date: January 2013 December 2012 19 August 2013 Tampa Bay Times Forum Video Wall Design: Thomas Todd Clients/Text: Various USF Colleges Purpose: Build brand awareness for USF, recruit students to programs Partner: The Tampa Bay Times Forum video wall is part of a partnership with the Tampa Bay Lightning. Outdoor/Vehicular/Signage and Display Graphics Billboard, I-275 and I-4 interchange February 2013 20 Billboard, I-275 and I-4 interchange May 2013 Billboard, I-275 and I-4 interchange June 2013 21 Title: USF Billboards Design: Thomas Todd Purpose: To build awareness about USF in the Tampa Bay community Board: CBS Outdoor owns the board. Printing: AOI prints the vinyl. Client: University Communications and Marketing; Office of the Provost; Office of the President Title: Pop Up Banner Design: Thomas Todd Photo: USF Athletics Purpose: Part of USFâ€™s display at the Bill Poe Family Acheivement Center - JA BizTown. Client: University Communications and Marketing Web Design 22 USF Homepage 23 Title: USF primary web pages Client: Vice President of Communications; President, USF System Design: Thomas Todd HTML: Charlotte Koh Photography: Aimee Blodgett, Katy Hennig, various contributors Project Manager: Stephanie Harff Purpose: To provide information to all seeking information about the University of South Florida Client: USF, University Communications and Marketing University Communications and Marketing Homepage Social Media Sites 24 Titles: USF Primary Social Media sites Client: USF; UCM Design: Thomas Todd HTML/Content: Charlotte Koh; Jenna Withrow Photography: Aimee Blodgett, Katy Hennig, staff, alumni and student contributors Purpose: To build an online community of USF fans and friends, including students, alumni, employees and others interested in the University of South Florida. Client: USF; University Communications and Marketing About USF Marketing Managing the USF brand The USF Marketing Team maintains and provides design leadership on the official USF logos, color palettes, typography and develops and implements advertising campaigns. Publishing major university publications USF publishes a variety of quarterly and annual publications, including USF Magazine, the USF Fact Book, the USF Visitors Guide and more. Coordinating the university’s social media strategy The USF Marketing Team produces, maintains and monitors the university’s official presence on seven social media sites: Facebook, Foursquare, LinkedIn, Pinterest, Tumblr, Twitter, and YouTube. The office also provides leadership and common guidelines for other social media sites throughout campus. 25 Developing web content and coordinating internal communications The USF Marketing Team is responsible for producing Inside USF, the university’s weekly e-newsletter for all USF System faculty and staff. Along with IT, the marketing team is also responsible for implementing the university’s enterprise-wide CMS. The USF Marketing Portfolio The Marketing Portfolio includes a visual sampling of communications materials designed and produced for the University of South Florida by University Communications and Marketing staff. Read more about University Communications and Marketing at www.usf.edu/ucm/ 26