MEDIA KIT 2017-2018 qvirginia.com Justin Ayars, JD Publisher & Director of Sales justin@unitevamag.com 703.244.4973
Jesse Perrin LaVancher Chief Creative Officer & Associate Publisher jesse@unitevamag.com 585.802.5048
Steven Yavorsky, MBA Director of Marketing & Communications steve@unitevamag.com 757.903.1165
Faith Wilkerson, EdD Coordinator of Q Weddings Virginia’s Statewide LGBTQ Wedding Show info@virginiagayweddings.com 804.276.8222
Meredith Jenkins Coordinator of The Q Guidebook Virginia’s Official LGBTQ Guide & Business Directory sales@unitevamag.com 804.276.8222
Monique Burton Sales Representative Rivendell Media – National Advertising Agency Monique@rivendellmedia.com 908.232.2021 x200
Harvey Milk - Gay Activist
Aria Maryn - Transgender Intern at Q Virginia
Patrick Evans and Jason Becton with their Daughters - Charlottesville, VA
mission Our mission is to promote equality through storytelling. Q Virginia is the only print and digital publication that covers the entire Commonwealth of Virginia as well as D.C. and Maryland. Our publication effectively connects communities in the most fundamental way, through individuals. Our stories come from across the mid-Atlantic region and beyond in the arenas of culture, style, sports, technology, business and politics in a manner that is nonpartisan, non-activist and family-friendly. Q Virginia focuses on the people, businesses and organizations driving the evolving cultural, economic and social narrative. Packed with unique features, exclusive interviews and authentic stories on travel, entertainment, commerce and community, Q Virginia stands out as smart, stylish and symphonic in an increasingly cacophonous media landscape. Q Virginia Media Kit | 4
Our Readers
Mary and Katrina - Roanoke, VA
Q Virginia readers are affluent, educated and socially active. Q Virginia readers are active creators and consumers of popular culture, technology, fashion, cars, travel and dining. Q Virginia readers are savvy consumers who influence the purchasing behaviors of people in their personal and professional networks. Q Virginia readers are both LGBTQ and allies, alike.
DEMOGRAPHICS • Median individual income: $96,500 • Own a vehicle: 86% • Dine out 6+ times per month: 84% • Online shoppers: 79% • College educated: 77% • Enjoy an alcoholic beverage 3+ times per week: 75% • Pet owners: 72% • Travel 2+ times per year: 71% • Home owners: 64% • ~40% LGBTQ allies
AUDIENCE • High-spending professionals • Entrepreneurs • Trendsetters • Brand loyal • Tech/social media savvy
LOCATIONS • Charlottesville • Hampton Roads • Harrisonburg • Northern Virginia • Richmond • Roanoke • Southwest Virginia • Washington, D.C. • Southern Maryland • Baltimore
GENDER • Male: 55% • Female: 45% AGE • Median age: 36
Chris and Chris - Richmond, VA
Sources: Experian, Bloomberg.com; Community Marketing & Insights, Inc.; dot429.com; Unite Virginia, LLC
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By the Numbers BRAGGING RIGHTS
The FIRST Statewide LGBTQ Magazine in the Mid-Atlantic Region #1 LGBTQ Publication in Virginia • Q Virginia is the only print and digital publication that covers the entire Commonwealth of Virginia (as well as D.C. and Maryland) and provides the LGBTQ community and its allies a unified voice in the evolving cultural, economic and social narrative.
OUR REACH
80+ distribution locations in 20+ cities • 28% increase from last year 20,000+ monthly digital reach • 50% increase from last year 180,000+ readers • Largest audience of any LGBTQ publication in Virginia (38% increase from last year) 500,000+ annual Pride reach • 64% increase from last year Participation in all 10 Virginia and D.C. Pride festivals
EVENTS
Q Virginia’s readers are treated to exclusive events where they can socialize, network and get informed.
LGBTQ MEDIA CONSUMPTION
In the past 12 months: • Readership of regional LGBTQ publications (like Q Virginia) has increased 47% • This trend spans across all genders and generations
Robert and Claus - Norfolk, VA
THE LGBTQ COMMUNITY • • • •
~7% of the population $917 billion purchasing power $100-$200 billion tourism industry $2.5 billion wedding industry ($73 million in Virginia alone) • Higher median household incomes than the general population
LGBTQ CONSUMER BEHAVIORS
• 85% are more likely to purchase a product or service from a company that directly advertises to their community • 97% took vacations in the past 12 months (national average = 64%) • 71% remain loyal to brands that are LGBTQ-inclusive • 23% have switched brands because a competitor supported the LGBTQ community, even though that brand was more expensive or less convenient • Spend ~$2,300/year on leisure & travel (vs. ~$1,500/year for non-LGBTQ consumers) • Heterosexual allies are increasingly adopting the purchasing behaviors of the LGBTQ community (“buycotting” brands that directly market to the LGBTQ community, remaining loyal to brands that are LGBTQ-inclusive, etc.) Sources: Outnowconsulting.com; Nerdwallet.com; Prudential.com; Business Insider; Community Marketing & Insights, Inc.; U.S. Census Bureau; thedailybeast. com; seattlepi.com; Rivendell Media; Gaystarnews.com; jenniferjonesblog.com; Movement Advancement Project; D.C. & Virginia Pride Organizations; Unite Virginia, LLC
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Kyle - Tysons Corner, VA
Rupert - Arlington, VA
Calendar Travel Book Autumn 2017 Ad Close: July 26th Available: August 15th Holiday & Home Book Winter 2017-2018 Ad Close: October 9th Available: November 6th Wedding Book Spring 2018 Ad Close: January 8th Available: February 5th Pride Book Summer 2018 Ad Close: April 6th Available: May 7th Please contact your sales rep for material extension and drop dead dates.
Rayceen Pendarvis - Washington, D.C
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Leadership JUSTIN AYARS, JD / Publisher & Director of Sales Justin was born into a Las Vegas show business family and raised against the political backdrop of Washington, D.C. He has traveled the world as both a student and a teacher. Following a brief career as a successful litigator, he combined his analytical and communication talents with his natural creative disposition to become an entrepreneur. After starting, running and selling a handful of small businesses, Justin founded Unite Virginia, LLC and launched Q Virginia magazine. An adept public speaker, educator, writer and diplomat, Justin seeks to advance Q Virginia’s mission of promoting equality through storytelling. JESSE perrin LAVANCHER / Chief Creative Officer & Associate Publisher
Jesse is a serial entrepreneur. His unique background includes running multi-million dollar businesses, managing a labor union, serving as a law enforcement officer, performing as an international drag queen and helping local arts organizations in their business development efforts. Jesse’s creative eye, innate business acumen and storied professional path make him uniquely qualified to serve as one of Q Virginia’s principal officers.
STEVEN YAVORSKY, MBA / Director of Marketing & Communications Steven is a creatively left-brained marketing professional. His vast experience includes B2B marketing and communications for marketing agencies, Fortune 500 companies, municipalities, and professional associations. He is as committed to his family and his community as he is to his professional endeavors. FAITH WILKERSON, EdD / Coordinator of Q Weddings – Virginia’s Statewide
LGBTQ Wedding Show Faith is an experienced educator, human resource manager and event planner. She is passionate about serving her community, helping others and promoting equality. Her success comes from a commitment to inclusion in her personal and professional life and her innate ability to work well with others.
Queen Panti Bliss - Dublin, Ireland
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Advertise in Print 4 Issues per Year
1 Issue
2 Issues
4+ Issues
Back Cover $1,249 $1,249 $1,249 Inside Cover (front/back)
$1,199
$1,199
$1,199
Full Page
$999
$949
$899
½ Page $549 $522 $494 ¼ Page $299 $284 $269 1/8 Page $189 $180 $170
Charlie Williamson - Gay Intern at Q Virginia
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Advertise Online Q Virginia’s web presence is a daily cultural conversation about business, entertainment, politics, travel and technology compiled by diverse columnists and writers. Featuring the latest news on topics ranging from art to economics, qvirginia.com is a thriving daily touchstone to affluent, urbane and independent thinkers seeking to become a part of the region’s evolving LGBTQ narrative. Monthly
1 Month
3 Months
6+ Months
Leaderboard Top $299 $284 $269 Leaderboard Navigation
$279
$265
$249
Wallpaper (Left/Right)
$259
$246
$229
Mid-Page Unit (MPU)
$239
$227
$215
Leaderboard Bottom $179 $165 $149 Monthly Reach: 20,000+ (50% increase from last year) Page Views Per Visit: 4.68 Reading Devices: Tablet – 45% Desktop – 36% Mobile – 19%
Lisa Vanderpump - Beverly Hills, CA
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Dawn and Cassandra - Harrisonburg, VA
Host, Sponsor & Engage Q WEDDINGS Q Weddings is Virginia’s only statewide LGBTQ Wedding Show and attracts the most inclusive wedding vendors from across the state. Guests enjoy a luxurious event while being able to be their authentic selves in a safe and welcoming environment. Couples can find everything they need to plan the wedding of their dreams (florists, caterers, venues, photographers, wedding planners, etc.) and also resources for planning their lives together after the wedding (family planning providers, insurance agencies, realtors, financial institutions, CPAs, lawyers, etc.). Marriage equality opened the doors to marital bliss for the LGBTQ community. Q Weddings helps usher loving couples through the process of starting a new life together Michael and Heath - Leesburg, VA
THE Q GUIDEBOOK The Q Guidebook is Virginia’s official LGBTQ guidebook and business directory. The Virginia Tourism Corporation, the Small Business Administration and local professional associations have helped Q Virginia build a database of businesses, destinations and organizations across the Commonwealth that are LGBTQ-inclusive. The Q Guidebook is the ideal companion for out-of-state tourists, Virginia residents as well as LGBTQ consumers and their allies. Available both in print and online, The Q Guidebook will be the most comprehensive LGBTQ-friendly resource Virginia has ever seen.
Sarah and Michelle - Fredericksburg, VA
Continued >
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Host, Sponsor & Engage OUT IN THE VINEYARD Q Virginia hosts seasonal wine tours at LGBTQ-inclusive vineyards across the state. These events are fun opportunities for brands to promote themselves to a highly engaged demographic in a casual, relaxed setting. VIRGINIA LGBTQ WEEK In partnership with the Small Business Administration and local professional associations across the state, Q Virginia hosts an annual Virginia LGBTQ Week designed to promote LGBTQ-owned, LGBTQ-operated and LGBTQ-inclusive businesses. Virginia LGBTQ Week is a tremendous opportunity for small businesses, corporations, chambers of commerce and professional associations to promote their business, brand and/or organization while authentically engaging fiercely loyal LGBTQ consumers in the marketplace. THE ULTIMATE BRUNCH & VIP DINNER Q Virginia hosts events in major markets featuring conversations with thought leaders, curated and lead by our Publisher, which include opportunities to present your brand in front of a targeted demographic. Guests include influential tastemakers from a variety of industries who are poised to command one-on-one conversations with brand partners and influencers alike.
William and Ben - Bethesda, MD
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Kenny Moonwalking - Virginia Beach, VA
Partners & Advertisers Arts Avans Music Chamber Music Society of Central Virginia Ear to Ear Entertainment Ferguson Center for the Arts at Christopher Newport University The Hurrah Players Modlin Center for the Arts – University of Richmond Muscarelle Museum of Art at the College of William & Mary Richmond Ballet Richmond Triangle Players Virginia Opera Virginia Repertory Theatre Automotive Tysinger Automotive Group Beauty Barry’s for Hair Refuge for Men Salon Bartholomew Community ACCESS AIDS Care | The LGBT Center of Hampton Roads Arlington Gay & Lesbian Alliance Capital Pride Alliance Charlottesville Pride Community Network Community Marketing & Insights, Inc. The DC Center for the LGBT Community Diversity Richmond Dulles Triangles Floyd Pride Hampton Roads Pride Leadership Metro Richmond NOVA Pride OBX Pride Out RVA PRISM Foundation Roanoke Diversity Center Roanoke Pride Shenandoah Valley Pride Virginia Center for Inclusive Communities Virginia Pride Virginia Sexual and Domestic Violence Action Alliance Witeck Communications, Inc.
Education Eastern Mennonite University University of Richmond Virginia Tech
Media GayRVA Pink Banana Media Rivendell Media
Food & Beverage Barcode Bottoms Up Pizza Ellwood Thompson’s First Colony Winery Freddie’s Beach Bar & Restaurant Gate Gourmet Galax Smokehouse L’Opossum MarieBette Bakery The Park Stove, the Restaurant Winery 32
Miscellaneous Club Canine Kennel PetMAC Pet Nutrition Center SendOutCards
Government Governor’s LGBT Tourism Task Force Virginia Department of Health Virginia Tourism Corporation U.S. Small Business Administration Health & Medical Bristol-Myers Squibb ionHealthcare, LLC Hokie Spokes The New Hope Center for Reproductive Medicine Ten2 Wellness, LLC Home & Design Beltway Home Inspections Cabin Creek Interiors Decorum Furniture Morgan-Miles Picture Frames & Gallery World Class Cleaning Services Hospitality The Cavalier Hotel The Inn at Tabbs Creek – Virginia Waterfront B&B Magnolia Green Golf Club The Ritz-Carlton, Tysons Corner Shamin Hotels Sheraton Norfolk Waterside SMI Hotel Group
Professional Services Bow Tie Strategies Capital One Mark J. Monaco, Esq. My Insurance & Financial, LLC Threshold Counsel, P.C. Travel Covington Travel International Gay & Lesbian Travel Association Richmond Region Tourism Travel Leaders Visit Arlington Visit Charlottesville Visit Harrisonburg Visit Virginia’s Blue Ridge Wedding A Rainbow’s Dream Autumn’s Custom Catering & Event Planning, LLC The Brookwood Closed Curtain Photobooth Distinctive Event Rentals Lasting Florals Florist Louie’s Mobile Mixology Main Street Party Station, Inc. Nyea’s Party Pivotal Internal Photography Sparkled Catering & Events, LLC Your Story Cake
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Q Wedding Vendors A Lovely Photo Apple Blossom Plantation Art Works Gallery The Boathouse Capital One Ceremonies by Mandy Charlottesville Albermarle Convention & Visitor Bureau Choice Entertainment Class Act Classic Party Rentals of Virginia DreamClip Films Everyday Gourmet The Flower Guy Bron Flowers by Zoie Goodrich Gourmet Catering Company Historic Mankin Mansion I.K. Catering James Limousine Service Jefferson Lakeside Country Club Joanna Hartsook Photography The John Marshall Ballrooms Julie J. Photography Kim Moody Design Lighting Professors Linden Row Inn
Scott and Tony - Norfolk, VA
Maggiano’s Little Italy Memories Videography Nard’s Professional DJ Service Papeterie The Prop Shop Party Rentals The Renaissance Rent-E-Quip Richmond Photobooth Salon Bartholomew Seven Springs Shamin Hotels SMI Hotel Group State Farm Insurance Stonewall Jackson Hotel and Conference Center Sunshine Events by Debbie Unity of Bon Air The Westin Richmond
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Print Specifications ADVERTISING DIMENSIONS Ad Size Specs Back Cover
7.75” (w) x 10.25” (h)
Inside Cover (front/back)
7.75” (w) x 10.25” (h)
Full Page
7.75” (w) x 10.25” (h)
½ Page
7.75” (w) x 4.75” (h)
¼ Page
3.625” (w) x 4.875” (h)
1/8 Page
3.625” (w) x 2.1875” (h)
Full Page** 1/2 Page
1/4 Page
1/8 Page
**Same size as Back Cover, Inside Back Cover & Inside Front Cover
FILE FORMAT REQUIREMENTS High-resolution PDF files highly preferred. No bleeds or crop marks. All fonts and images embedded (300 dpi). All ads are color and must use CMYK (never RGB). Build blacks as 0% cyan, 0% magenta, 0% yellow and 100% black. Artwork is considered camera-ready if it is designed to size and does not require any enlargement, reduction or layout. Please include all fonts and images. PRODUCTION CONTACTS Email all artwork (both print and website ads) to: sales@unitevamag.com For questions relating to advertising, email Justin Ayars: justin@unitevamag.com Q Virginia Media Kit | 19
Stonewall Riots, 1969 - Greenwich Village, New York, NY
Terms and Conditions CONDITIONS OF SALE 1. Parties and Obligations: Q Virginia magazine, published by Unite Virginia, LLC (“Publisher”), will not be bound by any condition appearing on order blanks or copy instructions submitted by or on behalf of the Advertiser when such condition conflicts with any provision contained in Publisher’s rate card. All references herein to “Advertiser” include Advertiser’s agency, if there is one, and Advertiser and its agency shall be jointly and severally liable for Advertiser’s obligations hereunder. 2. Advertiser Responsibility: When new rates are announced, Advertiser is protected at their agreement rate throughout the term of their contract. Contact Publisher for more information. Publisher reserves the right to reject any advertisement submitted, as well as the right to print the word “advertisement” on any ad that, in its opinion, resembles editorial copy. Publisher assumes no responsibility for artwork or photographs left with Publisher 30 days or longer after the last contract insertion date. 3. Liability: Advertiser agrees prior to placing ads that if there is a publication error by Publisher, the liability of Publisher is limited to the cost of the advertisement and may be recouped through advertising credits only. Publisher accepts no responsibility for errors or omissions in any published advertisement. Advertiser agrees upon submission of any materials for publication to assume all liability for any expense, loss or damages incurred as a result of publication. Advertiser represents that it not only has the right to authorize the publication of any advertisement it has submitted to Publisher, but that it is fully authorized and licensed to use (i) the names and/or the portraits or pictures of personas, living or dead, or of things; (ii) any trademarks, service marks, copyrighted, proprietary or otherwise private material; and (iii) any testimonials contained in any advertisement submitted on behalf of Advertiser and published by Publisher, and that such advertisement is neither libelous, an invasion of privacy, violative of any third party’s rights or otherwise unlawful. As part of the consideration and to induce Publisher to publish such advertisement, Advertiser agrees to indemnify and save harmless Publisher against all loss, liability, damage, and expense of whatsoever nature (“Losses”) arising out of copying, printing or publishing of such advertisement (“Claims”). All orders accepted are subject to acts of God, fires, strikes, accidents, unforeseen events, business circumstances and/or other reasonable occurrences (whether like or unlike any of those enumerated herein) that prevent Publisher from partially or completely producing, publishing or distributing Q Virginia magazine. 4. Placement: Unless guaranteed and noted in writing, the placement and location of all ads are at the exclusive discretion of Publisher. 5. Approval: All advertising copy and its classification is subject to the approval of Publisher, at its exclusive discretion and without recourse of liability.
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Terms and Conditions 6. Payment: Payment in U.S. currency required. Full payment is net due 30 days from invoice date for existing advertisers. New advertisers must remit payment with order. Interest of 1.5% per month accrues on any unpaid balance over 15 days plus all legal and/or collection fees incurred in the collection of any unpaid balance(s). Loss of credit due to account delinquency may affect frequency rates. Advertiser agrees to pay the amount of any and all invoices rendered by Publisher within the time specified on the invoice. 7. Rates: Advertising rates are net and effective 1/1/2017. Advertising rates are subject to change. Publisher will notify Advertiser 60 days prior to a rate change. If Advertiser does not complete a committed schedule, Advertiser will be subject to a short rate back to the rate that was actually earned. 8. Termination: Publisher reserves the right to terminate any advertising agreement at any time for any reason solely by giving Advertiser fifteen (15) days written notice of such cancellation. Advertiser cancellations must be in writing. Cancellations for orders are not binding on Publisher unless in writing and received at least 45 days prior to the advertising closing date. Thereafter, orders may not be canceled or changed by Advertiser without the acknowledgment and acceptance of Publisher. If orders are not timely cancelled, Advertiser agrees that it will be responsible for the cost of such canceled advertisements.
9. Governing Law: All issues related to advertising will be governed by the laws of the Commonwealth of Virginia applicable to contracts to be performed entirely therein. Any action brought by an advertiser against Publisher relating to advertising must be brought in the state courts in Richmond, Virginia and the parties hereby consent to the jurisdiction of such courts. General Information. Q Virginia is the premier media outlet and social network for LGBTQ professionals in Virginia. Launched in 2015, the magazine—along with its various digital outlets and events—promotes equality through storytelling by covering the latest innovations in business, politics, culture and style while remaining nonpartisan, non-activist and family-friendly. Frequency. 4 issues per year. Copy and Contract Regulations. See conditions of sale, above, which apply to all advertising contracts. Payment. All advertisers are required to prepay insertions by the art prepay deadline unless credit has been established. Visa, MasterCard and American Express accepted. Make all checks payable to “Unite Virginia, LLC” and mail to: The Brookwood, 1342 Flynn Road, Richmond, VA, 23225. Credit. Credit is extended to agencies and advertisers who meet credit requirements. Credit terms are net 30 days from date of invoice.
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Shane - Washington, DC
Digital Specifications WEBSITE Placement Specs Leaderboard (Top) 970 x 90 pixels Leaderboard (Navigation) 728 x 90 pixels Leaderboard (Bottom) 300 x 50 pixels Wallpaper (Left/Right) 160 x 600 pixels Mid-Page Unite (MPU) 300 x 250 pixels
(All leaderboard sizes needed.)
1. Leaderboard Top 2. Leaderboard Navigation 3. Leaderboard Bottom 4. Mid-Page Unit (MPU) 5. Wallpaper Left 6. Wallpaper Right
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Custom Marketing Solutions Q Virginia provides associations, businesses, corporations, destinations, nonprofits and other organizations unparalleled access to the lucrative, loyal and largely untapped LGBTQ market sector. Advertising in Q Virginia demonstrates a commitment to equality and provides an opportunity to authentically engage the LGBTQ demographic. Unlike other minority demographics, print media is still king when it comes to engaging the LGBTQ community because this demographic first formed its identity and created a sense of community through print media after the Stonewall Riots of 1969. This historical footnote continues to be relevant today because regional print media (in conjunction with digital marketing) is the single most effective place where brands can connect with LGBTQ consumers, build trust and foster enduring relationships that become viral. Marketing Opportunities (contact Q Virginia for rates): • Email Blasts • Social Media Blasts • Press
• Blog Posts • Q Weddings • The Q Guidebook
• Event Sponsorships • Native Advertising • Consulting Services
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Newsletter Specifications E-Newsletter Distribution: 5,000+ Position Specs Price Per Week Top Banner
600 x 150 pixels
$75
Sidebar
260 x 120 pixels
$50
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Accolades “I am pleased to congratulate the talented individuals responsible for turning Q Virginia magazine from a dream into a reality. This magazine will offer an important venue for members of the LGBT community to be heard and to hear from others about issues that are important to all Virginians.” – Gov. Terry McAuliffe
“Q Virginia is a valued partner in connecting people with the Virginia experiences they LOVE and with the businesses who can supply those experiences.” - Rita McClenny, President & CEO of Virginia Tourism Corporation
“Thank you to Q Virginia for all the great work you do, promoting equality and sharing the stories of Virginia’s LGBT community.” – Lt. Gov. Ralph Northam
“Q Virginia has the power to be a catalyst for continued progress for the LGBTQ community and its allies in the years and decades to come.” – Jonathan Zur, President & CEO of Virginia Center for Inclusive Communities
“I commend Q Virginia magazine and for magnifying the voices and issues of the LGBTQ community in our Commonwealth.” – Bobby Scott, U.S. Representative for Virginia’s Third Congressional District
“Very informative and important publication for the Virginia LGBTQ community!” - Robert Westover, LGBTQ Reader from Manassas, Virginia
“Q Virginia is an important partner in statewide efforts to promote equality for the LGBT community. I will continue to read the magazine with great interest and look forward to working with Q Virginia to enact meaningful changes for our Commonwealth.” -Adam Ebbin, Member of the Virginia Senate from the 30th District (Alexandria)
“A wonderful magazine. Thank you for all you do!” - Paula Clark Ramirez, LGBTQ Ally from Richmond, Virginia
“Thank you, Q Virginia, for promoting equality and economic development in our great Commonwealth!” - Sam Rasoul, Member of the Virginia House of Delegates from the 11th District (Roanoke)
“We love what we are seeing so far and are trying our best to get our community involved as well.” - Ron Passmore & Dan Milby, LGBTQ Couple from Galax, Virginia Q Virginia Media Kit | 27
Equality Through Storytelling Q Virginia magazine, The Q Guidebook and Q Weddings are published, produced and hosted by Unite Virginia, LLC—Virginia’s LGBTQ Media Company.
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