Final report of the 800th Anniversary Steering Committee March 2010
Final Report of 800th Anniversary Steering Committee
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Table of Contents
Preface ............................................................................................................................... 3 1. Overview ........................................................................................................................ 4 1.1 History .................................................................................................................... 4 1.2 Aims and Objectives............................................................................................... 4 1.3 Summary of Events ................................................................................................ 5 1.4 Summary of Media Coverage................................................................................. 7 1.5 Financial Statement................................................................................................ 7 1.6 Three comments on the year as a whole ............................................................... 9 2. Primary Events ............................................................................................................. 10 2.1 Ringing in the Year............................................................................................... 10 2.2 Summer Garden Party ......................................................................................... 11 2.3 BBC Cambridge Prom .......................................................................................... 14 2.4 Transforming Tomorrow — 800th Anniversary Finale ........................................... 17 3. Secondary Programme................................................................................................. 19 3.1 2009 Fund ............................................................................................................ 19 3.2 Letters to the Future ............................................................................................. 24 3.3 Community Outreach ........................................................................................... 27 3.4 New Media Initiatives ........................................................................................... 27 4. Artwork ......................................................................................................................... 30 5. Publications .................................................................................................................. 32 6. Merchandise and Affiliated Products ............................................................................ 32 7. Media Coverage ........................................................................................................... 33 8. Charity of the Year — Camfed ..................................................................................... 35 9. Miscellaneous............................................................................................................... 36 Appendices....................................................................................................................... 37 Appendix 1: 800th Anniversary Steering Committee...................................................... 37 Appendix 2: 800th Anniversary Team ............................................................................ 38 Appendix 3: Impact on CARO/CUDO/CAm Activities ................................................... 39 Appendix 4: Media Coverage- Broadcast and Print ...................................................... 43 Appendix 5: BBC Prom Programme ............................................................................. 53 Appendix 6: 2009 Fund Summary of Projects............................................................... 54 Appendix 7: Cambridge Ideas....................................................................................... 61
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Preface This Report to Council provides a detailed account of the activities and events that were organised by, or associated with, the 800th Anniversary Steering Committee in 2009. The celebrations were entirely separate from the continuing fund-raising Campaign, which is the responsibility of CUDO, although there was effective cooperation on some jointly-organised events. The Steering Committee believes that the year’s events have been a success, delivering a greater number and diversity of activities, more positive media coverage and larger volume of legacy than envisaged in the outline programmes approved by Council in 2003, 2006 and 2007. In addition, the evidence from a large quantity of unsolicited feedback is that the 800th Anniversary has helped to build relationships at all levels within the Collegiate University, with the City of Cambridge and with the local community. The national and international profiles of the University have also been substantially and positively raised. A small surplus may be returned to the Chest once accounts have been finalised, and over £40,000 donated by individuals at our events has been passed to Camfed, the Cambridge-based charity that provides educational opportunities to girls in Africa. The Committee wishes to thank the many individuals and institutions within Collegiate Cambridge and the City and County for their help in making the events of this year possible. Above all, we are grateful to the 800th Anniversary Team, led by Geoff Morris, for their outstanding creativity and their dedication to this project. This team was managed by the Office of External Affairs and Communications with oversight and general direction from the 800th Anniversary Steering Committee.
Jeremy Sanders Chair, 800th Anniversary Steering Committee
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1. Overview 1.1
History
•
The idea that 2009 should be marked by an 800th Anniversary celebration, aligned with the CUDO fund-raising campaign but clearly distinct from it, was first approved by Council on 21 July 2003 (Minute 235). It was noted that Darwin’s 200th anniversary fell in 2009 but that the celebrations should not be limited to Darwin-related activities and that the celebrations “should be forward looking rather than backward looking”.
•
During 2004–6 further progress was made, leading to a more detailed paper to Council in May 2006 from Pro Vice-Chancellor Dr Kate Pretty and the Director of External Affairs and Communications. The paper covered the likely scope of the celebrations and a steering committee (referred to as 8AC hereafter) that represented a broad spectrum of interests across the Collegiate University and the City. The key audiences and essential features of the final programme were defined at this stage; the current Committee and Chair are grateful to Dr Pretty for laying the excellent foundations upon which we have since built.
•
In January 2007 Professor Sanders became Chair of 8AC, with no operating budget but with excellent part-time support from key External Affairs and Communications staff. The full membership of the Committee is given in Appendix 1.
•
In June 2007, Council authorised a small sum to be made available to facilitate the appointment of a professional Head of the 800th Anniversary Team. In October 2007, Council approved a full budget of £1,691,500 and an outline programme of events.
•
On 10 December 2007, following a rigorous search and interview process, Mr Geoff Morris joined the Office of External Affairs and Communications as Head of the 800th Anniversary Team. He had previously served for six years as Chief Executive of the children’s charity Wooden Spoon. The remainder of the 800th Office team was recruited during the first half of 2008. The full membership of the team is given in Appendix 2, together with their roles.
1.2
Aims and Objectives
The overall theme of the celebrations has been the same as that of the CUDO fundraising campaign, Transforming Tomorrow. The aim has been to show how the University transforms those that work and study here, and how it transforms the world through the ideas that it produces. An additional key aim was to express the University’s thanks to all the current employees of the University and the Colleges for their contributions to our recent successes. The target audiences identified by Dr Pretty are illustrated diagrammatically below, and all events were planned with one or more of these audiences in mind, recognising that there is inevitably a degree of overlap. Events were envisaged to fall into three broad categories: core (“top down”) events organised by the 800th Anniversary Team, “bottom up” partnership events organised by others but funded in part by 8AC, and “badged” events that received no funding from 8AC but were felt appropriate to be associated with the celebrations. External opinion formers Alumni and donors
"Badged" events
Local community
Partnerships
Current staff and students
Core events
The Key Audiences
Categories of events
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On 6 October 2004, the Reporter carried a request to the University for ideas that could be incorporated into the year’s activities. During 2007 and 2008, the Chair, the Head of the 800th Anniversary Team and the Director of External Affairs and Communications made numerous presentations to representative groups including several Councils of Schools, the Colleges Committee, the Colleges Development Group, the Campaign Board and the Bursars’ Committee with a view both to informing them of developing themes and also to solicit additional proposals and ideas. The Communications Forum in November 2008 also focused on the 800th Anniversary. The following principles emerged during discussion and planning: •
Participants in our events, whether staff, students or members of the public, adults or children, local or abroad, should gain a better understanding of the achievements and aspirations of the University, while at the same time being entertained.
•
All core events (except the BBC Cambridge Prom) should be free of charge and open to the public if possible.
•
All staff would be treated in exactly the same way, whether employed by College or University, and irrespective of their job.
•
Our events would not be purely academic and would not compete with pre-existing academic activities, such as established lecture series. Celebration of the Darwin Bicentenary was to be separately organised and managed.
•
Our events should be unprecedented in Cambridge terms, and should be forward-looking in their mode of delivery, even when celebrating achievements of the past. The year would begin by highlighting the University’s achievements of the past, and end by looking to our contribution to the future.
•
Opportunities to build a legacy should be taken into account when planning events and projects.
•
Events, projects and media coverage should highlight the University’s continuing global transformational role in a manner that did not appear complacent or triumphalist.
1.3
Summary of Events
The 800th Anniversary Team, comprising six people, was assembled in the twelve months prior to the Anniversary with a specific short-term remit to plan and implement an extensive programme of activities for 2009. It was a once in a lifetime opportunity for the University to communicate its unrivalled contribution to society, nationally and internationally, respecting the past, celebrating the present and providing a glimpse into the future. The 800th Anniversary Team were challenged to devise and organise events that met the criteria listed above. Another challenge was to maintain momentum and interest in the Anniversary over a 12-month period. The programme was designed to have peaks throughout the year supplemented by a steady series of smaller events and projects. The opening Ringing in the Year event attracted over 10,000 visitors to central Cambridge to watch a bespoke lightshow – a first for Cambridge. The lightshow highlighted many of the University’s great achievements of the past. A special peal of bells was commissioned from Cambridge alumnus Philip Earis to accompany the show. The opening event was the most-visited story on the BBC World website on the morning of Saturday 17 January 2009. In addition, in January, the streets of Cambridge were adorned with banners depicting imagery and a selection of dates from the University. The banners, displayed for the whole year, became a talking point for many months. The banners were another first for the City and are in the process of being recycled into bags, the sale of which will generate additional income. By time of the Summer Garden Party in July, a train had been named by the Chancellor to commemorate the Anniversary, the lightshow had been repeated in China, the Science Festival had celebrated 800 years of science and over 300 school children had written Letters to the Future
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by invitation of Clare, Corpus Christi and St John’s Colleges. Invitations had been sent around the world to the heads of other universities inviting them to submit letters as part of Letters to the Future. The Garden Party attracted over 9,000 members of staff and their families; it is difficult to exaggerate the impact of the Garden Party on the morale and attitude of the many individuals who have never previously been invited to such an event. Four days later, the Cambridge concert at the BBC Proms (the fastest selling event of the Prom calendar) featuring Cambridge composers, musicians and singers from 16 Colleges was held in the presence of HRH The Prince of Wales. Before the Prom, a reception was held in the Royal College of Art for donors to the University. By the autumn, several new town/gown events had taken place. Highlights included: Open Cambridge, an opportunity to take a guided tour around some of the Colleges, and a speciallycommissioned play performed by local school children entitled 0-800 in 60 Minutes with different schools taking on the challenge of portraying a century of Cambridge (town and gown) life each. In November, HM The Queen visited. She attended a lunch for employees who have served the University for at least 36 years before conferring the new Regius Professorship of Botany and witnessing the sealing of Letters to the Future. Professor Andrew Hamilton, Vice-Chancellor of Oxford University also attended as a willing and enthusiastic contributor to Letters to the Future. On 18 January 2010, exactly one year on from our first event, the Anniversary was concluded with a bigger lightshow showcasing current University research. The show incorporated King’s, Clare, and Gonville and Caius Colleges into a walking route that started at Senate House and attracted at least 20,000 people. Two major strands of smaller-scale activity threaded through the year. The first was the 2009 Fund, which was the main vehicle for 42 “bottom-up” partnership events. Most of these were student-led; they included choral music in chapels, new print journals and educational websites, new theatre and a solar-powered eco-racing car that competed in Australia. Some of the new music commissioned through the 2009 Fund may enter the classical repertoire of the future. Requests for funding greatly exceeded the available sum, and selection by a sub-committee including the CUSU Education Officer followed rigorous criteria. The second strand running through the year was Cambridge Ideas, a series of audio- and video podcasts featuring Cambridge academics tackling major problems of today. Again, the selection process involving senior academic staff was rigorous, taking place over many months. This was just one aspect of a major new presence in new media, including YouTube, developed specially for the 800th Anniversary but continuing as a legacy into the future. Cambridge in America had organised its own year of activities independently of 8AC but with support from the Office of External Affairs and Communications. Activities culminated in a Gala evening in New York that generated excellent Cambridge coverage in Times Square on the walls of the NASDAQ Stock Exchange. Most spectacularly, CAm arranged for the Empire State Building to be lit in Cambridge blue. The 800th Anniversary Team worked collaboratively with the established teams in CUDO, CARO and CAm to add considerable value to the existing pattern of fundraising activity. A full report by the Director of CUDO discussing the impact of the 800th Anniversary Team’s activities on CUDO/CARO/CAm initiatives can be found in Appendix 3. There are many legacies of the year, some entirely unforeseen at the early stages of planning. The most tangible are the 800 Wood, including a footpath in the shape of an eight, at Madingley, and now open to the public; the new bells of Great St Marys; and the informal panorama of Cambridge alumni painted and donated by Quentin Blake which is now permanently exhibited in the main patient corridor at Addenbrooke’s Hospital. Merchandise based on the Blake illustrations will continue to generate a small but welcome income. The new media developments described above and some outcomes of 2009 fund activities detailed below also contribute to the legacy.
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Perhaps the most important legacies are the least tangible, the unseen changes in culture and attitudes. A strengthening of relations with the local community, the opening of some colleges to local schoolchildren who may now aspire to higher education, improved collaboration and understanding within Collegiate Cambridge. Both within Cambridge and in the outside world many of us now have a better understanding of why the University matters. The team disbanded on 26 February 2010. A challenge for Council and the wider University is how to sustain and build on some of the achievements described in this report.
1.4
Summary of Media Coverage
270 substantial media exposures have been identified which related specifically to the 800th Anniversary celebrations over the 12-month period. These were overwhelmingly positive and favourable apart from a couple of local/trade articles questioning the policy of giving out free sandwiches at the Garden Party. Beyond these substantial and specific exposures, there were many more media mentions of Cambridge than in a normal year and it is certain that the 800th Anniversary media coverage has brought greater positive attention to bear on the University generally. Over the year there was widespread international media interest, totalling 65 different quality exposures across broadcast, print and online media in Europe, the USA, India, China and South America in particular, reaching a potential global audience of many millions. These included interviews with key academics including the Vice-Chancellor and feature articles on the history of the University and the University today. In the UK, there were 89 national newspaper media stories, 28 in regional media, 54 in specialist media, generally magazines, and 34 pieces of UK broadcast coverage including national and regional radio and regional television. The London-based agency retained for the year, Arthur Leone PR, estimate that the coverage achieved represents a Return On Investment Advertising Equivalence in excess of ÂŁ2.5 million. A conservative estimate of potential views of 800th anniversary print coverage by UK readers alone exceeds 53 million. Appendix 4 provides a full account of the media coverage generated during the Anniversary.
1.5
Financial Statement
The budget allocation was agreed by Council in 2007 and was divided into indicative spending categories prior to the recruitment of the 800th Anniversary Team. It was reviewed and refined as necessary, major recommended changes being discussed and agreed with 8AC. Financial reporting was a standing item on the Committee’s agenda; management accounts were prepared, reviewed and discussed each month. During the preparatory year, it was recognised that additional funding would be required. The 800th Anniversary Team were able to secure a further £600,000 from sponsorship and sales. In addition, in-kind support for printing costs was generously provided by CUP. A summary of income and expenditure as of 31 January 2010 is set out below. Final figures are not yet available as transactions will continue to be processed for some months, e.g. final invoices and income from banner bags.
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800th Anniversary Accounts Forecast to close
Expenditure 31-Jan-10
Primary Events Ringing in the Year
£
58,223.00
£
58,223.50
Garden Party
£
455,000.00
£
454,589.77
London Concert
£
26,500.00
£
26,942.90
Finale
£
205,000.00
£
203,727.35
Sub Total A
£
744,723.00
£
743,483.52
2009 Fund
£
247,500.00
£
247,456.92
Letters to the Future
£
8,000.00
£
7,822.82
Cambridge Ideas/New Media
£
220,000.00
£
190,315.51
Digital Walks
£
11,567.00
£
11,567.50
Sub Total B
£
239,567.00
£
209,705.83
Marketing/Advertising/ Merchandising
£
122,000.00
£
121,454.10
Publications and Printing
£
37,000.00
£
36,538.61
Website
£
21,000.00
£
20,872.50
PR
£
150,300.00
£
150,282.54
Streetlight Banners
£
65,000.00
£
61,627.93
Messengers/Vans/Boards
£
5,100.00
£
5,098.40
Office running costs
£
52,500.00
£
49,613.55
Salaries
£
516,985.81
£
466,278.59
Startup Costs
£
58,000.00
£
58,000.00
Sub Total C A+B+C
£ £
1,027,885.81 2,012,175.81
£ £
969,766.22 1,922,955.57
Secondary Events
Core Costs
Income to Date £
Chest funds
1,654,500.00
Donations and sponsorship
£
503,000.00
Sale of books,tickets,souvenirs Income Total
£ £
103,672.98 2,261,172.98
Income received or due
£
Expenditure forecast
£
Surplu/(Deficit) forecast
£
2,261,172.98 2,259,675.81 1,497.17
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1.6
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Three comments on the year as a whole
As an initial sceptic, I have to confess that I became a total enthusiast for the 800th celebrations. For both Colleges and the University it was clear that staff at all levels really valued being involved with their families and friends in the garden party, the light shows, the street banners and so on. No less a benefit has been in making the University seem less remote from the wider community. Enhancing pride in identity is as gratifying to citizens as it is to employees. W. A. Brown, Head of the School of Humanities and Social Sciences, and Master, Darwin College When the 800th celebrations were first being planned, there was quite a degree of scepticism in some quarters. By the autumn of 2009, if not earlier, those sceptical voices had entirely died away, to be replaced by a shared sense of pride in the anniversary. The high-profile events, starting with the inaugural light show, continuing through the Prom and the garden party, and culminating with the final light show, were extremely professional and well-organised, inclusive for all parts of the university, and struck exactly the right balance between celebration of the past and aspiration for the future. The anniversary programme managed to celebrate Cambridge’s achievements without appearing triumphalist or self-congratulatory. Speaking personally, I felt intensely proud to be associated with Cambridge and part of such a momentous year. T. Wilkinson, Development Director of Clare College, and Chairman, Cambridge Colleges Development Group
I went to the Finale light show last night. What a fantastic experience! The light show itself was futuristic and impressive and I was quite bowled over by the music. I thought that the theme of transforming science into art into science was particularly appropriate. Exhibiting different themes in different areas is a good way to incorporate several messages and having only one route for visitors to walk through the different areas binds it together into one experience. I very much appreciate being able to walk through the grounds of the Senate House and the colleges. Standing by the river Cam looking back at Kings Chapel and the Gibbs building, I cannot help but feel proud and privileged to be part of this university; this organisation, the heart of which are the people it encompasses, holding forth the tantalizing promise of new frontiers and where culture and art so clearly abound in healthy exuberance. I would like to congratulate you and your team and thank you for all your efforts and hard work over all the events in celebrating the university's 800th anniversary. An administrator
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2. Primary Events 2.1
Ringing in the Year
Background The idea of the bells of Great St. Mary’s ringing in the anniversary year arose from the Communications Forum in November 2008. Cambridge alumnus Philip Earis was commissioned to create a new bell peal. Four local churches, including the University Church of Great St Mary’s, rang Phil Earis’ composition simultaneously on 17 January 2009. The score was made available to the global bell-ringing community via the University’s website, leading to churches as far afield as India, the United States and Australia ringing their bells to mark the University’s anniversary. Development It was felt that a visual event was needed in Cambridge to run in tandem with the bell-ringing to bring people together and create a sense of occasion. The Senate House and Old Schools were identified as the most appropriate venue to accompany the bell ringing, and Ross Ashton of ETC UK was approached to contribute towards the design of a lightshow. With a matter of four weeks available following the University granting the relevant permissions, content was sought to represent the University’s past and present, with vital contributions from the University Library and Third Millennium (publishers of the 800th Anniversary portrait book) among others. Part of the content was also generated specifically for the occasion by the illustrator and Downing alumnus Quentin Blake, who joined BBC presenter and Trinity Hall alumna Susie Fowler-Watt in launching proceedings on Saturday 17 January, the first of three nights of live projections open to the general public. Impact Live broadcasts on both regional news programmes, along with several national press picture stories (including the Times and Guardian), national television coverage on the BBC Breakfast programme and interviews on Today (BBC Radio 4) with Dr David Starkey and Professor Jim AlKhalili, led to Ringing in the Year exceeding expectations in terms of popularity. Large numbers of people braved the cold to witness Cambridge’s first projection show, with total attendance approaching 10,000 by the end of the third night. As a result of Ringing in the Year, both the city and the country became aware that the University’s 800th year had arrived, leading to a feature about the Anniversary topping the most read news item list on the BBC World News website. In the weeks that followed Ringing in the Year, the local, national and international media coverage was substantial. On occasions the 800th Anniversary Team, supported by the Communications Office, were hosts to multiple film crews on a given day. A film of the event can be found here: http://vimeo.com/6314330 A sample of public feedback: Just to say I went and saw the light display on Saturday and it was absolutely fantastic! I was standing in the crowd amongst locals and tourists and everyone around me loved it! The images were stunning and it was so beautifully put together - what a great way to start the year! University employee I went and saw the Senate House light show at the weekend and thought it was brilliant!..Particularly the Quentin Blake drawings!!!....very impressive indeed! Member of the public
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Summer Garden Party
Background One of the primary events the 8AC commissioned was a garden party to thank staff of the University and Colleges. At an early stage in planning, Professor John Parker, Director of the Botanic Garden, offered for this event to take place in the Botanic Garden. Using software designed to estimate safe numbers in a given space, and comparing the outcome with practical advice from Professor Parker and the City Council’s Safety Advisory Group, it was determined that a maximum of 10,000 guests could be accommodated within the Botanic Garden. Devising and subsequently managing the application process for tickets as well as catering for such numbers and ensuring their safe passage to and from the Garden would be among the challenges, as described below. Logistics After a tendering process, the events specialists Events Unlimited were selected to support the 800th Anniversary Team and oversee the logistics of the Garden Party. Catering quotations were sought and all exceeded the total budget for the event. The solution was to ask sandwich retailers Pret a Manger to provide and serve all guests with a comprehensive picnic pack. There are four Pret a Manger outlets in Cambridge and on the day of the Summer Garden Party all their employees were engaged in the production and delivery of picnics for the event. The picnic was served in a bespoke souvenir cooler bag that provided a receptacle for rubbish removal and a keepsake from the event. Activities and Entertainment While the focus of the day was for families, the event needed to cater for the broad spectrum of University employees. Consequently, a series of education, music, dance and creative activities were devised to keep everyone engaged and entertained. For children there was a wide range of activities from the University’s Museums and several science and humanities outreach specialists. A storytelling tent was erected where stories were read by a variety of readers including the Vice–Chancellor and some of the assembled famous alumni. The main stage was the event focal point, with a mixture of comedy, quizzes and music. Master of Ceremonies for the day was Girton alumus Dr Phil Hammond. A Gardeners Question Time style panel discussion launched proceedings, followed by a celebrity team pitting themselves against the winners of the 800 Year Quiz funded by the 2009 Fund. The comperes were Alexander Armstrong (Trinity) and Ben Miller (St Catharine’s) and the celebrity team comprised Stephen Fry (Queens’), Daisy Goodwin (Trinity), Ed Stourton (Trinity) and Simon Hoggart (King’s). A variety of musical acts followed with a range of styles including brass, opera and folk rock, which led to the marvellous sight of families, friends and colleagues dancing side by side. A second acoustic performing area featured local musicians performing a range of styles, from choral music to jazz. A third stage featured dance demonstrations. A variety of styles of dance were demonstrated and performed by Cambridge Contemporary Dance; audience participation
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was encouraged. Two large screens in the Garden enabled people to watch events they might have otherwise missed on the various stages. Environmental Impact The 800th Anniversary Team and Events Unlimited worked closely for many months with both the Botanic Gardens staff and the City and County councils respectively to ensure that the traffic management was handled effectively and disruption to local residents was kept to an absolute minimum. Over 9,000 staff and their families attended on the day. More than 60% of attendees came on foot or by bicycle, making initial plans to provide several additional buses unnecessary. Many employees used their regular car parking spaces, others used Park and Ride and CUP car parks. Bicycles were accommodated in a large stewarded car park at Kett House on Hills Road. A special ‘800th’ bus using the Uni 4 route ran for the event, and the Freemasons car park was used for disabled parking. There were no reported difficulties from guests either in getting to the Botanic Garden or being admitted to it. A small surplus of sandwiches was donated to Jimmy’s Night Shelter. All refuse was either removed by guests in their picnic bags or carefully recycled and the environment was managed with the requisite sensitivity. No damage to plants was reported. Outcome The 800th Summer Garden Party was widely acclaimed across the University as a fitting way to thank and praise the employees of the University. It was a gathering of Collegiate Cambridge employees on an unprecedented scale and was beyond many employees’ expectations. Feedback indicates that it has helped to generate a sense of pride and community within the entire Collegiate University and we are told it will be recalled with fondness for some time by those who attended. Over 175 emails and letters of thanks were received by the 800th Office alone. Simon Hoggart’s Guardian column the following week gave a flavour of the atmosphere: http://www.guardian.co.uk/theguardian/2009/jul/24/simon-hoggarts-week-eye-operation Summer Garden Party Ticketing Strategy For the purpose of this event, employees of the University, Collegiate Cambridge and several affiliated institutions and wholly-owned subsidiaries could apply for tickets for themselves and their immediate family members. The number of potential attendees far outnumbered the capacity of the Botanic Garden. Therefore, an online ticketing process was devised with assistance from MISD to allow for a set number of tickets to be issued. Challenges This project faced a number of challenges: •
An event of this nature and scale involving so many institutions was unprecedented
•
There was no single definition of ‘employee’ in use across all institutions
•
There was no single method of verifying applicants’ eligibility
•
A method of allocating tickets fairly was needed in case of oversubscription
•
Security measures were needed to avoid duplicate entries or the use of copied tickets
•
Employees without access to the internet must not be disadvantaged
•
The system had to work across a variety of computer systems and be robust enough to hold up under intensive use
•
The system had to be easy to use by applicants while producing detailed reports on catering, transport and access needs for events organisers
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System Development Close collaboration between the 800th Anniversary Team, MISD and event managers led to the design of an online ticketing system accessible via the University’s 800th Anniversary website. Feedback was sought from several departmental and College administrators during the development of the system. The system was designed to produce lists of unverified applicants, duplicate entries, and statistics on transport, access and catering. Tickets incorporated security measures and could be sent automatically to all applicants or allocated randomly if the event was oversubscribed. Excellent cooperation from College and departmental administrators ensured that employees without access to computers received paper-based application forms promptly and were not disadvantaged in applying for tickets. Legal Services, HR, Data Protection and the Disability Resource Centre contributed towards the wording on the tickets and application information. Communications Strategy A major internal communications strategy was implemented in order to inform administrators and assist applicants through the ticketing process. A website was constructed to include the application portal, an FAQ page and general information on the event. Posters and leaflets promoting the ticketing period were sent to every institution. HR representatives were contacted and briefed on the ticketing process. They were asked to distribute promotional materials and application information, and assist in the verification of applicants. Applicants and administrators were able to contact the 800th Anniversary Team using a dedicated email address and phone number. Letters outlining this process were sent to Heads of House, Senior Tutors, Senior Bursars and Heads of Department. Outcome The ticketing process was run over the course of March–July 2009. The risk of failure for a project of this scale was high, but the online system held up well under heavy use. Applicants’ eligibility was confirmed via a variety of sources: Common Registration Service identifiers (CRSIDs form part of a user's @cam email address), lookup.cam.ac.uk, or via departmental or College administrators. Thanks to the removal of duplicate and ineligible applications, there were enough places available for all legitimate applicants. The ticketing system was also successful in providing contractors with logistically important data. Caterers had accurate dietary information on the needs of the attendees. Detailed information regarding travel assured the Safety Advisory Group of the City Council that the event would not cause significant traffic disruption. Legacy Devising a robust ticketing strategy, quite apart from heavily contributing to the smooth running of the event, has provided some longer lasting legacies. It provided an opportunity for disparate parts of the University to collaborate on a complex and (ultimately) successful project. Relationships between these colleagues have been strengthened as a result. It highlighted to administrators the possibilities of using online booking/ticketing systems for their own events; MISD has received several requests for a similar, if smaller scale, system from various departments. It provided an unexpected opportunity for CRSID data to be clarified and cleaned. Perhaps most importantly, it demonstrated that it is possible to co-ordinate an effective communications strategy across a large, decentralised and diverse institution. A short film of the Garden Party can be found here: http://vimeo.com/5675873
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A sample of feedback on the Garden Party: Thank you VERY much. The organization was perfect. Wonderful picnic, great choice of music and everyone on the 800 team was so friendly and welcoming. A great success with memories that I shall treasure. Administrator, Faculty of Philosophy I'd like to thank you all so much for putting on such a marvellous piece of hospitality on Saturday the organisation must have been truly heroic and the results were spectacular. A day to remember - I am proud that I could be a part of the Cambridge University 800th Anniversary celebrations. Library Assistant, Lucy Cavendish College Just to say thank you so very much to the whole team for such a wonderful day on Saturday. The day surpassed all my expectations - from the picnic provided to the entertainment and children's activities. You did a fantastic job and this morning the office here is buzzing with people recalling what a good time they had... Manager, Research Office Just a note of congratulation on an awe-inspiring feat of organisation and creativity. A thoroughly charming and civilised day that struck a perfect note. Thank you very much for your stupendous efforts. They were universally appreciated. Associate Director, Development Office
2.3
BBC Cambridge Prom
Background The idea for a BBC Prom featuring Cambridge music and musicians was first suggested by Professor Roger Parker early in 2006 and agreed in principle by Nicholas Kenyon, the then Director of the Proms. Bringing the idea to fruition posed major challenges, some of which are outlined below. This event was seen as the prime opportunity to thank donors and other key external individuals. A highly successful Prom involving the participation of singers from 16 College choirs took place on 22 July 2009 in the presence of His Royal Highness Prince Charles. Challenges •
The BBC, the Royal Albert Hall, Collegiate Cambridge and the Royal Household each had its own agenda and working practices. In particular, the Proms are a BBC event, and the Cambridge Prom was just one of around 100 concerts in the series. The BBC controlled most aspects of the event including the programme and participating musicians, broadcast rights and copyright, ticketing, and advertising.
•
The departure of both Roger Parker from Cambridge and Nicholas Kenyon from the BBC, and the inevitable focus of the Proms team on the 2008 season until November 2008 gave a very short planning period musically and organisationally for the 16 participating Cambridge choirs.
•
The number of tickets guaranteed to Cambridge was limited to 350, a large number by the BBC Proms’ usual standards, but well below the University’s aspirations. The BBC felt unable to increase the allocation above 350, because providing affordable public access to the Proms is a cornerstone of their philosophy. The allocated 350 tickets were passed to CUDO/CARO for use in consultation with the Vice-Chancellor for an agreed list of invitees. College Development Directors received detailed advice from the 800th Anniversary Team
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as to how to obtain tickets which they then used for their own alumni. In the event, this was the fastest-selling Prom of the season, and — unusually for a choral concert — it rapidly sold out, many individuals with Cambridge connections making their purchases independently. •
Looking after the needs of the performers was not a straightforward task, as this involved accommodating the working practices of choirs involving children (St John’s and King’s) and mixed choirs, ensuring musical standards were applied across 16 choirs, and organising group wide accommodation and rehearsals
Participation of College Choirs It was crucial to ensure that the Cambridge choral tradition formed the core of the Prom, representing both ancient and modern traditions, and including as many students as possible without compromising musical standards (or ticket sales). Extensive negotiations with Directors of Music and much logistic planning, all choreographed by George Unsworth, ensured that members of the following college choirs participated in the concert: Christ's Clare, Emmanuel, Fitzwilliam, Girton, Gonville and Caius, Hughes, Jesus, King's, Magdalene, Peterhouse, Robinson College, St John's, Selwyn, Trinity, Wolfson. The Colleges bore the accommodation costs for their singers during the rehearsal period. Featured Soloists and Composers The programme for the concert was under the control of the BBC following negotiations between Roger Wright (Director of Radio 3 and the Proms), Sir Andrew Davis (conductor and Cambridge graduate), George Unsworth and Stephen Cleobury. It included a BBC commission from Ryan Wigglesworth (former lecturer and fellow of Corpus Christi) and several pieces by composers who had studied at Cambridge. The soloists, Simon Keenleyside (Baritone) and Thomas Trotter (organ) were also Cambridge graduates. The response of the Press to the BBC’s programme was that it was well performed but lacked musical coherence. This was inevitable, given the diverse musical traditions and interest groups represented. The response of the audience in the Royal Albert Hall was unambiguously enthusiastic. The Prom programme can be found in Appendix 5. Broadcast and recording The BBC aired the Cambridge Prom concert twice on Radio 3, and also on the World Service. It was also available live world-wide on the internet and on BBC iPlayer for seven days after each Radio 3 broadcast. The BBC prohibits publication of its Proms by third party websites, so it was not possible to stream the concert independently or make it available as a download via the University website. Recording the concert proved impractical because of cost and copyright issues. Reception The Royal College of Art, adjacent to the Royal Albert Hall, was used by the Development Office for a pre-concert reception to which high-level supporters and other key individuals were invited. The guest administration and catering arrangements for the reception were managed by CUDO. The 800th Anniversary Team was invited by CUDO to take responsibility for the venue. The RCA venue is a blank canvas requiring a total refit for each event. Walls were positioned and painted; branding, lighting, furniture an ice sculpture and Quentin Blake’s Informal Panorama were all installed for the evening. Clive Anderson was guest speaker and the Vice-Chancellor offered a toast to the University. Pictures from the event can be seen here: www.flickr.com/photos/cambridgeuniversity/sets/72157621890894360/
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A sample of audience feedback on the BBC Prom: I wanted to thank you very much for inviting me with my wife to the Cambridge Prom. It was a wonderful evening and a great credit to all who had a hand in organising it. It seems that the Anniversary celebrations have been immensely successful. Alumnus, Clare College We enjoyed the evening enormously and it is one that will live in our memories for a very long time. Master, St. John’s College His Royal Highness has asked me to say how much he enjoyed the Cambridge Prom the other evening at the Royal Albert Hall. It was splendid to hear the University’s musical talent on such impressive display and His Royal Highness was proud of his own association with such a venerable institution. Private Secretary to HRH The Prince of Wales
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Transforming Tomorrow — 800th Anniversary Finale
Background It was originally intended that the Anniversary celebrations would be concluded with an event in November 2009; but with events still taking place in December (including the New York Gala Dinner and the lighting of the Empire State Building) it was agreed to change the Finale date to January 2010 – a full calendar year after Ringing in the Year. The Finale was to be the major public-facing event for the anniversary year and would once again take the form of a lightshow in central Cambridge, but one which would look to the future and illustrate the transformative research taking place at the University. Logistics Lessons learned from Ringing in the Year influenced the planning for the Finale. Crowd congestion in and around Senate House and on King’s Parade was of primary concern and to avoid this a circular walking route incorporating nearby Colleges as well as the Senate House and Old Schools was devised. The selected route required input and permissions from Gonville and Caius, Clare and, most crucially, from King’s College. The 8AC wishes to place on record its gratitude to all three Colleges for their assistance and support throughout. The main burden of supporting the Finale fell to the Provost, Fellows and staff of King’s College, who were exceptionally accommodating to the demands of such a large-scale event. Many of the external suppliers who had successfully delivered the Summer Garden Party also worked on the Finale, led by Events Unlimited. The events team worked closely with King’s College as well as the relevant local authorities to ensure that the event was handled with sensitivity. King’s College agreed to host a Gala reception, which was sponsored by Barclays. Content The content for the lightshow was sourced from across the University, although primarily from academic departments who could provide aesthetically pleasing imagery suitable for large-scale projections. Three concepts were devised, one for each projection site (Senate House and Old Schools, King’s College Chapel and the Gibbs Building), with a thematic thread of the relationships between science and the arts. An explanatory leaflet was created and distributed giving an overview of the imagery and the relevance it had to current research. As with Ringing in the Year, the event ran for three evenings, from Saturday 16 to Monday 18 January. In addition to the three projection sites, a bespoke laser display was added to the river and the Front Court of King’s College. The Provost and Fellows of King’s College gave permission for the University Fire Troupe to perform at the front of the College along King’s Parade on the second night of the event. The Fire Troupe had been awarded a grant by the 2009 Fund and wished to use the funds in conjunction with the final event. Outcome Well-established communications strategies, good media coverage and strong word-ofmouth led to large attendance numbers for the Finale. Over the three evenings, more than 20,000 people attended the event, doubling the attendance from Ringing in the Year.. A short film of the event can be seen here: http://www.youtube.com/watch?v=OwIimNehD5w
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Sample of public feedback on the Finale: Just a very grateful thank you for last night's spectacular show - it was truly wonderful - more like being in Paris - and must have been so much work to put together! What can follow such a year? External Officer, Clare Hall Just to say how absolutely fantastic the light show put on over the last few days was!! It was truly a world-class event and the sheer numbers of people demonstrate how much appetite there is for this sort of thing and how much people appreciate it. Member of public I dragged myself out of my sick bed to come on Sunday night and my husband (a Trinity man who is usually pretty cynical about this sort of thing) and I thought it was fantastic! Director of Development, Newnham College I wanted to write and say how excellent I thought the light-show last weekend was - I really enjoyed it and thought it was a wonderful way to mark the anniversary. PhD Student
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3. Secondary Programme 3.1
2009 Fund
Background The 2009 Fund was conceived as a way for student societies, departments, and Colleges to create their own 800th Anniversary projects. A fund of £250,000 was created and applications were invited over three rounds (Michaelmas 2007, Lent 2008, and Michaelmas 2008). Most grants would be for amounts up to £5000, but larger scale collaborative projects could apply for larger sums. While projects that involved partnerships with the local community were encouraged, grants were made exclusively to Colleges, Departments and student societies registered with the Societies Syndicate, a senior treasurer/administrator/bursar from each organisation being asked to countersign each application. This allowed the University some measure of control in ensuring that the funds were spent appropriately or returned in the event of projects not coming to fruition. Application Process The 2009 Fund application, guidelines and evaluation forms were modelled on similar documentation created for the (now discontinued) Active Communities Fund (ACF) administered by the Office of Community Affairs. The Fund was promoted through various channels: CUSU email lists, departmental and College administrators, the University’s website and the Reporter. The Fund was also promoted at the 2007 and 2008 Freshers’ Fair. Guidance was available to applicants via the internet and telephone, as well as through face to face meetings with 800th team members. Assessment After each application deadline, applications underwent preliminary screening to confirm eligibility, completeness, and basic viability. They were then passed for closer examination and ranking to an 8AC sub-committee consisting of Ant Bagshaw (CUSU Representative), Dr Rob Wallach (King’s College and Department of Material Sciences and Metallurgy) and George Unsworth (Manager, West Road Concert Hall) together with senior members of the 800th team. Sub-committee members declared an interest in and did not assess applications from institutions or groups with which they were affiliated. Final funding decisions were made at full Committee meetings, based on the prioritised recommendations of the subCommittee. Monitoring Successful applicants were expected to keep the 800th Anniversary Team informed of the progress of their projects. 2009 Fund projects were provided with PR support as necessary. All grant recipients were asked to fill in evaluation forms at the end of their project. The applications, evaluation forms and any printed materials associated with 2009 Fund projects have been archived with the Office of External Affairs. Funding Priorities The Committee sought to support projects that met as many of the following criteria as possible: •
Projects that marked the 800th Anniversary in innovative ways
•
Projects that reached out to new audiences
•
Projects that left a legacy beyond the anniversary year
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Key Facts and Figures The form attached to the end of this section provides a statistical summary of the applications, and demonstrates that applications and funding covered a broad range of constituencies within Collegiate Cambridge. The quality of the responses on post-event evaluation forms was variable, but the following can be stated about the projects as a whole: •
Of the 44 supported projects, 42 came to fruition. The refunded grants from undelivered projects and the funds left over once all grants had been distributed were used for additional expenses: e.g. PR or photography costs for 2009 Fund projects.
•
Matching funds worth over £180,000 were raised by 13 of the 2009 Fund projects. Sponsors included the Arts Council, Heritage Lottery Fund, Royal Aeronautical Society, English Heritage and Mellon Foundation. Several departments and Colleges also contributed funds or in-kind support. 2009 Fund projects also received in kind support from, amongst others, CUP, BOC, and Cambridge Precision.
•
In evaluation forms, 23 grant recipients stated that their project would not have run at all without 2009 Fund support, and a further 12 others stated that their projects would have been significantly reduced in scale or delayed without 2009 Fund grants. Not all self-evaluations answered this question.
Activities/Projects The 42 2009 Fund projects are listed, with brief descriptions and weblinks, in Appendix 6. Skills and Challenges The evaluation forms demonstrate that 2009 Fund support has provided the opportunity for members of the University community to learn new or refine existing skills: •
Handling international media interest (CU Spaceflight, Full Blue Racing, CU Ecoracing)
•
Co-operating with external partners on a major public facing event (CU Quiz Society, CU Fire Troupe)
•
Engaging with schools (Newnham/Wordfest, Endellion String Quartet. Gonville and Caius College Choir)
•
Producing digital media and publications (Equality and Diversity, CRASSH, Faculty of English, Newnham College)
•
Engaging in large scale community outreach (Access Cambridge Archaeology, Physical Education Department)
•
Organising conferences (CU Social Anthropology, Magdalene Society of Medievalists)
•
Collaborating with alumni organisations (CU Ecoracing, CU Graduate Maths, Full Blue Racing)
•
Engaging with local civic authorities (Catering Managers, Fire Troupe)
•
Managing relationships with external contributors to publications (Cambridge Literary Review, Triple Helix)
Projects varied in their success, but participants commented that even those projects that did not go smoothly provided valuable learning opportunities. Several participants noted that creating budgets, generating PR and managing public events were more challenging than they originally envisaged.
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Legacy Many 2009 Fund projects leave behind tangible legacies, in the form of commissioned music, publications, and new media. These clearly have a life beyond the anniversary year. For example, Sir Peter Maxwell Davis’s piece has already been performed again to a sell-out audience in London; plays supported via the 2009 Fund will be performed in 2010 both in the UK and abroad; the English Faculty’s Cambridge Authors website is being heavily promoted to secondary schools in this year. 2009 Fund projects have served as catalysts for new ventures now underway, from writing workshops at the Haddon Library to further collaborations between Newnham College and Wordfest. Several publications initially funded by the 2009 Fund are now producing second issues, having secured funding thanks to publicity associated with the 2009 Fund. CU Spaceflight are planning another rocket launch to take advantage of lessons learned during their 2009 Fund project. Less concrete, but equally tangible legacies include strengthened ties with the local community, businesses, and within Collegiate Cambridge, and the pride that student societies, Colleges and departments took in actively contributing to the 800th Anniversary celebrations. 2009 Fund projects have also uncovered areas in which the University could expand its outreach and influence: Access Cambridge Archaeology has been asked to organise more community pit digs, while the Museums Outreach Officer has received queries from other universities and museums regarding the series of ‘Top Trumps’ style cards created as part of their 2009 Fund project. Virtually every outreach related project has been met with enthusiasm and interest for similar projects in the future. The transferable skills developed while delivering their projects were especially valued by participants. The word ‘confidence’ appeared several times in evaluation forms as the most valued outcome of 2009 Fund projects; confidence to think up new ideas, devise a budget, design publicity materials, deliver a programme, connect with an audience. Liaising with the public, handling media requests and working with schools are just some examples of transferable skills learned through 2009 Fund projects which would seem especially valuable to students regardless of the academic focus of their studies. Providing this type of focused opportunity is perhaps the greatest legacy of the 2009 Fund for those who participated. A sample of comments from grant recipients: The experience of running such large community excavation events… will allow us to … tackle similarly large projects in the future with confidence. Everyone involved was very impressed that the university had provided funds for them to have such a good experience, and delighted by how much they had enjoyed it Access Cambridge Archaeology We are extremely grateful to the 2009 Fund as this opened up so many new possibilities on a personal and professional level for all involved. It is an experience that all will remember. Cambridge Contemporary Dance
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All members of the editorial team have benefited immeasurably from the experience of compiling a journal of this size and quality. Cambridge Literary Review The project has taken the skills of our organisation to a new level…we have learnt a lot in the process. CU Fire Troupe We have had several requests from interested schoolteachers on how to repeat a similar project in their school. CU Spaceflight The shared pride in what has been a very successful project has also contributed to the increased motivation to work collaboratively in future. University Museums The general sense was that members of the public were delighted to have the chance to hear such interesting speakers and to have access to the inside of a Cambridge College. Newnham College What was so clearly conveyed by the speakers was their passion for what they do... I have no doubt at all that your panel have certainly focused the minds of many students. Attendee at WiSETI/AWISE event
2009 FUND APPLICANTS STATISTICS Michaelmas 2007 Applicants
Applied
Colleges Departments University Societies Affiliated Institutions Non-Schools Institutions Total
Declined 7 10 17 4 10 48
Easter 2008
Approved 4 9 13 2 8
Applied
3 * 1 * 4 2 2 12
8 21 26 0 8 63
Declined 3 18 22 0 5
Michaelmas 2008
Approved 5 *, ** 3 4 0 3 * 15
Applied
Declined
19 21 54 1 7 102
Approved 15 17 45 1 4
4 *, ** 4 9 ** 0 3 20
* includes joint application from several institutions ** includes top-up grant for existing applicant
Totals by Category of Applicant
Spread* (Projected) Projects
Applied Colleges Departments University Societies Affiliated Institutions Non-Schools Institutions Total
Approved 34 52 97 5 25 213
12 8 17 2 8 47
% Successful 35% 15% 18% 40% 32% 22%
Grant Amounts Round 1 £ 73,686.00 Round 2 £ 83,004.00 Round 3 (TBC) £ 91,669.00 Total £ 248,359.00 £ 1,641.00 The remainder (£1641) to be used towards expenses relating to promotional and logistical support of 2009 Fund projects.
Performance Arts, Humanities, Social Science Science, Technology, Mathematics Misc Total
9 15 10 10 44
Funding £ 39,468.00 £ 72,739.00 £ 48,186.00 £ 87,966.00 ** £ 248,359.00 ***
* Several applications could fit into more than one category. This is only one interpretation of the spread of applicants; other interpretations are possible. ** Misc includes multidisciplinary outreach projects and those run by nonacademic departments. *** Discrepancy in application numbers is due to three top-up grants to existing 2009 Fund recipients.
3.2
Letters to the Future
Shortly after his appointment, the Head of 800th Anniversary Team had his first meeting with the Vice-Chancellor who set him a challenge of finding a way of involving Universities around the world in an appropriate and cost-effective manner. At their second meeting, it was put to the Vice-Chancellor that opening a letter from her counterpart of 1909 would be an exciting prospect; she agreed. Sadly, no such letter existed. The Vice-Chancellor readily agreed to rectify this for her successor in 2109 and with this, the notion of Letters to the Future was developed. The aim was that 800 letters would be written by a variety of different local, national and international stakeholders, including other universities. These letters would constitute a private correspondence between the authors and their future family or counterpart. Sealed by the writer and stored in the University Library archives for 100 years, the letters would be opened on the 900th anniversary of the University. Each letter pack contained a numbered envelope and matching certificate. Instructions were given that the certificate be passed down as the holder of each certificate will be able to retrieve the matching letter in 100 years time. Also included in each letter pack was special headed paper, a pencil (better than ink for posterity), and a guidebook. The guidebook offered advice along with inspiration provided by personal letters of well-known alumni from across the centuries. A strapline, OUR PRESENT TO YOU IS THE PAST, was devised and a drawing by Quentin Blake incorporating the strapline formed part of the stationery design. Current staff and students were encouraged to email the 800th office for a letter pack, with hundreds applying. Through CAM magazine, alumni were invited to request letter packs, which were sent to every continent. Approximately 300 local schoolchildren came into central Cambridge to contribute their letters. Final drafts of their letters were written in the inspiring surroundings of the great halls of Corpus Christi and St. John’s Colleges. Prior to this, the children had several planning lessons using worksheets produced by Sue Long in the Community Affairs team designed to fit Key Stage 3 curriculum. The letter packs were sent to the heads of top higher education institutions around the world inviting them to contribute their own private visions. A list of the contributors to Letters to the Future will be archived in the University Library. The project produced a profound response, with people relating their surprise at the deep emotion they felt when composing the letters. Each letter was logged and placed into one of eight archive boxes. These were sealed in the presence of Her Majesty the Queen (see below) before all eight were delivered by the University messengers to the archivists at the University Library. This project has left a unique legacy for a future generation by creating a singular record of this moment in the history of our community and the world, through the private thoughts, fears and hopes of a range of people from children and alumni to academics at the highest level. While today it is tantalising not to know the content of the letters, we hope it is a legacy that will give our successors a rich source of material and insight into our one hundred year old thoughts from way back in 2009. One young woman, a student, declared upon delivering her letter to us that her first sentence was: “By the time you read this, you will know more about me than I know about myself�.
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Photographs of the events can be viewed here: www.flickr.com/photos/cambridgeuniversity/sets/72157619780171153/ Sample of teacher/pupil feedback: My students said they felt proud to have produced their letter in such awesome surroundings. I think it added to their feeling of having produced something that would become a historical document in the future. I don't think they really understood that until they were actually in the process of writing their letters. Head of Key Stage 3 English, The King's School, Ely Our students were made to feel really special. The writing packs and materials were lovely and I think that the certificate idea is a really unique idea. The idea of presenting this to a member of their family, inspired some of our students. Well done and thank you once again Director of English & Media,The Parkside Federation Everyone began to write their letters, I was writing tiny to try and squash it all in! Everyone was really excited and buzzy. After rushing to finish everyone had rather achy hands… We sealed the letters in envelopes with stickers and left them, only to be seen again in one hundred years. Everyone had such a fun time – it is incredible to think that in a hundred years people might be looking at our letter! Student from Comberton Village College Royal Visit On 19 November, Her Majesty The Queen and The Chancellor of the University, His Royal Highness the Duke of Edinburgh KG KT, attended events to mark the 800th Anniversary. The visit was organised by the Vice-Chancellor’s Office in collaboration with the 800th team. Her Majesty and His Royal Highness attended a formal lunch at King's College for the 100 longest-serving employees of the University and their guests. Each had more than 36 years service to the University. A separate lunch at Clare College was arranged for the Civic Dignitaries who welcomed the Queen. Following the lunch, Her Majesty and His Royal Highness made their way to the Senate House, where a Loyal Address to The Sovereign on the occasion of the 800th Anniversary was presented to Her Majesty. In her response Her Majesty said: "This is a wonderful occasion on which to reflect on the enormous contribution that Cambridge University has made to the life and well-being of this country, and many others throughout the world during the last eight centuries." The full text of the Loyal Address can be found here: http://www.admin.cam.ac.uk/reporter/current/weekly/6168/section1.shtml#heading2-2 The Queen also designated a new Regius Professorship of Botany, the first incumbent being Sir David Baulcombe FRS. The new post brings the total number of Regius Professorships at Cambridge to seven. Finally, Her Majesty sealed the final box in a set of eight archive boxes containing 800 Letters to the Future.
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Admission to both the lunch and the Senate House ceremony involved ticketing administration procedures adapted from the system used for the Summer Garden Party, with guidance from security services and the Royal Household. Participants in the events included two College choirs, instrumental award holders, pupils from Netherhall School, eight University messengers and the Vice Chancellor of Oxford, amongst many others. Apart from the legacies of the Regius Professorship and the 800 Letters to the Future, this event provided the opportunity for the University, civic and College authorities to work closely on a major event. The resulting good relationships were put to good use during the final event in January 2010. Photographs from the event can be found here: www.flickr.com/photos/cambridgeuniversity/sets/72157622718000279/ A sample of feedback from attendees: As someone who occasionally gets involved in organising much smaller meetings and conferences, I have some idea of the huge effort that must have taken place, involving so many people behind the scenes, in order for everything to work so well 'on the day'. I can assure you that those attending certainly appreciated the occasion Section Head, Health and Safety Office We felt that the University really did appreciate the work done by all those who had been here for over 35 years and the gift of the book was appreciated. Once again thank you very much for the lovely experience (we still bore our friends with recalling the day) and for all the time spent planning, it was appreciated. Safety Officer, Department of Engineering
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Community Outreach
A conscious decision was made to use the Anniversary as an opportunity for the University to further progress its community outreach programmes. The light shows at the beginning and end of the year targeted the local community as well as members of the University. Ongoing outreach activities, such as the Science Festival, Festival of Ideas and Bridge the Gap were enlarged in scope and themed around the 800th Anniversary. For the first time, outreach specialists from the University attended the Town and Country show (rebranded Town, Gown and Country Show) on Parker’s Piece. Letters to the Future and many 2009 Fund projects also focused on community involvement. New media such as the digital walks are intended to be resources for the community to use beyond the anniversary year. A specific project highlighting how the Anniversary was used to engage with schools is detailed below as just one example of a whole range of innovative outreach projects delivered, largely through the office of Community Affairs, in the anniversary year: 0–800 in 60 minutes Pupils from local schools performed an original play with music, covering 800 years of town and gown history and a glimpse into the future. It was produced by Keystage Theatre Company and the Community Affairs team, and took place at the ADC Theatre on 21 November 2009. The play was performed entirely by children and young people, many of whom were taking to the stage for the first time. Students from nine different schools took part, most of them from years six and eight (ages 10 to 13). The participating schools were Coleridge Community College, Fawcett Primary School, The Grove Primary School, King's Hedges Primary School, Manor Community College, Morley Memorial Primary School, The Netherhall School, Ridgefield Primary School and The Spinney Primary School. A podcast of the project is available at http://www.youtube.com/watch?v=rHJ7aswS458
3.4
New Media Initiatives
New media is a major priority for External Affairs & Communications, and the 800th Anniversary website was built with that in mind. The 800th team used social media tools, including Facebook, Flickr, Twitter and YouTube to share 800th-related content with the wider world. In addition, several specific projects with 800th Anniversary content were devised specifically to be used on new media platforms. A number of University departments and Colleges have since sought the input and advice of the 800th team when engaging in social media activities. Training, equipment and working practices devised for the 800th Anniversary will be used to encourage the use of new media by other sections of the University. Website The website (www.cam.ac.uk/800) was initially launched in the spring of 2008, before details of many events were available. In September 2008, it was decided that the website needed to be completely redesigned. Initially, it was thought that there should be a dedicated IT/web officer as part of the 800th team, but after discussions with Communications Services it was decided that it would be more cost- and timeefficient to commission regular hours from Chameleon, a local web design company. Chameleon designed a content management system (CMS), so that members of the team could easily update the site as needed.
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The new website was launched in time for the opening event in January 2009. As well as providing information on the history of the University and details of 800th anniversary activities and publications, it included webstories on famous alumni and provided links to new media initiatives such as Cambridge Ideas and the 800th Anniversary Team’s Twitter feed. Google Analytics monitored the 800th Anniversary website from the start of March 2009 onwards. Below is a graph showing page views with relevant spikes highlighted. Ringing in the Year occurred before the University’s use of Google Analytics, however MISD are able to confirm that there were 16,540 website hits associated with the event.
Much of the content on the 800th website will be transferred to a specific 800th Anniversary micro-site within the main University website. This will act as the primary legacy and public reference resource for the activities and achievements of the 800th year. The alumni profiles will be given to CARO. Cambridge Ideas A series of 14 videos and 16 podcasts, under the banner of Cambridge Ideas, was commissioned to showcase current research. A sub-committee of 8AC was formed to devise selection criteria and subsequent proposals for this innovative initiative. The films have been published on the University site as well as YouTube, Facebook and iTunesU. Since March 2009, seven films and five audio podcasts have been published, generating more than half a million views (not including views on third party websites). Cambridge Ideas reaches local, mass and influential audiences, as evidenced by references in both traditional and social media channels. Using various analytical tools, it is evident that Cambridge Ideas have been viewed by both male and female viewers in every age group from 13 upwards. 43% of the views originate in the UK, 20% in the US, followed by Canada, Netherlands, Germany, India, Ireland, Brazil and Norway. Cambridge Ideas has been a new media success. In particular, the Cambridge Ideas film ‘How Many Lightbulbs?’ featuring Professor David Mackay received a high volume of positive coverage in the media. Some of the academics featured in the podcasts have been approached by BBC Radio 4, the BBC Natural History Unit and National Geographic, leading to further exposure of their research to global audiences. As a legacy beyond the
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anniversary year, a further series of Cambridge Ideas will be broadcast in 2010-2011. A list of Cambridge Ideas podcasts and the viewing numbers to date of those already launched can be found in Appendix 7. Cambridge Ideas films can be viewed here: http://www.admin.cam.ac.uk/video/cambridgeideas/ A sample of feedback from the University’s YouTube channel: Great video...again! I love the Cambridge Ideas films. I heard there was another one coming out next month. I can't wait! I absolutely love this series. I'm an incoming undergrad fresher at Emmanuel next month and I just can't wait to be part of the huge, rich heritage that is Cambridge. Good for you! Great to see Cambridge sharing things on YouTube. Here's to more top universities doing likewise. Both entertaining and educational. Score! Student Engagement and MyCam In Michaelmas 2009, the 800th Anniversary Team pioneered a two-pronged project which looked at engaging the student population through user-generated video content accessible through new media channels. Firstly, a video diary project was launched through the PREP course run at Madingley Hall for new students needing extra time to acclimatise to university life. Six students were given pocket HD cameras and asked to record their thoughts and first impressions as they began their time in Cambridge. Two students left the project for personal reasons, four other students submitted rushes. These will be edited into a short film that will give prospective students an insight into life as a student. Both Communications Services and the Admissions Office have shown interest in utilising the footage created and the guidance documents provided to participants. Secondly, a short film or ‘microdoc’ competition for students called MyCam was launched. Students were asked to submit a 90-second film about any aspect of Cambridge life. Entries were shortlisted by the 800th Anniversary Team and the finalists were judged on originality, engagement and creativity by Peter Horrocks, Head of the BBC World Service and alumnus of Christ’s College. As with the PREP course footage, there has been interest from around the University on the structure and resulting content from the competition, and its engagement with both students and new media. The shortlisted films and winning entry from the Institute of Astronomy can be viewed here: http://www.youtube.com/view_play_list?p=10C164717929AA90 Online Walks 8AC commissioned Stride Design to produce a series of downloadable guided walks for the 800th Anniversary. The first of these walks, Buildings, Lives and Legacies was launched in January 2009. The second walk, 800 Years of Death and Disease was produced in cooperation with the Institute of Public Health, and was released in March 2009 to coincide with the Cambridge Science Festival. Two further walks, Following in the Footsteps, a tour of Cambridge for prospective applicants, and Walking in Henslow’s Garden, a tour of the Botanic Garden by Professor John Parker, were released later in the year. All of the walks are available for download from www.strideguides.com/CU.
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4. Artwork Streetlight Banners The 800th team pioneered the use of streetlight banners as an advertising medium throughout Cambridge As the City and County Councils had never previously given permission for streetlight banners, a complex series of negotiations took place in order for this project to go ahead. The images chosen for the banners were as follows: •
Polar bears on ice flow, taken by a research student at the Scott Polar Research Institute
•
A detail of the Jade Vine plant from the Botanic Gardens
•
The Difference Engine as devised by Charles Babbage
•
A blurred image of rowers in motion
•
A detail of illuminated manuscript from the founding charter of the University
•
A detail of Newton’s Principia Mathematica calculations from the University Library overlaying an image of an xray galaxy from the Institute of Astronomy
•
A detail of a moth’s wing taken by a PhD student in the Engineering Department
•
An image of the cellist David Waterman from the Endellion String Quartet
Several key dates from the history of the University, themed around the printed word, were featured on the opposite side of each banner. A competition was run through the Cambridge Evening News to uncover the meaning behind the dates. This competition received the largest number of entries of any competition the CEN had run. The banners played a key part in the awareness generation of the anniversary year amongst the local population. Images of the banners were also distributed globally through tourist photos. The City Council and the independent partnership Love Cambridge are currently in discussion with the County Council regarding the continued use of some of the banner sites to promote local cultural events. The banners are being recycled through into bags which will be available for staff to purchase as a memento of the anniversary year. A sample of public feedback: I've just seen all the banners - they're wonderful! A fantastic addition to the city, the banners really brighten the place up! Congratulations on the street light banners around the town. They look great and are very jolly. My wife and I are particularly delighted because we have one on the lamppost outside the rear of our house on Huntingdon Road
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Quentin Blake informal panorama and publication At Alumni Weekend 2008, Quentin Blake met with the Head of the 800th Anniversary Team. Mr Blake agreed to produce a series of illustrations including a major work depicting 800 years of Cambridge life. The first four of these illustrations – two each of Charles Darwin and Isaac Newton – were used in the light show which opened the year in January 2009. Over the summer, the 800th team generated a list of Cambridge figures that might be depicted on a large-scale mural of Cambridge’s history. Mr Blake selected the people he felt would fit best with his style of illustration. A limited edition commemorative publication of the illustrations was produced in June as a souvenir for guests at the Prom reception. The drawings were also turned into a mural measuring approximately 70 feet in length for display at the reception for the Cambridge Prom. This was later donated to Addenbrooke’s Hospital and unveiled by Mr Blake in September 2009. Four of the drawings were also turned into a separate large scale banner, sponsored by Mills and Reeve, and installed at the front of King’s College preparation for the Queen’s visit on 19 November 2009. A small range of merchandise featuring the drawings was produced by Fitzwilliam Enterprises, and sold at the Fitzwilliam Museum shop and the King’s College shop. The BBC News slideshow of Quentin Blake images can be found here: http://news.bbc.co.uk/1/hi/uk/8281204.stm I love Cambridge and, as a result, this has been one of the most inspirational works of art I have ever encountered. Every time I see it, I feel like I am flying towards the clouds on my bike as well! Thank you for making our workplace such a happy place. Clinician at Addenbrooke’s Octo The number 800 carved out of modelling foam, known as Octo, was thought to be a simple way to draw attention to the anniversary in a light-hearted manner. Octos in several sizes were produced and made available on loan to any member of the University. Octo was subsequently photographed in Cambridge and around the world by professional photographers, students, alumni and employees of the University. The resulting photographs have been used throughout the year, both in printed publications and online. The photographs were made available to any member of the University who wished to use them; several Colleges and departments have used them on websites, posters, newsletters etc. A selection of Octo images can be found here: www.flickr.com/photos/cambridgeuniversity/sets/72157623485415870/
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5. Publications Logo and Internal Publications Publications promoting the Anniversary to internal audiences were produced throughout the year. The possibility of using an entirely newly designed logo for the anniversary was explored and ultimately discarded as being too confusing. A modified version of the existing University logo was adopted. The 800th Anniversary logo and branding guidelines were made available to departments and Colleges. Following an unexpectedly complex series of negotiations, envelopes carrying the 800th Anniversary logo were made available to those departments ordering envelopes from the Central Purchasing Office. The Anniversary was also promoted via advertisements on What’s On posters and the Staff Newsletter highlighted anniversary activities and produced pull out supplements after large events. External Publications A small concertina-style leaflet was produced featuring several shots of Octo and introducing our five themes for the year (800 years of discovery, innovation, engagement, achievement and inspiration). The teaser leaflets were distributed to each College and department, as well as local businesses and the city’s tourism office. A formal brochure, primarily for an external audience was produced. 5,000 copies of the brochure were printed in January 2009. Copies were sent to all MPs, Heads of House, Heads of Departments, Heads of Schools, Development Directors, CUDO and others.
6. Merchandise and Affiliated Products Merchandise A limited range of 800th Anniversary branded merchandise was produced by the 800th Office. A decision was taken that the 800th Office would not focus on producing a wide range of merchandise: it was viewed as too complex and time-consuming a project given time constraints and the lack of a dedicated retail space in Cambridge. CARO did produce a range of 800th branded items for sale to University alumnae via mail order and the internet. Perhaps the most popular branded items produced by the 800th Office were lapel pins. These were used extensively by CUDO, CARO and the Vice-Chancellor’s Office, largely as gifts. They were also distributed to University employees, although this process was not straightforward as there was no clear agreement between departments and HR/payroll as to how many employees worked in each department. 1209 Official Octocentenary Ale The 800th team was approached by Greene King regarding the possibility of producing a beer for the 800th Anniversary. Greene King took the decision to produce the beer in barrels to be distributed to Greene King pubs in the area. College catering managers were informed of the opportunity to order the beer, but most did not as it was not available in bottles. The beer was launched in July 2009 and was so successful Greene King had difficulty fulfilling orders. It was hoped the beer would continue to be brewed, however production was ceased in October 2009. A portion of the proceeds from the beer were donated by Greene King to
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Camfed. Royal Mail commemorative stamp sheet The 800th Anniversary Team was approached by Royal Mail in the summer of 2009 to collaborate with them on the production of a sheet of commemorative stamps. The team worked closely with Royal Mail’s designers and the Head of Communications Services to deliver a product that was befitting the Anniversary. The Cambridge 800th Anniversary stamp sheet was released in October 2009 and is still being sold through the Royal Mail online shop. http://www.royalmail.com/portal/rm/shop?catId=9300091&pageType=Others&pageId=shp_p rddetails&product=prod85110008
7. Media Coverage Launch Event - Ringing In The Year The launch of the 800th celebrations in January 2009 attracted worldwide media coverage, particularly (and perhaps inevitably) in countries where English is the dominant spoken language, as well as in India and China. Much of this dwelt on the Ringing In The Year event, although in the days building up to this, a number of broadcasters produced packages examining Cambridge’s wider achievements to run around the official launch itself. These included APTN (Associated Press’ television arm) and the BBC, whose local station ran a feature on the University each evening in the build up to the launch. The bell-ringing was attended by reporters and photographers from The Times, BBC News, Press Association, Associated Press, ITV, Swiss National Radio, German National Radio (ARD), Masons News, The Rheinische Post and Cambridge News. Freelancers also covered the event. Ensuing coverage was much broader still, due to the large number of agencies and stringers involved. General features on Cambridge In addition to the formal coverage of the launch, the start of the 800th anniversary year witnessed a number of requests, notably from international media, for opportunities to visit the University and prepare extended features about its history, identity and achievements. German media were particularly interested in the Anniversary, with five different organisations visiting over the course of the year. There were also extended features filmed by the likes of RAI (Italy’s principal broadcaster), Danish TV, Latvian TV and a double-page feature by the Norwegian press. Chinese media interest was substantial with film crews from Xinhua, Phoenix TV and BBC World Service China all coming to Cambridge to interview the Vice-Chancellor, speak to Chinese students and film general footage. A journalist from Beijing spent a week in Cambridge carrying out several interviews, ranging from the Vice-Chancellor, Stephen Hawking and Lord Rees to Mary Beard, Ian Leslie and Roel Stercx, which resulted in a 43page feature in Life Week magazine, a Chinese language equivalent of Time. Similarly the British media also used the opportunity to produce wider features. These were often more thematic. For example, both The Independent on Sunday and The Daily Telegraph’s Saturday edition ran extended travel features on Cambridge in general, based on the premise that the anniversary celebrations offered the “ideal opportunity” to visit the city.
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Worth particular mention is the BBC Radio 4 documentary, The Oxbridge Murder, presented by David Baddiel, which covered the story of Cambridge’s foundation. The popular BBC Radio 4 programme Any Questions also marked the Anniversary by broadcasting live from the Faculty of Music. The programme opened with presenter Jonathan Dimbleby citing Cambridge’s “reasons to celebrate” with “a roll call of eminence” and then listing illustrious alumni from Cranmer and Newton to Wittgenstein and Ted Hughes, flagging up the anniversary context clearly before the debate began. 2009 Fund / and Eco-Racing The 2009 Fund supported a number of initiatives which received media attention, the most prominent by far being the Cambridge University Eco-Racing initiative to drive a solar car across Australia as part of the world eco-challenge. This achieved a double-page cover feature in The Sun’s motoring supplement, as well as in-depth articles in The Times, Daily Telegraph, Daily Mail and Daily Mirror. The story was also covered several times, while the car was being built, road-tested and finally raced. Channel Five’s The Gadget Show devoted a feature to the initiative and local TV covered the event extensively. The car’s involvement in the race achieved international media attention, including items on CNN, The Australian Broadcasting Corporation, Sky News and in the Sydney Morning Herald. The BBC 800th Anniversary Cambridge Prom and Cambridge Cantat The Promenade concert was part of the annual BBC Proms coverage, and was widely previewed and reviewed in national newspapers. It was available on BBC iPlayer for a week following the event. The Cambridge Cantat Programme received national exposure in The Sunday Times and BBC Music Magazine. Quentin Blake Quentin Blake’s illustrations for the University were a subject of special interest for the media on two occasions; first at the launch event and secondly when he unveiled the full 800th anniversary mural the following September. Although elements within the media decided to criticise the absence of Stephen Hawking from the illustration, a more balanced story later emerged on outlets such as the BBC website, which featured a full picture slideshow devoted to the initiative, and in The Times, The Daily Telegraph and the Daily Mirror. Festivals Both the annual Science Festival and the Festival of Ideas were themed in such a way as to coincide with the Anniversary and both garner widespread coverage within the media. The Festival of Ideas in 2009 worked in partnership with The Guardian to produce a series of well-received podcasts – one video and six audio. Meanwhile, a string of extremely popular and well-attended lectures also ran at the Hay-onWye Literary Festival in May under an 800th anniversary banner with Guardian podcasts, a feature in El Mundo and articles in The Guardian, Daily Mail and The Times. This was so successful that a further programme has been arranged for 2010. Letters to the Future / Royal visit The Queen’s visit in November and the coinciding sealing of the Letters to the Future attracted local media interest but also national attention. The BBC website, for instance, ran a piece on the Letters to the Future scheme in its own right. The 800th Anniversary finale The closing light show was covered by national media such as The Daily Telegraph, Daily Mail and Press Association, with local media such as ITV Anglia broadcasting live from
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King’s College to mark the occasion. A concerted effort to send images from the event to picture desks around the world resulted in some coverage in India, Australia and the USA while the attendance of Xinhua TV (who also took photographs) led to extensive coverage in China. USA celebrations The US 800th anniversary celebrations centred around the ringing of the NASDAQ closing bell, an hour-long picture show on screens in Time Square and the lighting of the top of the Empire State Building in Cambridge Blue. This was covered by financial and business media in the US and the Empire State Building image spread widely on the Internet. A full list of the substantial media exposures, with links to online content where available, can be found at Appendix 4.
8. Charity of the Year — Camfed As part of its 800th Anniversary celebrations, the University of Cambridge nominated Camfed as its Charity of the Year. Camfed is dedicated to eradicating poverty in Africa through the education of girls and the empowerment of young women. Founded in 1993 by Ann Cotton and based in Cambridge, the organisation supports nearly 500,000 children and young people across Zimbabwe, Zambia, Ghana, Malawi and Tanzania. For further details see http://uk.camfed.org/site/PageServer?pagename=home_index. Funds for Camfed were donated by individuals at a wide variety of events throughout the year, including a Cambridge United football match and an Oxford to Cambridge bicycle ride, together with a share of the proceeds from the 800th Anniversary beer produced by Greene King. As at February 2010, a total of over £43,000 has been raised for Camfed through 800th Anniversary-related activities. The cost of one year of secondary education in Malawi is around £107 and Camfed commit to funding all four years, so the sum raised to date will support around 100 girls, transforming their lives and those of their present and future families We are honoured to have been chosen by the University as their charity partner for this milestone. It is hard to remember but a fact nevertheless that educational opportunities for girls in rural areas of Africa have not changed much since Cambridge University was founded. But, the schools are being built and the teachers trained very fast so now is our moment to act to make sure that girls are included in the education system and can change their lives and the lives of future generations. All the money we have raised is dedicated to bursaries for secondary school- age girls in the Neno and Machinga districts of Malawi. Thank you so very much Ann Cotton, Executive Director, Camfed International
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9. Miscellaneous Susanna Gregory short story The 800th team’s Research and Projects Coordinator contacted the former Cambridge academic and author Susanna Gregory (pen name), who specialises in medieval crime fiction, often set in Cambridge. She agreed to produce a fictional account of the murder that is alleged to have triggered the exodus of academics from Oxford to Cambridge in 1209. Commitments on both sides prevented the project from progressing until Michaelmas 2009. In early January 2010, a 16,000 word short story entitled Bloody Beginnings was received by the 800th Anniversary Team. This piece was published on the University website on 4th March 2010: http://www.admin.cam.ac.uk/news/dp/2010030408 New bells for Great St Mary’s The bells at Great St Mary’s, the University Church, had been in need of replacement for some decades. The majority of the bells were cast more than 300 years ago, and had been re-tuned, rehung and patched beyond further repair. Following a lengthy consultation process involving all relevant authorities, permission was granted by the Chancellor of the Diocese for the bells to be replaced. As part of the 800th Anniversary Campaign, a donor was found for a new set of bells. The new bells were cast at Taylors, Eayre and Smith in Loughborough in April 2009, and installation was completed in September 2009. Along with the newly-cast bells, five of the original set were also returned to Great St Mary’s. In 1793, the Reverend Dr Joseph Jowett used those five bells to compose the “Cambridge Chimes” which were later copied for Big Ben and renamed the Westminster Chimes. The historic bells will continue to ring out the famous tune for years to come. The full set of bells is in almost constant service.
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Appendices Appendix 1: 800th Anniversary Steering Committee Members of the 800th Anniversary Steering Committee are listed below, including changes in membership over the period of the committee’s existence. •
Chair: Kate Pretty, Pro-Vice-Chancellor (International Strategy) succeeded by Jeremy Sanders, Deputy Vice-Chancellor
•
Peter Agar, Director of Development, represented variously by Aniela Shuckburgh, Jane Crawford and Jenny Zinoveiff
•
Michael Bienias, Director of EMBS
•
Nicola Buckley, Festivals and Outreach Manager, (Acting Secretary until January 2008)
•
Nigel Cutting, Head of Arts and Entertainments, Cambridge City Council
•
Sandra Dawson, Master, Sidney Sussex College
•
Mark Ferguson, CUSU President succeeded by Ant Bagshaw, CUSU Chair of Democracy and Development Team (07-08) and Education Officer (08-09)
•
Peter Fox, Librarian, succeeded by Jill Whitelock, Head of Rare Books, University Library
•
Valentine Gelman (neé Kang) representing Cambridge in America
•
Rob Hammond, Chief Executive, Cambridge City Council until June 2009
•
Christopher Hum, Master, Gonville & Caius College, representing the Colleges’ Committee
•
Stephen Jolly, Director of External Affairs and Communications
•
John Parker, Director, Botanic Garden, representing the 2009 Cambridge / Darwin committee
•
Roger Parker, Professor of Music, succeeded by George Unsworth, Faculty of Music, and Stephen Cleobury, University Organist and Director of Music, King’s College
•
Duncan Robinson, Director, Fitzwilliam Museum succeeded by Timothy Potts
•
Andrew Thompson, Senior Bursar, Magdalene College, representing the Bursars’ Committee succeeded on his retirement by Paul ffolkes Davis, Bursar of Trinity Hall
•
Rob Wallach, King’s College, representing the Senior Tutors’ Committee
•
Toby Wilkinson, Development Director, Clare College, representing the College Development Directors’ Committee, succeeded by Anne Lyon, Development Director, Gonville and Caius College
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Appendix 2: 800th Anniversary Team •
Geoff Morris - Head of 800th Anniversary Team Responsible for all major strategic and budgetary decisions, as well as directing the 800th Anniversary Team.
•
Nicola Buckley- Festivals and Outreach Coordinator (worked part-time on 800th activities) Acting secretary for the 8AC in its early years, laying much of the groundwork for 800th Anniversary activities.
•
Elisabeth Burmeister - 800th Anniversary Officer Responsible for general project and event management.
•
Sarah Collins - Communications Officer Coordinated communications for the 800th Anniversary celebrations, including handling media requests, producing printed materials and maintaining the www.800.cam.ac.uk website.
•
Elizabeth King - Office Manager Responsible for the administrative management of the 800th office.
•
Fred Lewsey - Research and Projects Coordinator Responsible for researching, devising, evaluating and implementing specific projects including Letters to the Future, streetlight banners, both lightshows and the Quentin Blake panorama.
•
Sue Long- Festivals and Outreach Officer (part-time) Responsible for co-ordinating schools and community outreach and 800th related events in the Cambridge Science Festival, Open Cambridge and the Festival of Ideas
•
Jenny Zinovieff- Associate Director Alumni Relations Seconded to the 800th team from CARO to work on developing opportunities for alumni to engage with the Anniversary.
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Appendix 3: Impact on CARO/CUDO/CAm Activities From Peter Agar, Development and Alumni Relations Director The new Cambridge Alumni Relations Office (CARO) saw a rise in both in events and in participation rates in the 800th year. While this was in part due to the increase in the size of the CARO team, it was undoubtedly also a result of general awareness, excitement and interest in the 800th year created by the 800th Office. Throughout the year many of CARO’s national and international alumni groups held events that were specifically arranged for the 800th Anniversary in addition to their normal activities, and requested support in terms of publicity and resourcing. CARO assisted with over 50 additional national and international events, ranging from bell-ringing to formal dinners and boat races, and produced special 800th banners for groups to use at their events. Alumni groups were also sent an ‘Octo’ to photograph at 800th Anniversary events; photographs were sent back to CARO and have since been displayed on the alumni website, three of the events received a special message from the Vice-Chancellor. Alumni events took place throughout the year, beginning with a Literary Day in January at the British Library and continuing with a special Endellion String Quartet performance at the Wigmore Hall in London in February, champagne and a special anniversary cake on board the MV Elizabethan at the Boat Race (although sadly not a Cambridge win), an art event at Simmons and Simmons in London in June and successful repeats of the regular alumni days at the Imperial War Museum Duxford and Bletchley Park. One of the year’s highlights was the 800th Anniversary Prom at the Royal Albert Hall described in detail in the main body of the Report. 2009 was rounded off with Christmas networking drinks at Sir Paul Judge’s London apartment, and the 800th anniversary year was brought to a close over the weekend of 16-17 January with an alumni event held at the Cambridge University Press Bookshop before the spectacular Finale Light Show. A record number of alumni – over 1500 - were welcomed back to Cambridge for the 19th Alumni Weekend, which took place from 25-27 September, enjoying 165 lectures, tours, concerts and social events. Many of the alumni who were at Alumni Weekend commented to CARO staff that they were attending in this particular year because it was the 800th Anniversary. The Anniversary was marked for 2009 graduates with the presentation of a blue 800th Anniversary pin over the three days of General Admission. Sales of the 800th Anniversary Portrait book undoubtedly benefited from the high profile of the 800th Anniversary. Sales to alumni subscribers and direct sales through the TMI website stood at almost 7400 at the end of 2009 – a highly impressive achievement for a book which retails at £50. It is the publisher’s most successful and fastest-selling publication for an educational institution, having performed twice as well as any other comparable educational title to date. In addition, other 800th branded merchandise sold very well, particularly at General Admissions and the Alumni Weekend. Given this success, work is now underway to create a post-Campaign range of merchandise for alumni. CUDO Overview Because of economic conditions the environment for major gifts fundraising was particularly challenging during the 800th year. However CUDO has been able to use the 800th year in a variety of ways for cultivation and stewardship of donors, and the positive media profile and resulting ‘buzz’ that the 800th Office has created for the 800th year has been hugely beneficial in reinforcing the long term commitment of donors to collegiate Cambridge. Events such as the Benefactors’ ceremony and the Pilkington Awards have been reworked and enhanced as a result of the 800th
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and have as a result been greatly improved, not just for this year but for the future too. The Colleges have also seen a positive impact on their fundraising activities, with many of their telephone fundraising campaigns proving to be more successful in the 800th year. The Joint Committee on Development has acknowledged that the 800th year has been very helpful in terms of sustaining Colleges’ fundraising performance. Stewardship and Donor Relations The 800th anniversary celebrations provided the Development Office with a new “hook” to invite donors back to UK events and the celebratory atmosphere of the anniversary year together with the striking branding materials such as the banners and Quentin Blake artwork greatly enhanced our events. The annual Guild of Cambridge Benefactors’ event in April was a more upbeat event as a result, the attendance levels were very high and anniversary-related ideas used in 2009 (such as incorporating student entertainment at the reception) will become permanent features of future events as they were so well received by our donors. The 800th Anniversary Prom, 22nd July 2009 The Prom and its pre-reception were the highlights of the CUDO events calendar, and provided the Development Office and Cambridge in America with a valuable opportunity to invite not only donors in the existing recognition groups but also key volunteers and friends of collegiate Cambridge to a unique event. In addition the opportunity to present a small group to HRH The Prince of Wales was an unparalleled stewardship opportunity. The Prom was also the largest UK event that CUDO has undertaken and the assistance of the 800th Office in its design and positioning was invaluable. 340 guests in total attended, of whom 86 were major donors or prospects. Note: In addition to the general benefits of the anniversary year for developing future philanthropic relationships, the Prom triggered a specific offer to discuss a £4 million gift that is currently in detailed negotiation. Feedback from the Prom The office received many letters of thanks to the Vice-Chancellor after the event, an example from a college donor is reproduced below: I am writing to thank you and all those involved in creating a most fabulous evening for all those who were fortunate enough to be invited to 800 Transforming Tomorrow. The Reception at the Royal College of Art can only be described as truly sumptuous and every detail from the food and drink to the 800 goody bags had been so carefully attended to. Your speech and that of Clive Anderson were both really fit for the occasion, and above all there was space to mingle with the “great and the good” and to meet up with so many old friends. The mainly Cambridge music far exceeded my expectations and was glorious in every way, and such was the detailed planning that I found myself sitting next to my good friend and Master, Barry Everitt! CAMBRIDGE IN AMERICA (text provided by CAm) The purpose of Cambridge in America’s 800th Anniversary Celebrations was to advance and celebrate the interests and accomplishments of the University of Cambridge, its Colleges and its Alumni; to strengthen connections and encourage involvement with the University and Colleges; to promote the participation of Alumni in University and College affairs; to effectively support efforts of development staff in meeting the goals of the campaign; and to have fun, while encouraging connections new and old.
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The celebration year was to serve as a springboard for the future – future opportunities, future exploration, and future success. Under these criteria we think it was a very successful year. Benefits & highlights: •
Advanced College & University relations
•
Deepened ties, working relationships and improved communications between CAm and its counterparts in Cambridge: Colleges, University officials, 800th Committee members, and CUDO & Press office, which will have a lasting benefit
•
Raised profile of Cambridge in the United States (e.g. ESB, Nasdaq, NYTimes)
•
Outstanding contributions to the film & video library for both CAm and the University – Cambridge Ideas & Twenty Words great examples with life long after the celebrations; raised the bar and will provide content for both internet and alumni groups
•
US events brought in coveted ‘young alumni’ – 25% of Gala attendees less than 10 years out
•
Eighteen (18) key volunteers/CAm donors attended the 800th Anniversary Prom Concert and concurrent festivities
•
Contributed to increased and active use of CAm Extranet
•
US edition of Quentin Blake book, all printing & shipping costs donated by CUP
•
Collegiality with 800th Anniversary Office – particular thanks to Geoff Morris and Jenny Zinovieff for their counsel and assistance when called upon; & Lucy Capewell in the press office.
CAM Event Attendance & Donations – for calendar year 2009 1800 #of people to attend at least one CAm events in ’09; does not include Cambridge colleagues, speaker, staff etc. 640 Gala attendance 270 San Francisco attendance 50.7% of the 1059 constituents* who attended at least one event in 2009 are donors; 537 have made at least one donation to CAm 61.25% of the 271 constituents* who attended the Gala have made at least one donation to CAm; 166 donors. 44.5% of the 155 constituents* who attended the SF Reception have made at least one donation to CAm; 69 donors. 10-12% - is our overall our participation rate -- alumni who attend events give at a much higher rate. * Constituents= alumni and friends – does not include guests First Time Donations Of the constituents who attended an event in calendar year 2009, 8 made first-time donations during that same time period. Of the 271 constituents who attended, 48 made donations afterwards (those 48 have all given to CAm before). Of the 48 alumni who donated to CAm after attending the Gala, only 7 have given a gift each year since the start of the campaign (9 consecutive years of giving), 13 have given a gift each year for the past 5 years; so 13 ‘born again’ givers following Gala.
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800th Anniversary Gala – New York City On December 5, 2009, nearly 600 Cambridge alumni and friends, including many distinguished visitors from Cambridge itself, joined Cambridge in America in New York City to celebrate the 800th Anniversary of the University of Cambridge at a festive black tie gala at Gotham Hall. During the event, alumni were treated to a wonderful panoramic multimedia program celebrating Cambridge in words, music, and film. Just before dinner, the 800th Anniversary Light Show was projected onto the impressive interior of Gotham Hall, and the after-dinner program featured Sir David Frost; a reading of ‘The Bridge in Motion’, written by Arthur Sale (Magdalene College) and read by Hermione Thompson (Clare College 2009); a performance by Over the Bridge, the Clare College a capella group; a short 800th Anniversary film highlighting the many faces of Cambridge; a lively and comedic performance by Stephen Fry (Queens’ College), and a dazzling finale by the Cambridge University Dancesport Team. An additional 100 alumni joined the festivities after the program to enjoy live music, dancing, open bar, and dessert buffet. 800th Anniversary Reception – San Francisco, CA On December 10, 2009, nearly 300 alumni and friends gathered at the St. Francis Yacht Club in San Francisco for a festive celebration with the Vice-Chancellor, Professor Alison Richard, and other distinguished visitors from Cambridge.
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Appendix 4: Media Coverage- Broadcast and Print Date 2008 19th Sept 14 Oct Oct Oct/Nov Nov Nov/Dec 13th Nov Dec Dec Dec Dec Dec: Dec Dec/Jan 10th Dec 23rd Dec 2009 Jan Jan Jan Jan Jan Jan Jan Jan Jan Jan nd
2 Jan 3rd Jan
Source and subject BBC World TV News: Interview with Geoff Morris for general feature Polityka Weekly Magazine (Poland): General feature Visit Britain – News story on the announcement of the 800th year Garden & Hardware News – News story on the announcement of the 800th year Visit Britain (German) – News story on the announcement of the 800th year Intelligent Life – News story on the announcement of the 800th year Radio 209 – Geoff Morris interview on the 800th campaign Ringing World – Campanology article on the Ringing in the Year event Church Music Quarterly – Diary story on the Ringing in the Year event Visit Britain (Japan) – News story on the announcement of the 800th year Visit Britain (India) – News story on the announcement of the 800th year Heritage magazine: 800th picture story Cambridgeshire Journal: Ringing in the year feature Diplomat – News story on the announcement of the 800th year
Web link (where available)
Circulation (where available)
5,000 + http://asp.isprit2.de/ff/display.php?msgID=8367 00059&adr=andrea.hetzel@visitbritain.org
15,500 +
4,000 +
Mature Times – News Story on the announcement of the 800th year BBC TV Look East: Preview interview with Sandra Dawson
120,00 +
Cambridgeshire Pride – announcement & front cover article on the start of the 800th year Psychologies – Diary story on the Ringing in the Year event
4,000 +
The American – News story on the announcement of the 800th year Cambridge Explorer – Announcement of the 800th year Entertainment News – Ringing in the Year announcement The Garden – Diary mention on the 800th year and events to do with Cambridge gardens The Garden – Roy Lancaster’s Cambridge Gardens article Best of British – News story on the announcement of the 800th year Cambridgeshire Journal – Event preview of Ringing in the Year. The Lady – Feature article on the history of Cambridge University and the 800th year. Guardian – People Column on Philip Earis and the Ringing in the Year event Guardian – Are You Happy with Philip Earis and the Ringing in the Year event
171,000 + 15,000 + 2,500 +
348,000 + 348,000 + 27,000 + 2,500 + 34,000 + http://www.guardian.co.uk/uk/2009/jan/02/9
300,000 +
http://www.guardian.co.uk/lifeandstyle/2009/jan /03/healthandwellbeing
300,000 +
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10th Jan 5th Jan 10th Jan th
10 Jan 10th Jan 11th Jan 14th Jan 14th Jan 15th Jan 15th Jan 15th Jan 16th Jan
The Times – Top 5 Pick Endellion Sting Quartet BBC News Online: University celebrates 800th year. Interview with Jeremy Sanders Daily Express – Feature travel article on Cambridge and the 800th anniversary events Calcutta Telegraph (India) – Report on the VC’s visit at the start of the 800th Anniversary The Sun – Diary mention on the 800th anniversary events Independent on Sunday – Nick Coleman’s travel article on Cambridge and the 800th anniversary Central News Agency (Taiwan) – News story on the announcement of the 800th year BBC Radio 4 – Midweek Philip Earis on the show talking about the Ringing in the Year event Il Giornale (Italy) – News story on the announcement of the 800th year Times of India: Cambridge University – 800 years and still going strong Rheinische Post (Germany): Preview interview with Rob Wallach The Times: A miscellaneous timeline to celebrate 800 years of Cambridge
16th Jan
Daily Telegraph: Quentin Blake’s sketches of Darwin and Newton mark Cambridge University’s 800th birthday
16th Jan
Associated Press - News Story on the announcement of the 800th year interview w Jeremy Sanders
16th Jan
Press Association – News Story on the announcement of the 800th year The Times – Review Endellion String Quartet
16th Jan 16th Jan
BBC Radio Cambridge – Breakfast Jeremy Sanders talks about 800th anniversary
16th Jan
BBC Look East – Quentin Blake talks about 800th anniversary and the Ringing in the Year event BBC Radio 3 – In Tune Cambridge Choirs interview and performance BBC Radio 4 Today programme: Interview about Cambridge’s 800th with Dr David Starkey and Prof Jim Al-Khalili Guardian – Event preview of Ringing in the Year. Daily Telegraph – Ringing in the Year picture story.
16th Jan 17th Jan 17th Jan 17th Jan
17th Jan 17th Jan
The Times – Top 5 Pick Britten Sinfonia BBC TV News: Cambridge University turns 800. Interview with Jeremy Sanders
17th Jan
BBC Look East: Quentin Blake interviewed at the opening light show Fankfurter Allgemeine (Germany) – Feature article on the history of Cambridge University and the 800th anniversary Sky News– Jeremy Sanders talking about the
17th Jan 17th Jan
Page 44
http://entertainment.timesonline.co.uk/tol/arts_a nd_entertainment/whats_on/article5459576.ece http://news.bbc.co.uk/1/hi/england/cambridgeshi re/7811677.stm
521,000 +
677,000 + http://www.telegraphindia.com/1090110/jsp/calc utta/story_10366613.jsp 2,862,000 + http://www.independent.co.uk/travel/uk/happybirthday-cambridge-1299035.html
155,00 +
http://timesofindia.indiatimes.com/Bangalore/Ca mbridge_University_800_years_and_still_going_ strong_/articleshow/3980009.cms http://www.timesonline.co.uk/tol/comment/colu mnists/guest_contributors/article5525446.ece
521,000 +
http://www.telegraph.co.uk/education/university education/4270613/Quentin-Blakes-sketches-ofDarwin-and-Newton-mark-CambridgeUniversitys-800th-birthday.html www.aptn.com/80256FE9003EF444/(httpStorie s)/E929D36E9163395C8025753F0061F11E?O penDocument&day=16&month=1&year=2009 &feed=horizons&viewtype=day&section=horiz ons
703,000 +
521,000 + http://www.bbc.co.uk/iplayer/episode/p001y4g9/ Cambridgeshire_Breakfast_with_Jeremy_Sallis_1 6_01_2009 http://news.bbc.co.uk/1/hi/england/7834584.stm
http://news.bbc.co.uk/today/hi/today/newsid_78 34000/7834974.stm http://www.guardian.co.uk/culture/2009/jan/17/ southlistings http://www.telegraph.co.uk/education/university education/4284625/Cambridge-Universitys800th-birthday-celebrated-with-spectacularlight-show.html
300,000 + 703, 000 +
521,000 + http://news.bbc.co.uk/1/hi/education/7834839.st m http://news.bbc.co.uk/1/hi/england/7834584.stm
Final Report of 800th Anniversary Steering Committee
17th Jan 17th Jan 18th Jan 18th Jan 18th Jan 18th Jan 18th Jan 18th Jan
800th anniversary Anglia TV News: University marks 800th anniversary BBC Radio Cambridgeshire: Geoff Morris interviewed on the 800th BBC News (BBC 1/News 24/Look East) – announcing the 800th year, coverage of the launch. Sunday Times – Ringing in the Year picture story Sky News – Adam Boulton Show: Quentin Blake interviewed about the Ringing in the Year event Anglia TV News: Thousands turn out for Uni light show BBC News online – Report on the global celebrations to mark the start of the 800th anniversary year NDTV News India: Cambridge University turns 800
19th Jan
Daily Telegraph: Cambridge’s 800th anniversary celebrated with spectacular light show
19th Jan 19th Jan
Guardian – Ringing in the Year picture story. Cambridge News: University celebrates 800 years with light show
19th Jan
Radio Free Europe (Russia): Interview with Jeremy Sanders London Global Times: Picture story on light show The Hindu: Bells peal for Cambridge
th
19 Jan 19th Jan
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http://news.bbc.co.uk/1/hi/uk/7834827.stm 1,113,000
http://news.bbc.co.uk/1/hi/uk/7834827.stm http://www.ndtv.com/convergence/ndtv/story.as px?id=NEWEN20090080491&ch=1/18/2009% 205:27:00%20PM http://www.telegraph.co.uk/education/university education/4284625/Cambridge-Universitys800th-birthday-celebrated-with-spectacularlight-show.html
300,000 + http://www.cambridgenews.co.uk/cn_news_home/DisplayArticle.asp?I D=382161
20th Jan
The Times – Sathnam Sanghera column about the history of Cambridge University
http://www.hindu.com/2009/01/18/stories/2009 011857421800.htm http://www.timesonline.co.uk/tol/comment/colu mnists/sathnam_sanghera/article5547304.ece
20th Jan
The Hindu: 800 years of Cambridge: rare archives on display at UL
http://www.hindu.com/thehindu/holnus/003200 901200932.htm
21st Jan
Metro – Travel article on Cambridge and the 800th year.
21st Jan
The Times – One of the best but remember the rest opinion piece
27th Jan 27th Jan
NZZ (Switzerland): General 800 feature France “ TV (France): Interview with French students re 800th RAI (Italy): Feature interview with Italian students English Home (US) – Diary mention for the Ringing in the Year event Arts Industry – ADC feature on the history of the ADC and the future
29th Jan Feb Feb
521,000 +
731,000 + http://www.timesonline.co.uk/tol/life_and_style/ education/student/article5555435.ece
521,000 +
70,000 +
1st Feb
The Observer – Travel article on Cambridge, mentioning the 800th anniversary
http://www.guardian.co.uk/travel/2009/feb/01/u nited-kingdom-holidays?page=all
4th Feb
The Guardian Online – Education Blog about Cambridge University
http://www.guardian.co.uk/education/2009/feb/ 04/cambridge-academics-freedom
5th February
Cambridge News: Cambridge flies flags for 800th anniversary
12th Feb
Anglia TV News: Chancellor unveiling 800th train New York Times – News story on the 800th
http://www.cambridgenews.co.uk/cn_news_features/DisplayArticle.asp ?ID=387313
13th Feb
703,000 +
http://globespotters.blogs.nytimes.com/2009/02/
351,000 +
Final Report of 800th Anniversary Steering Committee
16th Feb 21st Feb 21st Feb 25 Feb 25th Feb
anniversary events programme Daily Mirror – Science Festival preview Guardian – Diary Mention for the Science Festival De Volkskrant (Netherlands)– Feature article on the history & contributions of Cambridge University Isto E Platinum magazine (Brazil): Brunei Times: Cambridge marks 800 years
26th Feb
Bayern 2 (German Radio) – 800th anniversary news story
26th Feb
HRT (Croatian National TV): interview with Jeremy Sanders Bayern 2 Radio (Germany): Feature on 800 years of Cambridge Guardian – Diary Mention for Science Festival Daily Telegraph – Diary Mention for Science Festival
27th Feb 28th Feb 28th Feb March
March March March March March March March March 7th March 10 March 12th March 13th March 14th March 14th March 15th March 15th March 19th March 20th March April April April 5th April 5th April
Heritage Magazine – Feature article on the history of Cambridge University, with a mention to the 800th anniversary events programme The Garden – Diary mention for the events to do with Cambridge gardens Gramophone – Music alumni article Cambridgeshire Pride – Science Festival article Cambridgeshire Pride – ADC article Canals & River Boats – Travel article on Cambridge, with a mention to the 800th anniversary events programme. Museums Journal – Cambridge Museums article, mainly on Fitzwilliam Choir & Organ – Music feature on the history of music at Cambridge University Heyday – Diary mention for the 800th anniversary events programme Independent – Ten Best Events Science Festival Bayerisches Fernsehen TV (Germany): Interview with German student on 800th What’s on Stage – ADC news story Deutsche Welle TV (Germany): Cambridge Cantat 800 feature Independent – Ten Best Events Science Festival The Times – Critics Choice Science Festival Sunday Times – Book Now Cantat 800 Suddeutsche Zeitung (Germany): ADC Theatre 800th gala feature Radio 4 Go 4 It – Science Festival piece, live from Cambridge Singapore Business Times: Celebrating Cambridge’s 800th year BBC Music Magazine – News story on the history of Cambridge University, and its musical legacy BBC Music Magazine – Listing for Cantat 800 Cambridgeshire Pride – News story for Cantat 800 Sunday Times – Book Now Cantat 800 Sunday Times – Travel article, reason to visit Cambridge because of the Cantat 800
Page 46
13/has-it-really-been-800-years-cambridge 1,225,000 + 300,000 +
General photo feature on the 800th http://www.bt.com.bn/en/focus/2009/03/30/cam bridge_marks_800_years_of_education http://www.bronline.de/bayern2/nahaufnahme/reportagengesellschaft-800-jahre-universitaet-cambridgeID1232637082018.xml
http://www.guardian.co.uk/lifeandstyle/2009/feb /28/16 http://www.telegraph.co.uk/travel/festivalsandev ents/4838832/Ten-reasons-to-travel-inMarch.html
300,000 + 703,000 + 75,000 +
348,000 + 42,000 + 4,000 + 4,000 + 26,000 + 12,000 + 9,300 + 40,000 + 186,000 +
http://www.whatsonstage.com/blogs/eastanglia/? p=248 186,000 + 521,000 + 1,113,000 + http://www.bbc.co.uk/radio4/gfi/bestbits
56,000 + 56,000 + 4,000 + http://www.timesonline.co.uk/tol/travel/best_of_ britain/article6030228.ece
1,113,000 + 1,113,000 +
Final Report of 800th Anniversary Steering Committee
9th April 11th April 12th April
Cambridge Evening News – Cantat 800 article BBC Radio 3 – Music Matters Cantat 800 programme Sunday Times - Richard Brooks’ Biteback Proms mention
14th April
The Times – Review Haydn Celebration Cantat
18th April
Guardian – Wordfest preview
19th April 20th April
Sunday Times – Book Events Wordfest BBC Radio Cambridgeshire: Feature on 800 Wood Leisure Opportunies: Feature on 800 Wood The Spectator – Robin Holloway article, 800th Anniversary & music connections Leisure Opportunities – 800 Wood feature Church Times – College Chapels feature, a look at the history of Cambridge University and its Chapels Ancestors Magazine – Cambridge Connections/Ancestors in Gowns feature Church Times – Cantat 800 Review. Sunday Times – Spectrum Picture story on freshers at Cambridge University Evening Standard – Cambridge Prom Critics Choice
20 April 22nd April 23rd April 24th April May 1st May 10th May 26th May 27th May 6th June th
16 June 23rd June
24th June July July 3rd July
Gig Magazine – interview with Ryan Wigglesworth (Cambridge Prom). Classical Music Magazine – Interview with Sir Peter Maxwell Davies TV Kultura (Moscow): Feature on 800th interview with Simon Franklin Evening Standard – Southwark Cathedral King’s College Choir review
The Times – Southwark Cathedral King’s College Choir review Musical Opinion – Diary Mention of the Prom Gramophone – Proms critics choice Musical Criticism - Cambridge Prom feature
7th July 7th July 7th July
Cambridgeshire Pride – Cambridge Prom announcement Sunday Times – Solar Car featured in In-Gear section. Zee News – Solar Car article Phys Org – Solar Car article Daily Mirror – Solar Car article
7th July
Daily Telegraph (Online) – Solar Car article
7th July 7th July
The Hindu (India) – Solar Car article BBC World Service China: Interview with the VC for 800th feature El Mercurio (Chile): Feature on the 800th Deutsche Welle TV (Germany): General 800 feature The Guardian – Cambridge Prom in critics choice
July 5th July
9th July 9th July 10th July
Page 47
7,000 +
http://entertainment.timesonline.co.uk/tol/arts_a nd_entertainment/tv_and_radio/article6067310. ece http://entertainment.timesonline.co.uk/tol/arts_a nd_entertainment/music/classical/article6086718 .ece http://www.guardian.co.uk/books/2009/apr/18/c ambridge-wordfest-preview
1,113,000 + 521,000 + 300,000 + 1,113,000 +
67,000 + 30,000 + 22,000 + 30,000 + 1,113,000 + http://www.thisislondon.co.uk/music/article23698829-details/Pick+of+the+Proms++from+Bollywood+to+Barenboim/article.do
600,000 + 15,000 + 10,000 +
http://www.thisislondon.co.uk/music/review23710920details/Cambridge+University+celebrates+800th +anniversary+in+City+festival/review.do?reviewI d=23710920
600,000 +
521,000 + http://www.musicalopinion.com/diary.html http://www.musicalcriticism.com/news/julypreview-0709.shtml
7,000 + 42,000 + 4,000 +
1,113,000 + http://www.zeenews.com/news556286.html http://www.physorg.com/news166977288.html http://www.mirror.co.uk/news/topstories/2009/07/07/solar-power-race-car-can-hit60mph-115875-21500639 http://www.telegraph.co.uk/motoring/motorspor t/goodwood-festival-ofspeed/5734374/Goodwood-Festival-of-SpeedJenson-Button-unveils-solar-racer.html
http://www.guardian.co.uk/music/2009/jul/10/pi ck-of-the-proms
1,225,000 +
300,000 +
Final Report of 800th Anniversary Steering Committee
10th July 14th July 16th July 16th – 22nd July 18th – 24th July 17th July
The Times – Cambridge Prom in critics choice Classical Source – Cambridge Prom feature Times Higher Education – An article on the Cambridge Garden Party Time Out – Cambridge Prom Critics’ Choice
17 July
Radio Times – Cambridge Prom Prince of Wales announcement The Guardian – Robin Holloway’s Cambridge Prom opinion piece All Voices -800th Beer coverage
17th July
Mid Day -800th Beer coverage
17th July
Cambridge News -800th Beer coverage
17th July
Drinks Business -800th Beer coverage
17th July
The Times – Richard Morrison’s Cambridge Prom opinion piece
18th July
Daily Telegraph – Cambridge Prom Critics’ Choice (radio) Cambridge News – Garden Party
th
18th July 18th July th
18 July 19th July 20th July 21st July 21st July 22 July rd
23 July
23rd July
The Guardian – Cambridge Prom event preview The Times – Cambridge Prom critics’ choice Sunday Telegraph – Cambridge Prom critics’ choice Cambridge News – Garden Party huge success BBC Radio Cambridgeshire – Andrew Nethsingha interviewed on the Afternoon show about the Cambridge Prom The Prince of Wales - Cambridge Prom, Prince Charles attendance story Ukrainian State Television: Interview with Jeremy Sanders re Cambridge Prom Evening Standard – Cambridge Prom review
24th July
PA – Cambridge Prom, Prince Charles attendance story The Times – Cambridge Prom review
24th July
The Guardian – Cambridge Prom review
24th July
The Financial Times – Cambridge Prom review
24th July
Daily Telegraph – Cambridge Prom review
24th July
Concerto Net - Cambridge Prom review
24th July
Musical Criticism – Cambridge Prom review
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521,000 + 10,000 + 33,000 + http://www.timeout.com/london/classical/event/ 142457/bbc-proms-choirs-of-cambridge.html
88,000 + 1,081,000 +
http://www.guardian.co.uk/music/2009/jul/17/ca mbridge-prom-bbc-symphony http://www.allvoices.com/contributednews/3695954-university-of-cambridgecelebrates-800th-anniversary http://www.midday.com/news/2009/jul/160709-CambridgeUniversity-beer-anniversary-bangalore-beerwalk.htm http://www.cambridgenews.co.uk/cn_news_cambridge/displayarticle.as p?id=436512 http://www.thedrinksbusiness.com/index.php?op tion=com_content&task=view&id=10197&Item id=66 http://entertainment.timesonline.co.uk/tol/arts_a nd_entertainment/music/classical/article6716606 .ece
300,000 +
521,000 + 703,000 +
http://www.cambridgenews.co.uk/cn_news_home/DisplayArticle.asp?I D=434090 http://www.guardian.co.uk/music/2009/jul/18/u niversity-cambridge-prom
300,000 + 521,000 + 525,000 +
http://www.cambridgenews.co.uk/cn_news_home/DisplayArticle.asp?I D=434517
http://www.princeofwales.gov.uk/newsandgaller y/news/hrh_attends_a_prom_at_the_royal_albert _hall_to_mark_800_year_827142586.html http://www.thisislondon.co.uk/music/review23723260details/Cambridge+University+diversity+in+Pro ms+show/review.do?reviewId=23723260
600,000 +
http://entertainment.timesonline.co.uk/tol/arts_a nd_entertainment/music/proms/article6724971.e ce http://www.guardian.co.uk/music/2009/jul/23/pr om-8-bbcso-davis-review http://www.ft.com/cms/s/2/d1a92c02-77a911de-9713-00144feabdc0.html
521,000 +
http://www.telegraph.co.uk/culture/music/proms /5895135/BBC-Proms-2009-Cambridgecelebration.html http://www.concertonet.com/scripts/review.php? ID_review=5761 http://www.musicalcriticism.com/concerts/prom 09-8-0709.shtml
300,000 + 400,000 + 703,000 +
7,000 +
Final Report of 800th Anniversary Steering Committee
25th July
The Independent – David Lister’s column, Cambridge Prom mentioned
25th July
The Guardian – Simon Hoggart’s column, Garden Party mention The Observer – Cambridge Prom review
26th July th
26 July 26th July
The Observer – Miranda Sawyer’s radio column, Cambridge Prom mention. The Guardian – Fiona Maddocks Review of the Cambridge Prom
27th July
The Independent – Cambridge Prom review
28 July
China Central Television (CCTV): News feature on the Cambridge 800 light show as part of the International Youth Arts Festival in Beijing BBC Music Magazine – Ryan Wigglesworth interview about the Cambridge Prom Period Living Magazine – Open Cambridge diary mention
August August 1st August 3rd August 21st August Sept Sept Sept Sept Sept 6th Sept 7th Sept 9th Sept 12th Sept 13th Sept 26th Sept
29th Sept 29th Sept 29th Sept 29th Sept 29th Sept 30th Sept 30th Sept
The Guardian – Open Cambridge diary mention in Travel section Charleston Gazette (USA) Remembering one year of Cambridge's 800 The Sun – Eco-Racing in depth feature. Journalist interviewed the team and drove the car Period Living – Open Cambridge diary story World of Interiors – Open Cambridge diary story Ancestors Magazine – Open Cambridge diary story Which? Gardening – Open Cambridge diary story Cambridgeshire Pride – Open Cambridge dairy story Daily Telegraph - Open Cambridge feature Sunday Times - Open Cambridge travel piece Folha de Sao Paolo magazine (Brazil): General 800 feature Independent – Open Cambridge diary story Sunday Times – 800th image used with Good Uni Guide BBC Radio 4 -To mark Cambridge University's 800th anniversary David Baddiel investigates the events which led to its foundation and trace its origins to a crime committed in the 13th century. The Times - Quentin Blake Tapestry feature in the news pages Press Association - Quentin Blake Tapestry feature in the news pages Daily Telegraph - Quentin Blake Tapestry feature in the news pages BBC News (Look East) - Quentin Blake unveils mural at Addenbrookes Hospital for Cambridge's 800th Anniversary ITV Anglia - Quentin Blake unveils mural at Addenbrookes Hospital for Cambridge's 800th Anniversary BBC News Online - Audio slideshow: Blake's 'Informal Panorama Nature - Audio slideshow: Blake's 'Informal Panorama
Page 49
http://www.independent.co.uk/opinion/columnis ts/david-lister/david-lister-its-a-funny-old-jobbut-someones-got-to-do-it-1760730.html http://www.guardian.co.uk/theguardian/2009/jul /24/simon-hoggarts-week-eye-operation http://www.guardian.co.uk/music/2009/jul/26/b bc-proms-un-ballo-maschera http://www.guardian.co.uk/culture/2009/jul/26/l auren-laverne-proms-miranda-sawyer http://www.guardian.co.uk/music/2009/jul/26/b bc-proms-un-ballo-maschera
186,000 +
http://www.independent.co.uk/artsentertainment/classical/reviews/prom-8-bbcsymphony-symphony-orchestradavis-royalalbert-hall-london-1761718.html
186,000 +
300,000 + 351,000 + 351,000 + 300,000 +
56,000 + http://www.periodliving.co.uk/Features.aspx?act ion=826436321&ID=35cd50ba-34d5-41b8a43d-4bcb603a7585 http://www.guardian.co.uk/travel/2009/aug/01/d einiol-library-hawarden-wales-hotels?page=3
55,000 + 300,000 +
2,862,000 + 55,000 + 65,000 + 22,000 + 80,000 + 4,000 + 703,000 + 1,113,000 + 186,000 + 1,113,000 + http://www.bbc.co.uk/programmes/b00mtm9c
521,000 +
http://www.telegraph.co.uk/news/uknews/62408 24/Stephen-Hawking-left-out-of-Cambridgeuniversity-mural.html
http://news.bbc.co.uk/1/hi/uk/8281204.stm http://blogs.nature.com/news/thegreatbeyond/20 09/09/quentin_blakes_cambridge_panor.html
703,000 +
Final Report of 800th Anniversary Steering Committee
30th Sept
Daily Mirror - Audio slideshow: Blake's 'Informal Panorama
October
Cambridgeshire Pride – Festival of Ideas news story Phoenix TV (Hong Kong/China): Interview with the VC as part of 800 feature. Two programmes broadcast in Chinese Cambridge News – Chocolate replica of the Fitzwilliam Museum Cambridge News – New bells at St Mary’s celebrate 800th anniversary
3 to 5 Oct 5th Oct 6th Oct 11th Oct
The Times – Comment piece on technology at Cambridge University
13th October
Helsingin Sanomat newspaper (Finland) : Interview with Jeremy Sanders re 800th The Guardian – Festival of Ideas diary story Daily Telegraph – Festival of Ideas diary story The Independent – Festival of Ideas Top 10 picks of things to do Explore Magazine – Festival of ideas news story Where can we go.com – Festival of Ideas diary story Ideas for the Kids.co.uk – Festival of Ideas diary story Visit East of England – Festival of Ideas announcement BBC News Cambridgeshire – Festival of Ideas live from Cambridge BBC Radio Cambridgeshire – Festival of Ideas live ob BBC Radio 5 Live – Eco Car news story Sydney Morning Herald (Australia) – Eco Car News Story Brisbane Times (Australia) – Eco Car News Story The Age – Eco Car News Story Reuters – Eco Car News Story Life Week magazine (Chinese language) – 43 page feature on the University and the 800th Yahoo! News – Eco Car News Story BBC Radio 4: Any Questions from West Road Concert Hall to mark the 800th Calcutta Telegraph (India) – Reflections on Cambridge at 800
th
17 October 17th October 25th October 26th October 26th October 26th October 26th October 26th October 26th October 26th October 26th October 26th October 26th October 26th October 26th October 26th October 30th October 3rd November 6th November 12th November 12th November 16th November 18th November 18th November 19th November 19th
Enyila (Pakistan) -800th Anniversary Scholarship Programme introduces new scheme for undergraduates from Pakistan ARD Radio (Germany) – Interview with Geoff Morris and Tom Chigbo for 800 feature Challenges (France): Interview w Geoff Morris for 800 feature Cambridge News - Quentin Blake's 800th Anniversary drawings displayed on King's scaffolding BBC Radio Cambridgeshire - Nicky Buckley, interviewed about the 0-800 play being performed by Cambridge school children. 209 Radio Cambridgeshire - Nicky Buckley, interviewed about the 0-800 play being performed by Cambridge school children. Cambridge News - Queen to visit Cambridge The Penninsula (Qatar) Cambridge alumni
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http://www.mirror.co.uk/news/topstories/2009/09/29/stephen-hawking-snubbedhis-old-university-115875-21708654/ 4,000 +
http://www.magentanews.com/cache.asp?n=701 7220 http://www.cambridgenews.co.uk/cn_news_cambridge/DisplayArticle.a sp?ID=453665 http://www.timesonline.co.uk/tol/life_and_style/ education/article6869552.ece?print=yes&randn um=1151003209000
521,000 +
300,000 + 703,000 + 186,000 + 2,500 +
http://www.bbc.co.uk/iplayer/bbc_radio_four http://www.telegraphindia.com/1091103/jsp/opi nion/story_11689597.jsp http://enyila.info/medical/pakistan-cambridgeuniversity-scholarships-for-applicants-frompakistan/
http://www.cambridgenews.co.uk/cn_news_cambridge/DisplayArticle.a sp?ID=463670
http://www.cambridgenews.co.uk/cn_news_cambridge/displayarticle.as p?id=464939 http://www.thepeninsulaqatar.com/Display_new
Final Report of 800th Anniversary Steering Committee
November
group celebrate 800th Anniversary in Qatar
20th November
20th November 20th November 20th November
BBC News (Look East) HRH The Queen visits the University of Cambridge to celebrate the 800th Anniversary, News Live from King's College, 6:00pm including interview with Jeremy Sanders ITV Anglia - HRH The Queen visits the University of Cambridge to celebrate the 800th Anniversary, News Live from King's College, 6:00pm Press Association - Queen visits University to celebrate 800th Anniversary Star Radio News - Queen visits University to celebrate 800th Anniversary Cambridge News - Queen visits University to celebrate 800th Anniversary
20th November
Cambridge News - Queen visits University to celebrate 800th Anniversary
21st November 21st November
BBC News - Queen's visit in pictures
21st November 23rd November 23rd November 30th November
The Hindu – Letters to the Future news story
20th November
2nd December 3rd December 3rd December 3rd December 3rd December 3rd December 7/12/09 8/1209 14th December 16th December 2010 4th January
Cambridge News - Queen's visit in pictures
India Press Trust – Letters to the Future news story BBC News (Cambridgeshire) – Letters to the future news piece from Cambridge Fox Business (USA): Preview of events in New York Cambridge News Times Square to be lit in celebration of University's 800th anniversary PR Canada - Times Square to be lit in celebration of University's 800th anniversary Huffington Post - Times Square to be lit in celebration of University's 800th anniversary KMPH - Times Square to be lit in celebration of University's 800th anniversary Pittsburgh Business News - Times Square to be lit in celebration of University's 800th anniversary PR Inside - Times Square to be lit in celebration of University's 800th anniversary The Crimson (USA) - Gordon Johnson gives 800th Anniversary lecture at Harvard Harvard Gazette (USA) - Gordon Johnson gives 800th Anniversary lecture at Harvard New York Times (USA) Cambridge celebrates 800th Anniversary at Gotham Hall TES – Comment piece on the 800th anniversary year
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s.asp?section=Local_News&subsection=Qatar+ News&month=November2009&file=Local_Ne ws2009111943222.xml http://news.bbc.co.uk/1/hi/england/cambridgeshi re/8368666.stm
http://www.cambridgenews.co.uk/cn_news_home/DisplayArticle.asp?I D=465288 http://www.cambridgenews.co.uk/cn_news_home/DisplayArticle.asp?I D=465093 http://news.bbc.co.uk/local/cambridgeshire/hi/pe ople_and_places/newsid_8370000/8370310.stm http://www.cambridgenews.co.uk/cn_news_home/DisplayArticle.asp?I D=465288
http://www.foxbusiness.com/story/markets/indus tries/finance/new-yorks-times-square-lightshonor-cambridge-universitys-th-anniversary/ http://www.cambridgenews.co.uk/cn_news_cambridge/displayarticle.as p?id=467787 http://prcanada.net/index.php?option=com_content&tas k=view&id=147576&Itemid=61 http://www.huffingtonpost.com/wires/2009/11/3 0/empire-state-lighting-sch_1_ws_374486.html http://www.kmph.com/Global/story.asp?S=1159 2676&nav=menu612_10_1_4 http://pittsburgh.bizjournals.com/pittsburgh/prn ewswire/press_releases/national/New_York/2009 /11/30/NY18321 http://www.pr-inside.com/new-york-s-timessquare-lights-up-r1608419.htm http://www.thecrimson.com/article/2009/12/4/ha rvard-cambridge-johnson-nbsp/ http://news.harvard.edu/gazette/story/2009/12/ti es-that-bind/ http://www.nytimes.com/imagepages/2009/12/1 1/fashion/13partiespopup-1.html http://entertainment.timesonline.co.uk/tol/arts_a nd_entertainment/the_tls/article6958927.ece?pri nt=yes&randnum=1151003209000
Cambridge Network – News story on the finale of the 800th anniversary year
http://www.cambridgenetwork.co.uk/news/articl e/default.aspx?objid=65987
14th January
Cambridge News: Preview of finale light show
14th January
Chronicle of Higher Education (USA): Online interview with the VC to mark the 800th
http://www.cambridgenews.co.uk/cn_news_features/displayarticle.asp?i d=476513 http://chronicle.com/article/Audio-Leading-an800-Year-/63551/
33,000 +
5,000 +
Final Report of 800th Anniversary Steering Committee
15th Jan 15th Jan 18th January
Anglia TV News – Preview of the closing celebrations BBC Radio Cambridgeshire: Jeremy Sanders interview on the finale Daily Telegraph – Report on the finale
18th January
Cambridge News – Report and video on the closing light show celebrations
18th January
The Metro – photo story on the finale of the 800th anniversary year, using images of the light show . Cambridge News: 800 beer raises £3,000 for charity
18th January 19th January
Daily Mail: Picture story on the finale
19th January
BBC Cambridgeshire Online: Finale lightshow in pictures
20th January
China.org: Pictures from the finale
th
20 January
Daily Telegraph – Comment article on the finale of the 800th anniversary year
21st January
Xinhua Main TV News (China): Feature on finale starting at 18 mins 25
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http://www.itv.com/anglia/university-at80078094/ http://www.telegraph.co.uk/news/uknews/70113 48/Cambridge-University-celebrates-800thanniversary.html http://www.cambridgenews.co.uk/cn_news_home/displayarticle.asp?id =477302 http://www.metro.co.uk/news/809422cambridge-university-marks-800th-birthdaywith-a-first-class-illuminations-show http://www.cambridgenews.co.uk/cn_news_cambridge/displayarticle.as p?id=477329 http://www.dailymail.co.uk/news/article1244335/Cambridge-University-celebrates800th-anniversary-spectacular-light-show.html# http://news.bbc.co.uk/local/cambridgeshire/hi/pe ople_and_places/arts_and_culture/newsid_84650 00/8465391.stm http://china.org.cn/photos/201001/20/content_19273974.htm http://www.telegraph.co.uk/comment/columnists /rowanpelling/7033431/Stay-at-home-babiesshould-be-shown-the-door.html http://news.xinhuanet.com/video/201001/20/content_12840694.htm
703,000 +
731,000 +
2,113,000
703,000 +
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Appendix 5: BBC Prom Programme Programme selected by the BBC for the Cambridge Prom, 22nd July 2009 •
National Anthem, arranged Sir David Willcocks (BBC Symphony Orchestra, combined choirs, conducted by Sir Andrew Davis)
•
Ralph Vaughan Williams The Wasps – Overture (BBC Symphony Orchestra, conducted by Sir Andrew Davis)
•
Ryan Wigglesworth The Genesis of Secrecy (BBC Symphony Orchestra, Sir Andrew Davis conducting) BBC commission: world premiere
•
Ralph Vaughan Williams Five Mystical Songs (BBC Symphony Orchestra, combined choirs, Simon Keenleyside, conducted by Sir Andrew Davis)
•
Charles Villiers Stanford Magnificat and Nunc dimittis in A major (BBC Symphony orchestra, Clare, Caius and Trinity choirs, conducted by Sir Andrew Davis)
•
Jonathan Harvey Come, Holy Ghost (St John’s and King’s College Choirs, a capella, conducted by Andrew Nethsingha)
•
Judith Weir Ascending into Heaven (St John’s and King’s College Choirs, Thomas Trotter, Organ, conducted by Stephen Cleobury)
•
Camille Saint-Saëns Symphony No.3, 'Organ' (BBC Symphony, Thomas Trotter, organ, conducted by Sir Andrew Davis)
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Appendix 6: 2009 Fund Summary of Projects 1. Access Cambridge Archaeology Community pit digs took place in several villages around Cambridge, uncovering artefacts from over 800 years ago and providing valuable insight into the local area at the time of the University’s founding. http://www.arch.cam.ac.uk/aca/800th.html 2. ADC Theatre An 800th Anniversary Royal Variety Performance took place featuring well known alumni. HRH Prince Edward was in attendance in his capacity as patron of the ADC Redevelopment Appeal. http://www.adctheatre.com/eighthundred.php 3. Architecture/EMBS The Department of Architecture and EMBS organised a photographic architectural audit and associated digital web based map of the University in its 800th year. Architecture students were asked to take photographs of College buildings. The mages are available to other departments and Colleges within the University, as well as schools. http://www.arct.cam.ac.uk/UCPB/TourList.aspx?p=6&ix=3&pid=89&prcid=5&ppid=216 4. Britten Sinfonia Thomas Adès, Oliver Knussen, Colin Matthews and John Woolrich, each commissioned a young composer to write a new work for each concert in the Britten Sinfonia at Lunch series. The Cambridge concerts were recorded and broadcast by BBC Radio 3: http://www.bbc.co.uk/programmes/b00jhvf4 5. Cambridge AWiSE Cambridge AWiSE presented a series of outreach lectures highlighting the past, present and future of women in science at Cambridge. http://www.camawise.org.uk/reports.html 6. Cambridge Contemporary Dance Cambridge Contemporary Dance celebrated the 800th Anniversary through an experimental performance that explored the history of the University through collaboration between the dance, music and choral communities. The performance took place in the Senate House. http://www.cambridgecontemporarydance.co.uk/lightmatter/index.htm http://www.cambridgecontemporarydance.co.uk/lightmatter/Agenda.pdf 7. Cambridge Cantat 800: A Festival of Cambridge Choirs A festival around Easter that celebrated and showcased the rich choral tradition of the University, with concerts, workshops, broadcasts and educational projects, including free public events, schools participation and a live BBC Radio 3 broadcast. http://www.churchtimes.co.uk/content.asp?id=74277 http://www.bbc.co.uk/programmes/b00jmvg5
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8. Catering Managers (Colleges and University Centre) The College catering managers expanded their annual competition to include participants from local FE catering colleges. The competition had an 800th Anniversary theme. http://www.costsectorcatering.co.uk/online_article/Top-colleges-triumph-in-CambridgeCulinary-Competition-/9637 9.
Christ’s College
Christ’s College Artist in residence, Issam Kourbaj, created a multi-layered puzzle (palimpsest) showcasing Cambridge’s change over several centuries. The 2009 Fund covered the development costs for this project; Palimpsests are now for sale at the CUP Bookshop. http://www.cambridge.org/press/article.asp?artid=154341 http://www.cambridge.org/uk/bookshop/news/news_0005.htm 10. Clare College Choir A Five-Gated Well, a new work by Cambridge composer Christopher Brown, was commissioned by Clare College Choir and the Cambridge Music Festival for performance by the choirs of Clare and Trinity Colleges and the Cambridge University Collegium Musicum. The work was a setting of words written by Dr Rowan Williams, Archbishop of Canterbury, an alumnus of Christ's College and former Chaplain of Clare College. Subsequent performances of the work are being arranged at American universities. http://www.cambridge-news.co.uk/cn_news_home/DisplayArticle.asp?ID=463080 http://www.kcj.co.uk/legal-industry-news/General/KCJ-is-pleased-to-sponsor-the-CambridgeMusic-Festival-280.asp 11. Community Affairs Community Affairs added 800th Anniversary related programmes throughout the year as part of Festival of Ideas, Science Festival, Open Cambridge and Bridge the Gap, as well as generating free-standing 800th Anniversary outreach projects such as 0-800 in 60 minutes. http://www.guardian.co.uk/culture/series/university-of-cambridge-festival-of-ideas http://www.flickr.com/photos/cambridgeuniversity/sets/72157616205496565/ http://www.cambridge-news.co.uk/cn_news_home/displayarticle.asp?id=448578 http://www.cambridge-news.co.uk/cn_news_home/displayarticle.asp?id=399454 12. CRASSH As part of an 800th Anniversary conference showcasing the Humanities at Cambridge, a chaired discussion debate took place on the ‘Two Cultures’. It was staged and recorded for podcast purposes. High profile speakers were be invited to participate. http://www.crassh.cam.ac.uk/events/569/ 13. CU Ecoracing Cambridge University Eco Racing (CUER) was a student-led initiative to design and build a Solar Electric Vehicle. It represented Cambridge University in the 2009 World Solar Challenge (WSC), an 1850 mile race across Australia and the world’s premier event for environmentally friendly vehicles. It was the first time the University participated in the race. The project team also raised interest in science and engineering amongst children by visiting schools in the local area and throughout the UK. http://www.zeenews.com/news556286.html http://ukinaustralia.fco.gov.uk/en/news/?view=PressR&id=21020011
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14. CU Fire Troupe CU Fire Troupe gave several public performances of a show based on the history of the University as part of the 800th Anniversary Finale. http://www.youtube.com/watch?v=6nxqYE84dcU 15. CU Graduate Mathematics Society The Cambridge University Graduate Mathematics Society hosted a celebration of a unique and highly influential Cambridge course - Part III Mathematics. A two day event, Beyond Part III, included research seminars, panel discussions, and public interest lectures. Several videos and a digital walk were also created as part of the event: http://www.youngresearchersinmaths.org/yrm2009/prog.htm 16. CU International Development A special 800th issue of magazine, online version, multimedia launch event including podcasts, film snippets and photo-gallery, and radio programme for CU 1350 were produced exploring the history and future development of University’s role in international development. http://mediaplayer.group.cam.ac.uk/go/104/S-531659 17.
CU Photographic Society
The CU Photographic Society staged an exhibition of student photographs taken recording their lives and the city throughout the 800th anniversary year. http://www.cusu.cam.ac.uk/business/TCSMich6_2009.pdf (pages 16-17) 18.
CU Quiz Society
The Quiz Society ran an interdepartmental competition for ‘best rounded department in Cambridge’. Topics included questions from the University’s 800 year history. Most Quiz Society events are between Colleges, so an interdepartmental competition was a new venture for the society. Podcasts and photographs of the tournament are available below. The winners, Pure Maths and Mathematical Statistics, won a subsequent competition against a celebrity alumni team at the Summer Garden Party. http://www.srcf.ucam.org/~quizsoc/ 19.
CU Social Anthropology Society
An Inaugural edition of the student journal, Imponderabilia, was published, with a focus on joint town/gown issues in the University’s 800th anniversary year. An associated website was produced and the magazine circulated to schools in association with the new Anthropology A level. A second edition is now planned. http://imponderabilia.socanth.cam.ac.uk/ImponderabiliaJournal2009.pdf 20.
CU Spaceflight
Cambridge University Spaceflight aimed to launch into outer space the first rocket designed and constructed entirely by students,. In 2009 they sent a rocket carrying a small High Definition Camcorder to outer space, capturing the Cambridge University logo against the stunning backdrop of earth. A large school outreach project, the 2009 UK Space Challenge, was also completed. http://www.srcf.ucam.org/~cuspaceflight/images/nova8selected/PICT0706.JPG http://www.srcf.ucam.org/~cuspaceflight/competition.php
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CUMS Orchestra and Chorus
CUMS commissioned a new piece, The Sorcerer’s Mirror, from Sir Peter Maxwell Davies, one of the world's foremost living composers and currently Master of the Queen's Music. It was given its first performance by CUMS I Orchestra and Chorus at a concert in King's College Chapel, with Stephen Cleobury as conductor, and was subsequently performed to a sell-out audience in London. http://www.mvdaily.com/articles/2009/07/harle.htm http://www.thisislondon.co.uk/music/review-23710920-concert-celebrates-cambridges-800thanniversary.do 22.
Darwin Festival
The Darwin Festival, a cross-departmental collaborative event run independently of the 800th Anniversary Team, was provided with seed funding from the 2009 Fund. As the festival eventually made a profit, the original grant was returned to the 800th Anniversary Team for re-use. http://www.cambridge-news.co.uk/cn_news_home/DisplayArticle.asp?ID=430329 (The main Darwin Festival website has been taken down). 23.
Dept of Archaeology
The Department of Archaeology held an interdisciplinary seminar marking the Anniversary by presenting the challenges of sustainable development in historic cities. Cambridge’s unique architectural heritage presented an ideal case study. http://whc.unesco.org/en/events/531/ 24.
Dept of Engineering
A series of events was held to celebrate the bridges of Cambridge and the engineering behind them. A competition was launched to design a new bridge for the river Cam. There were additional community outreach activities during the ‘Bridge the Gap’ charity walk in September 2009. http://www.eng.cam.ac.uk/news/stories/2009/CamBridge_Designs/ 25.
EMBS
A community outreach day was held at the University’s new 800 Wood located in the Madingley Estate. The 800 Wood, unlike other woodland owned by the University, is open to the public. http://www.alumni.cam.ac.uk/uploads/File/CAMArticles/CAM%2054%20%20Easter%202008/Cambridge%20News.pdf http://www.cambridgenetwork.co.uk/news/article/default.aspx?objid=58474 26.
Endellion String Quartet
The Endellion String Quartet commissioned a set of 800th Anniversary commemorative quartettini from Professor Robin Holloway. The quartettini were performed in Cambridge and elsewhere. Additionally educational workshops and a children’s concert were also supported via the 2009 Fund. http://www.warnerclassicsandjazz.com/artistbiography.php?artist=7925 http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/music/live_reviews/article5 519430.ece
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Equality and Diversity
The Equality and Diversity team (HR Division) commissioned a series of profiles entitled Cambridge & Diversity (websites with photographs, and publications in various formats) highlighting how the diversity of Cambridge students has grown over the University’s history. E&D’s resources usually limit their role to providing compliance advice to departments and Colleges; this grant gave them a chance to generate a positive resource for both themselves and other University institutions. This project is ongoing, but current profiles include Sir Derek Jacobi and Diane Abbott, MP. http://www.diverse.cam.ac.uk/ 28.
Faculty of English
The Faculty of English created an online resource, Cambridge Authors, which celebrates and provides information about eight hundred years of Cambridge literary writing. The website was built by a collaborating team of senior Faculty members, graduate students, and undergraduates, who combined to generate an array of text, audio, and video resources on nine Cambridge authors. The website is being promoted to secondary schools through a variety of networks. http://www.english.cam.ac.uk/cambridgeauthors/ 29.
Full Blue Racing
Full Blue Racing participated in a student racing competition at Silverstone and a similar event in Germany. The car was entirely student designed and built. This was the first time that the University competed in this event. http://www.cambridgenetwork.co.uk/news/article/default.aspx?objid=60151 30.
Gonville & Caius College Choir
Cambridge composers of different generations contributed to eight psalm settings to be performed as part of the Cambridge Music Festival. Students from local schools were also invited to perform the works. The concert was recorded and will be made available as a podcast. http://www.admin.cam.ac.uk/news/dp/2009112002 31.
Haddon Library (UL)
The Haddon Library ran a competition based on numbers 800, 1209, or 2009 in whatever way entrants chose. Winning entries from the poetry competition can be found on the link below. The adjudicator has agreed to run writing workshops in 2010 as a result of collaborating on this project. http://www.haddon.archanth.cam.ac.uk/poetry/index.html 32.
Lucy Cavendish College
Rooms of Our Own was an exhibition of items spanning several centuries of real and imagined education for women. The liberating prospect of women’s colleges found in literature was conveyed alongside the fear and mockery on the part of men and women towards the idea of grown women living together and devoting themselves to learning. A schools lecture and e-catalogue were also created. http://www.roomsofourown.com/
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Magdalene Society of Medievalists
The student-run Magdalene Society of Medievalists held an academic conference embracing four disciplines of Medieval Studies: History, Music, Literature, and Religious Studies. Entitled Knowledge and Learning in the Middle Ages: A Conference Celebrating the 800th Anniversary of the University of Cambridge the conference program included papers given by renowned scholars from around the world. http://medievalnews.blogspot.com/2009/05/knowledge-and-learning-in-middle-ages.html 34.
Cambridge Literary Review
The Cambridge Literary Review's first issue, dedicated to Cambridge writing and in celebration of the University's 800th Anniversary, was published in September 2009. It featured work by Stefan Collini, Raymond Geuss, Rebecca Stott and J.H.Prynne. It also contained poetry and prose by current and recently-graduated students and a special feature of over 120 pages on Cambridge's recent and often controversial poetical history. A second issue has already been produced using profits from the first edition. Issue 3 is scheduled to come out in mid-April. http://www.cambridgeliteraryreview.org/about/ 35.
Newnham College
This was the first collaboration between Wordfest and a Cambridge College, and involved talks and a schools event. The relationship continues to flourish with Newnham College contributing to the 2010 event. http://www.literaturetraining.com/metadot/index.pl?id=40407&isa=DBRow&op=show&dbview _id=2252 http://www.cambridgenetwork.co.uk/news/article/default.aspx?objid=66437 36.
Physical Education (Fenners)
Physical Education organised a large-scale outreach programme celebrating town/gown cooperation and rivalry in sport over 800 years, with taster sessions of various sports and family fun day for staff and the local community. As a result of this event, the Physical education department has identified areas where there is staff demand for additional sport programmes, and has already implemented new (fully booked) Pilates classes. http://www.admin.cam.ac.uk/news/dp/2009060902 37.
Sedgwick Museum
The Sedgwick Museum commissioned the production of Under the Floorboards, a street theatre piece highlighting lives of prominent Cambridge geologists. The script included a range of academic concepts across various disciplines and characters included Sedgwick, Darwin, Henslow and Whewell. A video of the performance at the Museum can be seen below. The production is now touring the UK. http://vimeo.com/6405229 38.
SeeK (Science and Engineering Experiments for Kids)
SeeK created a website providing guided walks and associated thought experiments highlighting influential Cambridge thinkers and the ideas they promoted. The website is called Cambridge Creators and will have more walks and thought experiments as the intention now is to develop the project extensively to include many more individuals and diverse topics for walks. http://www.msm.cam.ac.uk/walks/
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The Faraday Institute, St. Edmund's College
The Faraday Institute commissioned a high quality dramatic production based on the life and writings of Isaac Newton using verbatim sources. The dramatization was presented several times in Cambridge and in other UK university cities. A USA Tour and podcast are planned. The play was favourably reviewed in New Scientist and Science Magazines. http://www.menagerietheatre.co.uk/wp-content/uploads/2009/11/let-newton-be-sciencemagazine-review.pdf http://www.newscientist.com/blogs/culturelab/2009/11/the-murk-and-the-magic.php http://www.menagerietheatre.co.uk/productions/current/newton/ 40.
Triple Helix
Triple Helix, a student-run science magazine, created a special 800th Anniversary edition exploring the history and influence of Cambridge science. The magazine was distributed to partner universities world-wide as well as to schools. http://www.camtriplehelix.com/journal/issue/6 41.
University Chaplaincy
Cambridge Consultations was a six-term series of events including public debates, lectures and workshops tackling issues of contemporary concern. They explored what faith has to contribute to some of the most pressing challenges of our day. High profile speakers included the Archbishops of Canterbury and York. http://www.a-world-to-believe-in.org.uk/ http://www.archbishopofcanterbury.org/1730 42.
University Museums
Using as a focus the 800th Anniversary, the museums worked together to create a programme of museum-related activities celebrating the University's internationally important collections and the collectors, researchers and teachers who have contributed to them throughout the University's history. Projects: •
800th Anniversary Top Trumps style trading cards game
•
800th Anniversary Museums Fair: Mayday Bank Holiday weekend 2009
•
Outreach activities at the Summer Garden Party
•
800th Anniversary early evening openings
Activities were designed to raise awareness of, and celebrate, the richness and diversity of the collections and the key role they have played, and continue to play, in research, teaching, and life-long learning. http://www.admin.cam.ac.uk/museums/cards/ http://www.flickr.com/photos/cambridgeuniversity/sets/72157619780584417/
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Appendix 7: Cambridge Ideas All viewing figures are as of 23 February 2010. The Boat Race: A Perfect Crew? Publication date: March 2009 Online views: 111,498 How Many Lightbulbs? Publication date: April 2009 Online views: 232,274 Strange Seas of Thought Publication date: May 2009 Online views: 28,471 Lunar Meanderings (audio) Publication date: July 2009 Online views: 3,584 The Music in Me Publication date: August 2009 Online views: 28,503 Bird Tango Publication date: September 2009 Online views: 52,801 Henry VIII: King of Tunes (audio) Publication date: November 2009 Online views: 18,993 Professor Risk Publication date: December 2009 Online views: 52,796 The Crime Experiment Publication date: January 2010 Online views: 14,961 Sticky Feet Publication date: February 2010 Online views: 6,528 Yet to be published: Invincible Animals Vanishing Voices Changing Beliefs about the Human Body Who’d be a Volcanologist (Audio) Repairing the Brain (Audio) Emoting Computers Scott Polar Research Institute Dangerous Plants The New Rope Trick (Audio) Just Add Water
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