SAM – Southern Alberta Magazine – serves as a testament to the impact the U of L has on southern Alberta and shares the stories of all those who contribute to the University. With SAM, we celebrate all that is unique to the U of L. As a name, Sam was the first official president of the University of Lethbridge – W. A. S. (Sam) Smith. Smith was a founding member of the University and demonstrated an innovative spirit that is still very much a part of everything the University does today. SAM is distributed free of charge three times a year to alumni and friends of the University.