UK THEATRE TRAINING AND EVENTS PROSPECTUS • SPRING 2019
Supported by
INCLUDING: An interview with
MATTEW HALE Inspiring Future Theatre
HARRIET USHER
DAVE MAUCHLINE T H E AT R E P R O G R A M M I N G
Exciting & diverse range of productions for 2019/20/2021 See all the details on our new website: www.davemauchline.com AN EVENING OF ERIC & ERN The sales have been amazing for the Olivier Nominated duo’s premiere tour and Christmas run during 2018.
Julia Donaldson and Axel Scheffler’s much loved ZOG comes to life in a magical adaptation directed by Mike Shepherd.
STEWART LEE After a two year break from touring following his sell-out 2017/18 tour Content Provider, Stewart is back in 2020 with a brand new show. SÉANCE LIVE Can the dead reach out and speak to us? And if they can, are you prepared to hear what they have to say? Created by Psychic Comedian Peter Antoniou .
NIGHT TRAINS ACID JAZZ pioneers NIGHT TRAINS, featuring the legendary JENNIE BELLESTAR MATTHIAS
020 7240 6997 w w w. d a v e m a u c h l i n e . c o m email: dave@davemauchline.com email:katherine@davemauchline.com
programming and management made easy
UK THEATRE TRAINING AND EVENTS
Welcome You need to draw on strong relationships, skilled people and the latest thinking to remain resilient in changing times. Join UK Theatre to hear about new developments, connect with peers and take practical solutions back to your organisation. This spring you and your team can learn and network at the Theatre & Touring Symposium on 17 June. After a sold out first year this conference will bring the theatre sector together to discuss and tackle shared issues, leading to real and practical change. Look out for the Presenting, Producing and Touring Forums taking place across the country in early 2019, and contribute to the long-term health of your sector. Those working in box office, ticketing and marketing can hear and share the latest industry developments and practices at the Box Office Conference on 9 May. Cultivate excellent customer service at Frontline on 8 October and explore practical ways to ensure the health and safety of your people at Off Stage on 9 October.
FEATURES
6 Career Ladder Matthew Hale
32 Inspiring Future Theatre Harriet Usher
Explore funding and finance at Business Resilience on 7 November and develop new connections with Communications & Audiences on 20 November. We want to hear your thoughts on the issues and areas you’d like UK Theatre’s courses and conferences to cover. Get in touch to let me know what you think cassie@soltukt.co.uk.
Cassie Chadderton Head of UK Theatre
All of our events, unless stated otherwise, take place in our training facilities: UK Theatre, 32 Rose Street Covent Garden London WC2E 9ET
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A4O Uk Theatre Mag Ad 2019.qxp_Layout 1 07/01/2019 12:31 Page 1
HH HH HH HH
Thank you to everyone who helped to raise on behalf of Acting for Others £380,000 during 2018. This fabulous amount will help so many in the profession who are in great need.
H Help us to continue Acting for Others
11 Garrick Street, London WC2E 9AR H Tel: 020 7379 6978 H email: a4o@trtf.com H www.actingforothers.co.uk H Follow us on Twitter @ActingforOthers Charity No. 241279
www.artsfundraising.org.uk
Make 2019 a year of learning • World’s largest suite of e-learning arts fundraising courses • One day face-toface training • Networks, Events and Advocacy
• Fellowships and Residential school • Professional Development and Organisational Change • Accredited University Courses
In this issue FEATURES 6 CAREER LADDER - Matthew Hale 32 INSPIRING FUTURE THEATRE - Harriet Usher
COURSES 8 Moving into Management / Communications in a Crisis 9 Exceptional Customer Service / Managing Volunteers 10 Access: Foundation 11 Access: Your Building / Access: Gissa Job 12 Access: Basic Deaf Awareness / Access: Roll Up 13 Essentials of Fundraising in the Arts / Introduction to Marketing 14 Introduction to Finance / Strategic Business Finance 15 Dignity at Work 16 The Business of Inclusion 17 Pricing Playbook 20 AAA: The Secret to Maximising Earned Income 21 IOSH Managing Safely 22 HR for Non-HR Managers / Coming Soon
Become a professional member of UK Theatre and save when you book Membership starts from just ÂŁ80 a year and you can save when booking onto events. Other benefits include: Monthly e-newsletters, email updates
MENTORING
Access to our mentoring programme
24 Mentoring
Access to discounts at venues across the UK
EVENTS 25 AGM and Annual Review 2019 26 UK Theatre Awards 2019
CONFERENCES
To find out more call us on 020 7557 6700 or visit uktheatre.org/membership
27 Box Office Conference 2019 38 Theatre & Touring Symposium 2019 29 Frontline 2019 / Off Stage 2019 30 Business Resilience 2019 / Communications & Audiences 2019
18 CALENDAR & BOOKING INFORMATION
BOOK NOW uktheatre.org/ training-events 5
Photo: Matthew Hale
Career ladder: Matthew Hale Matthew Hale, Head of Visitor Experience at Southbank Centre, talks to us about his career.
Tell us about your early life. What were your goals and dreams?
EDUCATION
I was quite a bossy child and would direct my sisters in plays that we would perform for my parents in our living room. At the age of 6 I staged my own interpretation of Cats, which also included selling programmes and interval drinks.
1990 - 1994 SUMMERHILL SCHOOL, WEST MIDLANDS
I loved going to see pantos in Birmingham, and as I grew up that evolved into visits to see touring shows, taking part in the school play, and amateur dramatics. My sisters and I were obsessed with Joseph and the Amazing Technicolour Dreamcoat.
1994 - 1996 KING EDWARD VI SIXTH FORM COLLEGE (A LEVELS), WEST MIDLANDS
1996 - 1999
Teachers told me I was good at writing so I originally wanted to be a journalist, and edited the school newspaper. Then I changed my mind, and dreamt of a career on the stage.
UNIVERSITY OF BIRMINGHAM BA DRAMA AND THEATRE ARTS (GRADUATED WITH FIRST CLASS HONOURS)
“I love seeing people flourish”
Photo: India Roper-Evans
Talk us through your career journey to date. After graduating with a degree in theatre I felt quite adrift and unsure what to do next. I made a good decision and took a job at Disneyland Paris. A great place to learn good workplace ethics, excellent visitor experience, and meet young people from across the world. I eventually became a trainer of the famous Disney characters, and realised that training delivery was a lot like performing. I also loved the positive feeling of seeing people flourish in the training room and go on to be brilliant in their jobs. I continued in this vein when I moved to London, learning the ropes in customer service, front of house, stage door and box office. I taught people how to sell for the big West End shows, and made the jump south of the river to Southbank Centre. Southbank has been a huge learning curve for me. I was quite different when I first started out. I’ve learnt how to manage people, lead a large team and be part of an organisation that
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delivers world class events every day of the year. It’s a very busy job, but I’ve taught myself to be pretty organised and try not to get too frazzled. The excitement comes from always working on something new and unique. I don’t act anymore, but as long as I’m in a building that has live performance, I’m happy.
CAREER Disneyland Paris 2000 - 2002
Performer and Trainer
What are you most proud of in your career so far?
See Tickets
Building a great team at Southbank Centre, who I love working with, and completely trust. They are so brilliant at what they do. Plus finding ways to get people into jobs here, who may have never considered a career in the arts before, then realise they love it - such an honour.
2004 - 2006
Box Office and Trainer
Vaudeville Theatre 2003 - 2006
Front of House Supervisor
What are you working on now? We’ve just delivered our Michelle Obama event which was very exciting, and are about to open our Christmas shows. I’m also thinking ahead to the next few years, and working out what visitor experience might look like in 2021.
Southbank Centre 2006 - 2014
Duty Manager and Assistant Duty Manager
2014 - Present
Head of Visitor Experience
LIFE LESSONS WITH MATTEW HALE 1
Becoming something when you “grow up” isn’t finite. Careers change direction, and you may grow up to be many different things.
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When you’re in charge everyone is looking to you to set the tone. Think carefully about how you’re coming across, each time you go into work.
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Let people speak, all the way to the end of their thoughts, without interrupting. And allow silence.
Photos: Tim Woodall
Photos: Victor Frankowski
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COURSES LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Understand your personal management style Assess your strengths and areas for improvement Be able to identify and appreciate what your colleagues bring to the team Know how to assess your team’s effectiveness and how to set objectives £295+VAT, Non-Members £255+VAT, UK Theatre, SOLT, ITC, FST, ABTT and ABO Members
MOVING INTO MANAGEMENT Monday 4 & Tuesday 5 February 2019 11.00am to 5.30pm A basic introduction to the skills required to be a manager and how to acquire them. An interactive and participative learning experience and a good first-step in your career development.
SUITABLE FOR • Anyone with line-management responsibility • Anyone who wants to gather practical management tools
TUTOR Ruth Eastwood has worked in touring, producing and presenting theatre, run multi-artform venues and delivered arts programmes internationally.
See website for early-bird
LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Know how to devise a crisis communications plan Know the types of crisis your organisation could face Understand the potential reputational risk for your organisation Understand the steps to ensuring an effective communications response
COMMUNICATIONS IN A CRISIS Wednesday 20 February 2019 11.00am to 5.30pm INTRODUCTION Create an effective Crisis Communications Plan to help you manage and protect your organisation’s reputation. From handling proactive messages to maintain your organisation’s reputation to managing the social media response.
SUITABLE FOR • Anyone who finds themselves with line-management responsibility • Anyone who wants to gather practical management tools
TUTOR £220+VAT, Non-Members £180+VAT, UK Theatre, SOLT, ITC, FST, ABTT and ABO Members See website for early-bird
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Angela Coles trains major venues and organisations to handle communications for unforeseen events and reputational crisis.
uktheatre.org/training-events
COURSES
EXCEPTIONAL CUSTOMER SERVICE Wednesday 10 April 2019 10.30am to 6.00pm Become more effective in your customer relationships, increase your add-on revenue and be confident in managing all conversations with customers confidently.
SUITABLE FOR • Front of house, bar staff, box office, ushers, duty managers • Anyone who has contact with customers
TUTOR Mandy Rossi (MadAbout) is a highly skilled, international learner-centred facilitator with extensive experience in a wide range of industries.
MANAGING VOLUNTEERS Tuesday 12 March 2019 11.00am to 5.30pm
LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Learn how to develop strong relationships Be able to change complaints into advantages Know how to positively project the company image Learn ideas for identifying and maximising sales opportunities with customers £180+VAT, Non-Members £140+VAT, UK Theatre, SOLT, ITC, FST, ABTT and ABO Members See website for early-bird
LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Have ideas of how to tackle diversity and inclusion
Managing volunteers is different from managing staff. Learn how to keep your volunteer team engaged, motivated and up to date, and know how to manage different personalities.
Understand how to support volunteers at all levels
SUITABLE FOR
Learn how to deal with difficult situations
• Front of House and other staff directly managing volunteers • Those new to Volunteer Management or those looking to refresh their skills in this area
Know how to manage exit strategies for volunteers in a clear and fair way
TUTOR Sandra Lynes Timbrell is Head of Visitor Experience at Shakespeare’s Globe, with responsibility for creating a new visitor focused department from several diverse teams including around 600 volunteers.
£180+VAT, Non-Members
uktheatre.org/training-events
See website for early-bird
£140+VAT, UK Theatre, SOLT, ITC, FST, ABTT and ABO Members
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COURSES
d/DEAF & DISABLED ACCESS TRAINING Develop best practice on access for d/Deaf and disabled people in theatre audiences and workforce with our suite of courses. Start with the Access Foundation: Disability Equality & Unconscious Bias, and then deepen your knowledge with a range of additional modules – from buildings to communications.
FEEDBACK “I thought Michèle was terrific. Very clear, knowledgeable and didn’t pull any punches, exactly what the sector needs.” “I’ve learned a huge amount and feel really practically empowered to move forward with an action plan.” “A fantastic trainer and facilitator whose knowledge and passion was imparted to us in a safe and comfortable setting.”
LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL
ACCESS FOUNDATION: DISABILITY EQUALITY & UNCONSCIOUS BIAS
Be able to demonstrate an understanding of the Social Model of disability
Tuesday 12 February 2019 11.00am to 5.30pm
Be able to understand and describe your main duties under the Equality Act (2010)
Whether you work front of house or behind the scenes; are new to the sector or a senior leader, everyone has a role to play in making theatre inclusive for all. Our Access Foundation will help you be the change.
Have the beginnings of an action plan for embedding disability equality in your theatre
£180+VAT, Non-Members £140+VAT, UK Theatre, SOLT, ITC, FST, ABTT and ABO Members See website for early-bird
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Build your confidence and knowledge in discussing and tackling access within your organisation. Leave with a solid foundation on which to base planning and policymaking around disability equality. You will have plenty of opportunities to ask questions to ensure that the day is relevant to your work.
SUITABLE FOR • Anyone working in theatre, at any level
TUTOR Michèle Taylor is Director for Change for Ramp on the Moon and has delivered Disability Equality Training for 30 years.
COURSES
ACCESS: YOUR BUILDING: BEYOND RAMPS AND TOILETS Wednesday 13 February 2019 11.00am to 5.30pm Focus on action-planning for smaller, more achievable changes. Be equipped to take a tour of your building(s), spot some of the main barriers that d/Deaf and disabled people face and remove them.
LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Be able to show an understanding of the sorts of obstacles d/Deaf and disabled people face in the physical and sensory environments Have an action plan for removing barriers
• Anyone working in theatre, since we are all impacted by our physical environment
Know how to talk about ‘access’ at your theatre, both within the organisation and in your outward-facing communications
• Relevant to those with responsibility for planning and implementing capital projects and for site management
£180+VAT, Non-Members
SUITABLE FOR
TUTOR Michèle Taylor is Director for Change for Ramp on the Moon and has delivered Disability Equality Training for 30 years.
ACCESS: GISSA JOB: d/DEAF & DISABLED PEOPLE IN THE WORKPLACE Friday 15 March 2019 11.00am to 5.30pm
Establish principles and practice for ensuring a culture that is as straightforward as possible for d/Deaf and disabled people to navigate. Starting with the legal context, then moving beyond into best practice. We will explore recruitment, managing workplace adjustments and performance reviews
SUITABLE FOR • Anyone working in theatre who is managing staff, or who is responsible for recruiting and engaging people to work in the organisation, including artistic personnel
TUTOR Michèle Taylor is Director for Change for Ramp on the Moon and has delivered Disability Equality Training for 30 years.
£140+VAT, UK Theatre, SOLT, ITC, FST, ABTT and ABO Members See website for early-bird
LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Be able to approach conversations with your d/Deaf or disabled colleagues with confidence Be able to state your main duties under the Equality Act (2010) regarding employing d/ Deaf and disabled people Have an action plan for ensuring equality in recruitment and employment practice
£180+VAT, Non-Members £140+VAT, UK Theatre, SOLT, ITC, FST, ABTT and ABO Members See website for early-bird
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COURSES LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Learn some basic BSL and other communication skills to enable you to feel confident when meeting Deaf people Have a greater understanding of the Deaf community and some of the barriers it faces when attending the theatre Have some practical ideas to improve Deaf attendees experience in your theatre £180+VAT, Non-Members £140+VAT, UK Theatre, SOLT, ITC, FST, ABTT and ABO Members
ACCESS: BASIC DEAF AWARENESS Friday 22 March 2019 11.00am to 5.30pm Be introduced to Deaf culture, British Sign Language and communication styles used by the Deaf community. You will leave with knowledge and basic tools for you to share with all staff, to develop your theatre as a space where Deaf people will be welcomed and want to be a part of.
SUITABLE FOR • Anybody who works with the public • Anyone who works in programming, marketing, accessible performances, audience development, production
TUTORS Jeni Draper Artistic Director of fingersmiths and Daryl Jackson sign language consultant, actor and TV presenter.
See website for early-bird
LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Be able to show an understanding of the sorts of obstacles d/Deaf and disabled people face in marketing materials Know how to brief designers, create your own content and review materials to ensure that obstacles are removed or designed out
ACCESS: ROLL UP: COMMUNICATIONS AND AUDIENCE DEVELOPMENT Wednesday 27 March 2019 11.00am to 5.30pm
Review your approach to marketing and ensure that you reach d/Deaf and disabled people - not just as a targeted group but as part of your general audience. We will discuss practical strategies for writing content, concessionary pricing, designing format for different media and how technology can support audience development.
SUITABLE FOR £180+VAT, Non-Members
• Marketing and audience development teams and anyone with a marketing, audience development or outreach element to their job
£140+VAT, UK Theatre, SOLT, ITC, FST, ABTT and ABO Members
TUTOR
See website for early-bird
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Michèle Taylor is Director for Change for Ramp on the Moon and has delivered Disability Equality Training for 30 years.
COURSES
ESSENTIALS OF FUNDRAISING IN THE ARTS
In Partnership with
Friday 21 June 2019 10.00am to 5.00pm This course will show that anyone can fundraise successfully provided they follow some simple rules, enjoy communicating, can write well, research thoroughly, and are persistent.
SUITABLE FOR • Fundraising and development staff working in the performing arts • Those new to fundraising or those looking to refresh their skills in this area.
TUTOR Sarah Gee is co-founder and Managing Partner of Indigo-Ltd.
LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Know ways to raise money and how to apply that knowledge Know how to plan a fundraising strategy and write applications/proposals Have a clear understanding of what NOT to do when trying to attract funds
£180+VAT, Non-Members £140+VAT, UK Theatre, SOLT, ITC, FST and ABTT Members To book a place for this course please visit abo.org.uk
INTRODUCTION TO MARKETING Tuesday 25 June 2019 10.00am to 5.30pm
In Partnership with
Learn about principles of marketing including planning, targeting, segmentation and relationships. Gain a working knowledge about specific marketing techniques.
SUITABLE FOR • Those who are expected to ‘do’ marketing as part of their job, but haven’t received any formal training • Those who want to get into marketing and for those who are currently doing it and want a better grasp of the bigger picture
LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Know the four stages of a marketing planning cycle and how to apply that knowledge Know how to plan and implement a marketing campaign Understand the importance of audience development and the benefits it can bring to your organisation
TUTOR
£180+VAT, Non-Members
Melanie Ryan is CRM and Insight Manager for the City of Birmingham Symphony Orchestra.
£140+VAT, UK Theatre, SOLT, ITC, FST and ABTT Members
Jo Sigsworth is Head of Marketing & Communications at Nottingham Playhouse.
£125+VAT ABO Members To book a place for this course please visit abo.org.uk
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COURSES LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Understand the financial language of business and the importance of planning, control and decision making Know how to prepare a simple budget and better understand financial information Gain a better understanding of how your budgets fit into a wider organisational structure
£180+VAT, Non-Members £140+VAT, UK Theatre, SOLT, ITC, FST, ABTT and ABO Members See website for early-bird
LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Understand some key financial analysis tools
INTRODUCTION TO FINANCE
Thursday 14 March 2019 10.30am to 5.00pm
In Partnership with
Learn more about finance, how to plan a budget and better understand financial processes. If you currently have little or no financial experience this practical course will give you more confidence.
SUITABLE FOR • Those new to finance or whose role includes some financial responsibility • Those working with budgets from assistant to management levels • Those with some experience of the subject looking to refresh their existing skills
TUTOR Mahmood Reza is an experienced working accountant, business advisor, tax professional and educator.
STRATEGIC BUSINESS FINANCE Thursday 4 July 2019 10.30am to 5.00pm
In Partnership with
Use financial information to assist in decision making processes
A practical course for senior managers. Understand and interpret financial information. Apply this knowledge to organisational decision making and planning processes.
Gain insight into how financial planning forms part of business strategy
SUITABLE FOR • Those in senior management positions within their organisation that deal with the financial affairs of their organisation • Those with some experience or looking to refresh their skills
TUTOR £180+VAT, Non-Members £140+VAT, UK Theatre, SOLT, ITC, FST, ABTT and ABO Members See website for early-bird
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Mahmood Reza is an experienced working accountant, business advisor, tax professional and educator.
uktheatre.org/training-events
COURSES
DIGNITY AT WORK Dignity at Work: An Introduction Monday 3 June 2019 10.00am to 5.00pm Develop the knowledge and skills to help create a supportive workplace environment from a personal perspective and disseminate that knowledge at your workplace.
SUITABLE FOR • Anyone working in the performing arts, at any level
Dignity at Work: Leading a Respectful Culture Tuesday 4 June 2019 10.00am to 1.00pm This session gives leaders the space to reflect on your role in setting a positive tone, recognise the practical impact of harassment and bullying, and develop strategies.
SUITABLE FOR • Anyone in a leadership role; Executive Directors, Chief Executives, Chief Operating Officers and others at a senior level.
Dignity at Work: Developing Dignity at Work Policies Tuesday 4 June 2019 2.00 to 5.00pm
“I hope to be braver about standing up when I witness or experience bullying, and hope to encourage others to do the same”
“The course helped me reflect back on my own venues values, visions and business plans much more holistically”
“I now have a clear sense of how to create an active and positive policy”
Guided by expert facilitators, you’ll learn how to draft an effective Dignity at Work Policy tailored to your organisation.
SUITABLE FOR • Executive Directors, Chief Executives, Chief Operating Officers, HR & workforce development leads, General Managers
TUTORS • Donna Carty (Challenge Consultancy) ) is a popular, skilled and highly effective trainer, facilitator, coach and mediator. • Angela Goldberg (Challenge Consultancy) is a leadership development specialist, accredited ILM coach and a member of the CIPD.
See website for prices
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COURSES
THE BUSINESS OF INCLUSION Wednesday 6 March 2019 11.00am to 5.30pm INTRODUCTION Understand why unconscious bias, diversity and inclusion is critical for success
LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Be clear about the primacy of the inclusion agenda in contributing to the longterm sustainability of your organisation Know where you and your organisation’s areas for development in respect of this agenda are Have practical actions that can be put into effect back in the workplace
Designed to not only help participants to understand why inclusion is business critical, but through facilitated discussion leave with able to develop the inclusion conversation within their own organisation.
COURSE OUTLINE The highly interactive day will cover: • Why inclusion is the core issue for any organisation’s success strategy rather than an issue of compliance • The irresistible link between inclusion profit and performance • How to get value from diversity by managing inclusion • How to widen participation of both the consumer and the employee base by creating a culture of inclusion • Facilitated discussion, exploration of models and tools, tips and techniques to address each aspect of the ARC: Attraction (Who comes to watch and Who comes to work) and Retention (What makes them return and What makes them stay) as well as agreeing actions designed to strengthen individual and organizational Commitment to inclusion.
SUITABLE FOR • Anyone with people responsibilities
TUTORS
£180+VAT, Non-Members
Paul Anderson-Walsh & Deborah Sawyerr from The Centre for Inclusive Leadership.
£140+VAT, UK Theatre, SOLT, ITC, FST, ABO, and ABTT, members See website for early-bird
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uktheatre.org/training-events
COURSES
PRICING PLAYBOOK Thursday 11 April 2019 10.30am to 4.30pm INTRODUCTION Organisations are increasingly looking to earned income to sustain them and increasing box office income, maximising ticket sales and promoting access is crucial. Create a recipe, or rather ‘playbook’, for success by streamlining your pricing decisions in response to demand.
COURSE OUTLINE The ‘Pricing Playbook’ is a decision-making guide that supports marketing and pricing actions. This course gives an overview of the tactics, including dynamic pricing, you could use in creating your own Playbook. Explore decision-making within the context of customer segmentation and consumer psychology.
SUITABLE FOR • Those with management or senior management responsibility within marketing and communications, box office, ticketing, sales, general management and producing • Those with responsibility for pricing within their organisation • Those with some experience of the subject or looking to refresh their existing skills
TUTOR David Reece is Director of Consulting at Baker Richards, a leading international provider of consulting services and software for the cultural sector.
“I thought that David was very knowledgeable and engaging. It was great to hear from a genuine expert working internationally with lots of experience to draw on.”
uktheatre.org/training-events
LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Learn about the benefits of planning your in-season pricing and marketing actions in advance Explore a wide range of pricing and marketing actions that you could implement within your organisation Discover how price customer segmentation can frame your pricing and marketing actions Consider the role of consumer psychology in communicating those actions to your customers Create the basic framework for building your own Pricing Playbook
£180+VAT, Non-Members £140+VAT, UK Theatre, SOLT, ITC, FST, ABO, and ABTT, members See website for early-bird
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Spring 2019 to Autumn 2019
UK Theatre Training and Events Calendar FEBRUARY 2019
APRIL 2019
56
TUEWED
Moving into Management
10
WED
Exceptional Customer Service
12
TUE
Access Foundation: Disability Equality
11
THU
Pricing Playbook
13
WED
Access: Your Building – Beyond Ramps & Toilets
19
TUE
Mental Health Awareness For Company Managers (Day One)
20
WED
Communications in a Crisis
MAY 2019 30 Apr - 3 May
TUEFRI
IOSH Managing Safely
9
THU
Box Office Conference
13
MON
AAA: The Secret to Maximising Earned Income
20
MON
Negotiation Skills
MARCH 2019
6
WED
The Business of Inclusion *NEW COURSE*
12
TUE
Managing Volunteers
14
THU
Introduction to Finance (ABO)
15
FRI
Access: Gissa Job d/Deaf and Disabled People in the Workplace
19
TUE
Mental Health Awareness For Company Managers (Day Two)
22
FRI
Access: Basic Deaf Awareness
27
WED
Access: Communications & Audiences Development
JUNE 2019
3
MON
Dignity at Work: An Introduction
4
TUE
Leading a Respectful Workplace
4
TUE
Developing Dignity at Work Policies
17
MON
Theatre & Touring Symposium (ABO)
21
FRI
Essentials of Fundraising in the Arts
25
TUE
Introduction to Marketing (ABO)
26
WED
HR for non HR Managers (ABO) *NEW COURSE*
JULY 2019
4
THU
Strategic Business Finance (ABO)
2326
WED
IOSH Managing Safely (Birmingham)
OCTOBER 2019
8
TUE
Frontline Conference (Birmingham)
9
WED
Off Stage Conference (Birmingham)
2225
TUEFRI
IOSH Managing Safely
27
SUN
UK Theatre Awards
Booking information
NOVEMBER 2019
7
THU
Business Resilience Conference
20
WED
Communications & Audiences Conference
To book a place for any UK Theatre event, please visit uktheatre.org/training-events, email events@soltukt.co.uk or call 020 7557 6700. UK Theatre Event information is correct at time of going to press but is subject to change. For the latest information, please visit uktheatre.org/training-events Please refer to the UK Theatre website for full event booking terms and conditions. Additional courses will be added throughout the year. Keep an eye on UK Theatre updates and social media for announcements. Tear out this calendar and pin to your staff notice board.
COURSES
AAA: THE SECRET TO MAXIMISING EARNED INCOME Monday 13 May 2019 10.30am to 5.30pm INTRODUCTION
LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Understand the levers that affect your revenue potential from Admissions, Affiliation and Ancillary sales Evaluate potential strategies for increasing the returns from your membership scheme Learn how to evaluate a broad range of ancillary revenue opportunities and identify those most likely to yield the best returns Assess whether the relationship between different functional areas in your organisation is hindering your attempts to maximise profitability
£295+VAT, Non-Members £255+VAT, UK Theatre, SOLT, ITC, FST, ABTT and ABO Members See website for early-bird
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There are three key areas of earned income: Admissions (ticket sales), Affiliation (donations, membership, also subscription) and Ancillary Sales (food and beverage, as well as merchandise, etc.). Developing an integrated strategy helps maximise the impact on the bottom line.
COURSE OUTLINE This intensive course will help senior managers understand how to maximise income from Admissions, Affiliation & Ancillary revenue streams. We’ll explore the different business models and how they can work together to improve profitability and consider how pricing can be structured to encourage up-selling and crossselling across the As, plus how consumer psychology can be used for more effective messaging.
SUITABLE FOR Most suitable for a Commercial Director, but depending on the size and structure of your organisation, could be: CEO, CFO, COO, or Director of Sales & Marketing.
TUTORS The course will be led by Tim Baker and Debbie Richards, of Baker Richards, who have helped hundreds of cultural organisations worldwide achieve their commercial potential.
“Baker Richards have been a great inspiration and have led to significant increases in income at every venue I have worked at. I look forwarding to implementing more strategies.”
uktheatre.org/training-events
COURSES
IOSH MANAGING SAFELY
Tuesday 30 April to Friday 3 May 2019 Tue 11.00am to 5.00pm Wed Fri 10.00am to 5.00pm INTRODUCTION This course will provide you with the knowledge and practical tools to tackle the many and varied health and safety issues within that arise within your organisation. This course covers current legislation, theory and practice of health and safety management and includes practical exercises and tests.
COURSE OUTLINE • Introducing managing safely
• Work equipment
• Understanding your responsibilities
• Fire safety
• Assessing risk • Controlling risk
• Occupation hazards • Noise awareness • Work at height
• Identifying hazards
• Investigating accidents and incidents
• Manual handling
• Measuring performance
• COSHH and electricity
• Protecting our environment
• Welfare
SUITABLE FOR
LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Be awarded an IOSH Managing Safely Certificate Delegates will be required to attend all 4 days of training and complete both the written and practical assessments before this is awarded This course is designed and quality controlled by the Institution of Occupational Safety & Health
• Those in a position of responsibility for the management of health and safety issues in theatre and production environments
TUTOR Phill Brown (FIIRSM), (RSP), (FIEAM), (CMIOSH) started his career with the Ministry of Defence, he then moved to the NHS before becoming Risk Management Director for ATG. He is now Head of Risk and Technical at SOLT/UKTheatre.
IOSH IN-COMPANY TRAINING We are now able to deliver IOSH at your venue so you can train & learn as a group. For more information contact events@soltukt.co.uk
£595+VAT, Non-Members
More dates available, see website for details.
£525+VAT, UK Theatre, SOLT, ITC, FST, ABTT and ABO Members
uktheatre.org/training-events
See website for early-bird
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COURSES LEARNING OUTCOMES – AT THE END OF THIS COURSE YOU WILL Have a working knowledge of the basics of HR and employment law Know how to best apply that knowledge Know how to plan and implement an HR Strategy
HR FOR NON-HR MANAGERS Wednesday 26 June 2019 10.00am to 4.30pm
In Partnership with
This one-day course is for managers with an HR responsibility who are keen to learn more about the basics of HR and employment law, through the employee life-cycle from pre-recruitment to post termination as well as covering key employment legislation affecting the employer-employee relationship. The course will look at HR issues relating to both management staff and musicians.
SUITABLE FOR £180+VAT, Non-Members £140+VAT, UK Theatre, SOLT, ITC, FST and ABTT Members £125+VAT ABO Members
• Those responsible for HR within their organisation and line managers
TUTOR Jenny Wingfield, Bournemouth Symphony Orchestra
To book a place for this course please visit abo.org.uk
COMING SOON Look out for the following courses coming soon: • A series of training to help you understand and access theatre Tax Relief • Engaging Teams • Managing VAT in the Arts • Mental Health First Aid in the Performing Arts • Practical People Management • Time, Stress & Priority Management Keep an eye on social media and UK Theatre Training and Events email alerts for details of new courses as they are launched.
uktheatre.org/training-events 22
YOU ARE IN THE SPOTLIGHT WE COVER YOUR EXPOSURE IN PARTNERSHIP WITH
We provide an exclusive insurance facility for UK Theatre members: Exclusive Wording
Competitive Premiums
Comprehensive Cover
IN ASSOCIATION WITH
www.integrogroup.com
Integro Insurance Brokers Ltd. Authorised and regulated by the Financial Conduct Authority. Registered Office: 71 Fenchurch Street, London EC3M 4BS. Registered Company No. 2957627 England.
UK THEATRE MENTORING Enhance your skills, grow your confidence and expand your network through the UK Theatre mentoring programme. In the mentoring relationship the mentor offers to share their time and expertise with the mentee, acting as a sounding board, a source of information or just offering friendly words of encouragement, support and advice.
“Very positive experience – my mentor was warm, open, helpful and generous with his time and advice” Previous mentee
“I thought the mentoring was amazing. To have the unprecedented (for me) access to one of London’s brightest and best has been life changing” Previous mentee “I enjoy mentoring and have substantial experience. I always gain new insights, new friends and new experiences from mentoring. It’s a privilege” Previous mentor
There are many benefits to mentoring, from professional development to building new professional relationships.
HOW TO BECOME A MENTEE If you would like to find a mentor and you are a member of UK Theatre visit uktheatre.org/training-events/mentoring/ for information on applying to the programme.
HOW TO BECOME A MENTOR We have a fantastic group of active mentors already, but the demand continues to grow. If you are curious about what is required from mentors or want to know why so many find it such a rewarding experience, do get in touch with us at ukt@soltukt.co.uk or call 020 7557 6700 to find out more.
“Mentoring is always an interesting process and makes you re-examine your expectations” Previous mentor
uktheatre.org/training-events 24
AGM AND ANNUAL REVIEW 2019 Tuesday 2 July 2019 12.00pm to 2.00pm SAVE THE DATE This year’s AGM and Annual Review will be held in the UK Theatre conference room at 32 Rose Street. The AGM and Annual Review is an opportunity to ask questions and share your thoughts on the future for UK Theatre. UK Theatre members are invited to come along to hear a review of 2018. We will also make our Annual Review available online. Following the presentations there will be an opportunity to meet and network over lunch.
SUITABLE FOR All UK Theatre members.
A 24-hour free, and confidential telephone and email service for theatre professionals. 25
EVENTS
UK THEATRE AWARDS 2019 Sunday 27 October 2019 This year’s UK Theatre Awards will take place at London’s historic Guildhall. The UK Theatre Awards are the only nationwide Awards to honour and celebrate outstanding achievements in regional theatre throughout England, Scotland, Wales and Northern Ireland. The event will start with a glass of fizz in the medieval crypts, followed by a three-course lunch with wine, coffee and dessert. Presentation of the awards with accompanying entertainment will take place during and after lunch. This key annual event in UK Theatre’s calendar provides excellent opportunities to meet other members and network and celebrate the past year’s successes Booking will open later this year.
uktheatre.org/training-events 26
CONFERENCES
BOX OFFICE CONFERENCE 2019 Thursday 9 May 2019 11.00am to 5.00pm The forum for those working in box office, ticketing and marketing to hear and share the latest industry developments and practices. The day will provide you with information and guidance alongside opportunities to share knowledge, develop connections and network with those in similar roles.
SUITABLE FOR • Anyone working within a box office, marketing and communications, customer service and/or a pricing/ ticketing role at a management level and/or with some responsibility for decision making
“Brilliant day - I have brought a lot away. Will look for this date next year”
“This is a good event for box office staff”
• Anyone with an interest in using sales and customer data to drive the audience and visitor experience • Theatre Managers and General Managers Kindly supported by: • Integro in association with Chubb • Theatre Tokens
“I find UK Theatre always provides an excellent programme”
£200+VAT, Non-Members £160+VAT, UK Theatre, SOLT, ITC, FST, ABO, and ABTT, members
uktheatre.org/training-events
See website for early-bird
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S Y M P O S I U M 2 0 19 Monday 17 June at the Brewery Following a sold out first year, the Theatre and Touring Symposium 2019 returns on Monday 17 June 2019 to The Brewery, London. Presented by UK Theatre and Society of London Theatre for the theatre sector to come together to discuss and tackle shared issues, leading to real and practical change. • Practical workshops • Inspiration from high profile speakers • Discussions in breakout sessions • Time for business conversations and networking Your views will shape what we talk about, who we hear from, and which new approaches feature - to make sure the day is useful and relevant. Kindly supported by: • Integro in association with Chubb • Theatre Tokens
£225+VAT, Non-Members £195+VAT, UK Theatre, SOLT, ABO, ABTT, FST and ITC members See website for early-bird and concession rates
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uktheatre.org/training-events
CONFERENCES
FRONTLINE AND OFF STAGE CONFERENCES 2019 Tuesday 8 October 2019 Wednesday 9 October 2019 Your audience expects nothing less than excellent customer service and an inclusive welcome. Frontline brings together the front of house and operations professionals who are responsible for making that happen.
“The entire conference was fantastic from start to finish.” The health and wellbeing of your people is your priority. Technical, building and general managers come to Off Stage to explore practical ways to embed sustainability and safety in day to day practice and prepare for what’s on the horizon.
“Thank you - was a lovely, very informative day!” Network, learn and be inspired by speakers working in and outside the theatre industry, as well as with colleagues from across the UK. You will leave with practical ideas and support for you to take back to your organisation Come to one day or join us for both.
BOOK ONE DAY ONLY (FRONTLINE OR OFF STAGE) £200+VAT Non-Members
“ The conference was amazing and Birmingham Hippodrome were so welcoming.” Kindly supported by: • Integro in association with Chubb • Theatre Tokens
£160+VAT, UK Theatre, SOLT, ITC, FST, ABO and ABTT Members
BOOK BOTH DAYS (FRONTLINE AND OFF STAGE) £360+VAT Non-Members £280+VAT, UK Theatre, SOLT, ITC, FST, ABO and ABTT Members
uktheatre.org/training-events
See website for early-bird
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CONFERENCES
BUSINESS RESILIENCE CONFERENCE 2019 Thursday 7 November 2019 11.00am to 5.00pm When resources are precious, how can we create value without wasting time or money? Business Resilience is a dedicated space for executive, senior, finance and business leads to examine their business models, funding and finance. £200+VAT Non-Members £160+VAT, UK Theatre, SOLT, ITC, FST, ABTT and ABO Members See website for early-bird
“Brilliant speakers and a great chance to meet with peers from other organisations.” Kindly supported by: • Integro in association with Chubb • Theatre Tokens
COMMUNICATIONS AND AUDIENCES CONFERENCE 2019 Wednesday 20 November 2019 11.00am to 5.00pm A thriving theatre industry relies on engaged audiences. Join your communications and audience development peers to discuss fresh approaches to developing new connections and nurturing valued relationships. Suitable for press, marketing, digital, audience development and communications professionals who would like to extend their knowledge, gain expertise and develop their network. £200+VAT Non-Members £160+VAT, UK Theatre, SOLT, ITC, FST, ABTT and ABO Members See website for early-bird
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“Nicely delivered event with a range of friendly professionals to network with.” Kindly supported by: • Integro in association with Chubb • Theatre Tokens
Give the magic of theatre to a child Your ÂŁ25 will send a disabled or disadvantaged child to the theatre. To donate, visit www.mousetrap.org.uk
Charity No. 1053434
Inspiring Future Theatre Harriet Usher, – Senior Audience Development Manager.
The creative industries are worth £92bn, and are growing at twice the rate of the economy. To create that new generation of theatre makers, this project aims to showcase the range of careers available in theatre to young people, and encourage and strengthen connections between schools and their local theatres. We are keenly aware of the huge amount of innovation in this field across the industry and we wanted to give our members the opportunity, under one collaborative campaign #InspiringFutureTheatre day - to shout about all that excellent work. More on that below. To achieve our (sizable) ambitions, we partnered with Education and Employers, a charity dedicated to connecting schools and colleges with employers and volunteers, to enable young people to make informed 32
and ambitious career decisions. How does it work? Inspiring Future Theatre has three strands: The Ambassadors Programme By signing up to be an Ambassador you commit to volunteering 1 hour of your time to go into a school to talk to young people about your career. We all know how hard it can be for teachers to arrange trips… so why not go to them? Nationwide Events We are holding flagship events across the UK in the 12 opportunity areas identified by the Government in their social mobility strategy with low cultural engagement. By partnering theatres and schools in these areas, we will aim to create long-lasting and meaningful connections in those communities (full list on the website). #InspiringFutureTheatre Day Inspiring Future Theatre was officially launched on 11 July 2018 with an event at Northstead Primary School in Scarborough, where professionals from 6 theatre organisations joined 150 pupils from 3 schools. Personally, talking to school children and appreciating the enormous influence that meeting someone in person had was extraordinary. There is
Photos: Pete Byrne Photography
Why has Inspiring Future Theatre been launched? Two reasons: the commitment from our SOLT and UK Theatre members to building audiences of the future; and the findings of our recent workforce review, which highlights the need for a diverse pipeline of offstage talent to strengthen the future of this valuable industry.
clear research that children as young as 7 have a clear idea of what they want to be – so giving them the opportunity to be part of our industry is a joy.
then be contacted directly by schools or education organisations to invite you to come and talk at the school.
Once you’ve created your profile, you This was also #InspiringFutureTheatre day can even go online and search for – with the hashtag trending UK-wide opportunities if you’re feeling thanks to our members’ creative particularly enthusiastic. brilliance in their participation, telling us all about the work What’s next? going on in schools, colleges, We are close to “showcase education and careers our target of 1000 the range of departments across the UK. Ambassadors (sign up theatre careers and help us smash it!) Who can take part? and have the remainder available” Being an Ambassador is an open of our nationwide events invitation to everyone in the theatre planned for 2019. industry at every stage of their career and in all career paths. We’d love to have Most excitingly: early July 2019, you. Inspiring Future Theatre Day returns! This will be the final event and will take place in Encourage your friends! You can also join London, a bringing-together of all the work as a school or theatre organisation here: and data that this first year has given us, and uktheatre.org/inspiring-future-theatre launching plans for the next phase of the project. We hope you will take part. How does it work? By signing up, you create a profile and will Full details are all on the UK Theatre site – be findable on the UK database. You will or email me, harriet@soltukt.co.uk
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THE GIFT OF Contact Jamie Snelgrove, our new Theatre Tokens Business Development and Relationship Manager, to join the scheme and for sales & marketing opportunities. jamie@theatretokens.com / 07530 508813
Theatre Angels Love Theatre? Want to be more involved? A Theatre Angel can enjoy the benefits such as….
What is a theatre Angel?
•
The lifeblood of Commercial Theatre are the investors. The ordinary people who invest the money through Producers to make the Shows Happen.
• • • • •
Complimentary tickets to opening night performances. Invitations to meet the cast and company at opening night parties. Access to VIP house seats across the West End. The opportunity to organise special theatre evenings for friends, colleagues, or clients. Industry insider status, recommendations, and information. Advance notice of further investment opportunities.
By doing so they join a select club of individuals who are an integral part of the producing process, and enjoy the insider benefits of glamorous press night parties, priority booking and of course if the production is successful, the financial rewards.
“Go on, be an angel” www.theatreangels.com