Le Tour has become more than the grandest annual sporting event. It has become a marketing masterpiece. It has become chaos in motion. Millions of people see the race each year as it careers between cities, mountains and villages. Some view Le Tour stage by stage from traffic jams and toll booths and still others will chase it up an ascent or two. They will cheer. They will shout. They will drink wine and beer. But what of the experience of Le Tour? The culture of cycling? To spend three weeks in France, enamoured with cycling need not be drowned by Le Tour. Make your own route. Create your own story, during three weeks in July.