Twenty Something Magazine - September 2013

Another interesting fact that these brands showcase is how they don’t only offer great products, but they also have great teams making their products. Brands like Imogene + Willie out of Nashville & Shinola from Detroit showcase their employees on their site and invite you to stop by the shop to see them in action. These personal connections give an added value to your product. You literally see whom you are supporting by purchasing the goods. These people are having fun doing this, and in turn the fun is contagious for the customer.