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TVGUIDE.COM TVNext Conference February 27, 2012

@christytanner Christy Tanner, EVP & GM TVGuide.com & TV Guide Mobile

71%

have seen social impressions about TV shows

2 Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

Impressions happen in dozens of places

3 Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

17%

have started to watch a show because of a social impression

31%

have continued to watch a show because of a social impression

4 Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

How did social impressions influence you to start watching a TV show?

5 Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

76% People had good things to say 64% Topics or storylines interested me 13% I like to watch what others watch 8% It sounded controversial

6

Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

If not because of social impressions, why do you start watching a TV show?

7 Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

80% Ads 46% Word of mouth 24% Other 16% Stumbled on it by accident

8 Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

How did social impressions influence you to continue watching a TV show?

9 Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

Helped keep up my interest in 77% shows 66% Topics or storylines interested me 34% Controversial moments 26% Everyone else is still watching

10 Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

If not because of social impressions, why do you continue watching a show?

11 Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

88% Great storylines 81% Deeply invested 72% Great acting 9% Friends/family still watch

12 Source: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants

I watch more live TV because of social spoilers 2010

2012

13 Sources: TVGuide.com Social Habits User Survey, February 2012; 3,041 Participants; TVGuide.com Fall TV survey, August 2010, 2737 respondents

Thank you.

@christytanner Christy Tanner, EVP & GM TVGuide.com & TV Guide Mobile


The Value of Social TV Impressions