Trend Magazine Spring 2012
Extended online edition coming soon!
TREND spring/summer 2012 blogger special heidi kuan thedesertfoxx.com JENNY ONG neonblush.com berlin fashion week BEAUTY REVOLUTION: ANDREJ PEJIC LETTER FROM the EDITORS Youknowthatfeelingofsuddenrealizationofhowmuchyou lovesomethingorhowintriguedyouarebysomethingthatyoudid notlooksomuchintobefore?Asurgeofpassiontriggersyouto takeholdofthat"something,"andthenextthingyouknow,it's asifyoujustturnedtoanewpageinyourlife. AtTrendMagazine,wevalueeachofourstaffandcontributors fortheseveryreasonsastheybringtothetabletheirinspiration andideasuniquetoeachofthem.Inthisissue,wesharewithyou thevariouspeopleandthings,bigandsmall,thatmadeuspause inwonderbeforeweeagerlysetouttofurtherexploreandcreate. Neonandthedetachablecollararejusttwoofourfavoritetrends thatwerefusedtoletgoafterseeingthemontherunwayandonthe street.Ourloveandanticipationforsummerinspiredustopull togetherourfavoritemid-centuryinspiredswimsuitsandheaddown toScrippsBeachinLaJolla.Ourfeaturedstudent,HeidiKuan--a film-maker,artist,andtrend-settingfashionrebelthedesertfoxx-- instantlycaughtoureyeafterseeingheronMTV'sstyleblog,and wewereeagertodigdeeperandfindoutwhosheis. Wehopethatasyouflipthroughthesepages,youareable tosensethepassionanddrivebehindthemagazinethatallowus tomergemultiplecoresintoone.Gotamomentlikethatyourself? Sharewithusattrenducsd@gmail.com!Happywell-being! YoursTruly, StephanieTsao Editor-in-Chief TiffanyMo CreativeDirector contents 03 04 05 06 07 12 13 21 Crosby Noricks The San Diego Fashion PR Girl BY: NATALIE BUI We probably all have been familiar with Aliza Licht, the trendy superwoman behind DKNY's public relations girl, as she brings us all the enchanting behind-the-scenesfashionshows, V.I.P parties scenes, and sneak peakfashionlinesrightfromNew York City. However, San Diego has our own unconventional Fashion PR Girl, and she's made it big too � in a scholarly sense: Crosby Noricks. As the founder of PRCouture.com, she gives us theinsidescoopofwhathappens in the realm of the fashion PR industryandwhatitisallabout. "Back when I was in grad school, there wasn't anything about fashion PR. No one was investigating the trade and academiaofit�itwasn'tactually even considered real PR. Is fashion PR the `softer' PR? Is it less strategic than corporate PR? Are the pre-conceived notions of fashion being superficial and snooty-true?" That's how PR Couture startedbackin2006�allbecause of self-interest in the fashion world, Crosby began to blog. She began interviewing people to feature on her website and established an online forum to question and utilize fashion PR, inatimewherefashionPRwasn't takentooseriouslyyet. Itbeganthismini-revolution, allowing visibility behind scenes, changing the negative stigmas of the fashion world, and proving howpowerfullyreflectivefashion PRisinretrospecttoourmodern culture. "You know, they are not a bunch of vapid, dippy girls running this industry. They are entrepreneurial,businessminded, strategic, smart, and talented women. I wanted to share their story." And with these young workers' growing independent fashion agencies, we see that Fashion PR is not any softer or strategic than corporate PR. "In fact,itisanempowering,feminist stepintotheindustryforwomen," sheclaims.Sexdoesn'thavetobe theonlythingthatsells.The`Look Book' isn't the only way to show case outfits. These women have to find new, creative approaches and outlets on advertising information everyday. "In an industry that is so aesthetically driven, visually focused, and celebrity-based it becomes a lot about first impressions. You have to keep track of who likes what andwhen,whatstoryispublished andwhere...Asapublicist,youare workingoncurrentshowsforthe seasonandthefutureonesaswell. You gotta be ahead of the game, but you gotta be in the present at the same time. It requires an ability to multi-task and juggle 100,000 things at once... sometimesyoudogetburntout!" Crosbylaughs. Fashion Publicists are essentially communicating on behalf of the brand, constantly innovating new strategies and tactics for the company, and are the game changers to how we perceive the fashion world. Not onlyaretheytherighthandman to the brand name, but they are also stylist advisers, telling them whattowearattheawardsshows, fixing budgets, and negotiating contracts and deals, signing models. Thesewomenintheindustry are inspiring, powerful, and unfeigned. They give us the honest truth of what we want to see.Whateverourcultureisready tosee,theybringitout,andwhat we aren't ready for yet, fashion publicists plans on how to bring it into the playing field. They "create things, build things, and then brand things," as Crosby puts it. They are the brains and the heart for the company, tying all the glamorous and the not so glamoroustogether. FashionPRmeansyouhaveto knowalittlebitofeverything,with acrossoverbetweenbusinessand creativity. And with PRCouture. comwegettoseethetricksofthe trades and the different start up storiesandfunctionsofdesigners andbranders. Hernewlyreleasedbook"The PR Couture Guide to Breaking Into Fashion PR" is a useful manual to aspire young college women in hopes to cracking their heels into the industry. Forget Yahoo's generic news on "The Best Interview Tips" or " 10 Things to Not Put Onto Your Resume."Crosbyissharingadvice that she wish she had when she wasyounger,exposingthetopPR agency'scontacts,actualinterview questions from these agencies, and even how to use twitter as a jobsearchtool. For starters, what's the first piece of advice she offers to aspiring bloggers and tumbler users?"Ifyouarenotjustposting anything andeverythingthathas the word `fashion' in it, and you are writing things that you are genuinely interested in, then it translates.Itreads." OUR stylist natasha shows us how to rock a detatchable collar versatility PHOTOS BY: DANNY JUARE, STYLING BY: NATASHA WILSON 1 2 1. TO CLASS: Wear your collar under a crew neck sweater with trendy colored pants and sneakers for a fun twist on this comfy-casual look. Collar: Etsy, $35 Sweater: Topshop, $30 Pink jeans: Topshop, $90 2.TO WORK: In the creative industry, it's exciting to play up color and fun designs, but with the collar and a structured blazer, your style still reads sophisticated and professional. Blazer: Zara, $90 Shirt: Topshop, $72 3 3. OUT ON THE TOWN: Take this look uptown and downtown for a fun night out by pairing the collar with a brilliant jewel-toned dress-the look a sexy classic. Dress: Topshop, $92 4.WEEKEND CASUAL: Get street 4 chic by pairing a denim vest and high-waisted shorts with this collar � it's the perfect outfit for your weekend strolls anywhere you go! Denim vest: Topshop, $70 Shorts: Levi, $44 04 blogger profile: NEON BLUSH.COM Jenny Ong is the perfect picture of a Californian girl, inside and out. Hailing from LA, she combines her laid-back yet sharply curated style with her photography into the blog Neonblush. com (formerly Jennyfromtheblock.com). The blogger has since gained a solid fan base among the fashion-conscious crowd and was recently nominated for Chictopia's Most Influential Blogger of the Year. Here, Jenny talks blogging, life, and the importance of keeping it real. BY GRACE LIU GL: HOW DID IT ALL START? JO:Iwasalwaystaggingalongonmyoldersister's shoppingtripsandflippingthroughherVoguesand InStyles.AfterIstarteddressingmyselfupin8th grade,IwouldgetBest-Dressedinschool,which reallyencouragedmetopursuemypersonalstyle.I spentthefirstfewyearsofcollegeignoringthelittle voiceinthebackofmyheadthattoldmetherehas tobemore.Ineededanoutletformycreativestreak. Myoutleteventuallycameintheformofablog, whichIstartedsenioryear. JO:I'mreallybadatdescribingthings.Iamahorribleblogger[laughs]. ButIwouldsayI'mattractedtotheclean-cut, GL: FASHION-WISE, WHO INSPIRES YOU? WHAT WOULD YOU SAY IS YOUR "LOOK"? GL: HOW DO YOU FIND THE TIME TO BLOG WITH YOUR BUSY WORK SCHEDULE? JO:Iworkfull-timeandsometimesovertimeon weekends.WhenIgetsomedowntime,myboyfriendwouldhelpsnapphotosofmewhilewe're abouttown.Butitgetstiringtoalwayshavetotake pictures,becausesometimesIjustwanttorelaxand livethemoment.OnethingI'velearnedisthatyou havetoblogforyourself.BeingsobusythatIhaveto setasidetimeisareminderthatIwanttodothis. structuredlook.DesignerslikeBalenciaga,Proenza [Schouler],andPhilipLimdoitverywell.Ialsoplay upmycasuallookswithbrightcolorsthatpopand welldoneprints. GL: WHAT'S IT LIKE TO WORK FOR A DENIM HOUSE LIKE KASIL? JO:Workingonthelatestcollectionhasreallygiven meanideaaboutwhataspectoffashionIwantto pursue.IdiscoveredthatIenjoyworkingonthebig picture,whichincludesthecomprehensivebrand imageandlook-book.Iassistthecreativedirector incomingupwiththeconcepts,details,andfitfor thepieces. GL: THAT'S A VALUABLE TAKE AWAY. WHAT OTHER ADVICE DO YOU HAVE FOR ALL THE HOPEFUL BLOGGERS OUT THERE? JO:Intermsofphotos,definitelytakethetimeand patiencetopickoutthebestfewofthebunch.Your picturesarethemeatofyourblog,soakeeneyeto detailandvariationdefinitelyshows.Withthefashionbloggingsceneexpandingsorapidlynowadays,I wouldsaythemostimportantthingistoknowwhat you'regettinginto.Mostbloggersgointoitexpectingtogetsponsors,gifts,clothes....andwhenthat actuallyhappens,itsveryeasytoloseyourselfand yourstyleinordertokeeptheofferscoming.Always remindyourselfwhoyouare,becausewithoutthat youbecomeabillboardforsomeoneelse.Itisbetter torepresentyourownfreshtakeonfashion,and that,frankly,iswhatwillgetyounoticed. BEAUTY REVOLUTION TRANSGENDER MODEL ANDREJ PEJIC TURNS HEADS AS A NEW SYMBOL OF BEAUTY IN THE FASHION WORLD BY: NIKKI CHAN PHOTOS: ANDREJ PEJIC PORTFOLIO Fashion'snewestweaponinitsarsenalis Bosnian-bornAndrejPejic,a6-foot-1bleached blondbeautywithcheekbonesthatcouldcut and an enviable pout. Pejic, at just 20-yearsold,hasalreadywalkedforJean-PaulGaultier in New York Fashion Week this past January and landed a position as spokesmodel for DutchcompanyHEMA'spushupbra. Pejic, although in high demand for womenswear,isamale. According to an interview with the Washington Post, although Pejic commonly wears women's clothing he does not identify astransgendered.Hestillidentifiesasaman. PejiciscurrentlyrankedatNo.18onthetop50 malemodelslist,accordingtoModels.com. "Iknowpeoplewantmetosortofdefend myself, to sit here and be like, `I'm a boy, but I wear makeup sometimes.' But, you know, to me, it doesn't really matter," Pejic told New York Magazine. "I don't really have that sort of strong gender identity -- I identify as whatIam.Thefactthatpeopleareusingitfor creativeormarketingpurposes,it'sjustkindof likehavingaskillandusingittoearnmoney." Androgyny and gender-bending identitiesontherunwayhavebeenmakinga reemergenceasoflate.LeaTofBrazilandIsis KingofAmerica'sNextTopModelarerecent examplesoftransgendermodelsmakingtheir wayintofashion. The inclusion of transgender and androgynous models signifies a progressive new reality in fashion's ability to be both innovative and artful. However, Pejic who at 6-foot-1 wears a woman's 2 or 4, may also symbolize an image of unattainable and unrealistic beauty for fashion's female demographic. Although biologically male, Pejic retains characteristics that fit within current standards of beauty. His thin frame and long legs make him an ideal model, as he can essentially wear anything. However, placing Pejic at the forefront of new beauty towards afemaleaudiencebringsupcomplicationsof femininity. Pejic has made it clear that he is nottransgendered,howeverasasalespersonto women,hisimagecanbeattimesconfusing. Arguably, most models do not fit within thesizesandshapesoftheaveragewoman.But Pejic's frame is unattainable for any woman and it suggests the positioning of an ideal femalebodyasonethatisabsentofanycurves. Associating Pejic as an image of new beauty thereby denies traditional feminine shapes of beautyvalue. Regardless of this, Pejic and other androgynousmodelscontinuetodefypopular conceptions of beauty. Their presence in fashionisimportant,asitchallengesthepublic to look past gender conventions and to view theseindividualsasmodels. Pejic's unarguable natural beauty enableshimtomodelforbothmenswearand womenswear,suggestinghisenigmaticlookas keyinhisrisetosuccess.Thissortof`passing' as a woman and being hailed as a muse for designers, like Jean-Paul Gaultier, evokes sentiments of the 1990 documentary "Paris is Burning." The documentary explored the world of ball culture -- a community-driven subculture in New York that mixed gender, raceandsexualityidentitypolitics. The same themes in "Paris is Burning" have afflicted Pejic in his rise to fame. Men's magazine FHM controversially listed him as one of the top females, and a photo of a shirtlessPejicinfemalemakeupwascensored byBarnes&Noblebookstores. Pejic'spresenceinfashionisundoubtedly important, marking a new stage in fashion that is undefined and uncontrolled by social barriersofthepast. 06 heidi kuan UCSD's very own up-and-coming style blogger thedesertfoxx . COM O ver fashion world by storm--it seems that almost every stylish girl walking down the street either has a blog or has aspirations of fashion blogging. What the past few years, blogging has taken the makes our Cover Girl Heidi Kuan, of "The Desert Foxx," so exceptional among this sea of bloggers--aside from her striking that one inevitably gets the feeling that she is the real deal. features and remarkably eclectic sense of style--is the fact While she admits to harboring dreams of travelling the world and winning an Oscar, she also wishes to one day own a ranch and roam among the wild horses. It is this sense of high and low that makes Heidi's sense of style so inspirational and relatable at the same time--she succeeds at mixing the chic and androgynous aesthetic of Dutch street style (she spent thirteen years of her childhood in Holland!) with the casual bohemianism of our college campus in La Jolla. that it is this exceptional quality in Heidi that makes her so appealing to her many loyal followers, and which will allow her to stand the test of time. I have no doubt BY: KATHRYN CULLEN the interview T:IseethatwhenyouwereinHolland,youwenttoschoolattheRoyalConservatory whereyoustudiedBallet...howhasdancinginfluenced/movedyou? H: It allowed me to meet all kinds of people; musicians, artists, composers, choreographers,etc,allofwhomhaveinspiredmeinsomeway.Goingtoaschoollike that has definitely changed my life, but it is a long story.The pointe shoes have definitelydeformedmyfeettoo. T:Haveanywomeninyourlifeinfluencedyourstyleaesthetic? H: Definitely my mother, whenever I look at old photo albums she always looks so elegantandgraceful. clockwisefromtopleft: skirt:brandymelville,$37 sweater:fabulousrag,$44 denimvest:brandymelville,$49 trousers:freshboutique,$46 shirt:topshop,$64 pinkcardigan:brandymelville,$34 floralbustier:brandymelville,$27 skirt:brandymelville,$24 oppositepage: t-shirt:model'sown shorts:brandymelville,$40 T:Whendidyoufirstbecomeinterestedinfashion? Howhasyourstyleevolved? H: think started I it when was I about 12/13. don't I quiterememberexactly.Ithinkitjust"matured" abit,ifthat'sevenpossible,Idefinitelywent throughthetypicalteenagepunk/"emo"phase. T:Doyoufinditchallengingtodressthewayyou wantonsuchacasualcollegecampus? H: Sometimes. It's not the most inspiring environment, but at one point you just have to stopcaring.Tobeveryhonest,Iusuallyrollup toclassinsweatsandhoodiesbecauseIamlazy. T:Doyoufollowtherunwayshowsormainlyshop highstreetitems? H: I do follow runway shows, but can't afford it rightnow,somainlyshopforhighstreetitems. T:Howwouldyoudescribeyourstyle? H: As having an identity crisis? It depends on howIfeelorwhatcurrentlyinspiresme.Istill haven't found one particular style that I can commit to, and I hopefully I never do. It keeps lifealotmoreinterestingwhenIhavetheoption of playing around with different styles. I do rarelywearheelsthough. T:Howlonghaveyoubeenblogging? H:Since2009,beforethatIhadanotherblogfor aboutayear,soalmost4yearsnow. T:Doyouhaveanyadviceforgirlswhoaspireto befashionbloggers? H: Have patience. It takes a while for people to start reading and following. And blog about whateveryouwantanddon'tblogbecauseyouwant xamountoffollowersorcomments. T:Doyouhaveanyfutureaspirationswithinthe fashionindustry?Wheredoyouseeyourselfin5 years? H:I'vealwayswantedtobestylist,butthereis somuchthatIlikeandwanttodowithmylife rightnowthatIhaven'treallyactivelypursued it.Infiveyears,Ihopetobegraduated,happy, employed?Notsure,Idon'twanttolookthatfar aheadyet. 10 BY: SARAH CHUNG The world's most coveted car stood parked in front of the giant, black tent with "Mercedes-Benz" inscribed at its head. Chauffeurs were rushingcarsinandout.Bustlingcrowdsofpaparazziandpresstransformedthered carpetintoajungle.Guestswithtoweringdangerousheelsandboldstylesmadetheirway downtheredcarpetandintothetent,aworldfardifferentfromthefrigidcoldstreetsofBerlinjusta stepoutside.Oncethecoatscameoff,thefashionistaswerein. FashionWeekisaninternationallyanticipatedeventthattakesplaceinBerlin,Milan,NewYorkandLondon.I wasfortunateenoughtoattendthis4-dayeventwheretheveteransandthenewly-risingnamesintopfashiongettodebut andexhibittheirlatestcollectionoftheseason.WhetheritwerefamousEuropeansocialitesorsimplyfashion-appreciators,this wastheMeccaoffashionandtrulytheoneplacewhereeveryonedressedtheirbestandallowedrunwaytomeettherealworld. Onthefirstday,IwasabletositinforItaliandesigner,Dimitri'srunwayshow.Scamperingforseatingwasjustasabusyscene asitwasinthemainlobby,butoncethelightsdimmed,andtherunwayunveiled,theheavybassoftheelectronicmusicstarted bumping,hushingtheaudiencetoasilenceinaweandanticipation.Dimitri'slineundoubtedlysetthetonefortheFashionWeek kickoff.Focusingmostlyondarkcolorslikeblack,purpleandgray,fortheseason,Dimitri'sretro-inspiredlinelookedtobethe perfectattireforthemodern,careerwoman.Donnedinlongcoatswithhighslits,theclassicaltextureofpleatsmixedwithbolder elements like fur and snake leather, Dimitri's clothing line tastefully applied the sexy Italian touch to boost the classy, career woman-look. Thefollowingdayswerejustasmuchofashow-stopperastheprevious.KarlottaWilde'spresentationwasjustassimplistic andcasualasherclothingline.Hershowwassetinastudiowithmannequinssuspendedinmid-air,displayingcasual,yet eleganteverydayattireforwomen.Shemadeherexhibitioneasytofocuson,withablackandwhiteshortfilm,playingina loop,whichnicelysetthecomplacentmoodthatcomplimentedherclothingline. ThecontroversialGermandesigner,PatrickMohr,whowasinfamousforhavingbeardedmodelsforhisfashionshowin 2010,swepttherunwayonceagain...withoutthebeards,ofcourse.Althoughhisshowwassetattheexactsamevenueas Dimitri's,theredlightingandmusicsetforatotallydifferentatmosphere.Inspiredbymoreofacasual,streetwear,for bothmenandwomen,PatrickMohr'slinewasimpressivelypractical.Fromponchostohighwaists,simplehoodiesto leathergloves,Ihonestlywouldsaythatthiswastheperfectexampleofmakingcasual,fashionable.IfIdon'tsaymyself, themen'swearwasprobablymypersonalfavorite.Hissignaturecolorwasobviouslyred,withintricatelacetrimmings andanalmost-holographictextileflashingbetweenredandblackunderdifferentlighting.Asidefrom amodelthatnearlyfell4times,thisshowwasdead-onmostmemorable! Sebastian Ellrich, Eva and Bernard, and Odeur, interestingly enough, opted for a more interactive, exhibit.SebastianEllrich'slinehadthe1960'svintagefeeltoit.Theshowwaslocatedoff-siteatan emptyloftthathasbeentransformedcompletelyforthesoleuseoftheshow.Eachroomwasasetthat portrayeddifferenteverydayscenessuchas"PianoandCigarettes"or"BreakfastintheDiningRoom", witheachmodelpoisedanddressedintheirappropriateoutfitsbySebastianEllrich.Towardsthe end,themodelswalkedinarotationinthemainreceptionroom,allowingtheaudiencetogeta closerandmorepersonallookatthedetailsofeachlook. Designers like Eva & Bernard and Odeur also set for the more personal exhibit where they had models standing poised for guests to do a walk-around to view the clothing more closely. While Eva & Bernard offered a more organic, femininestyle,Odeurofferedapolaropposite,withit'smoreominous linefromtheSwedishdesigners,aunisexclothinglinethroughtheir mottothatwhile"sexualityremainsaconstantlyarguableand intriguingtopic,fashionshouldhaveanopenfloorforall demographics." Fashion Week truly was a true and grand appreciation of fashion as an art. To be surroundedbypeoplefromalloverthe world, gathered in one venue for the duration of Fashion Week really expressed fashion's influencethroughout theworld. Photos: mercedes-benzfashionweeks.com Berlin Mercedes Benz Fashion Week STAFF WRITER SARAH REVIEWS HER EXPERIENCE AT MERCEDES-BENZ FASHION WEEK IN BERLIN, GERMANY we are youn e are young we are young PHOTOGRAPHS BY DANNY JUARE STYLING BY NATASHA WILSON. MICHELE NGUYEN. GRACE LIU MAKEUP BY mariana potts HAIR BY nicole derosa MODELS GEORGIE SANTOS. STELLA TWIGGS 14 18 20 A lot like Summer PHOTOGRAPHS BY cole anetsberger STYLING BY carrie seely & tiffany mo HAIR & MAKEUP BY donna vazquez MODEL ellesse tzinberg 22 26 STAFF EDITOR-IN-CHIEF STEPHANIE TSAO FEATURES EDITOR sophie lee WRITERS natalie bui nikki chan sarah chung monica chang kathryn cullen erin fukushima whisper menil EVENTS gayaneh davoodian carrie mcfarland connie xiao chloe xu PUBLIC RELATIONS christine chang sonali mehta CREATIVE DIRECTOR TIFFANY MO STYLISTS michele nguyen carrie seely natasha wilson DESIGN shine fu kimberly ngo GRAPHICS dorothy lee grace liu julia layton SOCIAL MEDIA diana youn ADVERTISING tiffany chin WEBMASTER dorothy lee The publication may have been funded in part or in whole by funds allocated by the ASUCSD. However, the views expressed in this publication are solely those of TREND Magazine, its principal members and the authors of the content of this publication. While the publisher of this publication is a registered student organization at UC San Diego, the content, opinions, statements and views expressed in this or any other publication published and/or distributed by TREND Magazing are not endorsed by and do not represent the views, opinions, policies, or positions of the ASUCSD, GSAUCSD, UC San Diego, the University of California and the Regents or their officers, employees, or agents. The publisher of this publication bears and assumes the full responsibility and liability for the content of this publication.