Reggae Sumfest 2011
This is the Official Magazine of Reggae Sumfest 2011. Get your hard copy at the show.
M O N T E G O B A Y, J A M A I C A . J U L Y 1 7 - 2 3 , 2 0 1 1 not for sale, promotional use only. reggaesumfest.com 2011 line-up BEACH PARTY Sunday July 17, Aquasol Theme Park Gates Open: 12 noon Stone Love featuring Billy Slaughter, Renaissance featuring Delano, DJ Nicco (FAME 95FM), ZJ Ice (ZIP 103FM) MC: Brian Bowen Thug DANCEHALL NIGHT Thursday July 21, Catherine Hall Gates Open: 7 pm, Show Time: 9 pm Vybz Kartel, Mavado, Beenie Man, Bounty Killer, I-Octane, Assassin, Elephant Man, Aidonia, Kip Rich, Konshens, Spice, Cecile, Khago, Tifa, Jahvinci, Fambo, Ikaya, Laden, Chan Dizzy, Seanizzle, Zamunda, DI, Nesbeth, Iya Blaze, Toya, Phood Kartel, Keida, Mad Dog, Mr. Slick Backing Bands: Ruff Kut Krew, Sane MC's: G.T. Taylor, Miss Kitty INTERNATIONAL NIGHT 1 Friday July 22, Catherine Hall Gates Open: 7 pm, Show Time: 9 pm R. Kelly, Beres Hammond, Half Pint, Tanya Stephens, Christopher Martin Richie Loops, Paul Elliott, iBa Mahr, Prophecy, Belinda Brady Backing Band: Hard Drive MC's: Richie B, Elise Kelly INTERNATIONAL NIGHT 2 Saturday July 23, Catherine Hall Gates Open: 7 pm, Show Time: 9 pm Nicki Minaj, Jah Cure, Wayne Wonder, Gyptian, Protoje, Chalice, Cherine Hezron, Denyque, Laza Morgan, Trudy, Ashley Martin, Jedani Backing Band: Hard Drive MC's: Paula-Ann Porter, Francois St. Juste Operated by Caribbean Airlines Limited A Warm Welcome To ...The Island That Gave The World Reggae Music, Bob Marley, And nineteen Years Of Musical Brilliance At 9 Proudly Sponsored by the Welcome Bob Marley once said: "The words of the songs--not the person--is what attracts people" and how these sentiments ring true today. Who would have thought that the mere idea, some 18 years ago, of hosting a reggae festival could have grown into an event of such tremendous magnitude, attracting over 30,000 patrons last year alone! Today Reggae Sumfest holds a dominant place on the local entertainment calendar, and is viewed across the world, as the marquee reggae event of the summer. To celebrate reaching 19 years, Summerfest Productions, the organizers of Reggae Sumfest, will deliver a star-studded line-up of local and international talent. For one sizzling summer week, the beautiful city of Montego Bay will be electrified with the hottest dancehall artistes, the biggest names in reggae and top international acts live on stage. Once again, we welcome our friends in this celebration of reggae music, and invite everyone to participate in all that Montego Bay and Jamaica have to offer, with this guide to Reggae Sumfest. From all of us at Summerfest Productions: Enjoy. Explore. Be entertained. Reggae Sumfest--Promoting Music, the Universal Force. history ago, e a huge sound. Eighteen years small one, but we continue to mak The island of Jamaica may be a e then, the festival has 11 to 14. Sinc Sumfest took place from August ae music event. in 1993, the first staging of Reggae rded as the world's premier regg , and is now widely rega grown from strength to strength moter ival's history. As winners of "Pro an important milestone in the fest Reggae Sumfest 2011 will mark we continue to embark in New York, Reggae and World Music Festival, Greatest Reggae of the Year" at the International r we celebrate 20 years of "The and energy. Next yea upon this journey with excitement the best-ever Dancehall music with important to celebrate dancehall , Iberostar Hotels Show on Earth", and we felt it was nsors--includingRed Stripe Bold of our dedicated spo Night. This along with the support si Co.--the festival is & Spas, and Pep Tourist Board, Secrets Resorts better shows that & Resorts, Digicel, The Jamaica Sumfest returns with bigger and it's 19th year, Reggae once again coming full force. In local and international patrons. feature a line-up drawing both such best in reggae music, featuring ival has sought to showcase the Over the last 18 years, the fest ths Crew, Beenie Man, & the Ghetto You Damian "Junior Gong" Marley e, Maxi Priest, artistes as Sean Paul, Shaggy, ler, Third World, Morgan Heritag Spear, Bunny Wai Sizzla, Beres Hammond, Burning Brown, Garnett Silk and ts Dennis Shabba Ranks, as well as late grea motto "Promoting Gregory Isaacs, Buju Banton and reggae music. As the company's only a celebration of Joseph Hill (Culture). But it's not also seen the likes of Sumfest stage has tinues to ring loud, the Reggae tt, Jay-Z, Ja Rule, Music, the Universal Force" con ye West, Lionel Richie, Missy Ellio ia Keys, Ciara, Kan Destiny's Child, Mary J. Blige, Alic e the music, the festival ions. Alongsid n, Boyz II Men and the Temptat Rihanna, Snoop Dogg, Wyclef Jea aica as a vacation destination. the island of Jam also promotes Montego Bay and iness people, who, faced with the ks to a group of Montego Bay bus ons The creation of the festival is than es to form Summerfest Producti (Reggae Sunsplash), united forc loss of the annual reggae festival Reid were the first in the and Sydney Johnny Gourzong, Walt Crooks ert Russell, the late Limited. Hartley "Mickey" Morris, ed to include Godfrey Dyer, Rob group was expand group. But, within weeks the Bay business community. the Montego other well-known members of Lucille Lue, Walter Elmore, and Reggae Sumfest the festival to the island that makes to bring a premier It is their continued dedication 23 in Jamaica's second July 17 to Show on Earth takes place from event it is. The Greatest Reggae city, Montego Bay. � 2011 REGGAE SUMFEST BY PRODUCED FOR REGGAE SUMFEST LTD. A PUBLICATION OF M&M MEDIA, . , UNIT 6, KINGSTON 10, JAMAICA 69-75 CONSTANT SPRING ROAD ; FAX: 876-622-3916 MAIL.COM TEL: 876-977-6745 EMAIL: MESSADOMEDIA@G M DESIGNED BY REDBUNKER.CO HA MORRISON HA WONG, KACI HAMILTON, TALIT CONTRIBUTING WRITERS: LEIS LINE ENTERTAINMENT LIMITED OF SUMMERFEST LIMITED & HEAD PHOTOGRAPHY COURTESY TREE PRESS LTD. IBITED. PRINTED IN JAMAICA BY PEAR ISSION BY THE PUBLISHER IS PROH PART WITHOUT WRITTEN PERM REPRODUCTION IN WHOLE OR C M Y CM MY CY CMY K C M Y CM MY CY MY K ry ura Hono dee 2011 r Awa BERES HAMMOND For 30-years, Beres Hammond has provided the soundtrack to the lives of many Jamaicans. Whether it's "What One Dance Can Do", "Putting Up Resistance" or "She Loves Me Now", these soulful classics awaken memories in the hearts of many. It was his father's collection of American soul and jazz that moved him. The lyrical style of artistes like Sam Cooke and Otis Redding, would influence him for life. This fused with the sounds of Alton Ellis, and the sounds of ska and rocksteady would form the base for Hammonds' musical career. He joined the band, Zap Pow, as lead singer in 1975, producing the 1978 hit, "The System" under the Aquarius Records label and other funked-up reggae jams. However, Hammond always intended to pursue a solo career and released his debut album Soul Rebel, in 1976. Hammond formed his own record label in 1985, and built his own home studio in the early `90's. On his label, Harmony Records, he released Make a Song, which produced two hit songs that were influenced by the emerging dancehall style--"Groovy Little Thing" and "What One Dance Can Do". The `90's would see Hammond reaching the heights of success with perhaps his most famous international hit "Tempted to Touch", as well as the more gritty hit "Putting Up Resistance". Collaborations with artistes like Maxi Priest ("How Can We Ease the Pain) and Wyclef Jean ("Dance 4 Me" on the 2001 Music is Life album) would allow him to push into the international market, however Hammond has remained loyal to the local scene. His home studio remains a testament to this, attracting names like Sly Dunbar and Dean Fraser for jam sessions. It is also where they would "hold a joy", as Hammond says, and make music. "We a try bring back the golden days of the `70's, when reggae had the live drums and horn sections," he says. "It's all about what you have to offer. As long as your vibes is there, that's what people feel." Beres Hammond will be honoured at this year's Reggae Sumfest for his contribution to music. Top Hits 1. What One Dance Can Do 2. Putting Up Resistance 3. Tempted to Touch Honoura ry Awa rdee 2011 GREGORY ISAACS Described by The New York Times as "the most exquisite voice in reggae", Gregory Isaacs, also known as "Cool Ruler" and "Lonely Lover", was one of Jamaica's most beloved artistes. Isaacs was 17 when he recorded his first record, "Another Heartache", produced by Byron Lee. He worked with a number of artistes and producers in the early years, as well as self-producing recordings. His first major hit was "My Only Lover", produced in association with Errol Dunkley, with whom he started the African Museum record label. The song was credited as the first lovers rock record ever made. He then collaborated with Alvin Ranglin in 1974 to create his first Jamaican number one hit, "Love is Overdue". He recorded for many of the top producers in the 1970s, including Lee "Scratch" Perry ("Mr. Cop"), and Gussie Clarke ("My Time"). By the end of the `70's, he was one of the biggest reggae performers in the world, challenged only by Dennis Brown and Bob Marley. This led to his first international signing, with the Virgin Records offshoot, Front Line Records in 1978, where he recorded The Cool Ruler and Soon Forward, now considered among his best work. He moved to Island Records, where he recorded his iconic "Night Nurse", the title track from the album Night Nurse, in 1982--the British group Simply Red covered the song, in 1997 to great success. After Island, he began a period of prolific recording including "Rumours" in 1988. He would also team up with singers like Freddie McGregor, Ninja Man and Beres Hammond ("One Good Turn"). Although Isaacs spent much of his life fighting drug abuse, he continued to release albums through the `90's and into the 2000s. In 2010, before he died, he put out his last album, Isaacs Meets Isaac, a collaboration with Zimbabwean reggae singer, King Isaac. In November 2010, the album was nominated for Best Reggae Album, Isaacs' fourth Grammy nomination. After a long battle with lung cancer, Isaacs died in October 2010, at his home in South London. He left behind a legacy of music--more than 500 albums, and millions of fans. Gregory Isaacs will be honoured at this year's Reggae Sumfest for his contribution to music. Top Hits 1. Night Nurse 2. Sad to Know (You're Leaving) 3. Crazy Over You ry Honoura 2011 wa rdee A E . T. W E B S T E R Errol "E.T." Webster first made a name for himself touring the Jamaican hotel cabaret circuit with Billy Vernon and the Celestials nearly three decades ago. Webster spent three years with the band, honing his skills and cementing his soulful crooning style, and making his first international appearance with them in California. His first album, Hit a Bomb, made Webster a name in Europe, and was the first of nine albums released both in Jamaica and on the international music markets. Music Is Life and Musical Explosion were the first albums released in Jamaica, and both enjoyed extensive radio play and success on the RJR Top Ten charts for weeks. Webster followed up with Reflections, Lament of a Dread, Mankind, and Changes, all released to his faithful European fans. Webster then went on to work with a series of veteran producers, including Barry O'Hare and Phillip `Termite' Roane. The collaborations produced Freedom Fighter, E.T. Webster Sings Golden Hits, and Colour You. Throughout his multi-faceted career, Webster has shared the stage with a range of reggae and dancehall artistes. He's opened for Billy Paul, the Manhattans, the ChiLites, Ronnie Dyson, and Chuck Jackson, and shared international stages with Heavy D., Cocoa Tea, PaPa San, Super Cat, Inner Circle, and Culture. Webster also stole the spotlight at numerous acclaimed Reggae concerts, including the Bob Marley Day 15th Annual Festival; Third World's 20th Anniversary Concert; the Reggae Rama Concert in Winnipeg, Canada; the Ethiopian New Year Celebration by the Rastafari Organization; the All That Heritage & Jazz Festival; the African Liberation Show, and the Montego Bay Unity Concert. After performing at the inaugural Reggae Sumfest concert in 1993, Webster returns to the stage with a new album, Inner Path. E.T. Webster will be honoured at Reggae Sumfest 2011, for his contribution to the Jamaican music industry. Top Hits 1. Music is Life 2. Can We Meet 3. Experience R . K E L LY With six number one albums, 11 number one singles, 12 consecutive platinum albums, and 18 years in the industry, R. Kelly is an artist that has proven time and again that he has staying power. Over the past two decades, the Chicago native has mastered the art of reinvention, collaborating with some of the music's hottest names, including T.I., Keri Hilson, and Snoop Dogg. While he's known for his sultry R&B vocals that gets the lovers out on the dance floor, R. Kelly isn't afraid to pick-up the tempo and get the crowd moving. Fans won't soon forget his 2003 hit "Step in the Name of Love", with its feel-good melody, or the inspirational triple Grammy winner "I Believe I can Fly". Like a true king of soul, the music industry has continuously recognized R. Kelly's acclaim as a performer, songwriter, and producer. He's been awarded the top R&B awards at the American Music Awards, the BET Awards and the Billboard Awards. He has been voted R&B Artist of the Year at the Source Awards twice, and remains a favourite at the Soul Train Awards. He was honoured with the Sammy Davis Jr. Entertainer of the Year Award, and the Quincy Jones Award for Outstanding Career Achievements. His lyrical precision and insight into human experiences and desires have allowed R. Kelly to create some of R&B's most memorable and touching songs, evoking the soulful spirit of his musical forefathers like Marvin Gaye and Curtis Mayfield. The Soul Train Awards once again recognized his unparalleled talent and awarded him the 2006 Stevie Wonder Award for Outstanding Achievements in Song Writing. With such an impressive resume, it's easy to see how R. Kelly has sold 34 million albums, and continues to have his finger on the pulse of what R&B and hip hop fans want and love. Top Hits 1. Your Body's Callin' 2. I Believe I Can Fly 3. If I Could Turn Back the Hands of Time 4. Step in the Name of Love 5. Bump `n' Grind 6. Ignition 7. Love Letter NICKI MINAJ As infamous for her curves and outlandish fashion choices as she is for her ingenious lyrics, Nicki Minaj was the obvious choice for last year's "Made You Look" award at the BET Hip Hop Awards. Born Onika Tanya Maraj in Trinidad and Tobago, the pint-sized rapper and singer-songwriter relocated to Queens, New York, at an early age, and started laying her music foundation at New York's top visual and performing arts high school, LaGuardia High. She immediately started turning heads with the release of her first mixed tape in 2007, Playtime is Over, and quickly followed-up with Sucka Free in 2008 and Beam Me Up Scotty in 2009. It was only a matter of time before the industry movers and shakers noticed Minaj's skill and versatility, and in August 2009, Lil Wayne made her a part of the Young Money Entertainment family. Minaj's debut studio album Pink Friday dropped in 2010 with a slew of hits, starting with the teaser "Massive Attack", and "Your Love" as the official single. "Your Love" peaked at 15 on the Billboard Hot 100, and topped the Hot R&B/Hip Hop and Hot Rap Songs charts. Minaj became the first female artiste to be featured on MTV's Hottest MCs list, and the first female artiste to top the list solo since 2002. In 2010, she was also the first artiste to have seven songs on the Billboard Hot 100 at the same time. Her collaboration with Black Eye Peas lead singer will.i.am, titled "Check It Out", dominated the radios across Europe. "Right Thru Me" was the third single from the album, followed closely by "Moment 4 Life", a hip hop ars poetica featuring Drake that continues to climb the Billboard Hot 100 and Hot Rap Songs charts. Now that she's the rapper on everyone lips, Minaj seems poised to dominate the pop scene as well. She's currently touring with queen of pop Britney Spears on her highly anticipated Femme Fatale Tour. Top Hits 1. Your Love 2. Moment for Life 3. Right Thru Me 4. Raining Men 5. Super Bass NCEHALL DA NIGHT The "Gr the " KONSHENS When Konshens, born Garfield Delano Spence, quit his job as a national public health lab technician and started cutting dub plates, his friends had no idea what to think. "A lot of people really couldn't believe I was doing music because I didn't really show any signs of liking it earlier. Later on I became addicted and even started ghostwriting for people. I just wanted to create something new every day," he says. The then 20-year-old caught a break when he joined the Cash Flow musical family and released his first single on the Guilty riddim, an overnight success and number one hit in Japan. His smash hit, "Winner" turned this former music fan into an overnight household name. Five years after his debut, Konshens has taken advantage of having the pick of collaborators, partnering with industry veteran Bounty Killer, and the soulful Tarrus Riley. BEENIE MAN The Docter, Ras Moses, the Girls Dem Sugar, the self-proclaimed King of Dancehall, Beenie Man is an epic personality who is as notorious onstage as he is off. With a career that has spanned 32 years--the Doctor started performing when he was just five-years-old-- Beenie Man has simultaneously catapulted his own career while further promoting the Jamaican music industry. He won the Best Reggae Album Grammy Award in 2000 for Art and Life, which featured Wyclef Jean and Arturo Sandoval. That was just the beginning of his incredible collaborations. He has created musical magic with some of America's top hip hop and R&B artistes, including Mya, Janet Jackson, and Talib Kweli. His 2010 chart topper "I'm Okay/ Drinking Rum & Red Bull" is proof that, three decades later, he's still got it. Top Hits: 1. Winner 2. Good Girl Gone Bad 3. She's Happy Top Hits: 1. Who Am I 2. Dude 3. I'm Okay/Drinking Rum & Red Bull t he "Grea es in Earth" t Show presents he "Grea ll Night Ever" test Danceha MAVADO Who would have thought that Mavado, aka David Constantine Brooks, got his musical start when his grandmother first took him to church to sing? The artiste quickly caught the bug and translated his love of music and admiration for his childhood idol, Bounty Killer, into the beginnings of a career. When Mavado met "The General" himself at age 15, the dancehall powerhouse took the young performer under his wing. In 2004, Mavado released his first single "Real McKoy" on the Anger Management riddim, kick-starting a career that has led to his songs being in the Grand Theft Auto IV trailers, a prestigious UK MOBO Award for Best Reggae Act in 2008, and a collaboration with Canadian rapper Drake. VYBZ KARTEL Never has a Jamaican dancehall artiste been as much of an influential "brand" as Vybz Kartel. Born Adidja Palmer, Kartel started his career as a teenager in 1993, coming onto the scene with "Love Fat Woman" on the One Heart label, under the guidance of Bounty Killer. When "Ramping Shop", which debuted on the US Billboard Top 100 Singles chart, and "Dollar Sign" got heavy rotation on American urban radio stations, Kartel established himself as an international success. "Clarks", his biggest single to date, was one of three singles to get the most American radio play in 40 weeks, and sent sales of Clarks footwear through the roof, a first for the company in years. With his Street Vybz rum, soap, Daggering condoms, and a shoe line in the works, Kartel may soon be going by Vybz Kartel Inc. Top Hits: 1. Real McKoy 2. So Special 3. Money Changer Top Hits: 1. Clarks 2. Bicycle 3. Love Dem NATIONAL INTER TANSTEPHENS TANYA YA ENS Considered onePH of the top female artistes STEthe Washington Post, Tanya in Jamaica by Stephens released her first album, Big Things a Gwaan, in 1994. It wasn't until her singles "Yuh Nuh Ready Fi Dis Yet" and "It's a Pity" were released that the world stood up and took notice. Critics were impressed with Stephens' evolution beyond "the same old four topics," as she called the themes of Dancehall, and her insistence on tackling relevant social issues. An intuitive and intelligent performer, Stephens continuously pushes the boundary of what it means to be a contemporary female Dancehall artist, singing about love, adultery, and racial injustice, as evidenced by the track "Rosa", about civil-rights pioneer Rosa Parks. ritcLOOPS RITCHIE hie loops Community After graduating from Excelsior College with a degree in IT, Ritchie Loops made the rounds at Gumption Recording Studios and the Big Yard Label, earning his chops as a riddim producer. The experience with Robert Livingston at Big Yard was highly influential in Loops' development as a musician. "My main focus is to work on improving my skills by incorporating new styles of beats--a fusion of dancehall, disco, rock and hip hop--and songs that people will enjoy," he says. In 2010, Loops finally stepped behind the mic and produced one of the summer's biggest hits, "My Cupp". With partnerships with the likes of Shaggy, Ce'Cile, Christopher Martin, and Tony Matterhorn already under his belt, the sky is the limit for this 23-year-old sensation. Top Hits: 1. These Streets 2. It's a Pity 3. Yuh Nuh Ready Fi Dis Yet Top Hits: 1. My Cupp 2. All I Already Know 3. Party Time AL NIGHT 1 pint half neighbourhood that When you call the same produced Bob Marley, Peter Tosh, Dennis Brown, and Lee "Scratch" Perry home, roots reggae isn't a choice, it's an innate part of your being. This was the case for Half Pint, who started his career touring the island with sound systems like Gemini, Black Scorpio, and Killimanjaro. He released his first single, "Sally", in 1983, and followed it up with "Mr. Landlord", "Level the Vibes", "Substitute Lover", and the widely acclaimed "Victory". Half Pint is the only reggae artiste to date to be signed to the prestigious BMG Music Publishing Company, joining other musical giants like Whitney Houston. HALF PINT christopher CHRISTOPHER MARTIN ma rtin When Christopher Martin won the 2005 "Digicel Rising Stars" competition, fans across the island knew he would be more than a one-hit wonder. "I want every household across the world to know and love my music, and where I come from," Martin said. He quickly proved that he was here to stay, being the first Rising Stars alumnus to score a chart-topping single in Jamaica. His hits "Nah Go Change", "Take My Wings", "Tonight", and "Giving It" have only solidified his fan base, bringing him closer and closer to that household name status. He also gave fans the chart-smashing single, "Jamaican Girls" and partnered with Busy Signal to produce "Gallis". Top Hits: 1. Greetings 2. Level the Vibes 3. Victory Top Hits: 1. Take My Wings 2. Nah Go Change 3. Giving It INTERNATIONAL JAH CURE Jah Cure, a prot�g� of Capleton, burst onto the Jamaican music scene with the fiery "King in this Jungle", a duet with Sizzla. His first album came in 2000, Free Jah Cure the Album the Truth. He followed up with Ghetto Life in 2000, and Freedom Blues in 2005. All three albums received tremendous critical acclaim, praising Cure's lyrical dexterity and his unique sound. In 2009 he released The Universal Cure, which featured the tracks "Hot Long Time", featuring Mavado, Junior Reid, Flo Rida, and "Journey", and "Mr. Jailer". Cure partnered with Mavado again in 2010, along with Rick Ross, on the single "Like I See it" on his World Cry album. WAYNE WONDER A songwriter from the age of 13, Wayne Wonder got his career break when he worked with reggae producer, King Tubby, on his first single, "Long Lasting Love", in 1985. When King Tubby was killed in 1988, Wonder's career suffered a slight setback, but he kept going and worked with several other producers at Sly Dunbar's Sonic Sound studios. He enjoyed further success with Lloyd Dennis on the track, "It's Over Now", a prelude to his first album, No More Chance. Wonder's career truly blossomed when he partnered with Dave Kelly and together, they produced the highly popular "Saddest Day". Wonder went on to release 11 more studio albums, several of which reached the top ten on the US Reggae Album chart. Top Hits: 1. King in this Jungle 2. Hot Long Time 3. Call on Me Top Hits: 1. No Letting Go 2. Saddest Day 3. Bonafide Love L NIGHT 2 GYPTIAN Poised to be a legend of lovers rock, Gyptian got his shot at stardom when he won an appearance in 2004 at the self-proclaimed greatest one-night reggae show on earth, Sting. He quickly followed up this stellar performance with the singles, "Is There a Place", on the Seasons riddim, and "Serious Times". Gyptian continued his winning streak with "Beautiful Lady" and the ballad, "Mama, Don't Cry." With the release of his single "Hold Yuh", Gyptian experienced major international success. The song peaked at 77 on the Billboard Hot 100 chart and number two on the Billboard Reggae Albums chart. PROTOJE While studying at Munro College, Protoje, born Oje Ken Olivierre, considered pursuing law like his mother, however, he couldn't stay away from music. After seven years of writing and creating, Protoje released his first album, The 7 Year Itch. The album was the result of a close collaboration with chart-topper producer, and also his cousin, Donovan "Don Corleon" Bennett. Never one to chase the mainstream, Protoje's sound is a homage to vintage Reggae, with a focus on fresh delivery and a modern feel. He recently collaborated with Ky-Mani Marley on the big hit "Rasta Love". Top Hits: 1. Serious Times 2. Mama 3. Hold Yuh Top Hits: 1. Dread 2. Rasta Love 3. Arguments OUR BIGGEST FANS Carlo Redwood Marketing Manager Pepsi Jamaica Reggae Sumfest has become an iconic brand--it is indeed the greatest showcase of reggae, dancehall, R&B, and other world music. It has become one of the most anticipated events in Jamaica and continues to be a premier event on the entertainment calendar. Pepsi, as you know, shares a strong and memorable link with music all across the world. Music is an essential part of life in Jamaica, and so in response, we have made music our primary focus. As Pepsi Music continues, our affiliation has been further strengthened this year as we have signed on as the exclusive non-alcohol provider for the world famous reggae event. Pepsi, Aqua Essential water, and Ting, along with our other great mixers and juice drinks, refreshing your world at Sumfest for the next three years. We are looking forward to another massively entertaining staging of Reggae Sumfest, and say "hats off" to the promoters, Summerfest Productions, for maintaining such a high standard. Jason K. Hall Deputy Director of Tourism The Jamaica Tourist Board is pleased to be a major sponsor for the 19th staging of Reggae Sumfest. The event, which showcases the best of Jamaica's talents, continues to be a strong promotional tool that aids the JTB in marketing the island. When the JTB considers supporting an event, there are three criteria that are used to determine our level of support. The event must be a drawing card to visitors, especially visitors from Jamaica Tourist Board Cruise, Attractions and Events overseas; it must generate economic benefit for the community; and it must have the ability to generate international media exposure for the destination. Reggae Sumfest ranks highly on each count, and we are proud to offer our support yet again. Congratulations to everyone involved in staging Reggae Sumfest, for their continued commitment to hosting a world-class affair. We wish you all a successful and memorable festival. Shelly-Ann Curran Senior Sponsorship Manager Digicel Jamaica This year marks Digicel's 11th year with Reggae Sumfest, and we are very excited about our partnership with what is truly "The Greatest Reggae Show on Earth". The vibrant history of Reggae Sumfest lies in the fact that it has become an important staple on Jamaica's entertainment scene, attracting thousands of patrons to our island. Our continued sponsorship, is a testament to Digicel's commitment to supporting Jamaica's culture, and the development of our nation's talent. We'd like to commend the organizers of Reggae Sumfest, not only for another year, but most importantly, for ensuring that Jamaica's music lives on. Heather Roye Director of Sales Secrets Resorts & Spas, Montego Bay Secrets Resorts & Spas is elated to be a part of the 19th staging of Reggae Sumfest. It is a wonderful opportunity to be able to participate in an event that showcases Jamaica's cultural diversity and our uniqueness as a destination. As the festival evolves, continuing to attract guests worldwide, Secrets Resorts & Spas hopes to lend its support to the continued growth of the festival, in fact, such solid partnerships, can only help to enhance the tourism product of Jamaica. As one of the newer hotel brands to the island, Secrets appreciates the fact that there is worldclass event that brings together positive music and energy, for both our local and international clientele. Secrets Resorts & Spas extends a special congratulation to the organizers and sponsors of the event. This is what Brand Jamaica is about--giving the best of ourselves, and proudly sharing our image and culture. Safia Cooper Brand Manager Red Stripe What an event Reggae Sumfest 2011 is expected to be! A great line-up of "stand out" artistes, the celebration of Jamaican music and culture, and of course, behind it all, is Red Stripe Beer. Since the inception of Reggae Sumfest in 1993, Red Stripe has been a partner with Summerfest Productions in staging "The Greatest Reggae Show on Earth". For 2011, our commitment remains unwavering and we are injecting new life into our sponsorship with Red Stripe Bold as a Diamond sponsor of the event. With a bit more swagger to it, Red Stripe Bold speaks directly to not only our younger 18 plus consumers, but to consumers of the music that will be performed at Reggae Sumfest. This makes for the perfect synergy. What we deliver at Reggae Sumfest will remain true to the brand and consumer: a vibrant, unique and extraordinary experience. Kudos to Summerfest Productions, and here's to another successful staging of Reggae Sumfest. Kerry-Ann Quallo Casserly Resort Sales Director Iberostar Hotels & Resorts Jamaica The management and staff of Iberostar Hotels & Resorts would like to congratulate Summerfest Productions for producing "The Greatest Reggae Show on Earth." This is Iberostar's fourth year participating as a sponsor. Reggae Sumfest represents Brand Jamaica and as such we are in full support-- standing in solidarity with the promoters, and extending a Diamond level sponsorship (the highest level support from any hotel). Each year, our three hotels, Iberostar Rose Hall Beach, Iberostar Rose Hall Suites and Iberostar Grand Hotel Rose Hall enjoy extremely high occupancies and this year is no different. Reggae Sumfest 2011promises to be explosive and we are looking forward to electrifying performances from both local and international superstars! Congratulations Summerfest Productions on another dynamic festival and many thanks to all our clients that will enjoy being a star at Iberostar! WENDY'S-DOMINO'S SUM#78B679.pdf 7/12/11 3:44:47 PM C M Y CM MY CY MY K 10S 2 0IGHT HIGHL � BRITTANY SOMERSET, � J.R.THOMASON n'ts 's&Do Do Fear not, you will be an ex Your first time at Reggae pert after you read this! Sumfest? Reggae Sumfest has undeniably established itself as Jamaica's premiere music event, showcasing some of the industry's finest in reggae, dancehall, hip hop and R&B. Joining us for the first time? Well, take a look at our list of fun and informative facts for attending the summer's most anticipated music event. Do's and Don'ts for Sumfest! Don't be late...book your date! Montego Bay boasts some of the most luxurious hotels in the Caribbean. Make sure your stay is a pleasant one, so check out our hotel partners for special room rates, and services. Do come out early! Don't miss the must-see performances scheduled early on each night. Beat the crowd and witness your favourite artistes up close and personal. Do leave all unnecessary baggage at home. Bring only the essentials to ensure that your night is hassle-free and worry-free! Do dress comfortably! The festival typically ends at 6am; keep this in mind when getting dressed and avoid the distraction of painful feet and legs. Do bring a bredrin! The more the merrier! Relish in the moment with family and friends, but it may be best to keep those toddlers at home in bed. Do indulge in our various food stations. Scope out the food area, catering specifically to your Jamaican cuisine needs. Posts are located inside the venue encircling the main crowd. Don't forget to visit our merchandise booth. Want a souvenir to remember your Sumfest experience? Pick up your one-of-a-kind Reggae Sumfest T-shirt, hoodie, cap and more. Don't carry ANY firearms or weapons to the venue. These items are strictly prohibited; persons found liable may be penalized by the law. Do enjoy the good vibes, people and entertainment brought to you by the promoters of the "Greatest Reggae Show on Earth". REGGAE SUMFEST 2011 TUN UP PEPSI, PROUD SPONSOR OF REGGAE SUMFEST 2011 REFRESH YOUR WORLD