Julius van der Woude Studied graphic design at the University for the Arts in Utrecht. After his studies he worked as Senior Designer for UNA Designers, where he gained a great deal of experience designing and implementing small and medium-sized identity programmes, Websites, and various communications resources for clients such as F. van Lanschot Bankers, Asko Ensemble/ Schönberg Ensemble, Koninklijke Swets, the National Archive, and the Ridderzaal. Since 2005 he has been a Design Director for Total Identity, where he is responsible for the creative quality of various publicity communications, such as corporate and sponsored media, newspapers, brochures and annual reports.
Jurriaan Fransman As Editor of the Financieele Dagblad newspaper he assisted at the birth of the cultural section and introduced sponsoriship of the arts to the Netherlands as Director of the Sponsors for Art Foundation. Jurriaan has also worked as Communications Manager for, amongst others, the Interior Ministry, Windesheim University, and the Municipality of The Hague. He has also been a consultant to politicians and management. In the eighties, Jurriaan was already writing about corporate image and identity. He currently publishes regularly and is attached to the University of Amsterdam, where he teaches the ethics of communications. He also gives guest lectures in the Netherlands and abroad. Jurriaan studied musicology and then communication sciences, majoring in media law.
Manuel Demetz Was born in Bolzano, Italy. He worked for Linklaters and Alliance in Germany, where, among other things, he was involved in mergers and takeovers. The first international gathering of Total Identity was the beginning of a close relationship. Manuel is responsible for corporate development in Italy, and works as a Strategic Consultant within the group. He currently also works as an academic researcher. He is engaged in corporate social responsibility and posttraditional ethics, among other things.
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Jennifer Tsai Jennifer is an expert in the field of branding. She has won fifteen awards in her field, including the iF, the ‘Red Dot Award’, and the Taiwan Design Award. Her passion for branding is reflected in her work not only as Vice President of the Royal Balibay International Centre, but as the Director of the Taiwan Graphic Design Association, where she is also involved in many successful and less successful brand experimental designs for the Asian market. Also, as founder and President of PROAD IDENTITY, she has designed the identity of top companies such as TWTC, LITEON, and NOVA. Jennifer is married and has two children. In her spare time it gives her great pleasure to be a member of the jury for various international design competitions.
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Jan Steinhauser Since November 2000 Jan Steinhauser has been Head of Total Communication, the PRand PA agency within the Total Identity Group. Research strategy development, public affairs and financial public relations are his most important areas of focus. He was formerly a Partner at Van Rossum and Partners and, from 1989 to 1994, he was Director of the ‘action programme’ of the Amsterdam Financial Centre. He previously worked for a considerable time with the Nederlandsche Bank in various positions. He has published on the fields of banking stock law, corporate law and communications. Jan also wrote economics columns for the newspaper Het Parool.