New packaging design trends emerging A ‘new business model for good’ is one of the trends Oosthuizen described in which consumers look for products that integrate corporate social responsibility. New business model for good – A good example is Pampers who, working with UNICEF, marketed their range of infant disposal diapers using “1 pack = 1 vaccine� prominently displayed on the packaging. The “1 pack = 1 vaccine� partnership is now in its seventh year. For every specially marked Pampers product sold with the “1 pack = 1 vaccine� logo, Pampers donates the cost of one life-saving tetanus vaccine to help protect mothers and their babies.
Another emerging trend is ‘keep it simple’! Consumers are demanding products packaged in an unambiguous, simple way which use fewer materials and which convey the product info clearly. A great example of this trend at work is the range of kitchen utensils marketed by Zing.
‘The world goes small’ is a trend in which we see consumers buying smaller amounts of their favourite products. An example of this is Unilever who in South East Asia is ahead of the trend selling oneuse sachets of personal care items. Another is Breakthrough Products, Inc., developer of UrgentRx fast-acting over-the-counter avoured powder medications. These credit card-sized packs of single-dose powders are produced on a form/ďŹ ll/seal machine by a contract manufacturer. The word goes small – The UrgentRx packaging was updated to promote simplicity with a clean, modern look to attract the on-the-go OTC consumer while simultaneously focusing on the symptom ďŹ rst, which is how consumers shop OTC. UrgentRx is capturing consumer attention with bold packaging graphics and convenient POP displays that encourage impulse purchases. UrgentRx packets are made from a white stickpack pouch material with DuPont SurlynÂŽ, with a 48-ga overlaminate with permanent adhesive. The package provides child-resistance and is printed in four-colour process with spot colours on a combination exographic press.
Keep it simple – Typically, one does not seek out personality in a pair of tongs, but this is exactly what gives Zing! packaging the upper hand. The line of kitchen utensils presents itself above and beyond the simple and utilitarian expectations. Vibrant blocks of colour make up the tags, boxes and backings of Zing! packaging to ensure that the items really stand out on the shelf. The pieces are personiďŹ ed and accessorised with sociable speech bubbles that express their culinary functions.
AUGUST / SEPTEMBER 2013
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