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This paper focuses on the vital ingredient of social action – specifically, how we can increase levels of giving and mutual support in our society and catalyse a culture shift that makes social action a social norm. It sets out our initial thinking, and the ideas of others, but its primary purpose is to kick-start a debate which will feed into a White Paper on giving that we intend to publish in spring 2011.

This paper focuses on the vital ingredient of social action – specifically, how we can increase levels of giving and mutual support in our society and catalyse a culture shift...

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