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Business May 17 - June 6, 2014 17 J2 Media ‘makes television’ BY ALISON STANTON For as long as he can remember, Jason Heinkel has wanted to be involved in television and sports. After studying broadcasting in college and working as a cameraman afterward at television stations, Heinkel decided to branch out and open his own multimedia company. Fifteen years ago, J2 Media opened its doors in Chandler. Although the company has its foundation in television production— including network television, documentaries and corporate videos— Heinkel says it has responded to market demand by expanding to include digital media, social media, public relations, graphic design and mobile-friendly applications. “In a nutshell, we make TV,” Heinkel says. “We provide a lot of what is needed in television and production and the media, including working on and producing internal and external video.” In addition to working on local productions, Heinkel says he and members of his crew have traveled around the globe, working on a variety of projects for the likes of ESPN and Discover. The company’s biggest project right now, Heinkel says, involves a show that J2 Media conceptualized and created called “Baseball Player University.” The show, which airs nationally on June 7 on two networks including FoxSports Net in Arizona, helps to bring professional level baseball instruction to players of all skill levels. “Baseball Player University” is hosted by former Major League and college coach Jeff Forney, Heinkel notes, and features top-notch instruction from former professional athletes. “We created the show, designed everything for the program including how it looks, provided the crew and are handling the media relations,” he says. He hopes to duplicate the “BPU” business model with other sports including tennis, golf and football. Working on other television shows as well as their own programs is one of the things that help to set J2 Media apart from other production companies, Heinkel says. “We provide services in so many different areas and work with a variety of companies and groups, including nonprofit groups. We are an open door to help out and work with organizations that want to work with us,” he says. In addition to working on various programs, J2 Media offers a lot to the local community. “For example, we are heavily involved with the East Valley Jewish Community Center, and our company produced the documentary ‘Our Story’ for them about Holocaust survivors,” he says. Word of Mouth LOVES HIS WORK: Jason Heinkel, shown here shooting a scene for “Baseball Player University,” says he doesn’t think of his work as a job, but rather something that he truly enjoys. Submitted photo Although Heinkel admits his family will roll their eyes at him while they are trying to watch a program on television and he points out what he would have done differently—“I don’t ‘watch’ TV, I ‘look’ at TV,” he says, laughing, he truly enjoys his work. “From visiting the Galapagos Islands to attending a baseball game, I love to go to work. It’s not just a job; it’s what I love to do.” J2 Media is located at 25 S. Arizona Pl., Suite 530, Chandler. For more information, call (602) 418-3202 or visit For more information about Baseball Player University, visit Alison Stanton is a freelance writer who lives in the East Valley. She can be reached at Summertime is the right time to remove wisdom teeth Nish Shah, D.M.D., M.D. We accept most insurance Ask us about “Teeth in a Day” Dental Implants • Wisdom Teeth Bone Grafting • Facial Trauma Reconstructive Jaw Surgery Gum Grafting • TMJ Disorders Oral Pathology • Sleep Apnea 2013 2012 CALL TODAY TO GET IN FOR SUMMER BREAK!

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