phy submissions from readers. Just snap a photo of your kid giving a smooch on the nose of his favorite harness horse and email it in with the details. Weekly newspapers are always looking for material about local peeps. 5) BE A CHATTY CATHY OR CHATTY CHARLIE! Tell everyone you know how passionate you are about sport! You don’t have to start with the history of Dan Patch, but at least be willing to share and show your enHere are just a few simple ideas you can do to promote thusiasm. Bring it up when you’re getting a mani/pedi or mention how excited you are at the cash register when the sport of harness racing and the Standardbred! you buy that perfect scarf/jacket for Breeders Crown! 1) GYM, TAN, LAUNDRY, RACES. In addition to posting about going to the gym and 6) GET TYPING...OR DIALING! doing your laundry on Facebook or Twitter, why not You’ve heard this one a million times, and now you get say something about a major race featuring a popular to hear it a million and one times. E-mail or call the four-legged superstar or share an interesting racing sto- sport editor at the local newspaper or the sportscaster ry you just read?! I know many people do post about at the local TV station! Tell them you want to see more their favorite horses but it would be great if everyone harness racing covered OR tell them about a human inwould promote that major upcoming stakes event, as terest story in the area OR just tell them "Thanks" for well. Everyone on Facebook has “friends” who are not covering the sport! A note from a fan goes a looong way, in the business and by publicizing a big race or a stellar and, as you can imagine, a note from a bunch of fans celebrity Standardbred, it helps keep the sport on peo- goes even further! ple’s minds. Get them to wonder how a particular superstar finished AND when that horse is going to race An example of one of Heather’s most popular again...You can continue to keep them updated by post- FaceBook posts: ing something on your Facebook or Twitter news feed each week! 2) RECYCLING IS THE COOL THING TO DO! After you read your recent harness racing magazine, drop it off in the waiting area when you get your car serviced or at the doctor's office or even hand it off to a person who isn’t familiar with the Standardbred sport. 3) ONE OF THE CHEAPEST DATES IN TOWN! Why go to dinner and a movie at TWO locations...when you can have dinner and the excitement of horse racing at ONE location? And have you been to the movies lately? It’s so expensive! That money you were going to spend paying Matthew McConaughey’s salary (although, I do love that man) and paying for popcorn that has been marked up 700% (I’m not making that figure up) can go toward 'picking the ponies' and perhaps even winning a few bucks at track. 4) BE A SHUTTERBUG! While major newspapers already have professional photographers covering stories, there are so many local weekly papers out there that LOVE to print photogra-
I spent the morning at Gaitway Farm in New Jersey working on a feature for the CBS Sports Network broadcast of this Saturday’s Meadowlands Pace! Plus, I talked Ken Weingartner (from The United States Trotting Association) into handing over his camera & being on the other side of the shutter for once! Here we are with He’s Watching, last year’s Dan Patch winner for freshman pacing colts and a main contender in The Meadowlands Racetrack signature race! Thanks to Sarah Murphy, caretaker of world champions, for this awesome shot! #Pace14