Chummy in Chinos GETTING FITTED BY THE LEADING ONLINE MEN’S RETAILER?
In such a mild winter, with spring on its way well before schedule, the floodgates for preppy pastel menswear are officially beginning to open. We all know the look. Vineyard Vines coined it and brands like Bonobos are working hard to make it tolerable -- bright colors, boat shoes, and until the proliferation of Andy Dunn’s mission, mediocre fit. Bonobos has cornered the market in the short time since launching in 2007, when it set out to solve the “Khaki Diaper Butt” epidemic plaguing popular mens attire. Quick success was found by focusing among all else on the fit and structure of staple pieces. Take for instance the khaki pant. A large men’s retailer like L.L. Bean may have trouble highlighting a man’s figure the same way Old Navy struggles to highlight feminine curvature with design for the masses. Enter the ninjas.
112 \ April - May 2012