AMYCHRISTIAN that I’m certain it’s added a considerable revenue to the downtown area. I hear from a lot of my customers that this is the first time they’ve come downtown in years.” Why is it so popular? Well, there’s a whole lot more you can prepare on grill than steaks, as it turns out. “A grill is an outdoor oven… it’s just a geographical change,” McCully explained. “We’ve done lessons on… well, our blog has over a hundred recipes. We’ve done 75 lessons and we don’t often repeat.” The grill might be best known as the perfect vessel for a quality cut of beef, but attendees at McCully’s classes have learned how to make everything from pizza to seafood and vegetables. When asked what people were most surprised to find out they could prepare on a grill, McCully had no problem picking. “Birthday cake,” he said. “But also stews and chilis. You’d be surprised at how many people are shocked that you can put a pot on a grill. We’ve done breakfast for dinner as a lesson too. There’s really nothing you can’t cook, depending on the grill you’re using.” While you might think that Tuesday’s
cooking lessons would have people lining up at the registers for grill baskets and the soapstone McCully says is probably the most valuable grill accessory he sells, he says the weekly event doesn’t often result in big sales. Just like the two nationally recognized barbecue teams they sponsor and the numerous events they donate their time to cooking meals for, the point isn’t really instant gratification. Rather, it’s the gradual foundation of name recognition. And, in the case of the lessons, it’s a win-win for everyone. “I believe that if I can make you a better cook, your friends will ask you why you’re such a good cook,” McCully explained. “And then you’ll send them here.” Fireside Outdoor Kitchens & Grills 1242 Broad Street, Augusta Monday-Friday, 10 a.m.-6 p.m.; Saturday, 10 a.m.-5 p.m. 706-722-3939 idratherbefireside.com
“who you callin’ chicken?”
Heartsong SPAY NE UTE R C LINIC
Soul Food Salad Sandwiches Wraps Catering & Delivery adjacent to Enterprise Mill
www.fatmans.com | 706.733.1740
A high quality low cost spay/neuter/wellness clinic
•Spays & Neuters ( by appointment) •Dental Cleanings (by appointment) •Vaccinations (dog/cat/ferret) •Testing •Heartworm and flea prevention •Puppy wellness exams •Micro chipping •Full service grooming & Boarding
EnterpriseMillEvents.com | info@EnterpriseMillEvents.com 706.306.6754
V. 23 | NO. 04
Weddings Receptions Rehearsal Dinners Meetings Concerts Catering Bar Service
706.860.9300
at exit 194 & I-20 on S. Belair Rd.
HEARTSONGSPAYNEUTER.COM
METRO SPIRIT 01.26.12 41