Tollwood Festival Munich, Germany
Greener Catering .
GreenEvents GreenEvents 2011
2011, Stephanie Weigel, Head of Environment Tollwood Festival
The Tollwod Festival • Who we are – some facts • Our philosophy • Towards a sustainable festival: fields of action • Green Catering
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Who we are • Festival of culture, founded in 1988 • Located in Munich • Two festivals per year (winter/summer) a 4 weeks • 1.5 million visitors per year • Philosophy – Be multicultural – Be sustainable / ecological – Stay independent GreenEvents 2011
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International Theater Companies: Action theater, Physical theater, Nouveau Cirque
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International Performances
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Concerts – from Rock to Jazz, international and regional bands Ddddddddddddd GreenEvents 2011
Arts and Installation Art
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„Market of Ideas“
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Financing • Privately run company • No public subsidies • Two branches: for-profit branch and non-profit branch
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Financing • For profit: „Market of ideas“ with 50 food stands, 200 non-food stands (rented and leased) • Some sponsors • Non-profit: 70% of all cultural events are free of charge, „World Salon“, ecological activities
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Green Catering at Tollwood is...
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… part of a holistic approach towards a sustainable event striving for a reduction of its ecological footprint Fair Trade Climate protection
Green Catering „Art of Sustainability“ as Programme: The WorldSalon GreenEvents 2011
Waste Management Environmental activities on site
Climate Protection • Green Energy: 620 t CO2 savings/year • Technical Equipping: State-of-the-art: 37.000 kwh savings in Summer 2011 • Mobility: Sponsored shuttle bus, theater tickets combined with public transport voucher (winter): 73 % arrive climate-friendly • Transport of goods/tents, travel artists/musicians: CO2 compensation via atmosfair GreenEvents 2011
Summer 2011: CO2-neutral“ for the first time
Waste management • no single-use tableware • recycling yard on site for all exhibitors (controls) • waste separation system for visitors‘ waste (incl. re-sorting)
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Other fields of action • Fair Trade: food and non-food • Environmental activities on site: „Stop nuclear energy“, „Dished up!“ • The WorldSalon: Panel discussions, exhibitions, interactive installations… • Others: RC-Paper, procurement policy etc.
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Green Catering at Tollwood
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GreenEvents 2011
Green Catering at Tollwood • 50 Food Caterers offering international specialties • 1.5 million visitors per year • In winter: Special production with dinner & theater • Eco-certified since 2003, first major event in Germany • Status today: (close to) 100% organic
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Green Catering – how it started • Started in early 90s with staple foods • Challenge: no expert experience available, no certification for temporary major events • Co-operation with official eco-certification body GfRS
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Green Catering – the strategy
„Where there is a will there is a way…“
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Green Catering – the strategy Most important: • YOU want it! • You are authentic: no „greenwashing“ • Face obstacles with humour – and conviction
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Green Catering – the strategy Set concrete objectives: – Instead of „as much as possible“, go for concrete percentage: with Tollwood we went for 100% – Start with lower priced product groups – Instead of „x % of food“: Go for concrete percentage of specific product groups: dairy products, meat products, fruits & vegetables, cereal products… GreenEvents 2011
Green Catering – the strategy Demand and support: • Explain caterers what you want and why you want it and what support they can expect • Provide support: – Provide expert advice re menu, recipies, mixed calculation, optimization of food quantity – Build bridges between regional ecowholesalers and caterers, other suppliers – Team spirit („Our goal!“) and networking: regular caterer meetings, excursions GreenEvents 2011
Green Catering – the strategy Partnership and control: – Long lasting partnerships with caterers (and authorities) – Eco-Certification, official control by eco certification body (labelling „organic“) – Own Controls: flow of goods, regular on site controls – Stipulate objectives precisely in caterer‘s contracts, operating regulations
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Green Catering – the strategy How to avoid „price explosions“ • Determine maximum price for a main plate automatic adaptation of recipies (less meat, seasonal and regional ingredients…)
Incentives, communication • Provide incentives: Tollwood Catering Prize • Communication and marketing: communicate added value on website, programm magazins, media, on site GreenEvents 2011
Green Catering – communication You scratch my back, I‘ll scratch yours Programme Magazin
Food-Guide
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On site
Green Catering doesn‘t mean that the food stalls look like „Save-the-world-no-matter-thetaste“ = super-eco!
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By the way… Tollwood‘s Green Catering adds up to 116 t CO2 savings per year Enjoy your Meal ☺
GreenEvents 2011