EXHIBITOR BROCHURE
The Organisers The 50+ Show is organised by PRo Publications International Limited, a diversified media company with experience in UK and international conferences, exhibitions, publishing, directories and awards.
WELCOME
To the new 50+ Show Exhibitor Brochure “The 50+ Show is a vibrant, energetic and positive showcase for the best that life has to offer the active over-50s. Launching in 2007, The 50+ Show has successfully taken place in London, Manchester and Glasgow ever since. A third day added to the London and Glasgow 50+ Shows due to overwhelming visitor numbers. And that’s not all! The 50+ Show will launch its Birmingham edition in December 2013 and The 50+ Show Exeter in September 2014.
The 50+ Show organising team has a combined experience of over 100 years in this sector. Show Director: Dr Robert McCaffrey Commercial Director: Paul Brown Sales Manager: David Thomson Show Organiser: Claire Humphries Marketing Manager: Reina Villanueva Commercial Executive: Jane Donaldson Commercial Executive: Ann Marie Meaney
Switchboard Telephone: (+44)(0)1372 743837 Fax: (+44) (0) 1372 743838 Website: www.50plusShow.com Company Reg. No. 3277836 England and Wales Registered office: First Floor, Adelphi Court, 1 East Street, Epsom, Surrey KT17 1BB
The 50+ Show has greatly improved over the years and we now offer exhibitors a truly cost-effective means of doing business with, collecting contacts in and reaching out to this large and growing group.
If your organisation has customers who are 50+ then you need to be at The 50+ Show!”
Dr Robert McCaffrey, 50+ Show Director
Venues London Olympia Grand Hall - London Olympia offers pillar-free space with natural lighting, excellent transport links and easy access. Olympia is popular and well-known to exhibitors and visitors. Manchester Central - The well known former G-Mex is in the centre of the Greater Manchester Conurbation. Over 5 million people live within an hour’s drive of Manchester Central. Glasgow SECC - The iconic SECC is at the heart of the largest urban area in Scotland - with a population of over 2.3 million - which is served by the largest urban rail network outside London. The NEC Birmingham - The National Exhibition Centre is the busiest and largest exhibition centre in the UK. There are 19.5 million people within a 90 minute drive time of The NEC’s central location. Westpoint Arena Exeter - The South West’s leading venue for exhibitions, concerts and fairs. It is ideally situated on the outskirts of Exeter City Centre and is easily accessible by all major road networks, rail and air.
Britain’s LARGEST exhibition for the active over-50s
BIRMINGHAM BIRMINGHAM NEC 13-14 February 2015
MANCHESTER MANCHESTER CENTRAL TBC
LONDON
OLYMPIA GRAND 23-25 July 2015
EXETER
WESTPOINT ARENA 19-20 September 2014
GLASGOW SECC 9-11 October 2014
www.50plusShow.com
BIGGERBrighter Better
THE VISITORS - WHAT THEY SAY ABOUT THE 50+ SHOW
“A very good day. My favourite part? The whole show.” Mr John L., London
“The balance was
very good; stands, demos, good selection of articles for sale, helpful & cheerful exhibitors.”
“Whole exhibition
“Having been three times before, I introduced and encouraged 12 of my friends to come on the same Friday as myself and they enjoyed it also.
Thank you. ”
Mr B. Major, Manchester
Mrs I. Smith, Lancashire
“Enjoyed the face-to-face discussions with the various service providers all under one roof!” Mr Green, Kent
“An enjoyable day, helped us make some decisions.” Ms J. Gladstone, Lincolnshire
“I run a club for the over 55s and had been told what a good day out it is. Those that have been over the last 3 years agree.” Mrs G. Turner, London
“Great value for money, I am going to get more friends to come next year...”
interesting and informative, relaxing atmosphere and leisure facilities. Most enjoyable day. Excellent, all staff on stand friendly & patient.” Mr & Mrs Strelley, Glasgow
“Better than others with comparable content we have been to.”
Mrs V. Stevenson, Surrey
“The 50+ Show has always achieved all elements for over 50+ pensioners on all advice and entertainment. Well done, please continue your hard work. ” Mr & Mrs Wink, London
Ms J. Hearn, Kent
“It really helps improve the lives of many people.” Mr. J. Dawson, London
“I was very impressed by this year’s show. I found the exhibitors extremely knowledgable in their subjects. I had several queries I needed answers for and all the exhibitors went the extra mile to help me. I then could go round and have a fun time the rest of my very enjoyable day. ” Miss S. Pearmain, Middlesex
MARKETING & ADVERTISING
Exciting all-day programme, activities and performances are planned to drive traffic to all The 50+ Shows. We have a great deal of experience of marketing to our audience - we know what advertising channels work for us and we use them effectively. Each 50+ Show is supported by a major marketing campaign, which includes newspaper, magazine, direct mail, email marketing and digital advertising. Around 300,000 complimentary tickets are sent to the target audience before each show. They can also register for tickets via our website, email or by phone. And that’s not all! They can even register for free on the door. Following in-depth analysis of advertising response data, The 50+ Show’s marketing plan includes: Saga Magazine Metro & The Evening Standard Over 170,000 Daily Mail Evening Times strong database Mail On Sunday The Herald of visitors! Daily Express Daily Record Yours Magazine Manchester Evening News Mature Times Women’s Weekly Choice Magazine University of the Third Age Magazine The Oldie PLUS Regional Press Advertising
you for putting us ‘ Thank under a waterfall of
enthusiastic prospective customers.
’
Gil, Sun Park Living
www.50plusShow.com
EXHIBITING AT THE 50+ SHOW
Selected exhibitors at The 50+ Shows
WHY EXHIBIT? The 50+ Show is now a successfully proven concept: These are the largest over-50s shows in the UK - No other event gives such targeted access to this prosperous sector. This is largely a ‘recession-proof’ market, with guaranteed income and strong ongoing growth. The show is backed by a dedicated marketing campaign, including magazine, newspaper, internet advertising, direct email and direct mail advertising. Exhibitors are a major part of the event, offering visitors a huge range of products, services and information. In addition, each show includes a popular B-2-B networking reception for all exhibitors. The 50+ Show is a ‘blue-chip’ national show, with a local flavour.
All of The 50+ Shows are staged indoors. So, whatever the weather (rain, hail, snow, gales) The 50+ Show will go on...
THE EXHIBITORS - WHAT THEY SAY ABOUT THE 50+ SHOW
EXHIBITOR COMMENTS “Once again, The 50+ Show was packed with interesting stands and activities. The increase in visitors
this year meant that our stand was always busy - so much so that we had people still there at closing time, and this is great for exhibitors. Next year should be fun! ” Manuela White, Abbeyfield
“Having experienced a variety of exhibition shows in the past, I was delighted with the tremendous visitor numbers and just as important, with the genuine interest in our product. A resounding success from start to finish...Highly recommended.” Robert Thomson, North America Travel Service
“We see The 50+ Show as an essential event on the exhibiting calendar.” Ian Mountford, Hanover Scotland Housing Association
“This was our first time at The 50+ Show and a great way to get yourself known in a market that is very demanding. The clients we have gained from this show surpass any other we have attended and we will certainly be back next year.” Steve Plummer, Holidays & Cruises For You
“Well promoted and organised show which lived up to our expectations.” Nina Torbett, NHS Health Scotland “The 50+ Show is the essential event for any charity or business wishing to target an old in age, young at heart audience.” David Tickner, The Civil Service Retirement Fellowship
“Wyldecrest Parks are happy to endorse The 50+ Show, which was very well organised, planned and executed. A good time was had by all.” James Kenneth, Wyldecrest Parks
The 50+ Show offers a unique opportunity to interact with the UK’s fastest-growing and most asset-rich population group. The over-50s control 80% of the UK’s wealth, have little or no debt and have huge spending power. The pot of assets and cash held by people over 50 is valued at over UK£175 billion. By 2031, the number of people aged 80 and over will rise from 2.2 million to 4.9 million. Net worth of visitors to our shows in 2012 was estimated at over £3bn. With fixed or index-linked incomes, the over-50s sector is largely recession-proof. www.50plusShow.com
HEALTH ZONE - SEMINAR THEATRES - BEAUTY ZONE - CRAFT ZONE - FASHION SHOW - DANCE FLOOR
COOKERY THEATRE - ACTIVITY ZONE - PERFORMANCE STAGE - CLIMBING WALL - MOTOR ZONE - PARK HOMES
EXTRA SHOWS-IN-SHOW
Shows-in-Show
The 50+ Show is co-located with two other shows to make sure that a visitor’s day out is as full, enjoyable and useful as possible: The 50+ Travel Show and The Health Tourism Show. The Health Tourism Show brings together healthcare, medical services and health resorts from around the world and was first organised in 2008.
The 50+ Travel Show (www.50plusTravelShow.com) offers travel companies the opportunity to interact with a large audience of affluent 50+ travellers.
Health Tourism is a growing area and gives visitors the option to travel abroad to have their medical or health treatment, often saving over 50% on the fees that they would pay in the UK (and usually while having a nice holiday at the same time!)
A small selection of our travel-related exhibitors includes the following: Saga, Travelsphere, Voyages Jules Verne, Titan, Israel Tourism, Brightwater, Ramblers Holidays, Richardsons, Cruise and Maritime, Simply Groups, Mersey Ferries, Boundary Mill Stores, Cadbury World, Visit Hull, Isle of Wight and Warners Leisure Hotels.
A small selection of our previous health-tourism exhibitors includes the following: Turkish Healthcare Tourism Development Council, 32 Senses Group, Obsidian Retreat, Malaysia Healthcare Travel Council, Hospital Particular Do Algarve and Dental Implant Centre Hungary.
To book and guarantee your space at The Health Tourism Show, please contact: Claire Humphries on (+44) (0)1372 840969, email claire@50plusShow.com
The 50+ Travel Show benefits from its own area at the show, as well as a dedicated travel seminar theatre, offering a continuous forum for travellers and travellers’ tales!
To book and guarantee your space at The 50+ Travel Show, please contact David Thomson on (+44) (0)1372 840958, email david@50plusShow.com or Jane Donaldson on (+44) (0)1372 8409 66, email jane@50plusShow.com
SPONSORSHIP OPPORTUNITIES
SPONSORSHIP OPPORTUNITIES
The 50+ Show offers a variety of feature areas available for sponsorship.
Cafe area/s Dance floor Seminar room/s Cookery theatre Craft zone Climbing wall Travel seminar theatre Activity zone (London only)
What’s included in the package: (Sponsor) Dance floor’ 4Area naming - For example, ‘The _________ 4Branding rights within the feature area 4Logo included on 50+ Show marketing and promotional materials 4Logo and company web link on The 50+ Show website 4Quarter page advert in the 50+ Show Magazine (can be upgraded) 4Inclusion in the pre-show and post-show email
Costs: London: £4995 + VAT per feature area Manchester: £3995 + VAT per feature area Exeter: £3995 + VAT per feature area
Glasgow: £4495 + VAT per feature area Birmingham: £3995 + VAT per feature area
www.50plusShow.com
SPONSORSHIP OPPORTUNITIES
Other Sponsorship Opportunities
Have your brand featured on our catwalk stage. There will be a maximum of four 30-minute fashion shows per day. Package includes:
4 Your company logo will be displayed on the catwalk during the fashion show 4 Professional hosting and staging 4 Your clothes on ‘real models’ 4 Company logo and link on The 50+ Show website 4 Company logo included in The 50+ Show Magazine 4 Inclusion in the pre-show and post-show email 4 20% reduction on stand costs Costs:
London: £2495+VAT per 30-minute slot on the catwalk (3 days) Glasgow: £2495 + VAT per 30-minute slot on the catwalk (3 days) Manchester: £1995 + VAT per 30-minute slot on the catwalk (2 days) Birmingham: £1995 + VAT per 30-minute slot on the catwalk (2 days) Exeter: £1995 + VAT per 30-minute slot on the catwalk (2 days)
Some of the retailers on The 50+ Show catwalk stage:
Fashion Show
SPONSORSHIP OPPORTUNITIES
Beauty Zone
This offers the opportunity for cosmetic brands to have visitors sample and buy products or for a retailer to showcase a variety of brands for sampling and purchase at The 50+ Show. Below is a list of brands that have offered beauty makeovers at The 50+ Show:
Package includes:
(Sponsor) Beauty Zone’ 4 Area naming ‘The ___________ 4 Branding rights within the feature area 4 Company logo included in the visitor guide 4 Inclusion in the pre-show and post-show email Costs:
London: £2995 + VAT Manchester: £1995 + VAT
Glasgow: £2495 + VAT Birmingham: £1995 + VAT
Exeter: £1995 + VAT
www.50plusShow.com
50+ SHOW MAGAZINE ADVERTISING
50+ SHOW MAGAZINE - The ONLY advertising medium distributed to ALL visitors at The 50+ Show! The 50+ Show Magazine £2
Where sold
The 50+ Show Magazine contains full programme details, floor plan, exhibitor list and a range of interesting articles. IT IS AN ESSENTIAL TOOL FOR VISITORS TO GET THE MOST FROM THEIR DAY. Programme Show plan
4 A4 format, printed in 4 colours, on quality stock and offers perfect colour reproduction for high-end advertisements 4 Exhibitors who advertise in the magazine will also receive an augmented company profile, free of charge Hobbies 4Finance Registered visitors will also receive a copy of the online version before the event to help them plan their day
Exhibitors Gardening
London Olympia 11-13 July 2013
Puzzles
Health Travel Food
and more!
Additional marketing opportunities: Visitor bag inserts
Programme • Show plan • Exhibitors • Finance • Health • Travel • Gardening • Food AND MUCH MORE!
Ad sizes (in millimetres) Double page spread Type area: 274 x 397 Full page Trim: 297 x 210 Type: 274 x 184 Bleed: 303 x 216 Half page Vertical: 274 x 89 Horizontal: 134 x 184 Quarter page Vertical: 134 x 89 Horizontal: 64 x 184 Augmented company profile: 80-word copy, logo, web link and contact details
Insert a product sample, a flyer, a brochure or a leaflet into the show visitor bag, which is distributed to every visitor upon entry to The 50+ Show. Cost: £125+VAT per 1000
Pre- and Post-show visitor email
We send key information about each show to our visitor database a week before they arrive and a week after each show. Emails are sent by The 50+ Show and go to the entire database including those who do not accept third party communication. Cost: £165 + VAT per email shot (subject to provision of acceptable text)
THE 50+ SHOW APPLICATION/CONTRACT
Mobile:
Total cost
INVOICING DETAILS (if different)
Please complete and return signed form to The 50+ Show, PRo Publications International Ltd., First Floor, Adelphi Court,1 East Street, Epsom, Surrey, KT17 1BB, UK, or Fax to +44 (0) 1372 743838
REGISTRATION DETAILS Company name:
Address: Contact name: Job title: Telephone: Email address:
Stand no.
Cost excl VAT
50+ Show Magazine Advertising Ad size
Full page Half page Quarter page Enhanced exhibitor listing
Visitor bag inserts Quantity:
Email Pre-show email Post-show email
PAYMENT DETAILS
Name:
Signature:
FINAL TOTAL:
VAT No.
Date:
Total cost
WE HEREBY APPLY FOR EXHIBITION SPACE AT THE 50+ SHOW AND HAVE READ AND AGREE TO ABIDE BY THE EVENT’S TERMS & CONDITIONS (overleaf).
PO number (if applicable):
____ Payment by credit or debit card - please call (+44) (0) 1372 743 837
Please tick: ____ Payment by bank transfer
VAT @ 20%
SHOW: Please circle: Manchester / London / Exeter / Glasgow / Birmingham
ENHANCED SPONSORSHIP & ADVERTISING OPPORTUNITIES
EXHIBITION STAND PACKAGE SELECTION Space only Shell scheme Dimensions Cost excl VAT VAT @ 20% Show Birmingham
London Exeter Glasgow Manchester
RATES
SHELL SCHEME: Includes Shell scheme, fascia with company name, carpet, lighting and one power socket. London: £295 per sqm + VAT (min. 6 sqm) Glasgow: £275 per sqm + VAT (min. 6 sqm) Manchester/Exeter/Birmingham: £255 per sqm + VAT(min. 6 sqm) SPACE ONLY London: £255/sqm + VAT (min. 18 sqm) Glasgow: £235/sqm + VAT (min. of 18 sqm) Manchester/Exeter/Birmingham: £215 per sqm + VAT (min. of 6 sqm) PLEASE NOTE: There is a 10% surcharge for corner stands. There is a 25% surcharge for Island stands. MULTI-SHOW DISCOUNT: 5% discount for booking 2 shows 10% for booking 3 shows, 12.5% for booking 4 shows 15% for booking all shows. 50+ SHOW MAGAZINE ADVERTISING Manchester/Birmingham/Exeter: Full Page - £1295+VAT Half Page - £850+VAT Quarter Page - £450+VAT Enhanced exhibitor listing - £145+VAT London: Full Page - £1620+VAT Quarter Page - £560+VAT Half Page - £1060+VAT Enhanced exhibitor listing - £185+VAT Glasgow: Full Page - £1500+VAT Quarter Page - £520+VAT Half Page - £975+VAT Enhanced exhibitor listing- £165+VAT INSERTS IN THE VISITOR BAGS from £125+VAT per 1000 inserts
Job title: PRE- and/or POST-SHOW VISITOR EMAILS £165+VAT per email shot Registered office: First Floor, Adelphi Court, 1 East Street, Epsom, Surrey KT17 1BB (subject to provision of acceptable text) Company Reg. No. 3277836 England and Wales
TERMS AND CONDITIONS EXHIBITOR COVENANT The Exhibitor agrees to abide by all rules and regulations adopted by PRo Publications International Ltd. (PRo) and sponsors and agrees that PRo shall have the final decision in adopting any rule or regulation deemed necessary prior to, during and after the show. ASSIGNMENT AND SUBLETTING The Exhibitor shall not assign any rights under this agreement or sublet the space without the prior written permission of PRo which permission may be withheld without giving any reason. This includes staff, promotional material and branding for any company not named on the booking form. INSURANCE Each Exhibitor exhibits at its own risk. The Exhibitor is responsible for and shall indemnify PRo (the Organiser) in respect of all claims (whether arising from personal injury or damage to property or otherwise) arising in connection with the erection and dismantling of the Exhibitor’s Stand and anything permitted, omitted or done thereon or therefrom during the period of the Exhibition or during the construction and dismantling periods arising directly or indirectly by the act, omission or neglect of activity or other article or thing of the Exhibitor or in the possession or use of the Exhibitor. The Organiser will take such precautions as it may consider appropriate for the proper running of the Exhibition, but will not at any time be responsible for the loss of, or damage to, or safety of any stand, exhibit, materials or other property of an Exhibitor or any other person under any circumstances. ALL Exhibitors must hold a Public Liability policy of insurance for negligence providing cover of at least £2,000,000 injury or damage, and this must be produced prior to the exhibition upon request. All Exhibitors are advised to effect their own insurance against all relevant risks. For massage/piercings/tattoos/make-up/any ‘hands-on’ interaction with any show visitor, each company must either have a special treatment licence (which must be applied for to the local authority at least 4 weeks before the show) or be exempt. All personnel administering medical treatments must be GMC registered. Any stand playing music must have its own PPL certificate, and must not annoy or inconvenience any other stand-holder or visitor. EXCLUSIONS OF LIABILITY The Exhibitor accepts all risks associated with the use of the exhibit space and environs. The Exhibitor shall not make any claim or demand or take any legal action, whatsoever, against PRo, the show sponsors or the facility in which the show is held, for any loss, damage or injury howsoever caused, to the Exhibitor, its officers, employees, agents or their property. INDEMNITY The Exhibitor agrees to indemnify and hold harmless PRo, show sponsors and the facility, their respective officers, agents and employees, against all claims, costs and charges of every kind resulting from their occupancy of the exhibit space or its environs, for personal injuries, death, property damages or any other damage sustained by the exhibitor or its officers, agents, employees or those for whom in law they are responsible, or PRo or a visitor to the show. EXHIBITOR’S PROPERTY All of the Exhibitor’s property at the show shall be at the sole risk of the Exhibitor and PRo assumes no responsibility for loss or damage thereto. EXHIBITION CONDUCT Exhibitors may only undertake exhibition activity within the boundaries of their own stand. Exhibitors found leafletting or canvassing outside their stand, or otherwise causing harassment to either visitors or other Exhibitors, will be removed from the exhibition hall, without recompense. BUILDING The Exhibitor is liable for any damage it may cause to the facility or to any property of PRo, its agents or any other exhibitor. The Exhibitor may not apply paint, lacquer, adhesive or other coatings to the facility or to the property of PRo, its agents or any other Exhibitor. Exhibitors are expressly forbidden to alter any aspect of the as-built stand without written permission from PRo. CONDITIONS OF PAYMENT Terms of payment are those stated below. Non-payment of any part of the Contract Price or of any other sums properly due from the Exhibitor to PRo will give PRo all or any of the following rights, which are in addition to
any other rights PRo may have: (a) To impose a surcharge of 8% above the Bank of England official dealing rate; (b) To recover additional costs including any legal costs incurred in the collection of monies due to PRo; (c) To prohibit the Exhibitor from erecting and/or occupying the space or stand allocated; (d) To use the allocated space in such a way as PRo thinks fit and to recover from the Exhibitor any expense in doing so; (e) To exercise a general lien on all the Exhibitor’s property in or about the Exhibition premises; (f) To treat the Contract as determined. PAYMENT TERMS The full stand cost will be invoiced on acceptance of application by PRo, with payment due within 30 days (or immediately on receipt if less than 60 days before the show opening date). Invoices for advertising in The 50+ Show Magazine or for emails to visitors are issued on acceptance of booking and are payable on receipt. PRo reserves the right to alter the rates charged for any aspect of participation at The 50+ Show. TERMINATION OF THE CONTRACT PRo may terminate this Contract if: The Exhibitor fails to observe or perform any of the Contract terms and conditions; The Exhibitor becomes bankrupt or makes an arrangement or compromise with his creditors or, being a Company, enters into liquidation whether compulsory or voluntary (save for the purposes of amalgamation and/or reconstruction) or suffers the appointment of a receiver, administrative receiver or administrator, or enters into or suffers any similar insolvency procedure under any jurisdiction. CANCELLATION BY EXHIBITOR The Exhibitor may give written notice of his intention to withdraw prior to 60 days before the show - which PRo in its discretion may permit by written confirmation - subject to the payment of 50% of the total contract price by the Exhibitor to PRo as consideration for release from the Contract. If the Exhibitor cancels the booking or bookings within 60 days of the show opening date, this will incur a fee of 100% of the total cost of the booking, payable immediately. Since withdrawal will cause PRo loss and further costs in reselling the stand, PRo is entitled to charge cancellation fees as set out above. These are intended purely to compensate PRo, and once paid, PRo will acknowledge that the exhibitor has no further liabilities to PRo in relation to this exhibition. REMOVAL OF EXHIBITS The Exhibitor agrees that no display will be dismantled or goods removed during the entire run of the show, but will remain intact until the end of the final closing hour of the last show day. The Exhibitor also agrees to remove its display and the equipment from the show site by the final move-out time limit, or in the event of failure to do so, the Exhibitor agrees to pay for such additional cost as may be incurred. CANCELLATION OR CURTAILMENT OF SHOW BY PRo In the event that the facility in which the show is to be held or is held is destroyed or becomes unavailable for occupancy, for reasons beyond the reasonable control of PRo and sponsors, or if for any reason PRo is unable to permit the exhibitor to occupy the facility or the space, or if the show is cancelled, postponed or curtailed for any reason, PRo and sponsors will not be responsible for any loss of business, loss of profits, damage or expense of whatever nature that the exhibitor may suffer. The reasons listed include, but are not limited to, such reasons as: casualty, explosion, fire, lightning, flood, weather, epidemic, earthquake or other event, acts of public enemies, riots or civil disturbances, strike, lockout or boycott or other force majeure event. Exhibitors are advised to take out appropriate insurance to cover all eventualities. Any refunds due will be paid minus an administrative deduction. GOVERNING LAW AND JURISDICTION, RIGHT OF REFUSAL This contract shall be governed and construed in accordance with the laws of England and the parties agree to submit to the non-exclusive jurisdiction of the English courts. This contract is assignable by PRo to another company. PRo reserves the right to refuse any application.