As a social inheritance the World Cup
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may provide improved self-esteem of the people, gains in education and training and investments in health and safety.
reputational and visibility gains that can later translate into political capital. For the people, the idea of a successful World Cup is that of an event organized with no waste of public resources, with transparent management and with the ability to leave a legacy that justifies heavy investments, such as the infrastructure that enables holding other major events and urban equipment renovation. Finally, for the organizers, the Cup’s success will result from successfully achieving the goals of all stakeholders (fans, society, governments), ensuring full compliance with obligations undertaken and contributing to strengthening the World Cup as one of the world’s largest events. The longevity of the World Cup’s positive effects will depend on how satisfied the stakeholders will be individually and as a whole. Lastly, the Cup’s legacies will be an accurate measure of the event’s success and may represent unique opportunities for the country, the host cities and their people.