Partners Living Well - 2009 - January February
An AIM Partners magazine for Members.
Living Well An AIM Partners magazine for Members January-February 2009 J.R. Celski earns medals in first Senior World Cup See story, page 7 photo by Jerry Search executive message executive message AIM Partners Living Well Let the four seasons of the year work for you Back in the bad old days when solicitors were allowed to call your home at the most inconvenient hours trying to sell you something, you could just hang up or tell them no and, you thought, that is the end of that. But it wasn’t. Solicitors learned something that can be useful for AIM Members as well. Often, it matters when the contact is made. Family needs vary from season to season. A family that is busy in the summer may not be in the winter. A family with too many demands in the fall may have some spare time in the spring. So what strategy did the solicitors adopt to deal with this? During a given period of time, preferably 12 months but longer if necessary, they would place a call to a home during each of the four seasons. They found that some residents were more likely to listen depending on the season. At the Norfolk convention, Chairman’s Club Director Darryl Hicks gave a piece of similar advice during his presentation. He called it a tickle file. Twelve folders, one for each month. If he made a contact in March without success, he dropped the contact information into his September file and tried again then. People like to be listened to, so if you pay attention to what they say it can serve as the basis for the follow-up contact. Circumstances can change in six months, Darryl said, so don’t give up after a single try. Failures are learning tools, he added, so don’t be afraid to try again. It does not take a lot of successes to build a strong downline. You only need the right one. So, keep trying. As hockey great Wayne Gretzky said, you miss 100 percent of the shots you don’t take. We need to remind ourselves every now and then about what a great message we have. We have products that can make a difference in the lives of people. Each edition of the magazine is filled with testimonies of real people with real problems who found real help from AIM. We have a compensation plan that has paid out more than $506 million. The AIM Companies™ – and this is noteworthy in these times – has not missed a commission check payment to our Members since its founding 27 years ago. AIM’s core values’ statement has endured through the years. (1) Respect for the individual. (2) Commitment to excellence. (3) Dedication to customer service. (4) Success through personal initiative. Someone was good enough to share the message with you. Do someone else a favor and share AIM with them. It is an easy story to tell and pretty unique – AIM is about promoting health and providing economic opportunity. Published by AIM International, Inc. Communications Department editor/layout/graphics. . . . Kathy Elson associate editor/writer . . . Rick Coffman lead writer . . . . . . . . . . . . . Kevan Lee contributing writers. . . . . . Stacey Aparicio Frank Burke Judy Clover Ryan Davis Phillip Jermann Address correspondence to: Editor, AIM Partners 3923 E. Flamingo Ave. Nampa, ID 83687-3100 – or – e-mail to: email@example.com www.theaimcompanies.com The mission of The AIM Companies™ is to improve the quality and productivity of people’s lives by promoting the Healthy Cell Concept ® and the highest principles of free enterprise. The purpose of AIM Partners Living Well is to communicate vital information to our Members and to build a strong relationship with them through education, motivation, and recognition. AIM products cannot be sold or advertised as cures or treatments for any disease. Our products are intended to improve the nutritional profile of the individuals who use them. Federal regulations in many countries prohibit making any claims that products are used in the diagnosis, cure, mitigation, treatment, or prevention of disease. AIM Partners Living Well is written in compliance with U.S. requirements, which may not be suitable for marketing AIM products outside of the United States. We ask that you be aware of and respect the requirements of your country in marketing AIM products. Articles are for information only. Con sult a professional for advice on your specific situation. ©2009 AIM International, Inc. AIM Members are hereby granted permission to reproduce any article that appears in AIM Partners Living Well, provided the article is reprinted in its entirety and the reprint bears the following notice: “Reprinted with permission of AIM International, Inc., Nampa, Idaho.” Ron Wright chief executive officer, president, and co-owner 2 Rick Coffman vice president of U.S. and international operations Dennis Itami senior vice president and co-owner january-february 2009 / to order call 1-800-456-2462 Printed in the USA All other trademarks are the property of their respective owners. contents HOW TO REACH US Web/online orders: www.BarleyLife.com E-mail: firstname.lastname@example.org International inquiries: email@example.com inside Vol. 1, No. 1 • January-February 2009 Weekday hours: 6 a.m. to 6 p.m. MT TELEPHONE NUMBERS Member Sales and Service Center. . . . . . . . . . 1-800-456-2462 Orders, applications, renewals, order research, returns. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 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Box 3081 Nunawading Victoria 3131 Phone 1300-880-908 Fax 1300-880-918 From Outside Australia: Phone 61-3-9874-8311 Fax 61-3-9874-7402 firstname.lastname@example.org AIM Canada Office Vancouver, BC V6M 2B5 Phone 604-263-8497 Toll-Free 888-343-9977 Fax 604-263-8455 email@example.com AIM Canada Warehouse Unit 1, 2827 18th St. N.E. Calgary, AB T2E 7K5 Phone 208-465-5116 Fax 208-463-2189 AIM New Zealand Within Auckland: Phone 64-9-537-5809 Fax 64-9-537-5904 From Outside Auckland: Phone 0800-480-333 Fax 0800-480-555 AIM Africa, Inc. P.O. Box 1087 Florida 1710 Republic of South Africa Phone 27-11-675-0477 Fax 27-11-675-0427 firstname.lastname@example.org AIM United Kingdom Langdale House 11 Marshalsea Road London, UK SE1 1EN Phone (44) 0207 089 2640 Fax 0207 089 2641 email@example.com AIM USA 3923 E. Flamingo Ave. Nampa, ID 83687-3100 Phone 208-465-5116 Fax 208-463-2189 firstname.lastname@example.org 13 14 16 18 19 20 21 22 26 29 NEW! AIM fit ’n fiber™ offers a healthy serving of feeling full, being fit Health: Fiber can play a vital role in weight management Athlete: J.R. Celski – The date is always there … February 12-28, 2010 Health: The secret of making a long-sustaining meal NEW! AIM ReAssure® SP is both a name and a promise Athlete: Martin Benning – he didn’t let a war get in his way Health: New Year’s resolution: weight management Health: You can do something to improve your physiological age Promotion: Charlotte and Keith Thompson – A step closer to where they really want to be Heart health: Take care of your heart, it will take care of you Eye health: The eyes have it – LeafGreens® can play a role in vision health 2009 convention: Have you ever wondered what makes people behave in certain ways? Business: With AMRs, you can change your order monthly online Bonus contest: Six chances to win your way to US Short Track Speedskating Olympic Trials Business: Go viral with AIM YouTube videos nutrition opportunity success / theaimcompanies.com 3 new product ™ offers a healthy serving of feeling there is no doubt that you’ve tried everything under the sun. And chances are good that it hasn’t worked. For every one person who finds success with a particular diet plan, there are nine others who see no weight loss benefit. That 10 percent success rate often leads people to try different diets over and over again until they find one that works. Many people are still looking. All along, however, the answer has been right in front of us. Living a healthy lifestyle that includes a balanced diet and exercise is the natural way to manage weight and feel better. And AIM’s newest product is designed to help you do just that. AIM fit ’n fiber™, which contains 12 grams of total fiber per serving, works hand-in-hand with the Healthy Cell Concept® as part of a healthy diet and regular fitness program. Fiber acts as a secret dieting aid because it helps reduce appetite and provides a longer feeling of fullness. It is able to accomplish this because fiber-rich foods take longer to digest in the stomach than other foods, thus creating a feeling of fullness in our stomach. It stands to reason that if we feel full, we will end up eating less at meals. We have fiber to thank for that. In particular, we have soluble fiber to thank There are two distinct kinds of fiber – soluble fiber and insoluble fiber. Out of fit ’n fiber’s 12 total grams of fiber per serving, 10 are the heart-healthy soluble kind. With so much soluble fiber in each serving, it makes sense why fit ’n fiber™ provides such a full feeling. Soluble fiber dissolves in 4 january-february 2009 / to order call 1-800-456-2462 water to form a gel-like substance, which then swells and slows digestion even further. Insoluble fiber acts more as a colon cleanser, moving through the intestine in roughly the same state as when it entered the body (for more about fiber and colon cleansing, see the accompanying story, AIM now has complementary fiber products). Soluble fiber, in its new state after digestion, has benefits beyond simply creating a full feeling. Research has shown that soluble fiber also has beneficial effects on cardiovascular disease, by helping to significantly decrease the body’s amount of LDL-cholesterol, which is a main cause of heart disease. Also, soluble fiber actually decreases the rate that glucose is absorbed into the bloodstream, lowering the chances of a blood sugar or insulin spike. Using fiber to support a weight management regimen makes more sense than many of the other quick-fix diet plans that have come and gone over the years. Diets like the Atkins diet, the South Beach diet, and the low-fat diet might seem like intriguing weight loss options due to their popularity and name recognition. But each has its drawbacks and, if the statistics are any indication, none are terribly effective. The reduced appetite from healthy fiber might be the best way to go. [ fit ’n fiber not only helps create a feeling of fullness, but it also helps support a balanced diet. [ I f you’re serious about losing weight, One of the most consistently deficient nutrients in American diets is fiber, due in part to the processed foods that are so prevalent in industrialized diets. Doctors recommend that men should consume 30-35 grams of fiber g full, being fit per day and that women should consume 21-25 grams, but most people only manage to get anywhere from 12-17 grams of fiber out of the foods that they eat. This is where fit ’n fiber steps in With 12 grams of fiber per serving, fit ’n fiber makes reaching the recommended daily intake of fiber much easier. fit ’n fiber was designed to be taken as a fiber supplement once daily, so in conjunction with the fiber that we typically receive from our diets, we can much more easily achieve the appropriate amount of fiber each day. When our bodies are balanced with the nutrients we need, participating in an active lifestyle will be that much easier, too. Users of fit ’n fiber are encouraged to take the product in conjunction with eating well and keeping fit. Maintaining a regular fitness program along with the nutrition benefits of fit ’n fiber will help you achieve optimal results. In addition to nutrition benefits, fit ’n fiber has other unique features that help set it apart from past AIM products. One such feature is the great-tasting orchard peach flavor. With its appealing taste, fit ’n fiber makes a great addition to your favorite juice or beverage or even included in a smoothie or blended drink. See fit ’n fiber smoothie recipes at www.barleylife.com. The packaging of fit ’n fiber was also done with the user in mind. fit ’n fiber’s pouch is the first of its kind for an AIM product. The pouch is easy to use, transport, and dispose, and the bag and seal include a superior air and moisture barrier that keep the product fresher longer. There is even a serving scoop inside. AIM’s newest product can truly make a difference in the diets and lifestyles of AIM Members and of potential members seeking a new pleasant-tasting alternative for weight management and fiber intake. There are lots of options out there. But there is nothing quite like fit ’n fiber. AIM now has complementary fiber products A IM’s newest product, AIM fit ’n fiber™, and one of AIM’s flagship products, AIM Herbal Fiberblend®, make for a great team. They are both remarkable fiber products. fit ’n fiber and Herbal Fiberblend are complementary, working together to provide the best overall health and wellness possible. Taking the two products in conjunction is encouraged because the fiber content from both will nearly equal one’s entire daily recommended intake. Herbal Fiberblend contains 10 grams of fiber per day, and when combined with the 12 grams from fit ’n fiber, the two products make up 22 total grams of fiber each day. Each product has different end goals as well. Herbal Fiberblend has always been an outstanding colon cleanser with some fiber benefit as well. Thanks to its powerful formula. fit ’n fiber™ is intended to reduce appetite and cholesterol, promote an active lifestyle, and improve overall health and diet. Together, fit ’n fiber and Herbal Fiberblend make a great team. Two remarkable fiber products with one common goal: improving your health. nutrition opportunity success / theaimcompanies.com 5 healthy weight Fiber can play a vital role in weight management I t’s a typical Monday morning when 10:25 rolls around and you can hear the vending machine in the break room calling your name. Wouldn’t it be great if you could mix up a great tasting smoothie that contained only 60 calories and suppressed your urge to raid the vending machine? AIM has created just such a product. Many of us find ourselves at a dietary crossroads every day of our lives. This can range from deciding whether to succumb to the call of the vending machine or indulging in that extra slice of pizza after a stressful day at work. When these decisions arise there are other physical and environmental factors such as lack of sleep, poor diet, stress, and/or depression that can play a major role in our ability to make the healthy dietary choice. The regulation of appetite is critical to our ability to overcome these challenges. The hypothalamus (sector of the brain) that regulates the appetite uses hormonal levels to determine appetite. Genetics along with environmental influences such as stress can disrupt these levels and our appetite. As a result, many of us have a decreased response to satiety (feeling full), which may promote the development of obesity. Obesity can be identified by your body mass index (BMI). According to the National Center for Health Statistics, the average height for an adult female is 5´4˝ and her weight is 163 pounds. BMI Equation: Weight (lbs) x 703 ÷ Height x Height (inches) (163 x 703) ÷ (64 x 64) 114,589 ÷ 4,096 The result is a 27.97 BMI (Note: 703 in the equation is a constant number that is the same for everyone.) If your BMI is higher than 30 you are considered obese. Overweight is defined as a BMI that ranges from 25 – 29.9. Most people are surprised when their BMI is more than 30. They may realize they were overweight but never 6 january-february 2009 / to order call 1-800-456-2462 considered themselves to be obese. Obesity is one of the leading preventable causes of death worldwide. AIM fit ’n fiber can be a tool used to make healthy dietary decisions while trying to reduce BMI. fit ’n fiber provides a feeling of fullness after consumption that can suppress appetite. fit ’n fiber provides 10 grams of soluble fiber and two grams of insoluble fiber. Fiber itself contains no calories. Insoluble fiber removes intestinal debris while soluble fiber exits the stomach more slowly and helps keep hunger at bay. We suggest that new users start with one scoop of fit ’n fiber and gradually increase to two scoops once daily for convenience. The use of one scoop twice a day taken at critical snacking times can also be an effective calorie cutting strategy. Some individuals may find greater success in early morning consumption while others may find that late evening intake may help to curb unhealthy late night snacking. We also recommend that everyone consume at least eight glasses of water a day to maximize the effectiveness of the fiber; this also improves overall health and limits overeating. fit ’n fiber has been formulated as a healthy dietary alternative that curbs appetite at vulnerable times in the day plus provides an excellent source of fiber. Combined with proper diet and exercise, fit ’n fiber can decrease your BMI and improve your nutritional outlook. So next Monday morning suppress those urges to consume a 350-calorie bag of potato chips with a 140-calorie can of soda by indulging in a great-tasting orchard peach smoothie that can help you get through your day without the vending machine guilt. athlete news The date is always there … February 12-28, 2010 I t is always there. The Dream. “Our Family Project.” February 12-28, 2010. The Winter Olympics in Vancouver, Canada. It is J.R. Celski’s dream to compete in short-track speedskating at those Olympics. The date is stenciled in J.R.’s mind. To stencil it is one thing, to realize it is quite another. But there is measurable progress. J.R. is now a member of the U.S. World Cup team. He is training with the big guys; the most famous is Apolo Anton Ohno. It was Ohno who is responsible for J.R.’s Olympic hopes. He watched Ohno on TV receive a medal. “It was just intense,” recalls J.R. “I was rooting for him, and he did it. It made me want to do it.” Competing on the World Cup circuit as a member of the U.S. team is the precursor to the really big one – the Olympic trials in Michigan in September 2009. Place in the first six there, and it is next stop, Vancouver. “My heart tells me that I can and will do this,” says J.R. His race results are encouraging. He has been a member of some first place relay teams and has placed in a number at the Olympics. Prior to relocating to Salt Lake City in the fall of 2008 to train with the World Cup team, J.R. spent six tough days a week looking to fulfill his dream. There was beach running, weight lifting, and skating under the direction of his coach in California. Now he is under the wing of the Olympic coaches. Regardless if he is in California with his coach or in Salt Lake City with Olympic personnel, AIM products are part of his routine. He takes a bunch of them – AIM LeafGreens®, AIM Proancynol® 2000, AIMega®, AIM Cellsparc 360®, AIM Peak Endurance®, and AIM Herbal Fiberblend®. They provide him with the energy and stamina to train hard and to recover quicker during meets that often last all day and many are multi-day events. J.R. has updated AIM Members on his skating at the most recent AIM conventions. He is hoping to break away photo: Jerry Search At the October 17-19, 2008, World Cup I in Salt Lake City, Utah, the US team lapped the other three teams easily in the 5000m relay heat. J.R. was the third leg and is shown being pushed by Apolo Ohno. of individual events. Quite an accomplishment for someone just out of high school who is now scooting around tracks from Salt Lake City to Beijing training for his shot at the Olympics. The Celski family, led by mother Sue and father Bob, attend as many races as possible. They should be pretty easy to spot. Team Celski sports gold t-shirts lettered with “J.R. Just Rocks.” They don’t sit on their hands, either. Sometimes numbering as many as 50, Team Celski is not afraid to be vocal. “We are loud and noticeable,” says Sue. J.R. has been an AIM-sponsored athlete for seven years. He has been training for more than 13 years for his chance J.R. with a gold medal from 5000m men’s relay from October 24-26, 2008, World Cup II in Vancouver, British Columbia. from the training in Salt Lake this summer for a day to talk at the AIM convention in Lake Las Vegas. In the end, it is J.R. versus the track and his competitors. But with him all the way have been his parents, who have sacrificed much to assist a child’s dream. Thus, “Our Family Project,” as Sue describes it. But J.R. has an unseen following as well. He has been part of the AIM family for so long that AIM Members who previously didn’t know a speedskate from a broomstick are now avid speedskating fans. Not a lot of them get to see him in person, but they are always there in spirit rooting for the young man who thinks he can. nutrition opportunity success / theaimcompanies.com 7 health feature What you eat for breakfast does matter While visiting my aunt, Yu-Shiaw Chen, who lives in New York, I tried her organic oatmeal for breakfast. I thought it was just regular instant oatmeal. However, if you know my aunt, she would not just provide you the regular, everyday meal. She makes sure it is healthy, nutritious, and full of energy. I was scheduled to take the early afternoon flight back to Cincinnati the last day of my visit. That morning, after my regular AIM BarleyLife® drink, I had the organic oatmeal my aunt prepared for my breakfast. I then took an hour ride to the airport. It was a two-hour flight, and an hour and a half drive from the airport to my place. I would not arrive home until 5 p.m. I thought it would be perfect timing to grab a bite at noon at the air- Sherr y and Dr. Chen. port before I took off. As I was walking to my gate, I smelled all kinds of fresh food and saw snack bars next to my waiting area. I did not feel hungry at all and was still full from breakfast. So I got on the plane without eating. I thought I would take a nap, but I did not. I was not even tired. I read a magazine throughout the entire flight and felt full of energy. Finally, when I got home in the evening and walked into my kitchen, I realized that the organic oatmeal breakfast was the only thing I had to eat the whole day. Only one bowl of oatmeal filled me with all the energy I needed for a long day of about seven hours of travel. – Sherry Lee, Director, Vevay, Indiana 8 january-february 2009 / to order call 1-800-456-2462 The secret of makin By Dr. Yu-Shiaw Chen, Ph.D., CN Chairman’s Club Director I f you read through the following recipe, you will discover the magic behind Sherry’s long-lasting breakfast and know the importance of nutrition in making a sustaining meal the correct way. Nutrition does make a difference; it provides sustaining energy and gives you a lift. Organic: I always do my best to get organic food every chance I have. Organic food not only has minimal pesticides or chemicals, it offers much more macro and micro minerals and vitamins that our body needs in order to function properly. The nutrients found in organic produce are intact, providing complete nutrition, and they are not comparable to those in non-organic. Even if you have to pay double the price, you are still better off getting organic. It is also the main reason why AIM BarleyLife ® or AIM Garden Trio ® work since they are grown under organic conditions. In general, people are missing the basic nutrients when they are not eating adequate, fresh organic produce. Less Processed: Whether processed or not, instant oatmeal is not nearly equal to unprocessed organic oats. The quicker the cooking time, the less nutrition because they mill the oat for quicker cooking. Food processing strips away important nutrition, which makes food devoid of nutrients our body needs. In addition, manufacturers add some extra sugar or flavoring agents to entice consumers. I always choose food that is less processed. I also minimize any unnecessary cooking of food I eat, since cooking or microwaving destroys vital live enzymes and other nutrients in food. The directions on the organic oats call for 10 minutes cooking. Well, I tried soaking; it worked. So why bother to waste your time and energy to cook when it destroys vital nutrients? To save precious time in the morning, you may soak it the night before you go to bed, then eat it in the morning. Optimal Supplementation: Many nutritional ng a long-sustaining meal supplements and health foods are not regulated. When you purchase a supplement from a health food store, you are on your own making a decision for your health. It is good if you know what you are doing. Not all companies using the same ingredients work the same way. Selection of optimal supplementation for your body’s needs can be mind-boggling. While a nutritionist can help solve this problem, the good news is that only your body can tell the difference. That’s why so many AIM members choose to continue using AIM products year after year. These superb and unique products bring them the results they desire. I have people who came back to me after a period of being without AIM products. It could be a few weeks, months, or years. Last year I had someone calling me after 10 years. Wow! They could really feel the difference. This oatmeal takes no cooking and no hassle. It is easy to make yet nutritious enough to provide longlasting energy. Energizing Delicious Organic Rolled Oatmeal 3 Tablespoons of unprocessed organic rolled oats 2 Tablespoons of black sesame powder (or raw almond meal) 2 Tablespoons of flaxseed meal ½-1 Tablespoon (scoop) of Peak Endurance* 1-2 capsules of FloraFood (probiotics)* 1-2 teaspoons of raisins, blueberries, or Goji berries (optional) ½ fresh banana (optional) 5-10 fresh grapes and/or cherry tomatoes (optional) * AIM Peak Endurance® provides you with ATP, the energy molecule, all five electrolytes, vitamins B1, B2, B3, B5, B6, and B12. AIM FloraFood® helps improve digestion, manufactures B vitamins, and builds your immune cells. The addition of these supplements at room temperature gives a meal long lasting energy. Measure 3 tables poons of unproc essed organic ro a bowl. Add 3 tim lled oats into es as much hot boiling water as with a saucer an oats. Cover it d simmer it for ab out 15 minutes, are softened. Ad or until the oats d 2 tablespoons of black sesame almond meal). To powder (or raw the slightly warm mixture, add 2 ta of flaxseed mea blespoons l and 1/2 – 1 scoo p of Peak Endura At this time, you nce. may add 1 or 2 capsules of Flora improving dige Food for stion and the im mune system. Op and add the po en the capsules wder directly to th e mixture. For va better taste, you riation or can consider us ing one to two te dr y fruits, such aspoons of as raisins, cranbe rries, blueberries berries. Howeve , or even Goji r, fresh fruits are always better ch as a banana cut oices, such into thin slices or a handful of grap tomatoes. Othe es or cherry r fresh fruit, such as strawberries, pears, apples, or pineapple, anges, kiwi, you name it, will wo rk just as well. ❶ ❷ Add boiling water to unprocessed organic oats. After simmering and cooling, energize with Peak Endurance. ❸ ❹ ❺ ❻ Open the capsules of FloraFood to get probiotic protection. This energizing breakfast (only 1 bowl) sustained Sherry through a seven-hour trip. Fresh cherry tomatoes and grapes are excellent on oats. Fresh pineapples and oranges are great for breakfast. nutrition opportunity success / theaimcompanies.com 9 new product SPand a ReAssure AIM A lot has changed in the progression from AIM ReAssure® to AIM ReAssure® SP. But one part that remains the same is the purpose of the supplement: reassurance. As such, the name “ReAssure” has stayed, despite changes to the formula and the addition of a couple of extra letters. Keeping the same name is evidence of AIM’s commitment to maintaining a product that can aid prostate and bladder health. “ReAssure” is both a name and a promise, and that’s something that will never change. What has changed is the main ingredient in AIM’s prostate health product. The old ReAssure formula had a rye pollen extract base; the new product features saw palmetto. Rye pollen was a very popular ingredient in ReAssure, and it created quite a following for the old ReAssure formula. Pollen extracts have been documented as prostate treatments for more than 40 years, yet many government regulatory agencies still refuse to recognize it as a traditional treatment today. AIM’s efforts to get government approval of rye pollen were rejected, forcing the company to look at other options in order to keep ReAssure in the AIM product line. Saw palmetto immediately jumped out as a great alternative. As far as prostate supplements go, saw palmetto is by far the most popular one on the market. Derived from the berries of small palm trees that grow in the southeastern United States, saw palmetto has quickly become a go-to 10 january-february 2009 / to order call 1-800-456-2462 ® is both supplement in virtually every mainstream prostate health product. But if you know anything about AIM, you know that the company does not simply settle for keeping with the status quo. The saw palmetto in ReAssure SP is different. Whereas most saw palmetto supplements use a ground-up berry powder, ReAssure SP uses berry oil extracts, which are far more effective than powder sources. Clinical studies routinely point to the effects of berry oil extract on prostate health, yet many other companies settle for the cheaper alternative of berry powder which contains only a trace of the active ingredient found in the oil extract. The saw palmetto extract used in ReAssure SP is rich in fatty acids and contains the plant sterols campesterol, sitosterol, stigmasterol, and many others. It works as an effective aid for prostate issues because it suppresses our body’s manufacture of a harmful hormone. Researchers have indicated that 320 mg of saw palmetto each day (the same amount that is available in ReAssure SP) can improve urinary problems comparable to some prescription drugs. The benefits of saw palmetto go beyond men’s prostate health. Women can see positive results from saw palmetto, too, since the extract reduces bladder infections, improves urinary flow, and even increases libido. Saw palmetto is the biggest name among the new ingredients in ReAssure SP, but the other components to the new ReAssure formula have their fair share of outstanding benefits, too. In addition to saw palmetto, ReAssure SP contains pumpkin seed oil, zinc citrate, and lycopene, all of which are key components to maintaining prostate health and beyond. Lycopene, which is naturally found in tomatoes, has been shown to possibly hinder the growth of certain types of cancers. A study published in the American Journal of Clinical Nutrition claims that lycopene may reduce levels of a a name promise seed oil into the hormone associated with colorectal cancer. Lycopene, a ReAssure SP forcarotenoid, can increase specific proteins in the body that mula only serves deter growth factors associated with colon cancer. to strengthen the Lycopene was also linked in earlier studies to an increase product’s potency. In addition to prostate benefits, pumpkin in protection against prostate cancer. One such study found seeds can also aid in bone health and ease the symptoms that men who ate four to five tomato-based dishes per week of arthritis. were 25 percent less likely to develop prostate cancer than Researchers have started to focus more and more on those men who rarely ate tomatoes. ReAssure SP propumpkin seeds in order to find out more about potential vides 5 mg of lycopene, which is equivalent to about two benefits for prostate health in men and bladder health in tomatoes. women. They found that the essential fatty acids in pumpAnother part of the ReAssure SP formula, zinc, acts as kin seeds have positive effects on maintaining a healthy an ideal nutrient in the overall health of our bodies, and prostate and in improving the health of a woman’s bladder. studies have shown that men who are healthy have a higher There is 240 mg of pumpkin seed oil in each serving of concentration of zinc in a healthy prostate than in any of ReAssure SP. the other soft organs. In addition to prostate benefits, zinc All four ingredients in the ReAssure SP formula are is also a cofactor in many enzyme processes. designed to continue the tradition of AIM’s outstanding The American Journal of Epidemiology published a prostate health product, and prostate health is as important study showing that lycopene and zinc are associated with now more than ever. protection against prostate disease. The study, which According to figures from the was performed by Cleveland Clinic, half of all men will using a comparison Half of all men will have have symptoms of benign prostate between red-meat symptoms of benign prostate hyperplasia by the age of 50, and that diets and vegetablenumber increases to 80 percent by the rich diets, found hyperplasia by the age of 50, age of 60. Benign prostate hyperplathat the vegetable and that number increases to 80 sia (BPH) is a non-cancerous prostate diets had a much percent by the age of 60. enlargement, and BPH, along with more positive influprostatitis (an inflammation of the ence on the health prostate gland) is a serious concern for men as they age. of prostates, thanks in part to the increase in both zinc and There is definitely a need for “reassurance,” and AIM lycopene. The 15 mg of zinc per serving in ReAssure SP has remained equipped to help with the prostate needs of provides 100 percent of the reference daily intake of zinc. men, as well as offer solutions for women’s bladder health. Another key part to the ReAssure SP formula is pumpReAssure SP, with its new formula of saw palmetto oil, kin seed oil. These oils have plant sterols that inhibit the lycopene, zinc, and pumpkin seed oil, is designed with harmful hormones associated with prostate issues. Both your health in mind. pumpkin seed oil and saw palmetto attack these harmful And that’s a promise that will never change. hormones in similar ways, so the introduction of pumpkin nutrition opportunity success / theaimcompanies.com 11 achieve success achieve success US Directors recognized The AIM Companies™ is proud to recognize those Members who have been promoted to Director. AIM’s motto of Nutrition, Opportunity, Success would not be possible without business builders like these: • Director Jeanne Ko from Irvine, California, started with AIM in 1997 and achieved Director status in October of last year. • Directors Bill and Barbara McKenzie from Winter Haven, Florida, began their AIM membership in May 2008 and took only five months to achieve Director. “I’m a crusader,” Bill said. “If I believe in something, I go 110 percent. I have a calling to teach nutritional health from the Bible, and I believe AIM has the best products out there. And I just want to share them.” • Patti and Larry Warren, Directors from Sun City West, Arizona, have been with the company since November of 2007 and reached the Director level in less than a year’s time. • Directors Elizabeth and Dan Yoder from Dundee, Ohio, have been with The AIM Companies™ since 2000 and recently reached the Director level. “We just love the product,” Elizabeth said, “and we just started sharing it with everyone we came in contact with.” • Los Angeles-based Director Jung Kyun Suh reached the Director level in October of last year. Jung Kyun has been an AIM Member since February 2005. • Directors Debra and Paul Zarnay from Haverhill, Massachusetts, have been with The AIM Companies™ since 2005. They achieved their Director status in October 2008. international director promotions September 2008 Canada Parr, Daniele October 2008 Australia By the Ocean Pty., Ltd. South Africa Langley, Debbie United Kingdom Mendes, Alison and Arlindo 12 january-february 2009 / to order call 1-800-456-2462 three-deep bonus pool September 2008 Participants earned bonuses from $405 to $2,435 in this pool. October 2008 Participants earned bonuses from $454 to $2,668 in this pool. director growth bonus pools September 2008 323 Members earned shares worth $169.43 U.S. each in this pool. October 2008 320 Members earned shares worth $175.85 U.S. each in this pool. elite leadership bonuses 2-Star Bonus September 2008 Barbara S. Robertson Trust . . . . . . . . . . . . . . . . . Florida Casey, Kevin A. . . . . . . . . . . . . . . . . . . . . . . . Tennessee Combrinck, Eben and Marcelle . . . . . . . . . South Africa Erceg Investments, LLC . . . . . . . . . . . . . . . . . . . . Idaho Knight, Connie and Steve . . . . . . . . . . . . . . . . . . Florida La Vie c/o Y & J.P. Holdings . . . . . . . . . . . South Africa Natural Way Travel & Tours, LLC . . . . . . . . . . . Florida Realities Dist. Serv. Inc. . . . . . . . . . . . . . . . . . . . Canada Select Ventures . . . . . . . . . . . . . . . . . . . . . . . . . . Florida Swope, Mary Ruth . . . . . . . . . . . . . . . . . . . . . . . . Texas Van Rensburg, Chris and Joan . . . . . . . . . . South Africa 4-Star Bonus Pauly, Janet and O’Ferrall . . . . . . . . . . . . . . . . . . . Texas 6-Star Bonus Kling, Carolyn and Jim . . . . . . . . . . . . . . . . . . . . . Idaho 2-Star Bonus October 2008 Casey, Kevin A. . . . . . . . . . . . . . . . . . . . . . . . Tennessee Combrinck, Eben and Marcelle . . . . . . . . . South Africa Erceg Investments, LLC . . . . . . . . . . . . . . . . . . . . Idaho Goertzen, Robert and Wilma . . . . . . . . . . . . . . . . Idaho Knight, Connie and Steve . . . . . . . . . . . . . . . . . . Florida La Vie c/o Y & J.P. Holdings . . . . . . . . . . . South Africa Realities Dist. Serv. Inc. . . . . . . . . . . . . . . . . . . . Canada Select Ventures . . . . . . . . . . . . . . . . . . . . . . . . . . Florida Swope, Mary Ruth . . . . . . . . . . . . . . . . . . . . . . . . Texas Van Rensburg, Chris and Joan . . . . . . . . . . South Africa 4-Star Bonus Pauly, Janet and O’Ferrall . . . . . . . . . . . . . . . . . . . Texas 6-Star Bonus Kling, Carolyn and Jim . . . . . . . . . . . . . . . . . . . . . Idaho athlete news Martin didn’t let a war get in his way I t wasn’t the highest mountain. Even though it is Europe’s tallest at 18,510 feet. Not the most technical climb. But it had plenty of challenges for Martin Benning, an AIMsponsored mountain climber whose goal is to scale the highest peaks on each of the world’s seven continents. Martin is a cancer survivor. The climbs, known as 7 Summits Cancer Climb, are one method to call attention to the disease and raise money for cures. The climb began with the party of four coming down with an intestinal illness resulting in vomiting and loss of strength. They had to bribe their way to the mountain. The climb itself faced winds of 50 miles per hour, the cold temperatures that accompany winds at higher elevations, some rain, some snow, piles of garbage, diesel fumes from a large snowcat, and debris from construction. Oh, did we mention a war just on the other side of the mountain? Martin’s climb came in mid-August 2008, only a few days after the Russians invaded Georgia. “Sometimes,” says Martin, “with our 7 Summits expeditions, the climbing is the easiest part.” It took 27 hours to go from Seattle to the airport nearest the climbing site then another five hours to drive to the mountain. It took a bribe to convince the local police to let them out of the airport. “You are thinking just get me to the mountain with its hypoxic environment and massive crevasses,” says Martin. Anything to be away from the war and the local politics. Martin’s group was following the Russia-Georgia war on TV in Seattle. “The conflict was only 50 miles from the mountain,” explains Martin. “We decided to go. Our outfitter told us he did not think the war would reach the mountain and the war will be over quickly.” In preparation for the climb, Martin increased his AIM regime as part of the acclimation process – more AIM Peak Endurance ® , extra AIM GinkgoSense™, AIM Cellsparc 360 ®, AIMega ® , AIM BarleyLife ® , and AIM BarleyLife ® Xtra. The lower slopes of Mt. Elbrus have been turned into a ski area traversed by a cable car and chairlift. The actual by foot ascent begins once they are dropped off at the top of the ski area. During construction of the site, huge oil barrels were left behind and these now serve as huts for climbers heading up the mountain. Martin and his group declined to rent a space. “We climbed a bit higher up the mountain and carved out a tent camp on a glacier. We were actually near the Diesel Hut, once the site of the highest hotel in the world.” Martin’s group decided to climb from 13,500 feet to the Elbrus summit in a single day, an elevation gain of 5,000 feet that began at 2 a.m. They took a break at 14,500 feet, another at 17,700, then tackled the final 800 feet. What goes up, must come down. The next day they descend, spent a few days touring in Russia, before heading back to Seattle. “Four down, three to go,” says Martin. He has climbed Elbrus in Europe (18,510 feet), Aconcagua in South America (22,841 feet), Denali in North America (20,320 feet), and Kilimanjaro in Africa (19,340 feet). “Our next climb is Carstensz in Australia (16,023 feet), Vinson in Antarctica (16,050 feet), and finally, we will tackle the big one, Mt. Everest in Asia (29,028 feet).” nutrition opportunity success / theaimcompanies.com 13 health feature New Year’s resolution: weig A rite of January is to make a wholesome change to our lifestyles in the form of a New Year’s resolution. A rite of February is not following through on it. Some people do last past February but, for many others, the high of personal betterment slowly gives in to the realization of hard work. No one signed up for that. There have even been studies done on just how effective those New Year’s resolutions really are. One such study followed 3,000 participants who had made resolutions, and by the end of the study, only 360 actually followed through on their resolutions, which equates to only a 12 percent success rate. What’s worse is that at the beginning of the study, only a little more than half (52 percent) were confident that they would succeed. So not only do people have a hard time following through on their resolutions, but many more don’t even plan on doing so in the first place. Unfortunately, one of the biggest culprits of failed intentions is weight management. Year after year, weight management is one of the most popular New Year’s resolutions, as people try to lose weight, get in shape, and eat healthy. Like so many other resolutions, though, following through on one’s plans rarely happens. Dieting and exercise might start the year as top priorities, but once life gets in the way and distractions and other responsibilities set in, working on weight management hits the back burner, right where it used to be the year before. It doesn’t have to be this way. New Year’s resolutions might seem like a pipe dream for many, but there are resources available to help turn well-laid plans into realities. Further research from the study on New Year’s resolutions found a couple of helpful ways to improve the likelihood of resolution success. In the study, participants received different types of advice and encouragement throughout the process, and the results showed that there were distinct differences on what worked for men and what worked for women. For men, breaking the task down into specific goalsetting timeframes (like losing a pound per week) and showing the benefits of succeeding in their goal helped keep them on task. Women, on the other hand, improved when they shared their resolution with friends and family or when they were encouraged to remain resilient despite setbacks. Understanding what motivates you to follow through with a commitment can certainly help. And when it comes to resolutions for weight management, AIM products are a great resource, too. referred Member Joyce Green from Foreman, Arkansas, has been an AIM Member for many years, and one of the advantages she has experienced with AIM products is remarkable weight loss. P “My husband and I use a tremendous amount of AIM products, and we have not had a cold, sore throat, or respiratory problems in 12 years. “Last September, I spoke to 900 women at a Christian Women of Destiny Summit Conference, and it was truly a blessing. I have heard from several women who heard me speak, and I pray that I will be able to help many more. I have no greater joy than to see people get well and have quality of life. I know what it is to be sick, for I was sick all my life and very overweight. In the 12 years since discovering AIM, I have gone from a size 18 to a size 6-to-8, and much of it happened the first year with AIM.” 14 january-february 2009 / to order call 1-800-456-2462 ght management In addition to diet and exercise, taking supplements that are high in the nutrients your body needs will help keep you healthy and on the right track for proper weight management. Even better, there are multiple AIM products that can do the trick. AIM’s newest product, LeafGreens®, provides a unique source of protein. LeafGreens contains 50 percent protein, and the formula’s combination of four different leaves – spinach, faba bean, field pea, and barley – creates a truly complete protein. One of the many benefits of AIM BarleyLife® is that the green barley grass with which it is produced has an alkalizing effect on the body. By helping to balance the body’s internal pH, green barley grass keeps cells functioning at a high level and makes weight management that much easier. AIM GlucoChrom™ has a natural herb formula that helps support stable blood sugar levels, can also be beneficial for meeting the goal of a healthier, happier new year. IM Director Agnes Leitch from Uxbridge, Ontario, Canada, sought GlucoChrom for help with her high cholesterol levels. The weight loss she experienced was an extra benefit. A “For several years I was taking medication to lower cholesterol levels in my blood. Because many of my relatives and close friends suffer from diabetes, I decided to investigate this problem. GlucoChrom, with natural herbs and trace minerals, which help to stabilize blood sugar levels, has completely lowered the cholesterol in my blood. (I was told I would have to take medication the rest of my life.) I have been taking two capsules per day of GlucoChrom for several months now, and the cholesterol level in my blood is greatly reduced. The medication is down the tubes! An added bonus is that I’ve lost 10 pounds. I feel wonderful.” AIM products can help you keep that weight loss resolution. Detox and weight management. If weight management is your New Year’s goal, consider detoxifying as one of your methods. For all the hard work you are bound to do changing your diet and introducing exercise, you want to get off to a fresh start with your body. It doesn’t make sense to put fruits and vegetables into a body that is still trying to get over the sugars and grease from yesteryear. Detoxification is the way to go, and AIM Herbal Fiberblend® and AIM Herbal Release® can get you there. Think of detoxification as body spring cleaning. And think of herbs as the cleaning products. The body has a system for removing toxins, but with our industrialized diets and poor food choices, this system can become overloaded. That’s where herbs come in. Herbs have been used in cleansing for thousands of years, and for good reason. They work. Herbs are said to promote cleansing by eliminating toxins from the organs and systems of the body. Much of the notoriety of herbs as a cleansing product has come through personal validation, and their use in North American prescription drugs and scientific studies continues to increase. Both Herbal Fiberblend and Herbal Release contain herbs to help your body detoxify and cleanse. Together or apart, Herbal Fiberblend and Herbal Release can play an important role in meeting your weight management resolution goals. Get out the old and bring in the new, and start your body off on the right foot by detoxifying today. nutrition opportunity success / theaimcompanies.com 15 health feature You can do something to improve your physiological age Denny Robinson H ere is a recitation of the obvious: You are not the same person at 70 that you were at 50 or at 30. Times changes, so do all of us – inside and out. AIM Peak Endurance® would like to do something about that. A fountain of youth is about as likely Denny Robinson is an AIM Director from Perrysville, of making an appearance as discoverPennsylvania. He admits to being 60+ in age and is a bicycle ing Elvis, JFK, and Marilyn on an island rider. Not a ride-around-the-block rider, but a ride around a lot in the Pacific. But that does not mean of blocks. you have to sit idle and accept that time marches on and you can’t do much about When Peak Endurance was introduced, I felt that this product it. You can: Think ATP. was made for me. I usually drink only distilled water when I would As AIM’s Healthy Cell Concept® do my biking, since all the energy products on the market contain teaches us, life and its quality begin at the so much sugar. The product is amazing. I usually could feel the laccellular level. Healthy cells, healthy body. tic acid buildup in my muscles after about 40 to 50 miles. I would Not so healthy cells, not so healthy body. Adenosine triphosphate (ATP) is the find myself struggling to return home. Since the first usage of Peak energy currency of the body. It is the priEndurance, I can now enjoy my entire ride, travel further, and I have mary source of energy for every function energy to spare. I fill my two 20-ounce water bottles with Peak within each cell of the body. When ATP Endurance and drink them during my travel time. I also drink an is depleted – and it is “when” not “if” – additional bottle upon the finish of my ride. cells cease to function at their maximum “Now that winter is upon us, I am looking forward to cross-counand leave the body vulnerable to illness, disease, and aging before its time. try skiing. I know that Peak Endurance will work equally as well. Studies show that ATP levels decline with age. From age 20 to age 70, ATP Most of us don’t burn up energy to the degree Denny levels are reduced by 50 percent. Do the math. If you are does. But we all deplete our supply of ATP just through operating with 50 percent less ATP, you therefore have a 50 going about our daily routine. It is an unavoidable fact percent reduced potential for energy production to fire up of life. We often feel tired, blah, no zip, no energy. your cells. Peak Endurance was formulated for both exercisers What is the primary active ingredient in Peak Endurance? and those not-so-ambitious. It is the miracle of ATP – It is PEAK ATP®, clinically proven to raise your ATP level. we lose something so valuable daily, ATP, but have a Each serving of Peak Endurance contains 125 mg of ATP, healthy, natural drink available to replace it. in the form of the exact molecule the body needs to create energy. But Peak Endurance is also much more than ATP. It has six major electrolytes – sodium, potassium, chloPeak Endurance might not be the ride, calcium, phosphorous, and magnesium. It doesn’t stop fountain of youth, but it there. It has six B vitamins – B1, B2, B3, B5, B6, and B12 – will do until the real thing important for metabolism. Peak Endurance has only a single comes along. gram of sugar per serving with a natural grape flavor. “ ” 16 january-february 2009 / to order call 1-800-456-2462 Even the strong need a little reassurance … AIM ReAssure® SP, a combination of saw palmetto berry oil extract, pumpkin seed oil, zinc, and lycopene helps relieve urological symptoms (weak urine flow, incomplete voiding, frequent daytime and nighttime urination) associated with mild to moderate benign prostatic hyperplasia. AIM ReAssure® SP for prostate health These statements have not been evaluated by the U.S. Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any diease. nutrition opportunity success / theaimcompanies.com 17 promotion Blue Diamond Promotion A step closer to where they really want to be K eith and Charlotte Thompson are the latest AIM Members to achieve the Blue Diamond level in AIM’s compensation plan. It is the second highest designation in the company. It is no small achievement. There is only one level higher, the coveted Chairman’s Club. The ink was hardly dry on the Thompsons’ Blue Diamond certificate last fall when they already began their quest for Chairman’s Club. At the AIM Orlando convention in 2007, Charlotte recalls, “I decided we needed to get going. I heard the success stories of others and I wanted to move up. I was ready to move and grow.” The Thompsons live in Sugarcreek, Ohio, and most of their downline are in Ohio. A big part of their downline are Amish and Mennonites. “We train and work with our people. It is something different for everyone. Sometimes it is sharing products. And we have done meetings for people to help them because they are not ready to do a meeting by themselves.” The key is the excitement in helping people, says Charlotte. “We have a product line and the training to help people. It is a huge reward when someone turns around physically.” She particularly remembers a lady who was sent home to die more than three years ago. Charlotte and Keith got her started on AIM products. “I have helped her to live to see her seven children grow up,” Charlotte says. If there is a single word that is constant when Charlotte speaks of how she accomplishes her AIM goals, it is excitement. “Being excited about what you have to share is the key to building an AIM business. Several years back I 18 january-february 2009 / to order call 1-800-456-2462 was kind of down about my AIM income, then I heard Dr. John Shewfelt talk about making yourself unstoppable. I have never forgotten that. If I am excited, I am unstoppable. Others will feel the excitement as well.” Charlotte says a big part of maintaining her excitement level is the annual AIM convention. “You can’t help but come away from it excited. Once you go to one, you don’t want to miss one. We try to get as many of our downline there as we can. They can see the potential for what the company has to offer both in products and income.” The Thompsons know what it took to reach Blue Diamond. They developed a plan and followed it. Today is a far cry from when they began with AIM in 1997; it was a reluctant beginning. “I told my sister-in-law, who sponsored me, that I wasn’t going to sell this AIM stuff. I don’t want to go to a meeting and I don’t want anyone bugging me.” So much for those plans. Today her goal is to make Chairman’s Club within three years. “We will train, we will educate. For 2009, I need to find two solid Directors.” Charlotte recalls that her journey with AIM started when Keith wasn’t feeling so well, he began taking AIM’s green barley juice, and within three days was experiencing a positive difference. “AIM has been a blessing to us physically and financially,” says Charlotte. “We have made so many friends we otherwise would have never met. I really never thought I could do this. I can tell others to be willing to get out of your comfort zone, never say never, and good things will happen.” The folks in the Chairman’s Club need to set aside a spot for the Thompsons. They are on their way. Take care of your heart, it will take care of you T hey don’t call it “the heart of the issue” for nothing. The heart is the center of life in our bodies, which is why it makes an apt metaphor for virtually anything that is vitally important to a cause. Fixing the “heart of the issue” is important to us at work, in the home, and in our relationships, and it should be no different in our health, either. Figuring out how to fix the “heart of the issue” with our bodies is as plain as can be. We need to start with the heart. Heart health relates directly to the overall health of our bodies. Blood flow from the heart carries nutrients through the body and keeps organs and body systems in working order. The importance of heart health takes on added meaning when you consider the staggering statistics of heart-related illness in the United States: More than 80 million people have one or more forms of cardiovascular disease. l AIM Director Elaine Reimer from St. Catharine’s, Ontario, Canada, heard just how powerful AIM Cellsparc 360® can be when a lady in her downline, Joyce Cerminara, a Member also from St. Catharines, ON, wrote about its benefits. “ As heart disease becomes increasingly rampant around the country, protecting the health of our hearts will become even more important. And while there are many products available that claim to work wonders for bad heart conditions, there is no product quite like Cellsparc 360. Like many other heart health products, Cellsparc 360 contains Coenzyme Q10 (CoQ10), which helps the body produce energy and keeps cells performing at their optimal levels. But where Cellsparc 360 excels is in its combination of CoQ10 with tocotrienols and fish oil and in its high rate of absorption using softgel capsules. Tocotrienols, which are a form of vitamin E, have antitumor and antioxidant properties that may reduce cholesterol. Studies have shown tocotrienols to lower even LDL cholesterol – the “bad cholesterol” most often associated with heart conditions. Fish oil helps reduce triglyceride levels and lowers the risk of blood clotting and high blood pressure. Populations where large amounts of I am a widow, age 73, living alone in my own home. In May 2007, fish are consumed generally have lower rates of I had an arrhythmia attack and was hospitalized for one week. heart disease than other areas where fish is not My condition was rated as a 4, which is the worst rating. When as common. I was sent home, I was told to take it easy, watch my salt intake, The three ingredients – CoQ10, tocotrienols, and take a beta-blocker, Vasotec, and Kumodin. and fish oil – help make Cellsparc 360 unique, “That October, I began to take Cellsparc 360, one capsule and the softgel delivery sysdaily as directed. I gradually regained my strength and began tem helps make it remarkto carry out everyday activities. Last May, one year after my ably effective. Absorption arrhythmia attack, my condition was rated as 1½, which was of CoQ10 in an oil-diluent much better than the 4 I was rated the year before. At my last softgel capsule compared to doctor visit in October of last year, I was told I had a total revera dry capsule is almost three sal of my condition, and I am now rated as a 1, which is normal. times higher, which leads to “I feel like my old self as I work in my garden, pick apples in my back yard, travel, and spend time with my grandchildren. higher levels of CoQ10 and an I intend to continue taking Cellsparc 360. Thank you, AIM. increase in energy. ” nutrition opportunity success / theaimcompanies.com 19 eye health The eyes have it L LeafGreens® can play a role in vision health utein is a relatively new term in the natural supplement industry. New maybe, since it has only gained notoriety since the mid-1990s, but its benefit is increasingly important to an aging population. Lutein is an antioxidant and is valuable for blue light absorption. What does that mean? Macular degeneration (MD) is the leading cause of blindness for persons age 50 and older. The macula is a small area of the retina responsible for central vision and clear, sharp eyesight. Blue light, found in both indoor lighting and in sunlight, is thought to play a role in oxidative stress and free radical damage to the eye. An estimated 220,000 people in the United States are diagnosed each year with some form of MD; 10 percent of the cases are referred to as wet degeneration, 90 percent dry degeneration. Wet or dry, it is not good news for a Baby Boomer population. Cases of it are uncommon in those age 40 or less. Worldwide, an estimated 30 million people currently have MD with some demographers predicting that the rate will triple by 2025 due to an aging population. If you have a family history of MD, there is a 50 percent risk increase of contracting it. Some 10 percent of those ages 66-74 have a form of the disease, the figure climbs to 30 percent for ages 75-85. But there is some good news. A 2007 study conducted by the National Eye Institute concluded that one effective means of protection against MD is lutein. While more study is needed, generally it is thought that 6 mg of lutein per day can produce positive effects. One researcher estimates that when the testing is complete, daily lutein intake of 8-15 mg will be recommended. Well, guess what? Lutein most commonly comes from fruits and leafy green vegetables. What is the ultimate leafy green product on the market today? Only AIM has it, AIM 20 january-february 2009 / to order call 1-800-456-2462 LeafGreens®. This powerful combination of the leaves from barley, spinach, field pea, and faba bean contains nearly 5 mg of naturally occurring lutein per serving. In addition to MD, cataracts – a clouding of the lens of the eye – are a challenge for older people. In two studies comparing low levels of lutein intake to high levels, those with higher intake amounts of lutein experienced a 20-50 percent lower risk of getting a cataract. Understandably, vision problems are a concern for an aging population. Robert Ianson, is a Group Builder from Dade City, Florida. He will take whatever help he can receive from AIM. “M y wife, Mable, and I have been taking LeafGreens since July 2008 and we have taken AIM Just Carrots ® , AIM Proancynol® 2000, AIM GinkgoSense™, and AIM Cellsparc 360 ® for several years. “When my driver’s license was up for renewal, I was required to have my vision checked. The clerk asked me if I needed glasses to read the chart and I told her that was not necessary, so she checked my vision without my glasses and I passed with flying colors. I must tell you that my vision in the left eye had retreated some and the glasses did help but I have noticed that my vision has improved some and I am even doing my Bible reading without glasses. I teach my grandchildren in home school two days a week, and have noticed that I do not need glasses to do my studying. “I cannot say that definitively the LeafGreens is solely responsible for the improvement, but it has greatly helped. ” 2009 convention Have you ever wondered what makes people behave in certain ways? D o you struggle sometimes in connecting So reshuffle your deck and make the most of your hand in this final month of the It’s with certain types of people? Robert Rohm, Ph.D., is a world class in the Cards contest. It’s almost payoff time communicator who entertains and enlightens and we hope you’ve earned the opportunity audiences with his keen insight into relation- to be at the 2009 convention in Lake Las ships and personal development. He’ll help Vegas in July. raise your awareness and appreciation of dif- A bright oasis awaits you in beautiful Lake fering perspectives. Dr. Rohm is known as the Las Vegas … there are limitless things to do most “invited back” speaker because his mes- there, the venue is luxurious, and the atmo- sage applies so well to business as well as in sphere is relaxing. your personal life. You’ll be thoroughly tained while enterlearning valuable skills in communicating and in leadership abilities. Who among us wouldn’t benefit from learning how to read others better? Ready, set, ROLL! Have you played your cards right? Did your strategy to win a prize in the It’s in the Cards AIM 2008 contest pan out? The contest ends on January 31, so you’ve still got time. Keep calm and finish strong because you won’t want to miss the fun! AIM 2009 Convention Lake Las Vegas • July 15-19, 2009 nutrition opportunity success / theaimcompanies.com 21 new business tool More versatility when ordering online B eginning March 1 you can set up an Automatic Monthly Reorder (AMR) and you’ll have the flexibility to change your order online as often as 12 times per year, as late as 11:59 p.m. the evening before your designated processing date. Changes may include products ordered, your requested processing date, the shipping address, shipping method, and payment method. If you currently use AIM InstaOrder, it will expire after January 31, 2009. The last AIM Insta-Order will be processed in March 2009. But this doesn’t mean you won’t have a way to save money and automatically place monthly orders. It’s even better … • Purchase more than $50 in products and you will save 5 percent. • Purchase more than $125 in products and you will save 10 percent. • Choose any day between the 5th and 25th of the month for your AMRs to be processed. If the chosen date falls on a weekend, your order will be processed the following business day. Your order will be shipped after payment verification. • To qualify for an AMR, your order must be a minimum of $50. • A 3-month minimum is required for any AMR. A $35 fee will be incurred if you cancel your AMR before the end of three months. • Exchanges will be limited to damaged or defective products only. • Members will be responsible for shipping charges. Online sign-up for AMRs begins March 1, 2009. First AMRs will be processed in April 2009. 22 january-february 2009 / to order call 1-800-456-2462 aim corner AIM UK manager knows her way around the world OK, quick, where is Mauritius? If you are a South African Member, you probably know. For someone in North America, you would have to be something other than geographically-challenged to know the answer. Mauritius is an island off the South African coast, east of Madagascar. It is also the ancestral home of Fawzia Moosun, manager of the AIM office in the United Kingdom. Her view of AIM is no different than someone from east Texas, western Canada, or anyplace else where our products are found. “I feel very fortunate to work with the AIM products that can have such a positive effect on people’s health and general well-being.” She adds that the AIM products are in keeping with who she is and what she believes: “I have always been driven by a desire to help people.” Fawzia, who has been with AIM in the UK in its London office for three years, enjoys the dailyLife™ products, she takes AIM BarleyLife ® Xtra, and she is a particular fan of CalciAIM™, which, she says, “leaves me feeling energized and ready for the daily grind.” A highlight of her time with AIM came last September when Dr. John Shewfelt, a Chairman’s Club Director from eastern Canada, spent nearly two weeks in the UK at Member-hosted meetings spreading the AIM message. The results were immediate: The UK posted nearly double its average sales and signed up a record number of new memberships for a single month. Fawzia is hoping to have Dr. John return this summer for an AIMing Higher-type training session. Prior to her time with AIM, Fawzia, who is married, received a degree in tourism management but found herself “uninspired by my chosen field and decided a change in direction was necessary. I jumped at the chance to work with AIM.” What is most rewarding “are the positive testimonies from people who use our products.” She believes in the guiding words of Aristotle: “Happiness does not consist in pastimes and amusement but in virtuous activities.” While Fawzia may no longer be involved in the tourism industry, she certainly has not lost her love of travel. “One of my passions is to travel and I have been fortunate enough to visit and experience many cultures and countries.” Her most memorable vacations include trips to Mauritius, Grenada, Egypt, and her favorite, Costa Rica, where she zip-lined through the canopy of the Amazon jungle, rode horses in the mountains, and found time to enjoy some natural hot springs. Visits and communication from AIM Members to other AIM Members in the UK are vital to grow the business, according to Fawzia. “Our type of products are viewed with some skepticism in the UK. But there are indications that this is changing with more people looking to alternative therapies as opposed to conventional medicine. AIM has the potential for growth if we can increase awareness of our products,” which has to come from UK Members reaching out to fellow countrymen and from AIM Members worldwide willing to share the message in the UK. She is not unaware that AIM’s growth has always been grounded in Member testimonies and people-topeople contact. “Many of our Members are living testimonies to the benefits of our products.” Another factor cannot be overlooked for the long-term good of the company, says Fawzia. “I have yet to hear anyone take issue with the quality of our products. That is a strong foundation for the future of our company.” nutrition opportunity success / theaimcompanies.com 23 good things are happening Super Saturday October 4, 2008 • Hastings, Minnesota S uper Saturday. One day filled with AIM product and business-building information hosted by Royal Emerald Directors Dick and Carol Cover and Star Sapphire Director Angie Olson. Gerald Phillips, Royal Emerald Director from Texas, provided the AIM product and nutrition portion of the meeting while Ralph Peterson, a Royal Emerald Director from North Dakota, outlined some businessbuilding tips and direction. Dr. Mary Ruth Swope was a surprise drop-in visitor, all the way from Texas. Other activities included time for Member testimonies and an Ask-It basket for questions about AIM products and business opportunities. A IM Members in the United Kingdom had an opportunity September 1-12 to hear Chairman’s Club Director Dr. John Shewfelt of Canada. Dr. John presented a series of two-hour lectures in England and Scotland showcasing his fivepoint philosophy of the Healthy Cell Concept ® , which afforded the attendees a broader understanding of just how the AIM products could be implemented into one’s daily routine and their potential benefits. Each lecture, titled “Lifelong Health – It’s in Your Hands,” also included a questionand-answer session allowing Members an opportunity to seek his opinion or recommendations. Dr. John also spent time assisting those who were interested in the business aspect of AIM and provided advice to help individuals improve their techniques of increasing their downlines. Lifelong Health … It’s in Your Hands September 1-12, 2008, England and Scotland 24 january-february 2009 / to order call 1-800-456-2462 good things are happening “H ealth by Choice” is a group of healthminded individuals who meet monthly for teaching, food, and fellowship in San Antonio, Texas. Once a year the group features an out-oftown guest speaker. This year Dr. John Shewfelt, from Ontario, Canada, spoke on Health is in Your Hands (Healthy Cell Concept ® ), How to Keep Your Ticker Ticking (cardio health), You Can Avoid Becoming a Statistic (blood sugar regulation), and Choosing to Share Brings Healthy Rewards (sharing the AIM products). Attendance has grown each year of the seminars. This year’s turnout exceeded the expectations of the organizers, Star Sapphire Director Yoli Huron and Director Jean Dukes. The AIM Companies™ assisted in providing the guest speaker as well as supplying the meeting with door prizes and support materials. Health by Choice seminar: How to stay young and healthy October 18, 2008 • San Antonio, Texas nutrition opportunity success / theaimcompanies.com 25 good things are happening AIMing Higher Fall Training September 18-21, 2008 • Nampa, Idaho T alk about star power horsepower. The fall 2009 AIMing Higher training seminar featured presentations by three Chairman’s Club Director memberships – Janet Pauly, Sandy Combs, and Ken and Cheryl Huxter; Blue Diamond Director Charlie Brown; three Royal Emerald Directors, Loren Schiele, Linda Cole, and Ralph Peterson; Star Sapphire Directors Yoli and Sil Huron, AIM Quality Assurance biologists Ryan Davis and Phillip Jermann, and AIM marketing associate Kevan Lee. Toss in a Friday night visit to the Green Barley Nutrition Center in Nampa owned by Chairman’s Club Directors Jim and Carolyn Kling and a Saturday night dinner-train ride through the Idaho mountains along a scenic river and you have one unforgettable meeting. 26 january-february 2009 / to order call 1-800-456-2462 your way to the US Short Track Speedskating Olympic Trials in Marquette, Michigan, September 8-12, 2009. Contest runs February 1 through May 31, 2009 BONUS CONTEST Six chances to win ica m er A rth No â€Ś n i w d l u o c u Yo Includes accommodations for two in Marquette, Michigan, Sept. 9-12, 2009, event tickets for three days of Olympic trial events, airfare allowance up to $400 per person, food allowance of $150 per person, and ground transportation upon arrival in Marquette. (Valued at $2,000 US) Includes accommodations for two in Marquette, Michigan, Sept. 9-12, 2009, event tickets for three days of Olympic trial events, food allowance of $150 per person, and ground transportation upon arrival in Marquette. (Valued at $1,200 US) Includes accommodations for two in Marquette, Michigan, Sept. 9-12, 2009, event tickets for three days of Olympic trial events, and ground transportation upon arrival in Marquette. (Valued at $950 US) 2 Gold Winners 2 Silver Winners 2 Bronze Winners This means 6 Memberships and up to 12 people will have the opportunity to win! Get a lap up on the competition â€Ś Watch your January product orders for a detailed contest flyer, or go online to learn more about this fast-paced race to the Olympic Trials. nutrition opportunity success / theaimcompanies.com 27 fitbits Consider the benefits of these AIM products … CalciAIM™ LeafGreens ® n A new study suggests that vitamin D, n Vitamin K1 may help decrease the also known as the sunshine vitamin, may development of insulin resistance decrease the risk of breast cancer by more and therefore protect against diathan 20 percent. The research was the first betes, according to a new study of its kind to link vitamin D and hormonepublished in the Diabetes Care receptor-defined breast cancer, one of the most comJournal. Men who took a daily vitamin K1 supplemon types of cancer diagnosed in the United States. In ment showed significantly lower amounts of insuthose women with a higher intake of vitamin D, there lin resistance, a process where insufficient insulin is was a 24 percent reduction in the risk of developing cerreleased in the body to produce a normal glucose tain tumors. More than 1 million women worldwide are response. The study included both men and women, diagnosed with breast cancer every year, and the United yet the benefits of the vitamin K1 supplementation States has one of the highest rates of diagnosis. were only significant among the male participants. n Vitamin D could help lower the risk of death from all As much as 7 percent of the US population has some causes, according to a new study. Researchers discovered form of diabetes, and the cost to treat the condition that maintaining proper levels of vitamin D could cause exceeds $100 billion each year. a decrease in the rate of death of up to 26 percent. The (LeafGreens contains vitamin K1.) study, which included more than 13,000 participants and lasted for more than eight years, recorded more than 1,800 deaths and documented the causes fitbits briefs … and links to vitamin D intake. Illnesses and conn The gooey, golden stuff that builds up inside your ears ditions associated with a vitamin D deficiency should stay there. Earwax is a self-cleaning agent, with include osteopenia, osteoporosis, muscle weakprotective, lubricating, and antibacterial properties. ness, fractures, common cancers, autoimmune Excess earwax normally treks slowly out of the ear diseases, infectious diseases, and cardiovascular canal, with an extra boost from chewing and other jaw diseases. movements, carrying with it dirt, dust, and other small (CalciAIM™ contains 283 IU or 70 percent particles from the ear canal. Then, dried-up clumps of RDI of vitamin D.) the stuff fall out of the ear opening. AIM Peak Endurance ® n Most red fruits and vegetables contain antioxidants n A University of Oxford study sug(which neutralize damaging free radicals) that may gests that vitamin B12 may reduce do everything from battle heart disease and prostate the risk of developing dementia. A cancer to decreasing the risk for stroke and maculack of vitamin B12 in the body was lar degeneration. The best reds to consume include linked to an increase in the likelihood of brain cranberries, beets, tomatoes, strawberries, cherries, shrinkage, which is a factor in some forms of raspberries, pink grapefruit, and red peppers. dementia. The study, which was performed on n OK, we all know we should exercise. But how much? volunteers between the ages of 61 and 87, adds Federal guidelines recommend children and teenagto the mounting evidence of vitamin B12 as a valuers exercise 60 minutes per day and adults 2.5 hours able brain nutrient. A previous study done by the per week to reduce weight, fight chronic diseases, and University of Oxford found that an increase of live longer. Pick something you like and stick with it – vitamin B12 could lead to a 30 percent decrease walking, jogging, biking, swimming, gardening, hiking, in cognitive decline. and dancing. Anything to get your muscles working (Peak Endurance contains 3 mg or 50 percent and your heart rate to increase. RDI of vitamin B12.) 28 january-february 2009 / to order call 1-800-456-2462 business-building tools Go viral … with AIM YouTube videos A dd another tool to your toolbox with AIM YouTube videos. View product snapshots, an overview of the company, and more with the convenience and appeal of YouTube. As a marketing and networking tool, the online video site YouTube can’t be beat. You can e-mail video links to friends and downline, embed videos onto your website or blog, and comment, rate, and subscribe to more than 25 videos currently uploaded to the AIM channel. Visit www.youtube. com/user/aimusers to get started. featured business tool: and other AIM products have had on all generations of her family. Consider the Possibilities (Code: 4550E) Invitation to potential new Members to contemplate the freedoms of being self-employed as an AIM Member and recognizing their own potential for living life to the fullest. Glucose Management with AIM GlucoChrom™ (Code: 4614E) Insightful information from Chairman’s Club Member Janet Pauly about how GlucoChrom may help to improve and maintain blood sugar levels. AIM Proancynol® 2000 (Code: 4615E) An inside look at how AIM’s antioxidant supplement may help free radicals in the body. This video includes information on each ingredient and a personal testimony from an AIM Member. Grow Your AIM Business (Code: 4715E) Training presentations by three successful AIM Members: Sandy Combs ($mart$tart bonus program), Ralph Peterson (“You and 4 with 4”), and Dr. John Shewfelt (“Setting Your Sights on the Summit”). AIM Opportunity Compensation Plan All AIM videos are available for order on DVD and for viewing online at the AIM website. AIM Product Snapshots (Code: 4325E) Concise videos introducing each of the AIM products and featuring a brief testimony. Continuousplay mode for use in displays and booths is available. Available on YouTube. Discover The AIM Companies™ (Code: 4534E) Brief introduction to The AIM Companies™, featuring three overviews on the company, the products, and the compensation plan. Available on YouTube. AIM BarleyLife®: Impacting Four Generations (Code: 4516E) Insightful discussion from Chairman’s Club Member Carolyn Kling along with her daughter and granddaughters about the impact that AIM BarleyLife® (Code: 4921E) Everything you need to know about the AIM Opportunity Compensation Plan. The DVD is in modular form, including a comprehensive menu structure, so that you can easily get to the information you need at your present title and look ahead to where you would like to be. AIM Herbal Fiberblend® – Fiber on the Go! (Code: 5100E) Explanation of the importance of cleansing … not only the environment, but in the body as well. This video provides an inside look into the dangers that toxin build-up can present and why people from all walks of life should be using Herbal Fiberblend. Healthy Cell Concept® (Code: 5205E) AIM’s Healthy Cell Concept summarized, a short history of cell science, and the importance of healthy cells in maintaining good health. This video includes five short modules covering Cell Food, Cell Exercise, Cell Environment, Cell Protection, and Healthy Mental Attitude. nutrition opportunity success / theaimcompanies.com 29 news briefs Win a trip to the Olympic Trials AIM introduces two new products Get on the Short Track to Success with AIM’s newest contest. Help grow your business and recruit new Members, and you could win a trip for two to see AIM sponsored-athlete J.R. Celski compete at the Olympic speedskating trials this fall in Marquette, Michigan. Points in the contest are awarded for follow-up orders on new Member sign-ups and, throughout the contest, bonus points can be earned by completing various tasks or reaching certain benchmarks. Go to page 27 for more information, watch for the contest flyer in your January product order, or visit the contest’s homepage online at www.BarleyLife.com. There is nothing like “new” to stir the imagination. So prepare to have your imagination stirred. AIM introduces two new products to begin 2009. One has a familiar name, but with new and improved ingredients. The other product is truly new and is complementary to one of AIM’s most popular products. AIM ReAssure ® SP: AIM is phasing out its current ReAssure product, which features rye pollen as the primary ingredient. In its place comes ReAssure SP, substituting saw palmetto oil for the rye pollen, plus adding a number of other ingredients aimed primarily at prostate health. AIM ReAssure ® SP (5181E) is now available for $25.00 with 25 BVP. AIM fit ’n fiber™ : You asked for it, you’ve got it. Members have been asking for a good-tasting fiber product and something to aid in weight management. fit ’n fiber is both and, combined with AIM Herbal Fiberblend®, provides users with a majority of their daily fiber needs. fit ’n fiber (5175E) is now available for $35.00 with 35 BVP. Order today online or call 1-800-456-2462. Insta-order program changes Out with the old, and in with the better. AIM’s new automatic ordering system provides the flexibility and affordability that AIM Members have requested. Automatic Monthly Reorders (AMRs) will take the place of AIM’s Insta-Order program beginning in April. AMRs will feature a 5 percent discount on orders of at least $50 and a 10 percent discount on purchases of more than $125. You may change your AMR every month if you’d like, and you’ll have the ability to swap products, move the processing date, change the shipping address, and alter the payment method. Shipping charges will be the responsibility of the Member. Insta-Orders will no longer be accepted after January 31, and the last Insta-Order will be processed in March. Beginning March 1, you can hop online to sign-up for the customizable and convenient new AMRs, and the first AMRs will be processed in April. For more information, see page 22 or go online at www. BarleyLife.com. Price list/order form sports a new look Check out the price list/order form (PLOF) stapled in the center of your magazine. It features a new look including an improved organizational layout. The first page of the PLOF contains an ordering form and ordering information. Page 2 begins an alphabetical listing of the AIM products and that continues to the top portion of Page 3. The remaining space on Page 3 lists Health/Business Audios and Videos and Health/Business Literature available for sale. That listing continues onto Page 4 where Business Forms, Business Management Tools, Product Datasheets, Product Fact Sheets and Miscellaneous Items are presented. 30 january-february 2009 / to order call 1-800-456-2462 Prepare to be motivated, entertained, and trained Motivate. Entertain. Train. AIM’s featured speaker for the 2009 convention in Lake Las Vegas possesses all of those attributes. Mark your calendar for July 15-19. The AIM convention is always worth attending and Robert Rohm, Ph.D., is one of those speakers who will leave you grateful that you had the opportunity to hear him. Dr. Rohm combines a sense of humor and an understanding of relationship building all wrapped up in a training session that will assist Members in communicating with existing and potential memberships. The more you understand what makes people tick and why, the better AIM Member you can become. news briefs / product specials Be aware of AIM office hours AIM headquarters in Nampa, Idaho, will be closed on Thursday, January 1, in observance of New Year’s Day. The office will reopen with regular business hours on Friday, January 2. Because the last day of the month in both January and February falls on Saturdays, January 31 and February 28, the AIM Call Center will be open to take phone calls from 8 a.m. to noon, MT. Internet orders will be accepted until 11:59 p.m., MT. AIM videos now on YouTube Add another tool to your toolbox with AIM YouTube videos. View product snapshots, an overview of the company, and more with the convenience and appeal of YouTube. As a marketing and networking tool, the online video site YouTube can’t be beat. You can e-mail video links to friends and downline, embed videos onto your website or blog, and comment, rate, and subscribe to more than 25 videos currently uploaded to the AIM channel. Visit www.youtube.com/user/ aimusers to get started. U.S. Januar y & Februar y Special Texas BarleyLife convention scheduled for January 29-31 The annual Texas BarleyLife Convention will be held Thursday, January 29, through Saturday, January 31, at the Fredonia Hotel in Nacogdoches. The theme is “Focus on Healthy Families.” If registered by January 10, the fee is $79, which includes the Saturday night formal banquet. Registrations after that date are $90. Room rates are $75 per night plus tax. The hotel number is 1-800-594-5323 and ask for the Texas BarleyLife room rate. To register, go to TexasBarleyLifeConvention.com. It’s in the Cards contest ends January 31 It is not too late to make that final push to win a prize in AIM’s It’s in the Cards contest. The contest deadline is January 31 and you will want to finish strong to earn one of the level prizes in the contest plus be eligible for other AIM rewards. Lake Las Vegas, site of the 2009 convention, is one of those destination places you won’t want to miss. Use the last month of the contest to help you get there. It will be worth the effort. 50 percent more BVP on singles! Receive • AIM BarleyLife® Nutrition-on-the-Go singles (30-ct., 4152E). From 15 BVP to 23 BVP. • AIM BarleyLife® Xtra Nutrition-on-the-Go singles (30-ct., 4448E). From 16 BVP to 24 BVP. • AIM Herbal Fiberblend Fiber-on-the-Go singles (30-ct., 5030E). From 21 BVP to 32 BVP. ® • AIM Peak Endurance® singles (30-ct., 4660E). From 28 BVP to 42 BVP. s y a s o Wh e few ar e r e h t to s t fi e ben ingle? s being A great way to share the AIM products with others! Thi mean s could a commlarger checisksion ! Unlimited quantities. nutrition opportunity success / theaimcompanies.com 31 The AIM Companies™ 3923 E. Flamingo Ave. Nampa, ID 83687-3100 PRESORTED FIRST-CLASS MAIL US POSTAGE PAID NAMPA ID PERMIT #80 Every AIM product with BVP will count as Contest Bonus Points during January 2009! This contest ends January 31 Order online at www.BarleyLife.com, e-mail email@example.com, or call toll-free 1-800-456-2462. Recognize this reaction to other fiber drinks? AIM fit ’n fiber™ orchard peach-flavored fiber actually does taste great! With 10 grams of heart-healthy soluble fiber and 12 grams of total fiber per serving, this tasty drink mix is the answer for those who won’t try the other fiber drinks! Mmmm … ™ feel full, be fit