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Words and Image: Jeremy Williams The first time I heard Israeli parented, London born and raised singer/songwriter Lail Arad was performing a cover version of Justin Timberlake’s “SexyBack” with her cousin Gaila on YouTube. Like many aspiring talents, Lail had noticed thatthe internet was her gateway to public knowledge. Far from being nonchalant about her dream career, Lail was truly proactive and gained attention “A lot of those videos are two years old, but now there is more attention to what I am doing that they are having a second life which feels a bit funny for me. Each one has its own story. At the time I was just gigging and I didn’t have a label. I wasn’t even recording so I just used the tools I had around me. It was just another form of expression. The Adam Green video has a very specific story which is explained within the song and the Justin Timberlake one was just for fun.”

gradual. It has just seemed like this is the next natural step. Even with the album online launch party, this seemed like the next logical step and then the physical release is next. The gigs will keep getting bigger and so on, but it is all gradual. I am so lucky in ways I didn’t get picked up randomly when I was 18. I have been able to do things my way. Everything that took more time was better for it, through the learning experiences I have had as a result. A lot of artists I like started older, say Camille or Rufus Wainwright, you can just feel the maturity in their work. They are artists and they have built what they are doing. They won’t be going away in a rush.”

“I never thought about whether a song could be played on radio. The aim is to write the “I think you can focus on what best songs possible.” you want to do and build your In a similar vein to her musical inspirations, Lail own career. If it is good then has not viewed “Someone New” as an opportuhopefully people will be inter- nity to become an instant celebrity. In fact, Lail has not even considered whether her mateested in it.”

rial would be considered radio friendly or not. “I “The music industry has changed a lot and is still wasn’t even writing an album, I was just writing changing. Let’s see what happens as it is not songs. I wrote lots and lots of songs, killed them in the best state. But it didn’t bother me. I think off and wrote new ones. There was always a it is nice that you can make your own videos. I batch in circulation. Then when I signed with the think you can focus on what you want to do and label and we got a producer, I looked at what I build your own career. If it is good then hopefully had and chose which ones were best for the alpeople will be interested in it. I did make demos bum. I never thought about whether a song could and put them on MySpace but never spent days be played on radio. The aim is to write the best putting them in envelopes to send to people. I songs possible.” got my record deal in a random way. Someone introduced me to this woman in Paris and she “If someone described the album as pop, then invited me to do a show. She liked it and it all I wouldn’t necessarily disagree with that. There just rolled from there.” Whilst Lail had dreamt of are some elements on the album that are quite a career as a singer/songwriter, it could never pop. The production is colourful and fun.” When be said that she falls into the category of a wan- it comes to defining her own sound Lail states nabe. Lail is chasing a dream career rather than quite clearly that she does not “really like bracka moment in the spotlight, something which is eting anything together” though she concedes emphatically clear as we sit chatting in a sun- that a lot of my influence is folk, but a different drenched Regent’s Park. The previous night Lail folk to Laura Marling and Noah & the Whale. I had celebrated the launch of her debut album am sure there is some crossover but a lot that “Someone New” with a sold out intimate gig at comes out of them is quite traditional, whereas Camden’s Green Note but as she turns up for I used to listen to more folk-rock, like Dylan and her photoshoot and interview, she is relaxed and Leon Russell. It is little bit more rock ‘n roll. The lyrics are a little less pure. I am definitely not a unaccompanied. purist.” “Someone Newl” is out now. “Nothing has felt completely like this is the mowww.myspace.com/lailarad ment that has changed my life. It has been so www.thekaje.com

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The Kaje - Issue 3 (July 2010)