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Would you be so kind as to give us a quick overview of your role in Sandqvist Bags as a brand? Anton Sandqvist, founder, CEO.
The Interview
Sandqvist Bags By Lee Fleming
How did Sandqvist Bags as a concept come about? Was this your introduction into the fashion industry? I was lacking creativity in my job as account manager and at my freetime I started to play around making some different products. I made some lamps and furniture before I stitched the first bag. In the beginning it was really just to have something creative things to do. I have always been a handy person, building and sewing things all since I was a kid. Then when people started to ask about this bag I made I realized that there weren’t many good bags for men in the market and that’s how Sandqvist bags started.
Tell us a little about yourself, where are you from, who would you say have been major influences on you, in terms of mind set? Me and Daniel – my younger brother, we share the design job at Sandqvist– both live in Stockholm and are very much into outdoor life such as hiking, skiing and fishing. It sounds like a cliche, but mostly we just make the kind of bags we want to use ourselves. I don’t really know any other way to do it. At least not if you put your own name on it. Can you describe your typical day to day process? We are a really small company and we just do what needs to be done really. Everything from designing bags, finding inspiration for the coming seasons, work with the producers, quality improvements, sales, fashionshows, photoshoots, lookbook, PR, marketing.