Taipei CYCLE Pre-show Media Tour On, For & By BICYCLES 900 Exhibitors on-track to join 2011 event reflects global love for cycling The crisp autumn of central Taiwan provided the perfect backdrop to rally the global media representing 14 countries, key targets for Taiwan’s massive bicycle and bike part output that blankets the world. Most of those in the media scrum of the 4th Pre-Show Media Tour were the eyes and ears of their respective regions. These were Bicycle Retailer and Industry News (USA), Bicycle Life (Korea), Bike (Spain), Bike Action (Brazil), BikeTrade Canada (Canada), Bike Europe (Holland), Ciclismo (Italy), Cycle Press (Japan), Cyclinfo (Switzerland), Eurobike Show Daily (Ireland), Magazyn Rowerowy (Poland), Mountain Bike (Australia), Sportfack (Sweden) and Togoparts (Singapore). Media reps more than doubled last year’s press tour, a clear indication of soaring interest in Taipei CYCLE, which is organized by TAITRA (Taiwan External Trade Development Council), wing the organizer’s commitment to promoting the 2011 show.
TOUR DIARY: Press Conference at Sun Moon Lake Taiwan’s top Resort
TA I T R A E x e c u t i v e V i c e P r e s i d e n t W. J . H u a n g addressing at the press conference.
World’s first carbon bike carrier, from King Roof
DAY ONE: Oct. 4: Media Tour kicks off with press group travels from hotel near Taoyuan Airport to the Sun Moon Lake in central Taiwan. After dropping our bags we’re bused up to the Formosan Aboriginal Culture Village where we get briefed about Taiwan’s 14 first nations, the core native tribes of the nation. After sampling traditional native dishes, we hike along a 1,877-meter ropeway to Sun Moon Lake, Taiwan’s largest fresh water lake, 727 meters above sea level. Then check into the Fleur de Chine Hotel on the lake. DAY TWO: Oct. 5: Begin the morning with a group cruise to the Cycling at Sun Moon Lake other side of the lake where our bikes have been dropped off and waiting. We ride them about 23 kilometers along the lakeshore back to hotel. Join press conference for Taipei CYCLE 2011 and new product presentation — main program of this media tour at the Fleur de Chine Hotel. TAITRA Executive Vice President W.J. Huang states, “The Taipei Cycle Show has become more and more important as it has grown to a level comparable with Eurobike and Interbike. The coming event builds upon the 2010 show that hosted 894 exhibitors who used 3,018 booths to interface with 30,000 visitors. The media tour group visiting Giant’s HQ plant
He added that Taipei CYCLE will field a record 900 exhibitors (219 overseas companies and 681 Taiwanese companies) with a record 3,050 booths (739 for overseas companies and 2311 for Taiwanese companies) and projects a turnout of 35,300 people. Huang added that Taiwan export stats of Taiwan bicycles through August were upbeat increasing from the same period of 2009 both in quantity and value, especially in its growth in value that boosted unit price.
The tour members were given lectures at Transart Graphics
Test ride at the ITRI
Then Francois Liang, general manager of CHC (Cycling & Health Tech Industry R&D Center), revealed some breaking E-scooter developments at the center. The new product presentation, follows up with displays from manufactures like Tektro, Xixtro, King Roof, Alligator, Wellgo and Marwi who highlight their hottest models, including King Roof’s world’s first carbon bike carrier and Zixtro’s saddle bags and messenger bags.
Interior of Velo factory
TAIPEI CYCLE SHOW PREVIEW
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