Celebrating its second year of partnership, China Southern Airlines enjoyed a highly successful alignment as presenting partner of the sold-out performances of The Northern Kunqu Opera Theatre’s The Peony Pavilion and The Jade Hairpin. They were also a proud co-presenter of The Domain Concert Series: Summer Sounds and Symphony in The Domain. China Southern Airlines cabin crew welcomed Festival-goers at their marquee, providing our audience with branded paper fans and caps. They also captivated our audience through an integrated social media campaign, offering them the chance to win a range of prizes, from Festival tickets to business class flights to Beijing, Los Angeles and London. The tradition of a playful Festival Garden continued in 2013. A number of signature partners including Honda, Rekorderlig and Casella Wines’ [yellow tail] offered a range of activities and product demonstrations. Honda celebrated its second year with Sydney Festival as naming rights partner for the Honda Festival Garden which featured current car
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models and the innovative HondaTrope – a fairground-like ride which showcased the latest digital and engineering technology to surprise and delight visitors to the Honda Festival Garden. A fleet of highly visible Sydney Festival branded Honda vehicles featured on Sydney’s roads throughout summer and also at key activation locations such as Martin Place. Rekorderlig created the Swedish Cider Garden, while Casella Wines’ [yellow tail] COLOURGLAM offered free makeovers at their branded make-up lounge. Our newest music venue, Paradiso at Sydney Town Hall, delighted audiences with a program of live music in the transformed Heritage Listed building. Pinnacle Liquor Group featured as the venue’s inaugural beer partner and leveraged this opportunity through the Sol Sydney Festival Bar at the venue’s outdoor Terrace Bar. On behalf of all of the Festival team and artists, we would like to thank our partners for their generous and ongoing support and for the crucial role they play in celebrating our city in summer.