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Behind every brilliant idea is the process.

Creative Maven

One-on-one with brand guru

Fall 2009

Debbie Millman

Road Warriors: Follow the adventures of the Drifting Creatives, two guys designing their way across the country. Page 26

processmag.com

for Greatness 18 Bound The best and brightest in bindery designs 30 SinCityMadMen Las Vegas ad firm breaks out of the box Crafter 48 Lens The big picture with photographer Bil Zelman

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Behind every brilliant idea is the process.

Creative Maven

One-On-One with brand guru

Fall 2009

Photo: Nebojsa Babic

DeBBie MillMan

Road Warriors: Follow the adventures of the drifting Creatives, two designers designing their way across the country. Page 26

processmag.com

the cover:

Debbie Millman wears many hats. Partner and president of the design division at Sterling Brands in New York City, radio talk show host, magazine contributor, blogger, author and the newly appointed president of the AIGA. Get a brief look inside the world of one of the industry’s most respected authorities on marketing and design.

for Greatness 18 Bound The best and brightest in bindery designs 30 SinCityMadMen Las Vegas ad firm breaks out of the box Crafter 48 lens The big picture with photographer Bil Zelman

the contents: features 18 In a Bind?

Saddle up for what’s collating in the world of bindery

24 Panoramic Press It’s 50 years and counting for this pioneer in print

26 The Drifters Two designers. One car. A world full of possibilities.

departments

48

4 Editor’s Letter 5 Letters to the Editor 34 Calendar + Events + News

12

the source 32 Industry Organizations

shop talk

14 Phoenix Design Week

It’s not what you know, it’s who you know

Design community gears up for the big event

47 Resource Guide

29 Branching Out

Graphic Arts + Finishing + Bindery

Gala Equipment goes beyond the call of print duty

how to

creative mind

New processes provide decorative choices

Innovation, freedom and a good ahi poke inspire this San Diego photographer

6 Bells and Whistles

8 In the Mix

48 Bil Zelman

Why print should be a vital part of marketing

10 Work the Room Networking is the mother of reinvention

ten questions

process

fall 2009

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Fall 2009 + v.1 + no.2

our people: editor/publisher Kevin Runbeck info@processmag.com

the editor

Photo by Mark W. Lipczynski

It’s an exciting time for the creative community. There’s a certain energy in the air right now as agencies begin to dive headfirst into new campaigns and projects, and organizations once again commiserate on special programs and events. One such event is Phoenix Design Week. This five-day design fest in October promises to be stellar, especially now that design maven Debbie Millman has been tapped as the event’s keynote speaker. To gain some insight into her creative acumen, check out “1:1 with Debbie Millman” on page 12. You’ll also be roused by the story of the Drifting Creatives, two regular Joes designing their way across the country. Read all about their adventures in “The Drifters” on page 26. And for even more inspiration, see samples of the amazing design and bindery work done by regional agencies and binders in our special bindery feature beginning on page 18. It’s creativity at its best.

associate publishers Tammy White twhite@processmag.com Jim Frey jim@processmag.com managing editor Michelle Jacoby editor@processmag.com art direction SW!TCH s t u d i o Jim Nissen, Chaidi Lobato, Erin Loukili process@switchstudio.com advertising sales Chuck Runbeck

Michelle Jacoby

circulation fulfillment Dana DeDona dana@processmag.com

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the contributors 01. Jeff Peterson

03. David Mammano

02. Mark Taylor

04. Jimmy Magahern

…is the Executive Director of the Foil & Specialty Effects Association and Managing Editor of InsideFinishing Magazine. With more than 17 years experience, he has conducted seminars for trade shows and conferences including PRINT, Graph Expo, CMM International, HBA Show and the Greeting Card Association. Jeff resides in Topeka, Kan. …is a commercial/advertising photographer and the owner of Red Brick Studio, an 82-year-old restored brick grocery store in the Garfield district in downtown Phoenix. His commercial clients include Avnet, SRP, General Dynamics, Motorola, Swift Transportation, KPMG and Yamaha North America. Mark lives in Scottsdale.

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… is the founder and CEO of Next Step Publishing and Next Step Media Network, which produce a variety of multi-platform products including print, online and social media that help people realize their potential through education and life planning. The author of 101 Things You Can Do To Become an Outstanding Young Adult, David resides in Victor, N.Y. …is a freelance writer who has been documenting arts and entertainment, popular culture, technology and “just about anything else” in the Valley since 1982. He’s also worked for about as long as a graphic production artist for various companies around town, doing the layout, path drawing and other grunt work most designers loath. “There’s little glory in graphic production,” he says. “But always a need.”

Magazine is published quarterly (Spring, Summer, Fall and Winter). Magazine is a professional journal published for the communications industry – advertising, design, print, Web, public relations, photography, illustration and paper. Subscriptions are free to qualified individuals. Single copies may be obtained from the publisher for $4. The Buyer’s Guide is available within the first quarter annually and can be purchased for $50 and viewed at southwestgraphics.net. ©2009 by Magazine. All rights reserved. Contents of this magazine may not be reproduced in any manner without written consent from the publisher. Mention of any product or opinions expressed in bylined articles do not constitute the endorsements or the opinions of the magazine or its owners. Information obtained by Magazine is from sources believed to be reliable. However, while every effort is made to ensure the accuracy of the information contained herein, Magazine is not responsible for any errors or omissions or the results obtained from the use of such information. Magazine assumes no responsibility for unsolicited materials and reserves the right to reject any editorial and advertising submissions. 2404 West 14th Street, Suite 110 Tempe, Arizona 85281-6929 Phone: 602.437.1311 Fax: 602.437.1411 Toll-free: 888-333-1237 www.processmag.com

your letters

When I saw it, it hit me in the first, then in the brain…and both said that they love it! Nathalie Potvin | WorldMarketing

As a former graphic designer with more than 15 years in the printing industry, I wholeheartedly endorse the new Process magazine. I have always enjoyed reading Southwest Graphics, [but] I’m excited to see the direction that Process is taking, becoming a source for creative media events in the Valley. Hats off to Process for providing this wonderful resource to our creative community. Kat Rutherford | Parker Madison Dialogue Marketing

I really like the new format! It looks edgy, which is a good thing. I think the creative community should embrace the new look nicely. Cindy Barz | xpedx Phoenix

from the inbox Congratulations to the Process magazine team. I really like what have done. The design is clean and eye-grabbing. The stories are solid and, more importantly, you’ve put together a communication piece targeting our industry in the broadest sense. We are the visual communications industry, and your publication integrates the community through stories and advertising. Good job! Joe Polanco | PIA MidAmerica

With the redesign and expanded distribution, we’re excited to advertise in the first issue of Process magazine. It is the perfect publication for us to reach the advertising, creative, print and PR audience all in one place, bringing exposure and brand recognition to our company. In addition, working with the sales staff at Process is truly a pleasure. Susannah Fields | RIPE Creative

I just returned from a trip to Tucson and saw a new magazine in my pile of mail—a lovely magazine by the name of Process. “Hmm, I don’t remember subscribing to this, “I thought, scratching my head and setting it in my “to read” pile. I just finished reading it cover to cover. Awesome. Fabulous. Love it! Please share this with all the creative people who worked really hard to make it happen. I’m looking forward to the next issue.

The graphic communications business is very complex and success depends on interaction between all its components, from the initial creative concept through printing and distribution. The inaugural issue of Process magazine delivered a fresh, innovative approach in providing timely information for everyone involved in the industry. I loved the focus on the people involved in the industry, as well as the updates on communication groups in the greater Phoenix area. I look forward to reading the next issue.

Jen Saunders | Jen Saunders Design

Carol Murphy | AAF Metro Phoenix

Process magazine is a great resource for anyone in the communications industry, whether you’re on the creative side, the production side or anywhere in between. The new design is first-class and truly reflects the best of what the industry has to offer. Len Gutman Open Door Communications

Got something to say? Tell us about it! E-mail your letters to the editor to editor@processmag.com.

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how to: print

Bells and A Whistles New processes provide decorative choices Story: jeff peterson

s we move well into the first decade of the 21st century, a great deal has changed in how the printed sheet can be enhanced and protected through specialty decorating processes. In fact, the emergence of new decorating processes, coupled with innovative application processes, prompted the Foil Stamping & Embossing Association to change its name to the Foil & Specialty Effects Association. Technological advancements in the cold foil process, new UV processes such as Cast and Cure, and specialty laser cutting technology are just part of what is now available to create spectacular designs that can stand on their own or enhance printed material such as cartons, greeting cards, invitations, folders and much more.

Sheet-Fed Cold Foil Technology

Although cold foil is not brand new to the marketplace, the technology to apply it has become more reliable—and

Laser cutting allows the design to incorporate extremely intricate cutout shapes and graphics.

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how to: print

popular—in the past few years, particularly with the application of cold foil in-line with large format sheet-fed presses. This technology utilizes a tacky adhesive that is applied in the first printing head of a sheet-fed printer. The foil is nipped to the adhesive and the foil carrier is stripped away, thereby applying the foil only where the clear adhesive is laid down.

Foil Fusing Technology

Therm-O-Type has introduced a new foil fusing technology called High Speed Foil Fusing (HSFF) that increases the utility of the foil fusing process. The HSFF process solves speed, paper surface finish and foil waste limitations associated with traditional foil fusing. With the new technology installed on a Therm-O-Type NSF press, foil can be fused to paper without the use of traditional dies at speeds up to 4,000 impressions per hour. HSFF can be used to apply not only metallics, but also pigment and holographic pattern foils. It is an excellent alternative for adding foil to graduation name cards, announcements, invitations, business cards and greeting card personalization.

Coating and Laminating Effects

UV coatings, both spot and flood, have been a popular choice for adding a protective shine to all types of printed materials. Recently, extensions to standard UV have surfaced, providing even more choices to enhance the printed sheet. One of these newer technologies is a patent-pending process called Cast and Cure, offered by Breit Technologies. This technology creates diffractive surfaces to produce high-gloss, matte and holographic finishes with the use of UV coatings and a specialty film, and can be utilized on both sheet-fed and web-fed applications. The Cast and Cure process utilizes a specialty film that has a micro-embossed holographic pattern. Once the UV coating is applied, the film lays over the top of the sheet before the coating is cured. Then the sheet with the film still applied runs through the UV dryer and is cured. The film is stripped away, leaving the holographic effect on the sheet. Given the fact that no actual film or laminate is left on the sheet and the UV coating process does not omit any VOCs, Cast and Cure is marketed as an environmentally friendly decorating process as well. Another growing trend with the UV coating process is the addition of glitter into the UV as it is applied. Glitter is not a new process and has been used for many years on greeting cards and invitations, but had always been limited because the conventional process of applying glitter leaves a residue not suitable for many applications. When combining the glitter within the UV coating, the glitter is cured with the coating, sealing it in and eliminating any residue. Laminating films have seen many changes over the past few years as well. Films are no longer relegated solely to clear films used for protecting printed materials. Rather, they are now available in many metallic and holographic patterns that can be overprinted or foil stamped. Clear iridescent films also are available, providing a unique appearance when tilted from side to side. They are completely translucent, allowing

graphics and text to show through and still provide a unique pattern with the film.

Laser Cutting

Although laser cutting is not a new technology, it has continued to be a growing decorating process that can provide extremely intricate cutout shapes and graphics. The technology has grown and costs have decreased, making laser cutting a more feasible option for greeting cards, stationery, packaging applications, and promotional mailings. Laser cutting is not a preferred process or competing process to standard diecutting. If a shape or printed sheet can be diecut conventionally, that is still the best option from a cost standpoint. Laser cutting is an excellent choice to provide extremely detailed cuts for decorative purposes only. It is most cost effective for small- to medium-sized runs. The running speed for a laser-cutting job can run from 200 to 2,000 sheets per hour, depending on the job requirements. BIO: Jeff PetersOn is the Executive Director of the Foil & Specialty Effects Association, a non-profit organization that educates the graphic arts community on print enhancement technologies. For information, visit www.fsea.com or call 785-271-5816.

The Cast and Cure UV process provides a clear holographic look without laying down a foil or laminate.

Sheet-fed cold foil units are becoming more popular for applying foil and overprinting large areas.

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how to: market

In the Mix Why print should stay in your marketing plan Story: David Mammano

C

onsidering that my company publishes a national magazine for college-bound teenagers, you might think the title of this article paints me as self-serving. Maybe you think I am trying to preserve print because it’s our company’s core product. But even though our printed magazine brings in the lion’s share of our revenue, it’s not why I’m trying to convince you that print is still tremendously relevant. Actually, our company is much more than print. We are a Web site, an online community, an e-mail marketer, an online newsletter. We have a social media presence, we instant message with our readers, and oh, we print a magazine, too. But here’s something that may surprise you. Besides delivering great content to our readers, branding opportunities and leads for our advertisers, our magazine is also an amazing traffic generator. In fact, our magazine is the No. 1 driver of traffic to our Web site. It’s like buying keywords, only better! The magazine also drives traffic for our advertisers. Thirdparty research shows that 60 percent of our readers visit an advertiser’s Web site after viewing their ad in Next Step! I am going to pitch this list to David Letterman, but just in case he doesn’t pick it up, I’ll share with you my “Top 10 Reasons Print Should Remain a Vital Part of your Marketing Mix.”

10.

Print provides differentiation. How many of the millions of Web sites out there have a print magazine to drive traffic to it? The vast minority, I assure you. Print vehicles provide a unique strategy to drive traffic to your online marketing.

9.

Print offers incredible branding. Nothing makes a brand more recognized than a beautiful ad in a glossy magazine. A well-designed ad is an engaging experience for readers. And by the way, according to a recent third-party driven Next Step poll, 55 percent of teens say they pay a lot of attention to print ads.

8.

Print makes introductions. Print is a great party host because of the talent it has introducing readers to your brand. An effective print ad stands in the crossroads between readers and advertisers. And your keyword purchases become more effective if customers have already been introduced to your brand.

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7.

Print readers are focused. It’s hard to engage in other media when you’re reading a magazine. In the world of multitasking—where people are texting, e-mailing and listening to their iPod while watching TV—it’s hard to get noticed. But it’s hard to do anything else when you’re reading a magazine! In fact, according a survey done by Ball State University, magazines are the exclusive or primary medium 85 percent of the time they are used by consumers.

6.

Print travels. A magazine is your companion wherever you go: your favorite chair, your bed, an airplane…even your bathroom. A laptop on the porcelain throne just does not offer the same experience.

5.

Print sways trendsetters. “Influentials” (those who sway other consumers) are themselves influenced by print. Check out this influence ranking, from the thirdparty driven Next Step poll: Survey of the American Consumer: 1. Magazines: 61 percent 2. In-store: 58 percent 3. TV: 55 percent 4. Newspaper: 53 percent 5. Radio: 44 percent 6. Free samples: 39 percent 7. E-mail: 26 percent

how to: market

A magazine is your companion wherever you go: your favorite chair, your bed, an airplane…even your bathroom.

4.

Print drives users to other platforms. According to the Retail Advertising and Marketing Association, 47.2 percent of shoppers are most likely to start an online search after viewing a magazine ad. Our own research shows that more than 75 percent of nextSTEPmag.com users type in the URL directly—which they likely got from reading the magazine.

3.

2010

Readers are receptive to print. Fact: People remember effective print ads. In fact, magazine ads have the second highest receptivity of any media, second only to TV. But try to “TiVo” a magazine ad!

2.

You can pass along print, and it has longevity. Magazines get shared and passed on in households and among friends. And they stick around. Check out your own coffee table. Any magazines there that have been hanging around a few years? Have you ever tried to share a Web site in a dentist office?

1.

Print is a lead-generation tool! Used correctly, print drives leads to your prospect funnel. Good print vehicles have a mechanism to deliver targeted leads to their advertisers. (Yep, we have one too.) So at the very least, consider print a unique, effective lead generation tool! So there you have it, the top 10 reasons why print should remain in your marketers’ media mix! The world is changing fast, and you have to keep up. Your ability to combine the new with the proven will determine your success. BIO: David Mammano is the founder and CEO of Next Step Publishing and Next Step Media Network in Victor, N.Y. The companies produce a variety of multi-platform products including print, online, newsletters, custom publishing and social media. For information, visit www. nextstepmagazine.com or e-mail david@nextstepmag.com.

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The Process Buyer’s Guide brings together printers, creatives, fulfillment houses, binderies, equipment manufacturers, and more into a single, easy-to-use graphic arts resource. The Process Buyer’s Guide is used by more than 10,000 people who need your products and services.

Reach thousands of creative and production

decision makers throughout the region – in the Southwest’s most complete directory of graphic arts professionals. The Southwest Graphics Buyer’s Guide brings together printers, creatives, fulfillment houses, binderies, equipment manufacturers, and more into a single, go-to graphic arts resource. The Southwest Graphics Buyer’s Guide is used by more than southwestgraphics

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fall 2009

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To reserve your listing or display ad, or to get more information,

how to: network

The simple act of networking is a skill many people think they have, but don’t.

Work the Room

Networking is the mother of reinvention Story: Hank blank

H

ere is the simple truth: Networking is the best way to find a job if you are in transition. Networking isn’t like learning to ride a bike, however. If you’re not out there, you’ll quickly lose your connections and become out of touch. No matter how much you try to convince yourself, you can’t network in your home office staring at your computer, and focusing your job search on company and job placement Web sites isn’t a strategy with high returns. There are jobs out there, but they are like needles in a haystack. Finding one is a full-time sales job in itself and most successful sales people are in the field, not at their desks. The simple act of networking is a skill many people think they have, but don’t. They attend events and hand out copies of their resume they think people will read. They have no business card. They come inappropriately dressed. They speak more about themselves rather than what they can do for others. They appear aggressive or desperate.

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Whether you are looking for a job or starting your own company, you need to develop tools to brand yourself uniquely and professionally. The landscape of work has changed forever, making it essential that you have a strong personal brand for now and into the future.   Start your brand by registering your domain name and starting your own Web site, which, in this day and age, is like having a phone number. Also, create unique business cards and write a press release positioning you as an expert source in your industry. Build a robust Linkedin profile with recommendations, and get on Facebook and Twitter. Finally, write a memorable elevator speech. This is war and you need to get fit physically and mentally. Reenergize yourself by hitting the gym. Take yoga. Center yourself. Dump your Dockers. Eat healthy. Get a new haircut. Stop watching TV. Become information current. Shed your past. Reinvent yourself. To make yourself truly fireproof, start a consulting career. You didn’t rent your experience, skills or your capabilities from your previous employer—they are who you are. Consulting can invigorate you, improve your sense of self worth and produce valuable income. In the famous words of Led Zeppelin’s Stairway to Heaven, “Yes, there are two paths you can go by.” Maybe consulting will make you a rock star. The added bonus is that you can consult and look for work simultaneously. For many companies, adding head count is problematic. Joining a company as a consultant gets you in the door so you can demonstrate your capabilities. Keep in mind that it takes patience to develop a successful consulting career. It can take on average 60 to 90 days to get an engagement. Use that time to develop yourself and the products and services you will be providing. And remember: In this environment, you have to double the amount of irons you have in the fire. BIO: Hank Blank is president of Blank and Associates, a marketing services firm based in Laguna Niguel, Calif. For more, visit hankblank.com or e-mail hank@hankblank.com.

creative

q&a to-be-published book, Look Both Ways: Illustrated Essays on the Intersection of Life and Design (you can find it on Amazon). At Sterling Brands, I run and manage the design group. I am also the chief rainmaker and bottle washer.

1:1 with

Debbie Millman

D

ebbie Millman understands the power of “the brand,” that single visual element that not only gives a face or identity to any given product, but also has the overwhelming ability to conjure feelings, emotions and loyalty.

As partner and president of the design division at Sterling Brands, one of the leading brand identity firms in the country, Millman has been involved in developing some of the most recognized brands in the industry, giving her a world of experiences to share with aspiring designers and marketers through her design blog Speak Up, contributions to Print Magazine and weekly Internet radio show “Design Matters.” Millman is also the author of How To Think Like A Great Graphic Designer and Essential Principles of Graphic Design, and has a book of illustrated essays coming out this fall. And if that isn’t enough, there’s one more thing Millman can add to her very impressive resume: president of the national AIGA, the professional association for design. Process sat down with Millman to gain a little insight into what goes on in her world: designers that i have interviewed: Abbott Miller Alan Dye Alice Twemlow Allan Chochinov Andrea Dezsö Andrew Zolli Ann Willoughby Art Chantry Bad Boys of Design 1: Armin Vit, Mark Kingsley, Michael Ian Kaye, Petter Ringbom, James Victore Bad Boys of Design 2: Rodrigo Corral, Bennett Peji, Tan Le, Felix Sockwell, Mark English, John Zapolski Bad Boys of Design 3: Josh

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Chen, Manuel Toscano, Layne Braunstein, Alan Dye Bad Boys of Design 4: Marc Alt, Mike Essl, Ray Fenwick, Michael Jager, Alberto Rigau Barbara Kruger Bill Grant Brian Collins Carin Goldberg Cheryl Swanson Chip Kidd (2 parts) Christoph Niemann Dan Formosa Daniel Pink David Barringer DeeDee Gordon Design Blogs: Speak Up,

If there is one overriding message you’d like to impart on designers, what would that be?  Do not compromise! Consider what you would do if you knew you would never fail and to pursue that as if your life depends on it, because it does! Do what you love and challenge yourself to do something that you wish you could do.

You’ve interviewed some pretty big names in the industry on “Design Matters.” Who’s still on your wish list and why?  Hmm. That’s a tough one. I’ve interviewed a couple of people for my book How To Think Like A Great Graphic Designer that I would love to also get in front of a microphone. Two people I would put at the top of the list would be Massimo Vignelli and Stephen Doyle. Other extraordinary people that I am infinitely inspired by who I would love to interview are Jill Bolte Taylor, author of A Stroke of Genius; Stephen Hawking; and Agnes Martin. I’d also love to interview Lawrence Weiner for a second time. I can never get enough of Lawrence. Facebook or Twitter? Neither or both?  Both. I am addicted to the Internet. What is the one thing that fuels your day? Starbucks Iced Vente Non-Fat Latte.

Complete this sentence. A business without a brand is a business...  A business without a brand is almost always a business without a profit. Your days must be jam-packed. How much design do you personally get to do? I don’t do any design. I do some art direction and I do quite a lot of illustration, but not for my clients at Sterling. A lot of this work will be featured in my soon-

Design Observer, Be A Design Group + Personism David Carson, Not Doyald Young Eames Demetrios Ed Fella Editorial Women: Joyce Kaye, Michela Abrahms, Laetitia Wolff + Barbara de Wilde Ellen Lupton Elliott Earls Emily Oberman Eric Kandel Gael Towey Gary Hustwit Gong Szeto Gordon Hull Grant McCracken (3 parts) Hillman Curtis

Jakob Trollbäck Janet Froelich Jan Wilker + Hjalti Karlsson Jeffrey Keyton Jeffrey Zeldman Jessica Helfand Joe Duffy with guest host Nate Voss John Fulbrook John Maeda Jonah Lehrer Jonathan Hoefler + Tobias Frere-Jones Josh Liberson + Ethan Trask Kenneth Fitzgerald Kurt Andersen Laurie Rosenwald Lisa Francella + Pamela DeCesare

Luke Hayman Luba Lukova Maira Kalman Malcolm Gladwell + Joyce Gladwell Marian Bantjes, Alexander Gelman + Michael Surtees Marty Neumeier Michael Bierut Mick Hodgson Milton Glaser Minda Gralnek Modern Dog Natalia Ilyin Neville Brody Nicholas Blechman Paola Antonelli Patrick Coyne Paul Sahre

Sterling Brands

Based in New York City—with offices in San Francisco and affiliate offices in Singapore and London—Sterling Brands began in 1992 with a team of 90 professionals all across the country who do two things and do them really well: brand strategy and brand design. Walk into any grocery or department store and you’re sure to find a product that you’re not only familiar with, but was also created and conceptualized by Sterling. From Gillette to Dunkin’ Donuts to Tropicana, the agency has worked with the industry’s top companies, becoming a part of our daily lives more than you’ll ever know. Paula Scher Peter Buchanan-Smith Petrula Vrontikis Rick Valicenti Sean Adams + Noreen Morioka Seth Godin Shepard Fairey Spoken Word Stanley Hainsworth Stefan Bucher Stefan Sagmeister Steve Sikora, Charlie Lazor + Tom Wright Steven Heller (parts 1 and 3) Steven Heller + Veronique Vienne Steven Heller + Lita Talerico Todd Pruzan + Sam Potts

Vaughan Oliver Virginia Postrel William Drenttel + Jessica Helfand William Lunderman World of Branding World of Las Vegas World of Leisurama: Jake Gorst, Alastair Gordon + Andrew Geller Y Conference 2009: Lorraine Wild, Liz Danzico, Andrea Pellegrino, Mark Randall, Shel Perkins Ze Frank

shoptalk

Phoenix Design Week Valley design community gears up for the big event story: Jimmy Magahern

F

or some in the Valley’s creative community, the big draw at Phoenix Design Week will be the exhibitions of cutting-edge local artists to be held around the downtown convention site at spots like Terralever, Santy, the Clarendon Hotel and The Modified. For others, it’ll simply be the chance to gather with several hundred fellow design geeks at the Phoenix Convention Center and listen to some of the major keynote speakers scheduled, like new AIGA national president and Internet talk radio star Debbie Millman.

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For another group, let’s face it, it’ll be all about the parties: a Friday night film fest to be held at MadCap Theatres in Tempe, a Saturday night bash at the Clarendon, and whatever impromptu gatherings happen along the way. Andrew Coppola, however, is most excited about the games. “I’m managing a side event that we put together called Phoenix Layers,” says Coppola, a graphic artist and Web designer at Warehouse Agency 2, who signed on as a volunteer for Phoenix Design Week after hearing about the event on Twitter.

“It’s a competition between designers, modeled after Layer Tennis, or what they used to call Photoshop Tennis,” Coppola explains. “You take two designers, and give the first 30 minutes to create something. He then sends the file to designer two, who has another 30 minutes to take the first designer’s creation and remix it or create something new out of it. And then they send it back and forth for a total of six rounds.” The competition kicked off at www. phxlayers.com in early August and will continue for each week leading

shoptalk

up to the event, when an exhibition of each designer’s work will be shown at Tempe’s Terralever. Though only a sideshow to the big event, the opportunity for Valley designers to actually play games with others of their typically solitary ilk is something new, and hints at why Phoenix Design Week has been such a runaway hit with the creative community since its unique inception. “Designers are slightly more introverted than people in other fields,” Coppola says. “There’s probably a lot of in-house designers or freelance designers who

don’t have a large ‘connect’ with other people. This event gives them a great opportunity to change that.” Coppola was one of the more than 60 volunteers who came out of the woodwork almost immediately after Mark Dudlik posted his now-famous open letter to the design community online (see Process, Summer 2009). In a gutsy move reminiscent of a certain Tom Cruise movie, Dudlik dispatched his own version of sports agent Jerry Maguire’s “The Things We Think and Do Not Say” memo—only this time, without the catastrophic firing. For certain, Dudlik’s profile at downtown’s SarkissianMason has only risen as a result of the manifesto, which shook the community with its pronouncement, “The Phoenix design scene is dying.” “Yeah, I have totally been having that kind of, ‘This is really happening because of something I wrote?’ feeling,” Dudlik says. The memo did upset some of the ‘old guard,” he admits—although in a good way. Dudlik had to retract his “AIGA seems mostly inactive” jab when the national design organization quickly signed on as an event sponsor, along with SarkissianMason, Forty Agency, Keane Creative and Process magazine. Other local businesses joining early in support include O’Neil Printing, Bluemedia, McMurry Publishing and the Clarendon Hotel. “I was expecting more backlash than I got,” Dudlik says. “But there was an overwhelming majority who saw there was a great benefit to having an event of this scale in Phoenix.” Weekly meetings at the Gangplank coworking space in Chandler—itself an inspiration for Design Week’s collaborative mission—have helped pull the plans together quickly. Hands-on exercises, “how to” workshops and technical software training have already been inked in for the event. The main event, however, remains simply the gathering of the tribe. “A big part of the week is designers being able to join together to promote the idea of Phoenix’s creative class,” says Dudlik, who hopes PDW will finally put the city on the map among the international design community. “Some of the topics that are being addressed in the panels and presentations are things like

how design can help stimulate Phoenix’s development, how art districts create a more vibrant city, the idea of being able to use design to help creative industry and promote innovation.” Initiatives to promote design in our schools and get local government more involved in stressing the value of design are also on tap. For the scores of local artists and businesses who’ve been busy organizing the event, the Phoenix design scene already feels more vibrant. “It’s been said that the planning of this event, in a sense, already accomplished the goal of the event itself, and I must agree,” says Coppola. “I went from working completely on my own to working with 35 to 50 people. I find it to be liberating, educational and thought-provoking to work in a larger group.” Like many, he hopes the spirit of PDW will continue long after that single week in October. “It has certainly rattled my cage and increased my desire for more collaboration and group environments,” he says. “I would love to see these types of gettogethers continue, and possibly even get some work done, like tackling a social issue for a non-profit organization. “There are definitely egos involved,” Coppola adds, with a laugh. “But it’s refreshing to work with a mix of people.”

A big part of the week is designers being able to join together to promote the idea of Phoenix’s creative class. BIO: Jimmy Magahern is a Phoenix-based freelance writer whose work has appeared in such publications as the New Times, Phoenix Magazine, 944 and TechConnect. For information, visit www.jimmymagahern.com or e-mail jimmy.magahern@gmail.com.

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Bind? In a

Saddle up for a look at what’s collating in the world of bindery Story: Jim Williams

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F

or the layperson, terms such as round cornering, saddle-stitching, foil stamping and perfect binding are as difficult to decipher as a Shaquille O’Neal rap song. But step into a modern bindery and the words take on an almost biblical reverence.

These terms only scratch the surface of what’s bubbling up in this industry. Of course, there’s a school of thought in the slower moving waters of the print business that the bindery is steeped too deeply in old, traditional techniques. After all, the binding process was around centuries before the first bible was bound. But this misguided perception couldn’t be further from the truth. Fact is, today’s bindery is brimming with bright new technology, equipment and services. “I can tell you definitively that trade binderies and graphic finishers are not going away, they are evolving” says Justin Grossman, manager of the Binding Industries Association in Sewickley, Pa.

Recently, more binderies have gone to using polyurethane reactive (PUR) adhesive for their perfect binding. Without getting too technical, PUR glue cures by chemical reaction with moisture found in the paper stock, giving the spine a tougher and more pliable bond. Another timely trend in the magazine business is “tipping” or gluing another printed insert, brochure, card, etc., into a publication. And it’s not limited to publication-type inserts. Marketers are paying to “tip in” all kinds of products, such as toothpaste, coins, even samples of cereal. Yummy!

Need for speed

Printing on plain, white paper these days might be the equivalent of ordering a vanilla ice cream cone at Baskin Robbins. Are you kidding? The sheer variety of paper stock available today is staggering—everything from holographic foils to scented stocks to bier paper, which is made from the waste residue German beer. Cathy Skoglund, who works in the print industry at ground zero as the manager of Operations and Business Development at the Arizona State University Print and Imaging Lab, says that use of specialty paper stocks is one of the hottest trends in the business. “Some companies opt to use a suede stock that has a smooth, leather feel,” Skoglund says. “Or there’s a stock called Petallics that has a metallic, shimmer to it.” If you’re worried about all the trees that might be sacrificed to the paper gods to meet the demand, you shouldn’t bother. Recycled paper is one of the most popular choices on the market. And then there’s the new process being pioneered in Taiwan that uses ground stone instead of wood pulp to create the paper stock. Look mom, no trees!

Most customers gush for the latest and greatest when it comes to their binding needs. Grossman says that speed and reduced equipment set ups has been a driving force in the last decade. Fast make-ready technology has been the most significant change. “Our hottest new binding process is making a casebound book with a soft, flexible paper cover instead of a hard-turned edge cover,” Grossman says. “Additionally, the new lines of plastic-coil binding, where you form the coil and insert it, seems to bring a nice level of automation and increased throughput.”

Bind this!

There’s no shortage of ways to bind a book or magazine. Certainly, there are the tried and true methods, such as the above-mentioned plastic coil. There’s also saddle-stitching, ring binders, Chicago screws, perfect and mechanical binding (cerlox, spiral wire, plastic coil and wire-O). And while manufacturers are pushing the envelope to create equipment to increase volume and speed, these methods continue to dominate the industry.

Paper, paper read all about it!

Grab a ‘coat’

Printers can offer several kinds of “finishes” or coatings to visually enhance or protect a publication. The most common are varnish, aqueous, UV or lamination. The four coatings have specific advantages and uses, and some come with a hefty price tag, but all give a publication a richer more professional feel. These days, the trend is to move away from coatings that can easily scuff or show fingerprints. Too messy.

Cue the special effects

Where’s Indiana Jones when you need him? Special effects can be the big-budget blockbuster of the binding process. The most common methods are die-cuts, embossing and foil stamping. “Embossing can be used in combination with foil stamping, giving your foil a completely different feel and look,” says Mark Sennette, CEO of Arizona Embossing & Die in Phoenix. “Further, sculpturing embossing utilizes an artist’s hand-carved image, cut out of brass, giving the embossing a true, one-ofa-kind, 3-D look, with incredible detail.” Sennette says one of the hottest new “special effects” recently is called spot UV coating, which is done on uncoated paper. “We’ve perfected a special process we call ‘fat coat’ to obtain a very thick, clear coat on the uncoated stock,” he explains. “The strikingly visible contrast of the high-gloss coating on the uncoated surface, along with the textural quality, makes this effect really stand out.” Sennette believes the finishing trade will continue to thrive and grow. “In the last 10 years, we’ve seen marketing budgets slashed with the attitude of ‘we have more work than we know what to do with.’ Now, we’ll see a new and fresh look toward marketing, getting back to the idea that Henry Ford spoke of when he said, ‘If you stop marketing, you will die.’”

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Projects the

In this special Bindery Issue of Process magazine, we showcase the creative and innovative work of printers, binders, public relations firms and advertising agencies. From Chicago screws to antique pewter closures to authentic calligraphy and artwork, prepare to be inspired.

Harrah’s Casino, New Year’s Eve Invitation/Photo Holder Because a picture is worth a thousand words, Central Bindery designed and produced “A Time to Remember,” a combination invitation/photo holder for the casino’s 2009 New Year’s Eve celebration. With rich colors and a sultry design, the 2-color piece is foilstamped, diecut and folded.

Quivira Comprehensive Brochure and Residences at Ritz Carlton Brochure Phoenix Suns Top Secret Kit This season ticket renewal packet went out to all Suns season ticket holders in 2008. Playing off the Planet Orange campaign the Lavidge Co. had launched the previous season, the Phoenix Suns wanted to tell season ticket holders how critical it is they return to Planet Orange. The goal was to make them feel like they were part of an elite group and privy to inside information and special treatment.

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A combined project, the Lavidge Co. created these brochures as an introduction to the master planned residential resort community of Quivira, Los Cabos, an exclusive property located just northwest of Cabo San Lucas, Mexico, bringing together Jack Nicklaus Golf, the Residences at Ritz Carlton and Pueblo Bonito Pacifica Holistic retreat and spa. The two brochures served as information pieces on Quivira, the master-planned community, and the Residences at Ritz Carlton, the first homes to be built on property. The brochures were packaged together in a single envelope, then boxed for delivery. Each brochure was bound with stainless or copper (depending on the piece) grommets, allowing for customization of content in each piece. Interior pages were printed on 80# Reich Shine Text, Champagne and the cover was printed on (2) 107# Reich Shine Cover, Champagne laminated together. Cereus Graphics was the printer, with KDC Bindery completing the binding.

Champions Biotechnology Inc. Patient Invitation The outer wrap of this brochure (called an “invitation”) is a custom diecut sleeve which is blind embossed 110# Sundance Felt Cover. The invitation itself is 18 pages: three vellum flysheets on 29# Glama Natural Clear, three dividers on 100# Cougar Opaque Cover and three French Folded sheets on 100# Cougar Opaque Text. The front cover is blind embossed like the outer wrap, and the piece is perfect bound with all sheets being hinge scored. Aaron Nestor designed the piece on behalf of Davidson & Belluso. Lithotech printed the piece and subcontracted with Central Bindery to complete the bindery.

Virginia Galvin Piper Biography This case bound book includes chipboard wrapped with a classic textured fabric and has 1/C foil on the spine and face, as well as a tipped on photo glued into a debossed frame on the front cover. Work done by Foxnoggin and Prisma Graphic.

Phoenix Sky Harbor International Airport Annual Report This piece has three Chicago screws to secure the inner sheets within its unconventional cover. The cover is 122# black Plike with registered silver foil emboss and registered clear foil stamping. Michela Belluso designed the piece on behalf of Davidson & Belluso, Cereus Graphics printed the inner sheets while subcontracting with Central Bindery for the diecutting, foiling and embossing of the cover. Cereus Graphics performed the final assembly of the piece.

St. Johns Bibles Beautifully hand-bound in a customdyed Italian Calfskin, these fine art reproductions are being done for the St. Johns University in Minneapolis. They are limited 299 eight-volume sets and 25 five-volume sets, and will take more than two years to complete. Measuring 17” wide and 27” tall, each copy is housed in a custom-made cloth covered Clamshell Box and is printed on a custom made cover-weight sheet in six-colors, plus five colors of foil stamping throughout the text pages. Seven scribes and artists from all over the world combined under the direction of Donald Jackson, Senior Scribe to the Queen of England, took more than 10 years to create the calligraphy and artwork that adorn the more than 1,150 pages. The unique combination of artistic hand-binding skills and modern mechanical capabilities enable Roswell Book Binding to be one of the few binderies in the world capable of producing a project of this magnitude.

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Easy Street – Butte Free Condos Mullen Advertising & Public Relations created this 24-page brochure for Easy Street, a vibrant mixed-use project offering restaurants, galleries, retail and luxury living in downtown Carefree, Ariz. Drilled and Coptic sewn, laced with standard cord and custom metal bead on end of cord. strips of metal are attached under the lacing. Closure features an antique pewter metal plate attached to a distressed leather bellyband with snap. With printing by Prisma Graphic and bindery by Roswell Book Binding, this creative piece is printed on 80# Domtar Feltweave Cover. The cover paper is 25pt Fibre-Mark SuedeTex Cover.

Neil Young Anthology A smyth-sewn, 6-color silk-screen and flexible vinyl covered replica of Neil Young’s personal journal that he’s kept since the 1960s, this book contains a wealth of personal information on the rock superstar. It is being sold in a custom-made display box with a collection of his musical works and other paraphernalia. Already scheduled for a second printing, this book won Best of Category for the 2008 BIA Product of Excellence competition.

Legendary Estates of Beverly Hills As a testament to the rich history of real estate in Beverly Hills, Calif., 7,500 copies of this luxurious book were created. Containing more than 430 pages of historical photographs and anecdotes pertaining to the movie stars and socialites that created the aura and mystique of Hollywood, this smyth-sewn hardcover book is bound in European cloth and housed in a custom made shipping container. The book is 16” wide, 12” tall and weighs 13 pounds.

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2008 Pinnacle West Annual Report This annual report included the use of the Valley’s top vendors including Campbell Fisher Design, Prisma Graphic, Acme Graphic Arts Finishing, Jenco Productions and Roswell Bookbinding. The front cover houses a spin wheel to show various messages and is held together by a center eyelet that is hidden with an inside front cover fold over panel. 

Print Smart Magazine This promotional magazine includes a registered sculptured emboss of the mailbox, a die-cut for the perforated lid and letter slit for a variable letter addressed to the recipient. All finishing, bindery and hand assembly was done in-house by Prisma Graphic.

2009 International Directory The Forever Living Products directory included a 1/C silver foil, a silver foil emboss and a sculptured blind emboss all done in-house with the perfect binding outsourced. Work done by Prisma Graphic and Roswell Book Bookbinding.

The Utopia Green Zone Whether you are just starting your green awareness or well down the environmental path, we want to help you move forward. So go ahead. Get Green. Visit the new Utopia Green Zone on our website.

www.utopiapaper.com

To receive a copy of The Green Outlook 2009 or to locate your Appleton Coated representative or Utopia distributor, visit our website or call 888-488-6742.

printerspread

panoramic

print services Printing

+ Mitsubishi Diamond 3000R 28” x 40” 6-Color with Aqueous Coater – 2/4 Perfecting Capability, X-Rite ATS Specrophotmeter (Ink density regulation) (Max Sheet 28.375” x 40”, Min Sheet 14.125”x 21.25”, Max Image 26.75” x 39.5”) + Mitsubishi Diamond 1000LS 20” x 28” 5-Color with Aqueous Coater – COMRAC Control Center with Auto Inking and Register. X-Rite Intellitrax Closed Loop Spectrophotometer (Max Sheet 20.5” x 28.375”, Min Sheet 10.75” x 15”, Max Image 19” x 27.5”) + Heidelberg 14” x 20” GTO 2-Color with Alcolor – (Max Sheet 14” x 20”, Min Sheet 8.5” x 11”, Max Image 13” x 19.625”) + Hamada Satellite 11x17” 2-Color with Envelope Feeder

Bindery

+ Bobst 102CER Diecutter – 30” x 42” Sheet Size – Blanking unit, Stripping Unit – 8,000 shts/hr + Heidelberg Cylinder Press 22” x 30.25” + ITOTEC 54” Computerized Cutter with Jogger, Lift Table and Kudo Weight Count Scale + Polar 45” Computerized Cutter + MBO 30” x 50” 16 Page Folder with Glue System & Gatefold + MBO 20” x 26” 8 Page Folder + Challenge Three Head Paper Drill + Challenge Single Head Paper Drill + Rosback 203 Auto-stitcher with 3 knife trim + Uchida Computerized Counter + Beseler Shrink Wrap + Round Corner Machine

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Gina, Richard and Jeff Erickson

printerspread

Panoramic Press It’s 50 years and counting for this pioneer in print Photography: Mark Lipczynski

W

ith new businesses and start-up companies popping up all over and then quickly disappearing, it’s tough to find one that’s weathered the ups and downs of an everchanging economy and a highlycompetitive industry. Fresh from celebrating their 50-year anniversary, Phoenix-based Panoramic Press is one of those companies. Angelo Siragusa founded the company in 1957. Two years later, after working out of a small garage, he moved the business to Panoramic’s current location, where they’ve been since 1959. According to vice president Richard Erickson, Siragusa started a tradition of investing in infrastructure and technology in order to allow the company to grow at a steady pace. “Panoramic has expanded the building twice, and added several new pieces of equipment that have allowed us to stay at the forefront of the technology curve,” says Erickson. Family owned and operated—now going into the third generation—Siragusa’s son-inlaw Jeff Erickson has been a major influence in Panoramic’s growth over the last 20 years. Jeff’s children, Richard and Gina, now help run the operation, “continuing the spirit of growth, dedication to employees and customers, and constant attention to quality.” Panoramic Press offers in-house design, print and bindery services. According to Erickson, they recently added a 40” Bobst two-station die cutter with stripping and blanking capability that has allowed them to focus more on the packaging market, as well as full mailing services,

which gives them the opportunity to control a project 100 percent from start to finish. With customers ranging from associations, builders and financial institutions to design and marketing agencies, Panoramic Press is all about diversity and flexibility when it comes to their service offerings. “We strive to be a good partner to a wide range of customers and markets,” Erickson says. However, as any printer knows, it’s keeping up with the technological advancements and trends that help ensure a company’s longevity and success. “We have always been committed to investing in the latest equipment,” says Erickson. “The latest example is the upgrade of our prepress department at the beginning of the year. We installed Kodak Printergy with PDF workflow and a Magnus 800 Quantum platesetter. This has increased our output capability in prepress tremendously, while reducing errors and downtime due to bad plates.” They’ve also invested in their MIS system and workflow, allowing them to streamline their processes and keep costs down. However, in spite of their high-quality services and state-ofthe-art equipment, the company maintains its commitment to strong customer service and fostering a good working environment for their employees. “In this industry, I firmly believe that what sets us apart is our relationships with our employees and our customers,” says Erickson. “I feel that creating a great working environment and a family atmosphere for our employees has in turn created loyalty, longevity and a feeling of ownership of each project by everyone in our plant. “At the same time, the relationships we have with our oldest clients, and the new ones we strive to create, are the foundation of our growth. We take the approach that we are never producing a single project. Each project and transaction is just a part of a long-term partnership.”

We take the approach that we are never producing a single project. Each project and transaction is just a part of a long-term partnership.

Contact: Panoramic Press 602-955-2001 + panoramicpress.com

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Drifters. the

Two designers. One car. A world full of possibilities.

Gavin Braman

Martin Hooper

Follow the adventures of the Drifting Creatives on their blog at driftingcreatives.com.

i

t’s the stuff greatness is made of. With degrees in hand, but no full-time employment in the foreseeable future, graphic designers Martin Hooper and Gavin Braman found themselves with nothing but time on their hands. So what do two young guys, fresh out of college and starting their careers, do when boredom begins to set in? Two words: Road trip. This road trip, however, didn’t involve beer-fueled romps across the beaches of Daytona. Rather, the two friends envisioned something a bit more ambitious, something affirming and inspirational. Something completely out of the box. Drifting Creatives is the creative brainchild of Hooper and Braman, whose paths crossed a few years back when they were both beginning to dip their toes in the de-

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sign pool. Braman was in the design program at Texas A&M and got the opportunity to study in Düsseldorf, Germany, where he says, something finally clicked. “The art and design that we [are] surrounded by everyday pointed me in a new direction,” he says. “When I got back to Texas, I joined AIGA, started going to design lectures, landed an internship for a local marketing firm, entered student contests and just got more involved.” Hooper’s foray into the design world started as a side project with a band he played with in his teens. “I had always been in art classes so it seemed natural for me to design T-shirts and CDs,” he says. “I had my first paying client when I was 15. Once I realized people would pay me to make or draw cool things, I haven’t really looked back.”

just two normal dudes who like to draw monsters. Describing themselves as “just two normal dudes who like to draw monsters,” Braman and Hooper became heavily involved with AIGA and soon began working on projects together. After many late-night, post-meeting drinks, the idea of starting their own firm and “taking over the world” became a hot topic of discussion.

seattle glacier natl. park hayden

portland

billings

story: Michelle Jacoby Photography: Mark W. Lipczynski

toronto rochester

murray state university albuquerque

phoenix

road trippin’ road trippin’ part 1

Least favorite stop (so far):

Spartanburg, S.C. We were dead broke, out of gas and slept in the car for three nights in a row in 80- to 95-degree weather. No one in the town seemed very receptive to our concept, and the designers we got in contact with were all too busy to see us. We were tired, smelly and frustrated. But we learned that when we’re down, we fight the hardest. We left with two good video updates and were able to make solid contacts in the cities ahead of us. This trip really comes in waves and we have no idea what to expect, but hopefully, there’ll be no more Spartanburgs.

Favorite stop (so far):

Panama City, Fla. We jumped on a boat sailing the Gulf Coast, had dinner in a basket and headed out about 15 minutes into the ocean to an island, where we swam, and chased birds and crabs like little kids. We even saw a sting ray. It was just a moment of complete relaxation at the end of a pretty mentally hectic month. We’ve loved nearly ever city we’ve been to, but that night was pretty amazing.

“Eventually, we realized taking over the world was a bit ambitious and we should stick with taking over the U.S.,” says Braman. The seed had been planted for Drifting Creatives, but it wasn’t until after they graduated from college that the idea began to take shape. With the concept to connect with creatives—and do some design along the way—the pair had planned a week-long trip to Florida and back. “The next thing we knew, were gone for a month and a half,” says Hooper, who described the trip as “very unplanned.” “We ended up sleeping in the car a lot and were broke most of the time,” he says. “We went from Texas through Arkansas, Tennessee, Kansas, Nebraska, Ohio, Kentucky, the Carolinas, Florida and back home. We learned a lot from that trip and have planned a bit better for this one.

minneapolis

new york pittsfield washington D.C.

omaha cleveland kansas city saint louis

san francisco

murrieta

bismarck

lubbock dallas

morehead charlotte atlanta savannah

henderson new orleans

panama city st. petersburg

road trippin’ part 2 Aug 1 start date Aug 4 leave henderson arrive dallas Aug 7 leave dallas arrive lubbock aug 9 leave lubbock arrive albuquerque Aug 11 leave albuquerque arrive phoenix Aug 14 leave phoenix arrive murrieta, calif. Aug 17 leave murrieta arrive san francisco Aug 19 leave san francisco arrive portland Aug 21 leave portland arrive seattle Aug 24 leave seattle arrive hayden, idaho Aug 27 leave hayden arrive glacier natl. park

We’re still broke, but at least we have more places to sleep.” This time around, the pair is making a “lap around the U.S., with a little sidetrack into Canada,” with stops in Phoenix, San Francisco, Billings, Cleveland, Toronto, New York and a multitude of other destinations on this 30-city excursion. “We’re connecting with creatives all over the country, meeting them, asking questions and soaking up as much info as we can,” says Braman. “We’ll put everything online and have our blog be a resource for students to see the work of different designers, giving them a perspective as to what’s out there.” Financed through various design projects they pick up along the way, Braman and Hooper will work with small businesses for just enough for fuel and food.

Aug 28 leave glacier arrive billings Aug 30 leave billings arrive bismarck Sep 1 leave bismarck arrive minneappolis Sep 4 leave minneapolis arrive omaha Sep 7 leave omaha arrive kansas city Thu Sep 10 leave kansas city arrive st. louis Sep 13 leave st. louis arrive murray state univ. Sep 14 leave murray arrive morehead, ky. Sep 17 leave morehead arrive cleveland Sep 19 leave cleveland arrive toronto Sep 21 leave toronto arrive rochester

Sep 24 leave rochester arrive pittsfield Sep 27 leave pittsfield arrive new york Sep 29 leave new york arrive washington dc Oct 1 leave washington dc arrive charlotte Oct 4 leave charlotte arrive atlanta Oct 7 leave atlanta arrive savannah Oct 9 leave savannah arrive st. petersburg Oct 12 leave st. petersburg arrive panama city Oct 14 leave panama city arrive new orleans Oct 16 home

“We’ve been really lucky to have a ton of support from the design community and can usually find a place to stay,” says Hooper. “But when we can’t, our Honda Element turns into a bed. It sleeps pretty well when the weather is cool.” For Braman and Hooper, the most inspiring part of the trip are the people they’ve met along the way—and the spirit of community and generosity of others. “Everyday, we are overwhelmed with new inspirations, from the talented and creative people we meet to the changes in the landscape,” says Hooper. “We’re able to work anywhere we want and when we can’t find work and our bank account is literally at about 10 bucks, somehow we get lucky and land a remote project. The support and curiosity from the design community has really kept us chugging along.”

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Quality • Service • Price 28

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1-800-368-7874 1-602-254-0130

the source

As a provider of UV coating services, we were uniquely positioned to hear what our printing customers were looking for if they were to purchase a UV coater.

Branching Out Gala Equipment goes beyond the call of print duty Photography: Mark Taylor

W

ith more than 25 years in printing, George Gadzik and Zarir “Zee” Lakdawalla have seen it all. From the prosperous years when the Valley economy was booming to the more challenging times, like the present, when competition is stiff and new projects are hard to come by. It’s those challenging times, however, that Gala has found itself in a very good position. With an “if you can’t beat ‘em, join ‘em” mentality, Gadzik and Lakdawalla have created an offshoot of Gala Coating & Binding Ltd. called Gala Equipment. The pair has entered the realm of post-press printing equipment sales, now offering UV coaters geared for the small- to mediumsized businesses that have fast-turn and short-run services. The journey began at the end of 2004 when Gadzik sold a printing company in Mesa and began looking for opportunities to leverage his skills and talents. “UV coating was coming on strong at

the time, so I started Gala as an alternative bindery specializing in UV coating, especially digital UV coating,” he says. “Zee had worked with me for 19 years at my previous company, so we decided to join together for this new venture.” According to Gadzik, Gala Coating & Binding pioneered the process of UV coating over digital printing for the local print market. Six months after, the local big source closed, bringing a flood of business. Over the next year, the company added UV spot coating and perfect binding. “We specialize in the short run, quickturn market in whatever services we offer. When printers want something, they want it now because that’s what their customers are demanding of them,” says Gadzik. As the company continued to see its volume grow, it began to investigate the purchase of an additional UV coater. It balked at the high prices that were being asked for the equipment and began to research building its own.

“In that process, we saw a movement of larger volume printers putting in UV coating equipment as their needs increased. So instead of adding a new machine, we looked at selling UV coaters instead,” he says. The pair found a partner in Asia and worked 18 months to co-design a unit that they could sell and in February 2008, Gala Equipment was born. Currently, the company offers four key pieces of equipment: three roller coater models and high-speed UV spot coating cylinder presses. The ultra-small 18” UV roller coater, which is also available in a medium format 26” size, features a reverse spin metering roller for a smoother coating surface, 30-square-foot footprint, and an IR pretreat system for hard-to-cure sheets. The high-speed cylinder presses are especially made for spot coat, screen print applications requiring precise registration, sharp crisp edges, and excellent registration at speeds of 600 to 3,600 sheets per hour. “Our goal is to provide quality postpress printing equipment at reasonable prices,” says Gadzik, adding that their units are currently installed in Connecticut, South Carolina, Texas and Idaho. “We also have strong interest from dealers who want to sell our products outside of the U.S.” According to Gadzik, there are five or six UV coating suppliers in the U.S., most of whom are selling their equipment for $30,000 or more. “Our UV coating line starts at $6,000. We’re uniquely positioned to maintain that competitive edge,” he says. “Our sales are up from last year and my expectation is that we will end this year very strong, maybe even 50 percent ahead of last year’s sales. If we keep on that track, it’ll be fun to see what sales will be in 2010.” Contact: Gala Equipment 480.505.1850 + galaequipment.com

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creative

q&a

Mike Hopper, SinCityMadMen B

rash, bold and cuttingedge, Las Vegas’ own SinCityMadMen is breaking out of the box when it comes to branding and marketing. Mike Hopper, lead “mad man,” talks about the power of the Internet, 3-D and special effects, and a good cuppa Joe. So, tell us about yourself. How did you get into advertising?

I’ve always been fascinated about what inspires people to make decisions, especially buying decisions. The whole psychology of it, that is, rather than the economic reasons. Seeing the features, benefits and brand allure of a product/service being communicated through a simple graphic is an amazing thing. The best part is that the majority of people don’t even make the connection. As advertisers, we’re a lot like magicians…we pull off the trick, but the method is hidden.

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As the ’80s came to a close, I stumbled on the greatest communication medium ever, one in which we could do all kinds of “magic:” the Internet. I was hooked. I realized success early on since my approach to this new medium was based on using it as a unique branding vehicle, as opposed to so many at that time that were more of a programming mentality. As the Internet grew more robust, we kept pace by exploring more multimedia and interactive solutions, which bring us to where we are as a company today—and, oddly enough, makes it difficult to label us correctly. Interactive is too limiting, Web site developer has come to mean something completely different these days, and motion graphics sounds like you’re a production company. I like to sum it up as, “SinCityMadMen. Brand in motion.” If you don’t start with a good brand strategy, it doesn’t matter what your target medium is.

DescribeSinCityMadMen. How did it get started? What’s the company culture?

I arrived in Las Vegas from Minneapolis in 1998 and immediately enjoyed the “smalltown” feel of this large community. I joined our local chapter of the AIGA, served on the board for six years and just ended a two-year term as president. Cooperation and shared

best-practice goes so much further than fierce competition. The name SinCityMadMen was derived from our crazy, often over-the-top solutions we’ve become known for. In Las Vegas, a city that’s already larger than life, you need to market in way that can still get a person’s attention. So paying tribute to our hometown and combining that with our unique solutions, we ended up with SinCityMadMen. The “madness” isn’t limited to our artwork. My team of six enjoys a rather loose work environment to help promote our creative thinking. Mediocrity is not tolerated, unique ideas are rewarded and a beer at your desk at 3 p.m. is acceptable as long as you brought enough for everyone. My motto is, “You can beat me, bash me, but just don’t bore me.”

When it comes to clients, what makes them say, “I need to work with these guys?”

“These guys are way out there!” is the biggest compliment we could receive and one of the main reasons clients are attracted to us. Projects we complete are clearly different than your typical agency and that’s what attracts the customers we work with. They are usually looking for something different.

There’s no question this is a competitive business. What do you offer that a conventional firm doesn’t? What do you do to stand out?

The unique aspect of our offering is our edgy design approach and our seamless use of multiple digital tools such as 3-D development and SpecialFX production. The Internet and other multimedia platforms can produce flat results when using standard design practices. There are a lot of interactive firms out there, but very few that are integrating brand strategy. Brand is our canvas and digital media is our paint.

Tell us about your projects. What have been the most memorable or challenging?

Our projects include helping government agencies loosen their ties, allowing Fortune 500 customers to interact and spend more time with their brand, and assisting small businesses to stand out in a crowd. The bigger the challenge, the more we enjoy it. Most recently, we were tasked to develop a 10-minute instructional video for our local gas utility based on the concept “Call Before You Dig.” I immediately remembered those old boring public service announcements from when I was younger and thought, “Here’s my chance to finally make a difference!” We scripted the video like a short TV show called “Doin’ it Right,” with a humorous host who never did anything right. In the show, he interacts with real employees and keeps the audience engaged with his antics and lack of knowledge on the topic. In addition, we used high-level 3-D animations and graphics to help illustrate key points and bring to life the real dangers associated with the message. Serious and fun at the same time.

If you weren’t in advertising and design, what would you be doing?

If I wasn’t in this creative industry, I would do what I’m doing right now: Own and operate a coffeehouse with my wife! I recently acquired an old building in downtown Henderson, where I was attracted to its “main street” appeal and a throwback to an age where everyone walked and businesses all faced the street with doors wide open. My wife had always wanted to run a coffee house, so when I renovated the building, the front 1,000 square feet of my 3,600-square-foot space became a fullfledged, public coffee house, which doubles as a lobby/meeting area for my clients. I had the chance to build and brand the space the same way we’d help a client with a similar need, so it was fun to put into practice what I’ve been preaching for so long. In the end, it’s a very nice destination for those with a passion for a hot drink or a comfortable place to hang out for while. It’s also an accessory and testament to my agency as a literal connection to what we do. The shop is called Mocha Joe. Contact: Sincitymadmen info@sincitymadmen.com + sincitymadmen.com

My motto is, “You can beat me, bash me, but just don’t bore me. — Mike Hopper

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Industry Organizations: “It’s not what you know, it’s who you know.”

arizona

American Advertising Federation (AAF) Promotes advertising through a grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters. Metro Phoenix: phoenixadclub.com Tucson: tucsonadfed.org Ad2 Phoenix Premier organization in the Valley for young professionals in advertising, marketing and communication. ad2phoenix.com AIGA Arizona Serves the graphic design community in the state of Arizona and augments the activities of the national AIGA. arizona.aiga.org American Marketing Association (AMA) Professional association for those involved in the practice, teaching and study of marketing worldwide. Phoenix: amaphoenix.org Tucson: tucsonama.com Arizona Macintosh Users Group (AMUG) Provides education and assistance to its members in the use of computers and related products. amug.org AZ Ad Club Discussion group for advertising strategy and resources for companies in the greater Phoenix area and on the West Coast. azadclub.com Creative Connect Dedicated to promoting collaboration and community through networking events and other programs to people working in a variety of creative disciplines. creativeconnect.org Gangplank Community of thinkers, doers and rabble-rousers, anchored by web/marketing/ development professionals. gangplankhq.com

Printing Industries of Arizona (PIAZ) Dedicated to promoting the graphic communications and printing community through education, cooperative action and fellowship. piaz.org Public Relations Society of America (PRSA) Pre-eminent organization that builds value, demand and global understanding for public relations. Phoenix: phoenixprsa.org Tucson: prsatucson.com Tiny Army Focused on uniting Arizona illustrators by sharing knowledge, experiences and camaraderie. tinyarmy.com

colorado

Ad2 Denver The future of Denver’s advertising and marketing community. ad2denver.com Ad Directors Club of Denver Focused on strengthening the creative community through education, workshops, informative events, and annual design competitions. adcd.com AIGA Offers a diverse series of monthly events and programs to connect people throughout Colorado that will ultimately help them succeed as a designer. aigacolorado.org Colorado AMA Provides education on emerging marketing trends, connects key resources and confers with marketing experts for collaborative power. coloradoama.com Colorado Business Marketing Association Professional development organization providing B2B education, networking, resources, and job listings in Colorado. bmacolorado.org

Ignite Phoenix Information exchange for fostering and inspiring Phoenix’s creative community. ignite-phoenix.org

IABC Valuable resource to Coloradobased communicators committed to delivering strategic, integrated communications. iabc-colorado.com

International Association of Business Communicators (IABC) The Valley’s most comprehensive resource for communications professionals. Phoenix: iabcphoenix.com Tucson: iabctucson.com

New Denver Ad Club Designed to elevate Denver’s profile as a national ad community, promote education, professional development, networking and public service. newdenveradclub.com

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Printing Industries of Colorado Dedicated to promoting the graphic communications and printing community through education, cooperative action and fellowship. printincolorado.org PRSA Based in Denver, the Colorado chapter is part of the world’s largest organization for public relations professionals. prsacolorado.org Rocky Mountain Direct Marketing Association Provides quality programs to educate, encourage, nurture and grow the Rocky Mountain region’s direct marketing community. rmdma.org

nevada

new mexico

AAF Network of ad agencies, design firms, Web developers, media suppliers and educators, and broadcasters in New Mexico. nmadfed.org AIGA Serves the graphic design community in the state of New Mexico and augments the activities of the national AIGA. newmexico.aiga.org AMA Provides a forum for educational and professional development of marketing professionals throughout New Mexico. nmama.org

AAF Las Vegas’ advocate for the advertising and communications industries through public education, public service, networking and recognition of excellence. aaflasvegas.org

PRSA Provides professional information, networking and social activities to New Mexico’s communication professionals. nmprsa.com

a2n2 A professional organization in Northern Nevada dedicated to serving as the ultimate resource for education, networking and recognition within the marketing and advertising industries. a2n2.com.

Ad2 San Diego Help young advertising and marketing professionals learn the ropes of a fast-paced and fascinating career field. ad2sd.com

Ad2 Reno Young professional organization in the Reno area for advertising, marketing, design, and public relations professionals aged 32 and younger. ad2reno.com AIGA Serves the graphic design community in the state of Nevada and augments the activities of the national AIGA. Las Vegas: lasvegas.aiga.org Reno: renotahoe.aiga.org AMA Professional association for those involved in the practice, teaching and study of marketing worldwide. Las Vegas: amalasvegas.com Reno: renotahoeama.com IABC Part of an international network of professionals engaged in strategic business communication management. iabclasvegas.com PRSA Pre-eminent organization that builds value, demand and global understanding for public relations. Las Vegas: prsalasvegas.com Reno: prsareno.org

san diego

AIGA Serves the graphic design community San Diego and augments the activities of the national AIGA. sandiego.aiga.org AMA Dedicated to enhancing San Diego’s marketing community through networking, industry information exchange, educational and career opportunities. sdama.org

AMA Professional association for those involved in the practice, teaching and study of marketing worldwide. marketingpower.com AIGA Stimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers. aiga.org Design Taxi International multidisciplinary design network that features the latest design news, creative industry jobs and careers. designtaxi.com IABC A professional network of more than 15,500 business communication professionals in over 80 countries. iabc.com International Digital Enterprise Alliance (IDEAlliance) Develops standards and best practices to enhance efficiency and speed information across the end-to-end digital media supply chain. idealliance.org Printing Industries of America Enhances the growth, efficiency and profitability of the industry through advocacy, education, research and technical information. printing.org Promotion Marketing Association (PMA) Foster a better understanding of promotion and integrated marketing and its role in the overall marketing process. pmalink.org

IABC Part of an international network of professionals engaged in strategic business communication management. iabc-sd.org

PRSA Pre-eminent organization that builds value, demand and global understanding for public relations. prsa.org

PRSA Provides professional information, networking and social activities to San Diego’s communication professionals. prsasandiego.org

Second Wind Network Information resource designed to help smaller and midsize advertising agencies, design firms and related businesses to be better. secondwindonline.com

AAF Promotes advertising through a grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters. aaf.org

Specialty Graphic Imaging Association (SGIA) Provide imaging professionals with the tools and information needed to make the best possible business decisions. sgia.org

National

Cactus Bindery, Inc. 2414 S. Central Avenue Phoenix, Arizona 85004 [1 block south of the Freeway]

phone

602.271.0112

fax 602.271.4123

Cutting

Drilling

Folding

Shrink Wrapping

Saddle Stitching Die Cutting

Same Day Service

On-Time Production Schedule Pickup and Delivery Call for a Quote on your Next Job

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Regional Events: the local update

Summer Toast 2009

©MLAPHOTONIX.COM

On Aug. 6, metro-area marketing, communications and business professionals came—with business cards in hand, of course—in droves to attend SummerToast, Denver’s largest marketing and business professionals event. Held at downtown’s Club 303, hundreds of guests enjoyed an evening filled with great food, drink, prizes and networking. “Last year, SummerToast hosted more than 1,000 marketing and business professionals and [once] again, thanks to participating restaurants and marketing organizations, we [had] another great turn out,” says event producer Sandra Murray of Contagious Media. For the third year in a row, SummerToast handed out the “Connection Maker of the Year” award. Jennifer Mich, a local sustainability professional, was named this year’s winner after being

upcoming events Sept. 8

Creative Connect

Monthly networking event for designers, Web developers, illustrators, photographers, writers and other creative professionals. 6 p.m. Visit creativeconnect.org for location.

Sept. 9

How Si TV and the D-backs Hit Home Runs with Latinos

Beth Kane of Si TV will describe the how the station reaches out to Latinos in key markets. Chase Field, 401 E. Jefferson St., Phoenix. 3 p.m. $44 to $70. amaphoenix.org

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Sept. 10

AMA Luncheon: Walt Disney Studios

Learn how market research at Disney impacts product development, advertising and messaging. The Curtis Hotel, 1405 Curtis St., Denver. 11:15 a.m. $30 members, $45 nonmembers. coloradoama.com

Personal Networking in the Age of Tweets

Explore how networking can be one of the most important keys to success. Art Center Design College, 2525 N. Country Club Road, Tucson. $15 members and students, $25 non-members and late reservations. tucsonadfed.org

Places to be. Things to do. People to see. Social Marketing: Getting the Results You Want Find out how to capitalize from your presence on Facebook, Twitter and LinkedIn. The Lodge on the Desert, 306 N. Alvernon Way, Tucson. 11:30 a.m. Visit tucsonama.com for more info.

Sept. 14

Say Anything: Planning for Success

In an economy where some are wondering “Where will I be next month?”, there are those that feel long-range project is the way out of a bad economy. Switch Studio, 1835 E. 6th St. #18, Tempe. 6 p.m. Space is limited. Visit arizona.aiga.org/events for more info.

azIPRA Monthly Meeting – Phoenix Learn more about being an independent professional. Hosted by the Arizona Independents’ PR Alliance. Old Spaghetti Factory, 1418 N. Central Ave., Phoenix. 11:30 a.m. Reservations required. phoenixprsa.org

Sept. 16

Learn to Leverage Social Media for Your Business

Social media expert Sheila Kloefkorn will discuss six types of social media and how they can help businesses grow. ASU SkySong, 1475 N. Scottsdale Road. 1 p.m. $20 members, $30 non-members. amaphoenix.org

Sept. 15

Sept. 17

Manuel Delgado, CEO of Agua Marketing, will discuss the myths and realities of marketing to Hispanics. Westin La Paloma Resort, 3800 E. Sunrise Drive, Tucson. $32 members, $42 non-members. tucsonadfed.org

Celebrate the art of public relations at this awards program featuring music by DJ PBody. Tempe Center for the Arts, 700 W. Rio Salado Pkwy., Tempe. 6 p.m. Visit phoenixprsa.org for ticket info.

Take “Juan” and Call Me in the Morning

2009 Phoenix PRSA Copper Anvil Awards

Regional Events: the local update

nominated by the greater Denver marketing community for her outstanding networking skills. The event also benefitted two local charities: Invest in Kids and Ingage’s Passion for a Cause. Invest in Kids brings proven programs that focus on the specific needs of children in low-income families to communities throughout Denver. Passion for a Cause is dedicated to education efforts for children in Tanzania. Presenting sponsors of SummerToast 2009 include Club 303, Wright Group Event Services, Argonaut Wine & Liquor, Ceren Vodka, 1 Spot Info, Mountain High Tree, Lawn and Landscape, 1510theScore, Left Hand Brewing Company, Great Divide, Central Parking and Southwest Airlines.

Outside Voices Speakers Series: MT Carney Since co-founding Naked in 2006, MT Carney’s shop has won the biggest piece of Johnson & Johnson’s North American communications planning account. For registration info, visit http://newdenveradclub. com or e-mail Lorelle Burke at lburkelaw@msn.com.

Lunch ‘n Learn: Robert Slaker

Guest speaker Robert Slaker will discuss personality quadrants and communications styles. 11:30 a.m. $25 members, $40 non-members. Visit nmama.org for location and registration information.

2009 Bernays by the Bay Annual awards ceremony recognizing excellence in public relations programs in San Diego. Loews Coronado Bay Resort, 4000 Coronado Bay Road. 6 p.m. $95 members, $105 non-members. prsasandiego.org

Sept. 19

Triple Play

Maggie Macnab, Joel Nakamura and John Langdon explore the relevance of symbolism to effective visual communications. Santa Fe Complex, 624 Agua Fria St., Santa Fe. 9 a.m. $15 members, $25 non-members. newmexico.aiga.org

Sept. 21

azIPRA Monthly Meeting – Mesa

Learn more about being an independent professional. Hosted by the Arizona Independents’ PR Alliance. T.C. Eggington’s, 1660 S. Alma School Road, Mesa. 11:30 a.m. Reservations required. phoenixprsa.org

Sept. 22

A Communication Strategy for Tomorrow

Discover the role that business communicators need to play going forward. University of Denver, University Hall. 11:30 a.m. $35 members, $45 non-members. iabc-colorado.com

Ethics Month with Ethicist Chris Bauer

Noted public relations ethicist will discuss how to avoid the ethics disasters. Arizona Inn, 2200 E. Elm St., Tucson. 11:45 a.m. $15 to $35. prsatucson.com

Sept. 24

Professional Development Lunch Part One: Social Media Case Study Examples – Southwest Airlines

Paula Berg, Manager of Emerging Media for Southwest Airlines, will discuss how the company has made, managed and maintained successful online communities. 11:30 a.m.

UCSD Extension – Sorrento Valley, 6925 Lusk Blvd., San Diego. Visit http://sandiego.iabc.com for registration information.

Sept. 25

ADCD’s Annual Award Show

The Art Directors Club of Denver presents the 2009 Annual Show featuring work from Denver area creatives. Sherman Events Center, 1770 Sherman St., Denver. 6 p.m. $60 to $85. adcd.com

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jason garcia

Regional Events: the local update

AIGA Beat the Heat Mixer

Amy Wimmer

Valley designers gathered for a laidback evening of socializing, cocktails and food at Carly’s Bistro on July 16. The downtown Phoenix café and art space hosted the event, complete with Mojitos drink specials.

IDUG Phoenix Chapter Meeting

Phoenix InDesign Group, the local chapter of the Adobe InDesign User Group, kicked off on July 30 to an enthusiastic group of more than 45 Valley designers. Marc Oxborrow, design director at McMurry, emceed the event, giving guests a look at what’s in store. The next meeting is scheduled for Sept. 24.

upcoming events Sept. 26

PIAZ’s 19th Annual Golf Outing

Get out of the heat and enjoy hitting the links in the cool pines of Prescott. This annual golf outing will be held at StoneRidge Golf Club in Prescott Valley. 6:30 a.m. $110 individual, $400 foursome. piaz.org

Design Workshop: © Copyrights

Gain expert insight from one of the top legal firms in the country on how to protect your work from copyright infringement and blatant theft. Lewis & Roca LLC, 40 N. Central Ave. Phoenix. 10 a.m. To RSVP or for event details, e-mail programs@ arizona.aiga.org.

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Sept. 30

Navigating the Terrain of your First Professional Years

Learn to build a professional reputation that will position you well for the next step in your career. SmithGroup, 455 N. 3rd St. #250, Phoenix. 11 a.m. $25 members, $35 nonmembers. phoenixprsa.org

Oct. 5-6

Brand ManageCamp

In its seventh year, this elite conference on branding features the best and brightest minds in the industry. MGM Grand Hotel, 3700 Las Vegas Blvd. South, Las Vegas. AMA members get 10 percent off registration. brandmanagecamp.com

Don’t see your event listed here?

Process Magazine is now accepting event wrap-ups to run in our Regional Events section. Please submit 2-3 high resolution photos and a 250-word blurb about your event. Event submissions should be sent to editor@processmag. com. By submitting your photographs, you authorize Process Magazine to publish them. Editor has right to choose events based on available space.

Places to be. Things to do. People to see. Oct. 8

Oct. 12

Oct. 14

Author Joel Comm will discuss how to use social media to market your business. The Curtis Hotel, 1405 Curtis St., Denver. 11:15 a.m. $50. coloradoma.com

Participate in this roundtable discussion for independent designers, business owners and freelancers. Switch Studios, 1835 E. 6th St. #18, Tempe. 6 p.m. Space is limited. Visit arizona. aiga.org/events for more info.

October lunch program with the Business Marketing Association of Colorado. Crowne Plaza Hotel, 1450 Glenarm Place, Denver. Visit bmacolorado.com for time and price info.

AMA Luncheon: Twitter Power

Search Engine Optimization & Link Building Strategies for 2010

This seminar looks at factors that influence Web search and what new signals are growing in importance. ASU SkySong, 1475 N. Scottsdale Road. 3 p.m. $29 to $40. amaphoenix.org

Say Anything: Business of Design

Oct. 13

Creative Connect

Monthly networking event for designers, Web developers, illustrators, photographers, writers and other creative professionals. 6 p.m. Visit creativeconnect.org for location.

Marketing Lessons from a Down Economy

Harnessing Your Creativity for Work that Thrives Lifestyle design coach Jenny Ferry will guide you through your personal “zones of genius.” 3 p.m. Visit iabctucson.com or e-mail msurfarospigelman@gmail.com for location and price.

Regional Events: the local update

Ken Custer

On Aug. 16, AIGA Arizona and IDSA Arizona presented a screening of Objectified at the Valley Art Theatre in Tempe. The documentary gives an indepth look at manufactured objects and the people who design them.

Steve Miller

Objectified

Size Matters

On June 25, the New Denver Ad Club hosted an evening with Allen Rosenshine and Keith Reinhard, architects/founders of Omnicom, who shared their insights, humor and forecasts with a crowd of 100 members of the region’s marketing community at the Gates Concert Hall at the Newman Center for the Performing Arts.

Outside Voices Speakers Series

Gareth Kay, director of digital strategy at Goodby Silverstein & Partners in San Francisco, spoke at the New Denver Ad Club’s Outside Speaker Series on July 23 at the Curtis Hotel. Kay presented ideas and samples of “different thinking” that goes beyond awareness and branding, and focuses on participation and involvement.

AIGA Arizona also hosted Say Anything at Switch Studio in Tempe on Aug. 10, where creatives came together to discuss license agreements and rights.

Ken Custer

Say Anything

Oct. 15

Oct. 24

Executives from Learfield Sports, a collegiate sports marketing firm based in Plano, Texas, will discuss the finer points of sports marketing. 11:30 a.m. $25 members, $40 non-members. Visit nmama.org for location and registration information.

One-day event featuring thousands of dollars worth of free public relations advice given to local nonprofit organizations. AMN Healthcare, 12400 High Bluff Drive, San Diego. 9 a.m. prsasandiego.org

Key leaders of the communications team at Fort Huachuca share ways they use YouTube, Troup Tube, Twitter and more. Arizona Inn, 2200 E. Elm St., Tucson. 11:45 a.m. $15 to $35. prsatucson.com

Oct. 27

Oct. 28

Lunch ‘n Learn: Learfield Sports

Oct. 16

PRSA Colorado Annual Chapter Retreat

The Public Relations Society of America Colorado Chapter presents keynote speaker Dana Perino at their annual retreat. The Curtis Hotel, 1405 Curtis St., Denver. For time and price info, visit prsacolorado.org.

Quality Time with PR Minds

Inside the Minds of Business Leaders: What Leaders Really Want

Better understand the techniques and tools to coach your leaders to become effective communicators. University of Denver, University Hall. 11:30 a.m. $35 members, $45 nonmembers. iabc-colorado.com

How Fort Huachuca Communications Team Uses YouTube

Professional Development Lunch Part Two: Seven Critical Steps to Developing and Measuring a Successful Social Media Strategy Linda Zimmer, president and CEO of MarCom: Interactive, will discuss successful social media strategies.

11:30 a.m. UCSD Extension – Sorrento Valley, 6925 Lusk Blvd., San Diego. Visit http://sandiego.iabc.com for registration information.

Nov. 5

Java Talks: Greta Wiener Online social media expert Greta Wiener will talk about relevant and trackable social media at Java Talks, hosted by the New Mexico Marketing Association. For information on location, price and time, visit nmama.org.

Nov. 7-10

PRSA 2009 International Conference Join thousands of communications professionals at this annual conference featuring keynote speakers Arianna Huffington, Todd Buchholz and Bob Garfield. San Diego Marriott Hotel & Marina, 333 W. Harbor Blvd. $995 members, $1,295 nonmembers. prsa.org/ic2009

Nov. 10

Creative Connect

Monthly networking event for designers, Web developers, illustrators, photographers, writers and other creative professionals. 6 p.m. Visit creativeconnect.org for location.

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Regional Events: the local update

Creative Connect

Jason Garcia

Hosted by Design Within Reach in Scottsdale, the Aug. 11 meeting of Creative Connect proved to be lively and festive, filled with local creatives mingling and chatting the night away. Special guests Gavin Braman and Martin Hooper of the Drifting Creatives were in attendance, and spoke briefly on their project of “designing their way across the country.”

upcoming events Nov. 12

AMA Luncheon: Fuddruckers & Koo Koo Roo

Restaurant branding expert Dwayne Chambers will share ideas on how to bring your brand back bigger and better. The Curtis Hotel, 1405 Curtis St., Denver. 11:15 a.m. $50. coloradoma.com

Outside Voices Speakers Series: Ernest Lupinacci Ernest Lupinacci co-founded New York boutique Anomaly in 2004, a shop whose clients include CocaCola, America and ESPN Mobile Publishing. In 2006, he left Anomaly to pursue work in branded content.

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For registration info, visit http://newdenveradclub.com or e-mail Lorelle Burke at lburkelaw@msn.com.

Nov. 17

What Influencers are Reading and Listening To Jerry Swerling of the Anenberg School at the University of Southern California, will share his one-year study of what influencers are reading and listening to. Westin La Paloma, 3800 E. Sunrise Drive, Tucson. 11:45 a.m. $15 to $35. prsatucson.com

Places to be. Things to do. People to see. Powerful Print: Tools and Tips to Hit Your Communications Program Targets

Chuck Zaepfel of AlphaGraphics, will explain how print media is still effective in business communications strategy. AlphaGraphics, 2500 N. Coyote Drive #110, Tucson. 7:30 a.m. Free for members, $5 nonmembers. iabctucson.com

Nov. 18

Professional Development Lunch: Change Management Communications

Communications expert Brian Justice will discuss the latest in communica-

tions solutions. 11:30 a.m. UCSD Extension – Sorrento Valley, 6925 Lusk Blvd., San Diego. Visit http:// sandiego.iabc.com for registration information.

Nov. 19

Inside the Minds of Business Leaders: Business Acumen

Get high-level insights into the dynamics of a business’ financial performance. University of Denver, University Hall. 11:30 a.m. $35 members, $45 non-members. iabccolorado.com

Lunch ‘n Learn: Spaceport America

Learn about Spaceport America, the first purpose-built commercial spaceport. 11:30 a.m. $25 members, $40 non-members. Visit nmama.org for location and registration information. Events subject to change. Contact specific organizations for detailed event information.

Regional News: the local update

Tim Brennan

An affiliate of the American Advertising Federation, Ad 2 Phoenix is a nonprofit organization made up of motivated young professionals in advertising, marketing and communications. The organization takes a fresh approach to helping new industry faces grow their careers, get involved in the community and remain connected through valuable and fun networking events. According to members, the group is an unusual combination of professionalism and social events that help young industry leaders stay fired up and advance in their careers. A big proponent of advanced technology and social media, Ad 2 Phoenix has risen to a new level of constant interaction through the unseen webs of cyberspace and satellite frequencies—technology that the average person hardly thinks twice about. But while they’re all about connecting through social media, they’re also big fans of that old school form of communication—meeting and mingling face to face. With their monthly happy hours at RA Sushi on Mill in Tempe, and educational events with guest speakers from the advertising industry, they bring people together for good times and intriguing discussions. “Work hard and play hard” is a common theme in the advertising industry. Ad 2 Phoenix members live by this philosophy, with an eagerness to succeed and to help others succeed. The organization is also about giving back to the community through an annual public service campaign for a local non-profit. Ad 2 Phoenix also offers access to VIP events and agency tours, leadership opportunities through participation on committees, Ad 2 regional and national conferences and networking at monthly happy hours, Ad Bash and Dodgebowl tournaments. For more information, visit www.ad2phoenix.com.

(Seated, left to right): Greg Swiscz, Julie Baker, Aga Westfal. (Standing, left to right): Elizabeth Hannen, Tim Brennan, Jessica Wong, Ryan Ferris, Candie Guay, Rachel Brockway. Not pictured: Courtney Crane, Freedom Shannon, Rayme Lofgren.

West Press recently received Master G7 certification from IDEAlliance, making it the only printer in southern Arizona to achieve this goal. The program certifies that the Tucson-based printer can implement the new G7 Proof-to-Print process, which provides 100 percent verifiable accuracy of color reproduction from digital image to final printed press sheet. West Press joins 220 other printers nationwide that have achieved this certification.

Also in the national spotlight is Tonic Photo Studios, a Phoenix commercial photography studio that specializes in cuisine, architecture, product and conceptual imagery. A division of R&R Images, the studio received a Gold ADDY at the AAF National 2009 ADDY Awards for “Smoke and Water,” a conceptual photo series by photographer Matt Baldwin. “For me, it’s an incredible personal achievement,” says Baldwin. “I’d say it ranks right up there with winning an Oscar.” Valley photographer David Zickl is in transition. After years of shooting for such publications as Arizona Highways, Time, Fortune and Forbes, he has decided to put down the lens and pick up the spatula as a student at the Arizona Culinary Institute. Known for its small class sizes and personalized, hands-on training, ACI is renowned for their program founded on proven French method cooking skills. An avid cook at home—and always one to entertain—Zickl enrolled at the culinary school in February and is set to graduate in November. “I may work at a fine restaurant like Binkley’s in Cave Creek, or perhaps I’ll incorporate food and photography and become a travel photographer/writer specializing in food and wine,” he says.

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Regional News: the local update

Phoenix graphic design studio Foxnoggin was recognized by the 2009 Phoenix Copper Quill awards for its work with eBay and Avnet on two comic-themed creative projects. Developed for eBay’s Safety & Security Group, the first project featured a comic book with original characters “The Preventors,” a colorful group of superheroes facing various safety and security concerns through eBay Inc. offices. The studio’s work for Avnet featured a superhero-themed direct mailer exclaiming, “T10K Saves the Day!” The program was designed to introduce technology partner StorageTek’s T10000 tape drive system through designated Avent resellers. The programs were also featured in the 2009 edition of The Big Book of Self Promotion. The Printing Industries of America recently announced the winners of this year’s Premier Print Awards, also known as The Bennies. Arizona printers had a strong showing, with Courier Graphics taking home a Benny in the Print/Graphic Self Promotion category for a multi-part piece that included special finishes and assembly. Other Arizona winners include Cereus Graphics, Gordon Graphics, O’Neil Printing and Woods Lithographics.

Shonna James Communications, a full-service marketing communications company in Phoenix, has received two awards for its work on the 2008 U.S. Bank Arizona Celebration of Lights event. In a national competition, the firm was chosen from 7,000 entries for a 2009 Communicator Award of Distinction in the Special Event category. Locally, the project was recognized with a 2009 Spectrum Award from

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the Phoenix Chapter of the American Marketing Association, whose judges described the entry as displaying “the qualities of a successful, highly integrated, comprehensive campaign: a variety of promotions, a suite of sponsors and substantial press.”

vice president for IABC Phoenix, she will be responsible for the overall direction and programming for the 260-plus member group. Hansen is an integrated account executive with Mindspace advertising and public relations firm. Suzanne McCormick was named executive vice president.

Peggy Deal, owner of Deal in Design, is lending her expertise to ThreeDames Webworks, a new venture that offers content management to Web sites for artists, creatives and small businesses. Deal is the creative director of ThreeDames, which also includes partners Amy Steeby as marketing strategy director and Rose Werther as technology director. “Our goal is to provide Web sites that are beautiful, effective and easy for our clients to handle themselves—all at a price an artist or small business can afford,” says Deal, who will continue to operate Deal in Design and also serves as adjunct faculty at Scottsdale Community College.

Now’s your chance to enter your best work and see if you have what it takes to be a part of creative history. The ADDY® Awards are the world’s largest and most prestigious advertising competition, recognizing creative excellence in advertising. The competition, sponsored by AAF Metro Phoenix, recognizes advertising from media of all types, creative in all sizes and entrants from all levels in metro Phoenix. This year marks the 25th anniversary of the ADDY® Awards competition in the Metro-Phoenix area. The Call for Entries will officially open in early October for work appearing in the media between Jan. 1 and Dec. 31, 2009. The ADDYS Awards Gala is scheduled for March 6, 2010 at the Sheraton Downtown Phoenix. For details and official rules, visit aafmetrophoenix.com or call 602-218-5052.

The Public Relations Society of America (PRSA) Las Vegas Valley Chapter is accepting applications through Sept. 18 for its 2009 Pinnacle Awards. Created in 1996, the Pinnacle Awards recognize the best public relations programs, tools and professionals in Southern Nevada, Northern Arizona and Southern Utah. Judged by outof-market, accredited members of PRSA, the awards program is open to chapter members and non-members. This year’s ceremony will take place on Nov. 12 at the Las Vegas Springs Preserve. For more information, including a list of the entry categories, entry details and judging criteria, visit prsapinnacleawards.com or contact Pinnacle Awards co-chair KerriAnne at 702-685-0000 or kmukhopadhyay@regionalflood.org. Jessica Hansen has been named president of the Phoenix chapter of the International Association of Business Communicators (IABC Phoenix) for the for the 2009-2010 program year. Having previously served as executive

Colorado’s marketing, advertising and creative community (MAC) is invited to enter company teams in the inaugural MAC Snow Challenge to be held Feb. 5, 2010 at Loveland Ski Area. Hosted by and a fundraiser for Loveland Racing Club, teams of four will run two timed courses for trophies and prizes. “When it comes to bragging rights in Colorado, who can say they’re the best unless they’ve gone head to head on the slopes,” says Daphne Fink Taber, member of the board of directors of Loveland Racing Club and Managing Partner at Thomas Taber & Drazen. Beginning Sept. 1, registration is $100 per person and includes an all-day lift ticket, lunch, racing clinic from Loveland Racing Club coaches, swag bag and a no-host après party. Visit brownpapertickets.com (event: MAC Snow Challenge) for information. AIGA Las Vegas has received an impressive 219 entries for this year’s 2009 Work

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Regional News: the local update

Show awards. The program will be judged by an influential lineup of the industry’s most acclaimed leaders, including Patricia Hallenbeck of The Walt Disney Company as the Business/Marketing Judge, Joe Duffy of Duffy & Partners as the Print Judge and Lynda Weinman, national AIGA board member and co-founder of Lynda.com, as the Interactive Specialists Judge. All three judges are renowned for their valuable contributions in the field of graphic design. This year marks the 10th anniversary for this notable showcase, considered the Nevada graphic design industry’s most prestigious event. For information, visit lasvegas.aiga.org. Davidson & Belluso, a Phoenix-based advertising-design firm, was recognized for its healthcare design work on two campaigns. A gold Aster Award was given to a brochure for the City of Phoenix Biomedical Campus featuring photography of the facility, messages from key legislators and information highlighting the vision, foundation and opportunity provided by the medical facility. This brochure also won the silver award from the 26th National Annual Healthcare Advertising Awards. A bronze Aster award was given to the firm’s Sun Health outdoor campaign. The first billboard features the Sun Health logo, tag line and photography of vehicles used at different stages in life including a tricycle, a fancy car and a golf cart with a quote saying, “Life is a journey. Enjoy the ride.” The second billboard also features the company logo and tag line and features footwear worn at various stages in life such as baby shoes, tennis shoes, dress shoes and golf shoes and states, “Helping you enjoy life at every step.” This campaign also earned a merit award from the 26th National Annual Healthcare Advertising Awards. Martz Agency, a fully integrated marketing and public relations agency in Scottsdale, has received national certification as a Women’s Business Enterprise by the Women’s Business

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Enterprise Council – West (WBENC West), a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). “I have always had the utmost respect for WBENC and its work as an advocate for female business owners,” says Carrie Martz, CEO, Martz Agency. “I’m thrilled that the Martz Agency is now certified by WBENC.” Marketing strategist Julie LaBenz has joined Phoenixbased Choukalas Design, a strategic graphic design and communications firm. A marketing veteran with more than 15 years of retail marketing, brand development and sponsorship experience, LaBenz began her career with Westcor Shopping Centers, where she held various marketing positions and helped launch the successful strategic partnerships division where she served as Director of Sponsorship. LaBenz also worked for Cohn Marketing of Denver, building a

retail sponsorship network and coordinating experiential marketing programs for agency clients. Calling all music lovers! The Scottsdale Museum of Contemporary Art is inviting Valley residents to bring their boom boxes, record players, iPods, turntables, walkmans, guitars, synthesizers and related paraphernalia to the museum to be considered for inclusion in the exhibition, “Rewind Remix Replay: Design, Music and Everyday Experience,” a unique exhibit on view from Dec. 19 to May 23, 2010. The museum is particularly interested in portable listening devices, playback machines, musical instruments and related advertisements and related attachments from the 1950s to 2010. SMoCA staff and Prasad Boradkar, Associate Professor of Industrial Design at Arizona State University and guest curator, will review all submissions. For questions or information, contact curatorial coordinator Claire C. Carter at 480-874-4630 or clairec@sccarts.org.

WHYFOR Design LLC, a Tucson-based advertising firm, was in the national spotlight this summer after taking honors in the AAF National 2009 ADDY Awards competition. The winning entry, titled “Think Before You Click Promotion,” was created for Kevin Anderson Photography. Faced with the challenge of competing mega stock houses, along with a market filled with commercial photographers, Anderson looked for a way to get noticed by larger ad agencies. WHYFOR developed this innovative, hand-delivered direct marketing campaign that also received awards in the AAF Tucson’s local competition and in the AAF District 12 competition.

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creative

mind

10 Questions

Caesars Palace ad campaign

Bil Zelman, photographer What’s your basic philosophy when it comes to photography?

Good portrait and people photographers know that the work they do is 90 percent psychology and 10 percent technical expertise. I work very hard to feel out the emotional needs of my subjects, which then (hopefully) enables me to coax something deeper out of our time together.

If you weren’t shooting, you’d be...

Pulling out my hair? Drinking too much? In jail? Photography saved me.

What has been your favorite project and why?

A 14-year long project of highly stylized, black and white street photography entitled “Isolated Gesture.” It’s my proudest achievement and really hits a lot of notes that my other assignments have fallen short of. Much of my other works are collaborations and it’s priceless to have a project that’s entirely your own. Second to that would probably be the recent LensCrafters campaign. How’s that for contrast?

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Who or what influences your work?

Innovation. Finding new and amazing ways to coax “performances” out of my subjects. Allowing spontaneity and the unexpected to pull the shoot forward. My strongest drive is probably a good dose of insecurity and an effort to approach things differently than I did the year before.

Whose photography do you most admire and why?

I adore the work of Weegee, Arbus, Larry Clark, Mary Ellen Mark, Danny Lyon. They’re all social documentarians of one breed or another—people who really ripped down the veneer and split their stories wide open.

In your professional life, what is the one thing you cannot live without?

The occasional assignment where I’m given the freedom to create without restriction, distraction or pre-conceived purpose.

What’s your idea of a perfect day?

Well, today was pretty damn good. Farmer’s market with my wife, a 20-mile bike ride to the lighthouse, ahi poke for lunch, a two-hour motorcycle ride with a couple of friends, left over Thai food for dinner followed by a walk with the dogs, two Scotches and some late night writing? Did I mention that today was Sunday?

What’s your guilty pleasure?

I can’t divulge that here.

What’s on your iPod?

A soon as iPods play vinyl, I’m in line. Yesterday, I bought a Smiths record, some Bach and The Kinks Live.

The content of a person’s refrigerator says a lot about them. What’s in yours?

Well, we’re all out of ahi poke, but today was the farmer’s market and I’ve got a week of fabulous meals planned for anyone who wants to drop by. Good stuff…

Contact: Bil zelman zelman@zelmanstudios.com + zelmanstudios.com

Grow the Forests. Buy Paper. Have you heard someone suggest that by using less paper you can “save a tree”? The fact is that if the demand for paper declines, tree farming also declines. Decreasing paper use may well cause a forest to be cleared for other purposes. When you use paper, you help keep trees growing. Buy International Paper products and help save our forests. Did You Know: According to USDA Forest Service estimates, in the next 30 years the U.S. could lose 44 million acres of forest to development. To learn more about sustainability and forest management, visit IPpaper.com/sustainability ©2009. International Paper Company. All rights reserved. Accent, Carolina, Hammermill and Springhill are registered trademarks of International Paper Company.

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Fall 09 Process Magazine