8. Enhance marketing and public relations for the college
8.1 Better integrate the educational/ curriculum experiences of the arts administration assistants with practical application that will benefit the college
work benefits the College with increase media focus, builds student attendance at such events and boosts ticket sales.
The CPVA Marketing and Public Relations Department cultivates the marketing and PR experience for students in the Arts Administration program in direct hands-on projects. Under the guidance of the Marketing & Public Relations Coordinator, the AA students write press releases, monthly arts newsletters and website pages that promote and market various events for the College. As the student progresses, select projects are given over to them whereas they build entire marketing and media campaigns for one specific large project whether it be a major art exhibit, theatre, dance or music event. The students literally run the show from overseeing the publicity photo shoot to conceptualizing the event’s poster to creating all the media for the event. The students’
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