∂ By David McKay Wilson Photography by Kelly Campbell
For her senior project as a student in the School of Art+Design, Chaya Herman ’09 created a line of 30 greeting cards, which she says belong in the “dysfunctional family” section of the card rack. With deepest sympathy, sorry for your loss, laments the outside of a bereavement card. Although in your case, you are probably better off, it confides inside. Herman’s dark humor and graphic-design expertise have turned that project into a fledgling business that’s ramping up for a robust 2012. Her company, Dented Can Greetings, sold 72,000 cards from a selection of four on display at Target department stores in 2011. Another 25 Dented Can cards are in the Target pipeline for 2012.
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