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PROJECTS_ _ >>
PROJECT
09
_OBSERVED
PA G E / / _
096
HIGH-END MEET AFFORDABLE AT TARGET TITLE
PROJECT INFO
D A RT
Thi s p roj e c t w a s m a k e Ta rge t s t ore c om p e t e w i t h W i l l i a m s - S on o ma a n d C re a t e & b a r re l . D a r t s t ore i s a up s c a l e of Ta rge t , c ons i d e re d b y s t ore ma n a g e me n t t o b e
COURSE PA C K A G E D E S I G N 4
re p re s e nt a t i v e of t he s p e c i a l t y s t ore ’s up s c a l e t a rge t a ud i e nc e . T h e d e s i g n s t ra t e g y w a s t o c re a t e a b r a nd e d hous e a nd a hous e of b r a nd s t o s ui t d i ff e re n t l i f e s t y l e s a n d
INSTRUCTOR
p e r s ona l i t y of p rod uc t s .
MICHAEL OSBOURNE
C AT E G O RY PACKAGING
C O U R S E _ / / PA C K A G E D E S I G N 4
INSTRUCTOR _// MICHAEL OSBOURNE
PA G E / / _
096