spione h the ice.”
Chictopia10 Social Influence Summit
B
illed as a forum where “global online taste makers meet executives from premium brands,” the Chictopia10 Social Influence Summit was held on February 13th at the Allegra Laviola Gallery in lower Manhattan. Intimate invitation-only events for the panelists and select guests were held the following day. The day’s panel discussions brought together bloggers including Judy Aldridge of Atlantis Home, Danny Roberts of Igor + André, Liz Cherkasova of Late Afternoon, and Rebecca Stice of The Clothes Horse to discuss the future of blogging and provide insights to optimize brand-blogger relationships. Marketers and media specialists including Modcloth founder Susan Koger and Botkier Marketing Director Jennifer Wexler shared their take on the blogosphere, highlighting the importance of associating their brands with individual style and independent voices, and sharing their take on activating communities with new tools like Polyvore (whose VP of Products, Jess Lee, also spoke). The day was capped off with a fashion show of emerging designers including Alexandra Grecco and the Triskaidekaphobia line of jewelry designed by the girls of Six Six Sick, followed by a cocktail party at the Tribeca Grand Hotel.
Clockwise from top left: Jane Aldridge (Sea of Shoes), Lucrecia (Fashion is Poison), Rachel (That’s Chic), Liz Cherkasova (Late Afternoon), and Taghrid (Taghrid.cc); Taghrid, Liz, and Danny Roberts (Igor + André); Janelle Haskins (Nelle & Feathers), Alexandra Grecco, Landon and Hannah (Hannah and Landon); Rebecca (The Clothes Horse) and Erin (Cali Vintage). The outfit inspiration alone was worth the $129 ticket price for Chictopia members, but the opportunity to gain executable insights from experienced bloggers—and meet them in person—made the event highly rewarding.
Read the full summary at StyleSampleMag.com
StyleSampleMag.com
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