Stuff Singapore - about us
Now in print and online in the Lion City, this whistle-stop tour of Stuff Singapore tells you what we're up to and how we can help you talk to your customers.
Commercial Director Lawrence Leong | firstname.lastname@example.org | email@example.com | firstname.lastname@example.org | email@example.com | +65 6579 0106 | +65 6579 0114 | +65 6579 0113 | +65 6579 0111 Digital Sales Manager Charlie Moss Brand Director Publishing Manager Andy Jackson Ian Paynton “Stuff inspires and nurtures a passion for gadgets. We make them look amazing and explain in a fast, confident and unfalteringly entertaining way how they will enhance our audiences’ lives. Stuff is a celebration of the new, the innovative, the shiny and the cool. It’s gadget joy.” Will Findlater | Global Editor, Stuff STUFF MAG The Lion City’s tech cyberspace just got an upgrade! A fully localised Stuff website is now in town, bursting out of its pixels with accessible lifestyle tech coverage tailored for our Singapore readers. We now have a top-class editorial team on the ground to give readers the latest tech news, the best gadget reviews, cool videos and our world famous top tens. Have a look around the new Singapore site. We’re sure you’ll see why our readers come back for their daily dosage of Stuff online. 65% MALE AUDIENCE 30K ISLAND-WIDE DISTRIBUTION 3RD BIGGEST MEN’S LIFESTYLE MAG IN THE WORLD STUFF.T V 100% LOCALISED FOR SINGAPORE PT 201 45k UNIQUE USERS PER MONTH (SE 3) 25 INTERNATIONAL EDITIONS 200K PAGE VIEWS (SEPT 2013) 12k FACEBOOK FOLLOWERS OUR TECH-SAVVY READERS 68.4% of our readers are aged between 15-34. 48% are single and 32% are university educated 82% of Stuff readers own a laptop and 29% own a tablet 38% intend to own a vehicle and 68% intend to own a house ”THE WORLDS BEST-SELLING GADGET MAGAZINE IS SOON TO BE ON IPAD IN SINGAPORE WITH EXCLUSIVE INTERACTVE CONTENT” BRANDED CONTENT SOLUTIONS With the help of our dedicated Creative Solutions team, you can position your brand at the heart of the market and at the forefront of customers’ minds by partnering with Stuff for your content marketing. We are expert in creating content that improves the consumer’s purchase experience – and this is the knowledge we have tapped for a host of world-renowned brands who want to be associated with our credibility and expertise. From reprints and logo licensing to videos, advertorials, point-of-sale materials, micro sites, brochures and events, the Stuff values run throughout our client work. 99.8% OF READERS OWN A SMARTPHONE 1O YEARS OLD IN SINGAPORE 10 EDITIONS IN ASIA PRODUCTION SCHEDULE MAIN ISSUE Publication Date Ads Materials Deadline Booking Deadline MAIN ISSUE Publication Date Ads Materials Deadline Booking Deadline MAIN ISSUE Publication Date Ads Materials Deadline Booking Deadline MAIN ISSUE Publication Date Ads Materials Deadline Booking Deadline JANUARY 13 - Dec - 2013 22 - Nov - 2013 14 - Nov - 2013 APRIL 13 - Mar 21 - Feb 12 - Feb JULY 12 - Jun 16 - May 09 - May OCTOBER 12 - Sep 19 - Aug 06 - Aug FEBRUARY 14 - Jan 20 - Dec 13 - Dec - 2013 MAY 11 - Apr 19 - Mar 11 - Mar AUGUST 11 - Jul 19 - Jun 10 - Jun NOVEMBER 14 -Oct 17 - Sep 08 - Sep MARCH 13 - Feb 21 - Jan 14 - Jan JUNE 14 - May 17 - Apr 08 - Apr SEPTEMBER 13 - Aug 15 - Jul 04 - Jul DECEMBER 11 - Nov 16 - Oct 07 - Oct DIGITAL SPECIFICATION LEADERBOARD Normal Size : 728 x 90px Expanded size : 728 x 350px max file size : 39k MPU Size : 300 x 250px Expanded size : 600 x 300px max file size : 39k Double MPU / Half Page ad Size : 300 x 600px Max file size : 39k Masthead Normal Size max file size : 960 x 250px : 39k PRINT SPECIFICATIONS Creatives can be sent in various formats: gif/Jpeg flash 3rd party tags Double Page Spread Type : 405mm (W) x 259mm (H) Trim : 420mm (W) x 284mm (H) Bleed : 426mm (W) x 290mm (H) Full Page Type : 185mm (W) x 259mm (H) Trim : 210mm (W) x 284mm (H) Bleed : 216mm (W) x 290mm (H) ½ Page Horizontal 180mm (W) x 119mm (H) ½ Page Vertical 87mm (W) x 244mm (H) PRODUCTION MATERIAL REQUIREMENT Final artwork files (300dpi in CMYK mode) should be submitted in PDF format with accompanying colour proofs. A bleed area of 3mm should be added for full page and DPS ads. No essential type matter should run within at least 5mm of a trimmed edge (including spine). All DPS adverts must include an additional 2.5mm of double image either side of the spine edge. LINE SCREEN Colour : 175 lines COLOUR REPRODUCTION QUALITY CONTROL Quality control will always be maintained to achieve the best colour reproduction quality possible. However, owing to cetain conditions and limitations in printing, it is not always possible to achieve a 100% fidelity in colour reproduction. Specifications Automatic expansion is not permitted; Creatives can be hosted by Haymarket or by a third party as: doubleclick, mediamind, flashtalking, mediaplex and others; Haymarket’s AD Server is DFP, so Inred tags are preferred; Flash (swf) files must be supplied with a click tag and a back up gif; Video/Audio must be user initiated; Z-index should not be more then 9,000 Lead Times Standard campaigns : 2 days. Complex campaigns : 5 days. New creatives test : 7 days. Please contact us for more information: firstname.lastname@example.org Haymarket Consumer Media Asia 21 media circle, #05-05, Infinite Studios, Singapore 138562 Tel: (65) 6579 0106 Fax: (65) 6224 6102 www.haymarket.com www.haymarketcreativesolutions.com