Petr van Blokland Irina Shapiro
around and turn them into an advantage. Every medium has it’s flaws.
in sports. Because eventually when people can do various things very well, from various areas, it pays back. Any strange combination of thinks makes you unique. You have this area filled in that nobody has, between these two extremes. But the fact that something is changing fast or requires a lot of knowledge shouldn’t hold professionals, designers back of finding everything about it. If you don’t someone else will. And then it’s very difficult to explain, specially nowadays, what’s your added value? Why should the customer pay you for something that you don’t know?
Open Set 2012 / workshop 3
Irina So what are you saying is that if you are the master of the rules you can play with them, you can change them, you can create your own rules. Petr If you know the boundaries you can go further , or see if they really are the boundaries and go a little bit further. If you don’t know anything about boundaries you will hit them in the wrong way. They’ll fire back at you. Irina During Open Set one of the most urgent themes is about all these things require time and nowadays everything is changing so fast: technology, guidelines, request of the skills you need as a designer.
And… yes, there is more information than ever before, and it’s changing very fast, but on the other hand it wasn’t ever as much information available as it’s now. Because the knowledge was already there, but was in the hands of the people on the other side of the world that they didn’t even know about. And now it’s available. It is both a challenge and a threat. It’s a threat that when you get out of the school you are compared with the rest of the world immediately. And in the past you could be the best of the village or the best of the town, and
Petr Yeah but there’s choices in many directions, you can know a bit about a lot of things and a lot about a few things, or combinations. When hiring people in the studio we look for people who are multiple specialists, who can do different things very well. And it can be very different things, like being good in music, or being good 3.4