Season 50 Season Summary

are out of our control. However, we can control how we use them to identify what we need to focus on.

How did your portion influence marketing team decisions?  Other internships are paid o Many students need a part‐time job while attending school. They may be more likely to take a paid internship over an unpaid so they can afford to go to school.  We have made a Studio One scholarship available for a student to receive $500 a semester. This could be an incentive to students who are worried about needed to work another job.  Student’s don’t know about the internship o Not all students have been reached through Studio Ones on‐campus presentations or print advertisements. o Some just are not interested.  We had 43 classroom presentations, booths on campus, many advertisements, table tents, etc. to reach out to students. This allows all students to see the presents of Studio One on campus.  Students don’t think or are unaware they must have an internship to graduate. o Our research shows that almost 19% of Communication majors don’t think they need an internship, and another 5% are not sure. o The student body (considering all majors) shows that 40.44% believe they do not need an internship, and another 26.29% are not sure.  During communication classroom presentations we emphasized how it is a great opportunity to meet your internship requirement to graduate.  Students may change majors o Students who start in the science majors may never have heard of Studio One until they change majors later on in their college career.  We targeted courses many freshmen were taking, such as 100 level classes and essential studies. This provided the opportunity to reach all students and not just communication or marketing majors.  Think that Studio One is just for TV o Some students think that Studio One is just for students interested in a career in television or communication majors.  During booths and classroom presentations we emphasized that you did not have to be interested in TV and how use can use this experience in any field you go into.  We even had a sound bite in the video saying Studio One wasn’t just for “TV” people.

What was helpful about your portion of the SWOT to the team?  Identifying the threats Studio One helped the team address some of the negatives during events and class presentations