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Appendix A
Appendix A 9: Search impression volume for the top 10 Televisions / Digital TV terms Unit Keyword
% Split
blu-ray
28.11%
portable dvd player
22.29%
blu ray player
19.77%
dvd recorder
9.85%
home cinema systems
4.97%
3d blu ray player
4.01%
best blu ray player
3.22%
portable dvd players
3.10%
soundbars
2.57%
blu ray player software
2.12%
Appendix A 10: Search impression volume for the top 10 Sat Nav, GPS & Car Accessories terms Unit Keyword
% Split
sat nav
37.51%
gps
20.44%
cheapest sat nav
8.69%
gps tracker
6.76%
best sat nav
6.46%
gps reviews
6.00%
sat nav deals
5.71%
sat nav sale
4.18%
sat nav systems
3.10%
gps tracking
1.15%
Source: Google keyword estimation tool