DEAN Albert W. Niemi, Jr. ASSISTANT DEAN OF EXTERNAL RELATIONS, EXECUTIVE DIRECTOR OF THE COX ALUMNI ASSOCIATION Kevin Knox ASSISTANT DEAN OF MARKETING & COMMUNICATIONS, MANAGING EDITOR Lynda Welch Oliver DIRECTOR OF DEVELOPMENT Laran O’Neill
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CONTRIBUTING EDITORS Alicia Skinner Andrea Kavanagh WRITERS Andrea Kavanagh Jay D. Johnson Lynda Welch Oliver Steve Pate Jennifer Warren PHOTOGRAPHERS Karen Campbell Ren Morrison George Fiala
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HOW TO REACH US Marketing and Communications Office Cox School of Business Southern Methodist University PO Box 750333 Dallas, TX 75275-0333 E-mail: communications@cox.smu.edu Website: www.cox.smu.edu Main office: 214.768.1794 Fax: 214.768.3267
GROUP PUBLISHER Kristen Bohn DESIGN DIRECTOR Mark Mahorsky PRODUCTION MANAGER Pedro Armstrong DIGITAL IMAGING SPECIALIST John Gay ACCOUNT SERVICE MANAGER Jennifer Mosley BUSINESS DEVELOPMENT DIRECTOR Lindsay Thomas
How to Reach Us 750 North St. Paul Street, Ste. 2100 Dallas, Texas 75201 www.dcustom.com 214.939.3636 coxtoday IS DESIGNED BY D CUSTOM, 750 NORTH ST. PAUL STREET, STE. 2100, DALLAS, TEXAS 75201. COPYRIGHT 2011 BY coxtoday. ALL RIGHTS RESERVED. THE MARKETING AND COMMUNICATIONS OFFICE RETAINS THE RIGHT TO DETERMINE EDITORIAL AND ADVERTISING CONTENT AND MANNER OF PRESENTATION. THE OPINIONS EXPRESSED IN THE MAGAZINE DO NOT NECESSARILY REFLECT OFFICIAL UNIVERSITY POLICY. LETTERS TO THE EDITOR AND CONTRIBUTIONS TO CLASS NOTES ARE WELCOME.
www.cox.smu.edu
Features
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The SMU BBA: The New Corporate Climb
A rigorous curriculum and top-tier faculty provides SMU Cox BBA students with the ultimate competitive advantage.
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BY STEVE PATE
The New Role of Finance
From a live portfolio practicum to a simulated trading center, Cox students experience hands-on learning and the power of the alumni network. BY JAY D. JOHNSON
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