Mark Nash Photography by Steve Kelly

PHOTOGRAPHY DESIGN& FASHION PROJECT photography by

stevekellydesign.com

PHO TO GRA PHY

Photography is the process, activity and art of creating still or moving pictures by recording radiation on a sensitive medium, such as a photographic film, or an electronic sensor. Light patterns reflected or emitted from objects activate a sensitive chemical or electronic sensor during a timed exposure, usually through a photographic lens in a device known as a camera that also stores the resulting information chemically or electronically. Photography has many uses for business, science, art and pleasure.

FASHION REFERS TO THE STYLES AND CUSTOMS Fashion refers to the styles and customs prevalent at a given time.

In its most common usage however, “fashion” describes the popular clothing style. Many fashions are popular in many cultures at any given time. Important is the idea that the course of design and fashion will change more rapidly than the culture as a whole. Fashion designers create and produce clothing articles. The terms “fashionable” and “unfashionable” were employed to describe whether someone or something fits in with the current or even not so current, popular mode of expression. However, more so in the modern era items termed ‘not so current’ may indeed fit into the term ‘Retro.’ Retro fashion allows rule shifts, such as ‘old is suddenly new,’ thus fashionable. The term “fashion” is frequently used in a positive sense, as a synonym for glamour, beauty and style[citation needed]. In this sense, fashions are a sort of communal art, through which a culture examines its notions of beauty and goodness. The term “fashion” is also sometimes used in a negative sense, as a synonym for fads and trends, and materialism.

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an important part of fashion is

fashion journalism

editorial critique and co found in magazines, new fashion websites, social

ommentary can be wspapers, on television, networks and blogs.

AT THE BEGINNING OF THE 21ST CENTURY, FASHION MAGAZINES BEGAN TO INCLUDE PHOTOGRAPHS AND BECAME EVEN MORE INFLUENTIAL THAN IN THE PAST. IN CITIES THROUGHOUT THE WORLD THESE MAGAZINES WERE GREATLY SOUGHT-AFTER AND HAD A PROFOUND EFFECT ON PUBLIC TASTE. TALENTED ILLUSTRATORS DREW EXQUISITE FASHION PLATES FOR THE PUBLICATIONS WHICH COVERED THE MOST RECENT DEVELOPMENTS IN FASHION AND BEAUTY. PERHAPS THE MOST FAMOUS OF THESE MAGAZINES WAS LA GAZETTE DU BON TON WHICH WAS FOUNDED IN 1912 BY LUCIEN VOGEL AND REGULARLY PUBLISHED UNTIL 1925*

(WITH THE EXCEPTION OF THE WAR YEARS).

Vogue

Vogue Vogue, founded in the US in 1902, has been the longest-lasting and most successful of the hundreds of fashion magazines that have come and gone. Increasing affluence after World War II and, most importantly, the advent of cheap colour printing in the 1960s led to a huge boost in its sales, and heavy coverage of fashion in mainstream women’s magazines - followed by men’s magazines from the 1990s. Haute couture designers followed the trend by starting the ready-to-wear and perfume lines, heavily advertised in the magazines, that now

dwarf their original couture businesses. Television coverage began in the 1950s with small fashion features. In the 1960s and 1970s, fashion segments on various entertainment shows became more frequent, and by the 1980s, dedicated fashion shows like FashionTelevision started to appear. Despite television and increasing internet coverage, including fashion blogs, press coverage remains the most important form of publicity in the eyes of the industry.

Fashion Editor, Sharon Mclellan said, “There’s a misconception in the industry that TV, magazines and blogs dictate to the consumer, what to wear. But most trends aren’t released to the public before consulting the target demographic.

So what you see in the media is a result of research of popular ideas among the people. Essentially, fashion is a group of people bouncing ideas off of one another, like any other form of art.”

Media, social, political, and cultural influences have a significant effect on how fashion is viewed. In the United States in 2009, there was considerable interest and discussion in the media on the clothing choices of Michelle Obama, First Lady. The majority of articles praised her sense of fashion, irrespective of how her clothing selections fit within the larger realm of current trends in contemporary fashion. The political and cultural popularity of an individual can play a role equal or greater than artistic factors in how their sense of fashion is viewed by the media.